Discover the Best Estonian Shopping Experience 2025
Texts: Heidi Vihma
Designer: Aleksander Karu
Translator: Carina Saan
A Guide to Great Shopping Experiences
At first glance it may seem that all the best shopping centres have lots of features in common – a wide range of products, pleasant atmosphere and attentive service. But upon closer examination, it turns out that every centre is unique, has a different atmosphere, a particular selection of stores and brands, and makes its own contribution to sustainable trading. Some shopping centres offer the excitement of discovery for those searching for the latest fashions. Some welcome families with children. And the entertainment that is offered also differs from centre to centre. With the help of this guide to Estonia’s best shopping centres, which has been compiled by the Best Guides experts, you will always make the best choices, no matter what you wish to buy.
Wishing you enjoyable shopping.
Katrin Weiss Editor Best Guides OÜ
Tallinn
A trend -conscious shopping city.
Tallinn has been a rich trading city since the Hanseatic era. The Old Town, a UNESCO World Heritage Site with pitched roofs, merchant houses, courtyards and watchtowers, bears witness to its former commercial splendour. Today, the city’s commercial life is more vibrant than ever. Numerous modern, internationally acclaimed shopping centres, each with its own personality and atmosphere, have made Tallinn one of the most valued shopping destinations in the Baltics. The city with a lively rhythm of life consistently contributes to environmentally friendly development.
Viru Keskus
Setting the beat of the city
Viru Keskus is the most visited place in Estonia providing a first-class retail mix combined with high-quality entertainment and wellness services. This is an urban adult world, where most demanding tastes can be satisfied. More than 110 shops and services can be found here. Viru Keskus has recently undergone complete renovation, and now provides the most modern and convenient shopping experience. In addition to an excellent selection of classic retail, Viru Keskus also includes a wellness floor that provides a wide range of well-being services and a Food Hall with an excellent selection of cuisines.
Located in the historical heart of Tallinn right next to the Old Town, an UNESCO World Heritage Site, the centre offers a multifunctional hub for urbanists. The city bus terminal that shares the building with the centre makes it easily accessible to everyone. Those arriving by car will be delighted by the least expensive parking garage in the city centre, where you will also find the Viru VooluRing, Estonia’s largest charging area for electric cars.
virukeskus.com Viru väljak 4/6, Tallinn
Fashion –A choice for refined tastes
Viru Keskus is a cosy shopping centre filled with well-known international and local brands for customers with refined tastes. The centre’s slogan – ‘Setting the beat of the city –is confirmed by fact that most of the space in the centre is devoted to fashion brands, including creations by both masters of classic design and trendsetters. Many of the newest flagship concept stores such as Arket, Intimissimi, Gant, Pinko, adidas Originals, Nike, American Vintage, Mango, Massimo Dutti, Marella, The North Face®, Tommy Hilfiger, Zara, I-Deal Apple Premium partner, and others are located here.
Eatertainment and wellness services
The location of Viru Keskus at the junction of the city’s pedestrian paths has attracted several trendy street food vendors. These have been consolidated in the Food Hall, offering a variety of national cuisines prepared by local kitchen heroes and international brands.
On the 4th floor, you’ll find the Ilusfäär wellness centre, offering beauty and aesthetic medicine services together with sports clubs for both indoor and outdoor training. Along with the other providers of beauty products, such as Tallinna Kaubamaja Ilumaailm (Beauty world) and
luxury perfume boutiques Creme de la Creme and JoMalone London, Viru Keskus provides the largest selection of beauty products and services. And all this is complemented by Estonia`s widest and most luxurious selection of jewellery.
In Viru Keskus you will also find the largest and most beautiful Rahva Raamat bookstore in Estonia along with a comfortable café.
Over the years the shopping centre has received more than 55 different awards, including the nomination of LEED O&M Platinum certificate, which confirms the position as the most sustainable shopping centre in Baltics. The centre also hosts important cultural and design events like Tallinn Music Week, pop-up shops featuring Estonian design, and much more.
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Kaubamaja
The one and only
Welcome to Kaubamaja, the leading department store for fashion, beauty, homeware and gourmet products in Estonia. Located at the heart of the city, Kaubamaja sets the trend for quality and exclusivity. Explore our elegant and chic women’s, women´s shoe and men´s department, showcasing the finest and world-famous fashion brands like By Malene Birger, Boss, Stuart Weitzman, Victoria Beckham, Weekend MaxMara and many more. Delight the little ones in our award-winning children’s department, filled with the best clothing and toys. Enhance your living space with premium selections from our home department, and savour the finest selection of culinary delights in town in our food department. If you’re after something to remind you of your trip to Estonia, then discover a wide selection of Estonian design from fashion to homeware and gourmet products.
Kaubamaja department store is a must visit destination for every shopper.
kaubamaja.ee Tallinna Kaubamaja – Viru väljak 4/6, Tallinn, Tartu Kaubamaja – Riia 1, Tartu
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Stockmann
A combination of uncompromising quality and individuality
Stockmann is a premium department store located in the heart of Tallinn, with four floors filled with a wide selection of fashion, beauty, home, and food products that celebrate life in its brightest colours. By supporting its customers’ everyday ambitions through uncompromising quality and customer service, Stockmann is increasingly inspiring more sustainable purchasing decisions to consciously reduce our ecological footprints.
Guests from abroad are greeted by Stockmann’s tourist voucher, which offers a 10% discount on all regular-priced products and all the benefits of a regular customer apply to the tourist for one day. There are also cafés, a restaurant, health and beauty services that help relieve one’s travel fatigue.
stockmann.ee Liivalaia 53, Tallinn
Fashion
Fashion is spread across three floors of Stockmann and offers a wide range of premium brands for women, men, and children. In addition to world-famous names like Karl Lagerfeld, Emporio Armani, Hugo Boss, Michael Kors, Sand Copenhagen, and many more, a carefully curated selection of Stockmann’s private label brands promoting sustainable thinking are also on offer.
Home
The home décor department at Stockmann truly reflects Nordic style – Scandinavian crispness and minimalism, personal and eloquent, but still invitingly cosy. The seasonal changes in the product selection range from table settings to practical interior elements satisfy even the most discerning design tastes. Stockmann’s private label home brands Casa Stockmann and Villa Stockmann are customers favourites.
Beauty
Stockmann believes that confidence and charisma are almost always the basis for beauty. And that’s why Stockmann supports finding its clients’ personal ‘me’ through the most modern beauty routines and by offering both women and men a diverse selection of the world’s most exclusive brands, including valued niche perfumes, grooming supplies, and local natural cosmetics.
Food
Stockmann Delicatessen is a meeting place for gourmets, where both avid foodies and top chefs with sophisticated tastes will find inspiration. The Delicatessen department promotes local food culture and quality raw ingredients. And what’s most important – relationships. Families gather around good food, and it is shared by friends and colleagues. It brings people together!
Rotermann Quarter
Rotermann. The Bold Town of Tallinn.
Rotermann is an active car-free urban space with outstanding architecture that is designed for enjoyment, where one can take a pleasant walk, enjoy the city buzz, sit in a cafe or restaurant, and shop. The Quarter’s numerous stores feature the best of Estonian design and international brands that cannot be found elsewhere in Tallinn. The Rotermann Quarter is located in the centre of town – less than a kilometre from the port, and only a few hundred metres from the Old Town and Viru Square. An inspiring modern environment is now located where mills, an elevator, boiler house, power station, salt and flour warehouse once existed. This is Rotermann. The Bold Town of Tallinn.
rotermann.ee Rotermanni 8, Tallinn
Solaris
A meeting place for culture and commerce
Culture and trade meet in the pleasant environment of the Solaris shopping centre. The stores on the design street offer a wide range of high-quality Estonian and Nordic designs. And all the major Estonian design brands are represented. In addition to Estonian design, the centre’s numerous clothing, footwear and accessories stores offer other high-quality and unique products. The grocery stores and numerous restaurants will also surprise you with their exciting selections. The rooftop cafe provides enchanting views of the city. The building also houses the Alexela Concert Hall, which is the most modern in the Nordic countries, as well as the Apollo Cinema with its seven halls, the Cinema Artis art film centre, and the Solaris Gallery that specialises in paintings.
solaris.ee Estonia pst. 9, Tallinn
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Tallinn’s sea gate
Located between the passenger port and the Old Town, the Nautica Centre is like the city’s sea gate. Within walking distance of the D-Terminal and the city centre, one will find almost 60 shops that are focused on international brands and youth fashion. This includes: Tradehouse, Estonia’s largest professional beauty department store, with a thousand square metres of space, filled with a representative selection of professional hair care products, cosmetics and beauty accessories, HEMTEX and JYSK home furnishings stores. In addition to the shops, Nautica features the largest indoor golf centre in the Nordic countries, a casino and several restaurants offering various cuisines.
nautica.ee Ahtri 9, Tallinn
ARSENAL Center
Outlets, cafés and other shopping in an old firearms factory
Arsenal Center is located in a century-old former Tsarist-era firearms factory, where industrial red brick walls are contrasted with modern design to create a special and unique atmosphere. Between the trendy neighbourhoods of Kopli and Kalamaja, the center includes food stores, specialty shops, services, eateries and offices. Arsenal’s cafés and restaurants serve a wide variety of foods from sushi to burgers, from pizza to pastries. The center features several multibrand outlet shops that sell more than 90 brands from Tommy Hilfiger to Karl Lagerfeld and Didriksons to Dr. Martens. All this allows Arsenal to rightfully claim that it is the coolest brand outlet center in Estonia.
arsenalkeskus.ee Erika 14, North Tallinn
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Tallinn residents love Ülemiste East Tallinn
Ülemiste
The Ülemiste shopping centre, which has been named the best in Tallinn and Harju County for the seventh year, has more than 200 shops, restaurants and entertainment venues. The centre is organised into hubs, i.e. the shops are organised by category, thereby making shopping more convenient. Ülemiste is the first shopping centre in the Baltic countries to be given BREEAM Communities sustainability certification. And the ICSC has also presented the centre its prestigious European Shopping Centre Award. There is excellent transportation between the city centre and the shopping centre, which is only two kilometres away. And it’s only a short walk from the airport.
Fashion
Several brands found nowhere else in Estonia, or even in Finland, are represented here. The shopping centre has a wide range of fashion shops: Zara, H&M, Massimo Tutti, Calvin Klein Jeans and Calvin Klein Lingerie, Guess, Hugo, Gant, Denim Dream, Lindex, Mango, New Yorker, Reserved and many others.
Food
The Ülemiste Centre has a wide selection of eateries to satisfy all tastes at all times of the day. These include many national cuisines, such as Lido restaurant, the flagship of Latvian cuisine and BabyBack Ribs & BBQ, Estonia’s most famous family restaurant. Also McDonalds; Estonia’s first Kentucky Fried Chicken; Burger King, MySushi and much more.
Entertainment
Apollo Kino’s multiplex with six screens offer the centre’s visitors high-quality cinema experiences and the absolute best in European cinema technology. In addition to movies, you can also watch performances in the Apollo Theatre. One of the best places to spend time with your loved ones is at O´Learys entertainment restaurant, where you can try your hand at bowling and enjoy sports broadcasts. The Trampolino Centre includes a nearly 1,000-square-foot trampoline area, interactive games area, birthday rooms and café. You can also enjoy the newest laser games and escape rooms in the city! The Lennumaa Play Centre has the largest complex of slides in Estonia, a runway for racing cars, a shooting range, various jungle gyms and much more. And the city’s newest and largest Gym! sports club is open 24/7 at the Ülemiste Centre. ulemiste.ee
Suur-Sõjamäe 4, Tallinn
T1 Center
experience
T1, Tallinn’s new generation shopping centre, stands out with an ever-expanding choice of outlets. Covering categories like fashion, cosmetics, electronics, or home furnishings, the centre’s first two floors have become a home for outlets. T1’s new concept has brought variety to the trade segment and added unique features to T1 with outlets. It activates people who desire quality products for a reasonable price.
By now, already 12 outlets operate in the centre: Denim Dream (fashion brands), Rademar, Sportland, Sportplus (all sports goods), Salamander, NS King Bonus (both footwear), Upgreat (refurbished Apple devices), Pere Optika (eyewear), Domenica (lingerie), HC Pro (gym goods), Ideaal Kosmeetika +Outlet (cosmetics) and Delux Outlet (beds and bedding).
Aprèsshopping fun
Along with the shopping experience, T1 offers a public urban space full of vibrant life. The eateries invite with tastes across the globe, from Europe to Asia. The restaurants on the fourth floor, far from the bustle of shopping, are connected by a spacious glass gallery and terrace with milliondollar views of the city. Even higher up, at 120 metres above sea level, spectacular Skywheel of Tallinn provides a totally new perspective of Tallinn’s unique skyline. The Super Skypark, a trampoline and play centre the size of a football pitch, provides entertainment for adrenaline-craving adults, as well as for the youngest members of one’s family.
You are warmly welcome to T1!
t1tallinn.com
Peterburi tee 2, Tallinn
Kristiine Centre
A Modern hub of connection
Located at a strategic transportation hub between the residential areas of Mustamäe, Haabersti, PõhjaTallinn, and the City Centre - Kristiine Centre is a dynamic destination for fashion, entertainment, and essential services. With easy access via public transport options such as trains, buses, trolleys, and green transport solutions like bicycles, electric scooters, and pedestrian paths, Kristiine offers unmatched convenience to its visitors. Its prime location makes it a focal point for connecting communities and providing a seamless experience.
Comprehensive tenant mix and vibrant atmosphere
Kristiine features a broad tenant mix, including a Prisma hypermarket, a versatile food and beverage cluster, healthcare services such as family doctors and a foot clinic, and a wide range of stores specializing in sports, leisure, and fashion. The entertainment offering is equally diverse, with O’Learys, Apollo Cinema, and MyFitness Sports Club providing experiences to all ages and preferences. This variety makes Kristiine a one-stop destination for local residents and visitors across the city. MyFitness Sports Club’s nearly 2,000 m2 facility features state-of-the-art fitness equipment, a Fusion Pilates Studio for a unique and holistic workout experience, and a dedicated boxing studio.
A diverse selection of global and local brands
Kristiine presents a compelling combination of international brands such as Reserved, H&M, New Yorker, Sportland, Sports Direct, and Rademar, along with several stores featuring local Estonian fashion and highquality designs. This selected mix ensures that every shopper can find something to match their style, whether searching for global trends or distinctive local craftsmanship.
Entertainment, services, and dining
for every taste
Beyond shopping, Kristiine is known for its vibrant entertainment atmosphere. O’Learys and the Apollo Cinema restaurant create the perfect settings for leisure and socializing, offering a space for friends and families to relax, dine, and enjoy various activities together.
The wide-ranging dining options at Kristiine’s food court include 14 restaurants and cafeterias, offering everything from the comforting meals at Lido to the beloved flavors of KFC, ensuring there is something for every taste and preference. The centre’s recent renovations and modern design upgrades have further enhanced its appeal, making it an inviting space for spending time with family and friends.
Committed to sustainability
Kristiine Centre is not just about modernity and convenience; it is also committed to sustainability. The centre leads the way with eco-friendly initiatives such as solar-powered elevators and escalators, energy-efficient lighting, and waste reduction programs. These efforts reflect Kristiine’s commitment to reducing its environmental impact and promoting sustainable practices in Estonia.
kristiinekeskus.ee Endla 45, Tallinn
Rocca al Mare
A shopping destination for the entire family
Located along a key transit route in West Tallinn, Rocca al Mare Centre is one of Estonia’s most popular shopping destinations. With easy access by car and over 1,250 parking spaces, the centre offers a wide variety of stores and services, making it a great place for both shopping and leisure. Its convenient location near popular attractions such as Tallinn Zoo, the Estonian Open Air Museum, and Haven Kakumäe Marina, makes Rocca al Mare an ideal spot for a fun family day out, bringing together shopping, dining, and entertainment all in one place.
Where style meets selection
Rocca al Mare offers a well-organized shopping experience with stores divided into clusters, making it easy to navigate different categories. The fashion gallery is the centerpiece, featuring a variety of top brands, including Reserved, Lindex, Denim Dream, Ivo Nikkolo, and Marc O’Polo, offering everything from casual wear to luxury pieces. Other areas focus on footwear, sportswear, children’s clothing, and home essentials, ensuring shoppers can easily find what they need in one convenient location. Whether you’re looking for trendy outfits, stylish shoes, or premium home decor, Rocca al Mare offers a wide range of high-quality brands to explore.
Flavors and fun for everyone
Rocca al Mare offers a wide selection of dining options to suit every craving. From Italian and Indian to American and Asian cuisines, the centre’s restaurants and cafés let you enjoy flavors from around the world. For a quick bite
on the go, options like Burger King and KFC are always on hand. Need to stock up on essentials? The centre is home to two major grocery stores, Prisma and Selver, making shopping convenient.
Families can enjoy a fun-filled visit with the large indoor playground that’s perfect for kids, while fitness enthusiasts can stay active at Gym! — the largest 24/7 sports club in the Baltics. No matter your interests, Rocca al Mare has something to keep everyone engaged and entertained.
Our commitment to a sustainable future
Rocca al Mare takes an active role in supporting local biodiversity through its beekeeping initiative. The centre’s beehives produce around 250 kg of honey annually while helping to pollinate surrounding plants. This project aligns with the centre’s dedication to creating a sustainable urban environment. roccaalmare.ee Paldiski mnt 102, Tallinn
Järve Keskus
The largest shopping center in Estonia for interior design and home furnishings
The Järve Keskus is the most beloved home furnishings and interior design center. The approximately thirty interior design and home furnishings stores include several exclusive stores, including the Aatrium Sisustuskaubamaja, Unolik, Rave Mööbel, Saunamaailm, Stuudio 143 furnishings store and Skano Home. The product selection is exceptionally wide. For example, when looking to purchase a sofa or armchairs, 7,000 styles are on offer! You’ll also find leisure and sports goods, clothes, shoes, electronics and children’s goods at the center, as well as a Tool Market featuring an excellent selection and restaurants to suit every taste. In the center you’ll also find leisure and sporting goods as well as clothes, along with the largest Selver in Estonia, Seiklusmaa, the region’s largest children’s play area, and a playground.
jarvekeskus.ee Pärnu mnt 238, South West Tallinn
Tallinn Airport LHV Lounge
The newly renovated Airport LHV Lounge makes the start of your vacation even more enjoyable! At the Airport LHV Lounge, you can relax, work, or spend time in a more peaceful environment for up to three hours before your flight departure. There is a conference room available, as well as private spaces for working. Entertainment includes large TVs, and there is a cozy play area for families with children. The Airport LHV Lounge is the only spot in the airport with an outdoor terrace.
The refreshing food selection includes, in addition to cold snacks, a light warm meal served during the lunch peak from 12:00 to 17:00. Snacks and alcoholic and non-alcoholic drinks are included in the entrance fee. The Airport LHV Lounge is open daily from 4:30 AM to 10:00 PM.
All travelers are welcome at the Airport LHV Lounge—whether you have a business class ticket with a partner airline, a status card, a membership card from our partners, a voucher, a gift card, or by purchasing a one-time entry on the airport website.
tallinn-airport.ee
Photos: Kaupo Kalda (4,5), Viru Keskus (69), Marek Metslaid (9), Kaubamaja (10,11), Stockmann (12-17),Andres Raudjalg (12-17), Rotermann (18-19), Solaris (20, 21), Lauri Laan (22, 23), Nautica (23), Tõnu Tunnel (24, 25), Arsenal Center (25), Ülemiste (2631), Kaspar Pokk (32), T1 Center (33-35), Oleg Hartšenko (36-38) Kristiine Keskus (39), Raul Mee (40-41) Rocca al Mare (41,42) Kaupo Kalda (43), Andres Raudjalg (44,45), Jarek Jõepera (46,47)
When you’ve visited all the shopping centers and completed your purchases, pass this booklet on to a friend, so they too can enjoy the shopping experience.
