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BEST IN BUSINESS
FEATURED AUTHOR
HOW TO PLAN, IMPLEMENT, AND EVALUATE YOUR SUCCESS BY JACKIE MCKEEVER
So, you have this idea. You are very passionate about this idea and ready to put it out in the world. But wait…how will you do that? Every project, big or small, requires you to go through the planning, implementing, and evaluating process to ensure your success. Step 1: Planning Define your idea. This may seem simple when you first glanced at the sentence. In this step, you are clearly defining or outlining your goal. Start this step by writing the who, what, where, when, and why questions listed below concerning your goal. Then answer the questions. The purpose of writing the questions and then answering them is to develop a strategy for the results you are looking for. Let’s say, for example, you have an idea to build a service business around a book about gardening in Mississippi you created in 2017. Who will your service/product serve? After some market research, you have decided your service/product will be for beginner women gardeners in South Mississippi who want to grow and feast off vegetables grown in pots. These women live in small spaces like apartments or don’t have a large yard so growing in pots fits. Their ages range from 45-65 years old. What will you provide for them? You have decided you would provide them with beginner gardening classes for $50 a month or $60.00 (per class without commitment). The vegetables used in the training will vary with the season. They will be plants that require the least effort like herbs, peppers, and leafy plants.
Where will you deliver the service/product? You have decided you would provide them with beginner gardening classes in person for $60 month or $60.00 (per class without commitment). Customers will be able to pay online or by card in person using your card reader. When will you provide the service/product? These classes occur on the 2nd and 4th (twice a month) Saturday each month. Why would they buy your product? They will purchase the product because they will not only be provided with written care instructions but also because they will be provided with in-person coaching. They also will be able to ask questions concerning the process and be provided with video option resources. Step 2 Implementing Your personal end goal started with wanting to work full-time in your business doing what you love: gardening and coaching. You have a plan for your product. Now it is time to plan your methods of implementation. To complete this step, start by writing everything down. Decide what tools or systems are needed to sell your product/service. This is also the stage you decide how will you funnel people through your program. You will also outline the details like the location of the classes mentioned in step one.
