Is all Press Good Press

ress is always important to an organization. This is due to the fact that it makes the public become aware of a company offering certain commodities and services. Awareness of such a company will make it easy for the public to purchase from it and thus increase in sales. However, press can either be positive or negative depending on your relationship with them. This leads to the question, is all press good press? For startups and small businesses press can affect their operation hugely. Negative information released by the press about such businesses will kill their morale and make the public lose confidence in them. In this case, the negative press is not good at all. Critics may argue that it is good for the business since a lot of people will become aware of it regardless. However, such misinformation can kill a business. The press has a responsibility to produce facts that are supported by evidence. Their role is to make sure that the information

Pthey report is accurate. Not all press is good press. A lot of things can go wrong in the world today. A competitor may leak confidential information to the press about your company tarnishing its name in the eyes of the public. Or an employee or ex-employee can mischievously leak bad information to clients or the press. The public relation department has to work tirelessly in restoring the company’s image. This is a long route. An image that took years to build can be destroyed in a short time. The public will take a long time to trust the organization again. Yes, the company will hit the news headlines for a couple of days or weeks but getting back to the reputation it had would be difficult. Negative press affects business operation negatively. Working on positive press should be key to your organization for it will result positively to the business sales. Therefore, good press should be positive and not all press is good press.