Creative abby day 2

Creative ABBY Awards - 2015 RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY Category Name Brand Activation & Promtion Brand Activation & Promtion

Sub Category Sub Category Name # 21B Beverages 21C Toiletries,Cosmetics

Entry Number 1 Pepsi 6 Benadryl

Brand

Title / Caption

Organization

Metal

JWT India MATES - Madison Teamworks fp & e PVT.LTD. Wunderman International, New Delhi

Silver Bronze

JWT India Kinetic India (A WPP Company) ITSA Oxigen

Gold Bronze Bronze

Disney Channel Jet Set Go 3 Contest Eyeamindian Coolest Interview Ever A Media Movement that Unleashed the Power of 49 Give Life A Hand Brave & Neautiful

UTV Entertainment Television Ltd.

Bronze

Cheil India Linen Lintas

Bronze Gold

The Light Bag NO CHILD BRIDES

Cheil India HAVAS WORLDWIDE INDIA PVT. LTD.

Silver Bronze

JWT India Candid Marketing Private Limited

Bronze Bronze

JWT India HAVAS WORLDWIDE INDIA PVT. LTD.

Bronze Bronze

The Uncrushable Can Benadryl - Shamitabh

Brand Activation & Promtion

21D

Clothing, Footwear...

1

Adidas Stan Smith

Brand Activation & Promtion Brand Activation & Promtion Brand Activation & Promtion

21G 21H

Telecom products & Service Financial services

3 5 1

Nike Cricket Vodafone India Limited Oxigen Wallet

Brand Activation & Promtion

21J

Media & Publications

2

Disney Channel

Brand Activation & Promtion Brand Activation & Promtion Brand Activation & Promtion

21K 21N

Business & home sercices Corporate

8 2 4

North East Today HCL Technologies Tata Tea Gold

6 8 4 1

Dettol Dabur Vatika Premium Naturals Shampoo Salaam Baalak Trust CHILD SURVIVAL INDIA

7 3

MOHAN FOUNDATION Sony Entertainment Television

Brand Activation & Promtion Brand Activation & Promtion

9 11

Nike Cricket PARAS MILK

Brand Activation & Promtion Brand Activation & Promtion

14 2

Indus health plus CHILD SURVIVAL INDIA

CHAIN OF ORGANS Yudh First Look Poster Press Launch Make Every Yard Count EXTENDABLE BASKETBALL COURT Healthy Frisking NO CHILD BRIDES

use of live shows,concerts

6

Oxigen Wallet

Stroke of Midnight Campaign

ITSA Oxigen

Bronze

North East Today Nutralite BUENO KITCHEN Turquoise Cottage

Eyeamindian Health Cha Shree Ganesh Foodicons Happy Hours Rewind

JWT India DDB Mudra Group JWT India Dentsu Webchutney

Gold Gold Bronze Silver

Disney Channel Jet Set Go 3 Contest THE MAGIC PENCIL PROJECT

UTV Entertainment Television Ltd.

Bronze

FANATICS & VISCOMM

Bronze

Brand Activation & Promtion Brand Activation & Promtion Brand Activation & Promtion Brand Activation & Promtion Brand Activation & Promtion Brand Activation & Promtion

Brand Activation & Promtion

21O

Public service,Appeal & Ch

21Q

Use of promotional stunts

21R

Brand Activation & Promtion Brand Activation & Promtion Brand Activation & Promtion Brand Activation & Promtion

21S 21U

Use of Guerrilla marketing Use of Customer In-Store Experience

9 10 7 1

Brand Activation & Promtion

21W

Integrated Campaign

2

Disney Channel

9

ICICI BANK

Brand Activation & Promtion

Negative Space.Positive Impact.

Make Every Yard Count Vodafone Cookies Stroke of Midnight Campaign

JWT India ITSA - HCL Technologies MAXUS

JWT India REDIFFUSION -Y&R PVT LTD

Bronze

Gold Gold Silver

Silver Silver

Creative ABBY Awards - 2015 RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY Category Name Branded Content & Entertainment

Branded Content & Entertainment

Sub Category Sub Category Name # 20A Cat 20A - Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand Including TV, mini-series, web series, cinema, DVD releases and online/digital 20B

Branded Content & Entertainment Branded Content & Entertainment

Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s) Including TV, mini-series, web series, cinema, DVD releases and online/digital

20C

Branded Content & Entertainment

20D

Branded Content & Entertainment Branded Content & Entertainment

20E

20F

Branded Content & Entertainment Branded Content & Entertainment

20G

Branded Content & Entertainment

20H

Branded Content & Entertainment

Organization

Metal

Daddy Aur Zooey

JWT India

Silver

Maxus

Bronze

Madison Media

Bronze

Tata Tea Gold

3

ASIAN PAINTS

2014 was the year of AAPAAM AURAT KA POWERPower of 49 Har Ghar Kucch Kehta Hai

10

Asian Paints Royale

#Speechless

Contract India

Bronze

12

FABALLEY

JACK IN THE BOX WORLDWIDE

Bronze

6

KAMASUTRA

FABALLEY-UNFOLLOWCHALLENGING The Conventional Lengths of Beauty KAMASUTRA - PK

8

Eye Donation Society

Eye Donation

Sarva Integrated (Pvt) Ltd.

11

Nutralite

Health Cha Shree Ganesh

DDB Mudra Group

7

Asian Paints Royale

#Speechless

Contract India

11

Nike Cricket

Make Every Yard Count

JWT India

Gold

Best use or integration of music Including music in original branded content, brand integration into music distribution or promotion, the creation Best use or integration of offline media such as print, out of home etc.

3

Durex

#Do The Rex

DigitasLBi

Bronze

4

Gaana.com

Trojan Horse

Times Internet

Gold

3

Zee News

The Misunderstood Scoreboard

DDB Mudra Group

Silver

Best integrated entertainment content campaign which uses more than 2 media

1

Tata Tea Gold

Ab Ki Baar - Women Empowed Through Entertainment - Power of 49

Maxus

Bronze

10

TATA AIA Life Insurance

Daddy Aur Zooey

JWT India

Bronze

Best brand or product integration into a feature film, existing TV show and/or series Including TV, mini-series, web series, cinema, DVD releases and online/digital Best use or integration of experiential events Creative positioning of a brand using events, festivals, flash mobs, installations etc.

Best use of integration of user generated content.

Branded Content & Entertainment Branded Content & Entertainment

Title / Caption

2

Branded Content & Entertainment

Branded Content & Entertainment

Entry Brand Number 4 TATA AIA Life Insurance

MATES - Madison Teamworks fp & e PVT.LTD.

Silver

Bronze Silver Bronze

Creative ABBY Awards - 2015 RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY Category Name Broadcaster Abby Broadcaster Abby

Sub Category Sub Category Name # A1 Statement of Best launch of A TV Channel A2 Statement of Best Launch Of a TV Program Using Multi-Media

Entry Brand Number 2 BINDASS PLAY

Title / Caption BINDASS PLAY

Organization

Metal

UTV Entertainment Television Ltd.

Gold

3

STAR INDIA PVT LTD

SATYAMEV JAYATE SEASON 3- STAR INDIA PVT LTD LAUNCH CAMPAIGN

Gold

Broadcaster Abby

10

BIG BOSS 8

Colors, VIACOM18 MEDIA PVT LTD

Gold

Broadcaster Abby

12

COLORS

BIG BOSS 8-YEH SAFAR HOGA MAST KYUNKI TWIST HONGE ZABARDAST UDANN LAUNCH CAMPAIGN

COLORS Marketing

Gold

Broadcaster Abby

5

DISNEY CHANNEL

LAUNCH OF BRAND NEW SHOW "Kabhi aise geet gaya karo" on DISNEY CHANNEL

UTV Entertainment Television Ltd.

Silver

2

KAUN BANEGA CROREPATI

OLD MAN

MULTISCREEN MEDIA PVT LTD

Gold

1

DISNEY CHANNEL

UTV Entertainment Television Ltd.

Bronze

Broadcaster Abby Broadcaster Abby

6 14

HUM HAI NA UDAAN

LAUNCH OF KABHI AISE GEET GAYA KARO MOTHER UDAAN HAVELI 35 SEC

MULTISCREEN MEDIA PVT LTD Colors, VIACOM18 MEDIA PVT LTD

Silver Gold

Broadcaster Abby

16

UDAAN

UDAAN _VARAN MALA 30 SEC Colors, VIACOM18 MEDIA PVT LTD

1

DIGITAL DIVIDES SAB UNITES

SAB TV (MSM NETWORK)

Gold

4

SAB TV-TARAK MEHTA KA OOLTA CHASHMA NICKELODEON

BE THE BOSS

VIACOM18 MEDIA PVT LTD

Silver

1 7

AAJTAK IBN7

TV TODAY NETWORK TV18 BROADCAST LTD

8

NDTV

SACH ON KARO BRAND RE-LAUNCH-HAUSLA HAI SAVE OUR TIGER CAMPAIGN

NDTV

Silver

10 2

NDTV SONY SIX

NDTV TRUST CTL-2014

NDTV MULTISCREEN MEDIA PVT LTD

Silver Gold

1

UTV ACTION

5

SONY PIX

STAR WARS GENERIC PROMO GENX ENTERTAINMENT LIMITED (GENX) PIX SCHOOL OF BONDING MULTISCREEN MEDIA PVT LTD

Broadcaster Abby

A3

Broadcaster Abby

A4

Broadcaster Abby

A5

Broadcaster Abby

A6

Broadcaster Abby Broadcaster Abby

A7

Statement of Best TV Reality Show Promo Statement of Best TV Fiction Promo

Statement of Best TV Comedy Show Promo Statement of Best TV Kids Program Promo Statement of Best TV News Channel Promo

Broadcaster Abby Broadcaster Abby Broadcaster Abby

A8

Broadcaster Abby

A9

Broadcaster Abby

Statement of Best TV Sports Channel Program Promo Statement of Best Movie Promo By A TV Channel

Bronze

Gold Bronze

Gold Gold

Creative ABBY Awards - 2015 RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY Category Name Broadcaster Abby

Sub Category Sub Category Name # A10 Statement of Best TV Program For Cause Related Marketing

Entry Number 1 BINDASS

Brand

Broadcaster Abby Broadcaster Abby

2 5

CNN-IBN & IBN7 COLORS

Broadcaster Abby

6

NEW DELHI TELEVISION (NDTV)

1 2

CHUTTI TV SUNTV NETWORK LTD SABTV-TARAK MEHTA KA OOLTA CHASHMA Bindass Play

Broadcaster Abby Broadcaster Abby

A13

Statement of Best Original Music Score For A TV Program

Broadcaster Abby

Print Craft Print Craft Print Craft

4

18 19 5

All That's Good

Print Craft

7

LAWMAN PG3(catlog)

Print Craft

9

ICARE EYE HOSPITAL

Print Craft

10

Print Craft

11

Print Craft Print Craft Print Craft Print Craft Print Craft Print Craft

12 13 14 15 28 26

Print Craft Print Craft Print Craft Print Craft Print Craft Print Craft Print Craft Print Craft Print Craft

24A

Art Direction for Print Advertising

24B

Art Direction For Below-the-line work

24C

Copywriting (Below 100 words)

24D

Copywriting (Above 100 words)

27 10 11 12 13 14 7 21 22

HCL Technologies

All That's Good

Volkswagen

All That's Good

Crossword The Times of India

Title / Caption B FOR CHANGE

Organization

Metal

GENX ENTERTAINMENT LIMITED (GENX) TV18 BROADCAST LTD COLORS MARKETING

Gold

POWER OF 49 CODE RED LAUNCH CAMPAIGN NDTV DETTOL BANEGA NDTV SWACHH INDIA KIDS CHANNEL PROMOS CHUTTI TV SUNTV NETWORK LTD YEH HUMME KYA HOGAAYA ? SAB TV (MSM NETWORK)

Silver Gold Bronze Bronze Silver

Bindass Play (Brand Film Music Video)

UTV Entertainment Television Ltd.

Bandito Juan Coffee Table BookRelationship Beyond the Contract Wear Your Aura

ideas@work

Bronze

ITSA - HCL Technologies

Bronze

AN EYE FOR AN EYE (CAMPAIGN) AN EYE FOR AN EYE (CAMPAIGN) AN EYE FOR AN EYE (CAMPAIGN) Classic Salted Pussies Response Acacia Tree Bi-xenon Headlamps Automatic Distance Control Hill Hold Function Sweet Jalapeno Pussies Classic Salted Response Acacia Tree A Short Story God-like Anti-religious

Gold

AutumnWinter Communications & Design JWT India

Silver Bronze

ideas@work

Bronze

DDB Mudra Group

Silver

ideas@work

Silver

Alok Nanda and Company (Communications) Pvt.Ltd TAPROOT DENTSU

Silver Bronze

Creative ABBY Awards - 2015 RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY Category Name Print Craft Print Craft Print Craft Print Craft Print Craft Print Craft Print Craft Radio Radio Radio Radio Radio

Sub Category Sub Category Name # 24E Best Use of Illustration

Entry Brand Number 21 The Times of India 22 23 4 LAWMAN PG3(catlog)

Title / Caption Bandra Fest Kids Bandra Fest Music Bandra Fest Thematic Wear Your Aura

24F

Best Use Of Typography

24G

Best Use of Photography

8 9 10

MUMBAI MIRROR

MADAM CONTRACTOR PERVERT

Food

9

Mast Kalandar

Beverages Toiletries, Cosmetics & Healthcare

11 10 2 3

1C

2C 3C

Radio

Organization

Metal

TAPROOT DENTSU

Bronze

AutumnWinter Communications & Design TAPROOT DENTSU

Silver

Sunny Side Up Advertising India Private Limited Contract India Contract India Scarecrow Communications Ltd. Publicis Communications Pvt. Ltd.

Bronze

Sugar Free Sugar Free Wagh Bakri Cupid Condoms

Mast Kalandar Chai Shai@4 Bihari Gowardhan Raman Garmahat Pete

10

Royals Fresh

Tota

Publicis Communications Pvt. Ltd.

Bronze

Contract India Contract India JWT India

Gold Silver Bronze

Silver

Silver Silver Bronze Bronze

Radio Radio Radio

5C

Household and Business Appliances

3 4 8

Kenstar Kenstar Godrej U-Sonic Washing Machine

Spot 1 Spot 2 OPERATION

Radio Radio

6C

Automotive Vehicles & Accessories

1 13

Tyreonwheels.com SPARK ELECTRIC CARS

Barsaat Contract India FUTURE STRANGE-COLOUR TV TBWA\Sri Lanka

Bronze Bronze

Radio Radio Radio Radio

9C

Household Products and Maintenance

8 9 10 19

Aapkapainter.com Knifeindia.com Aapkapainter.com Nerolac

Deewar - 3 Tailor Deewar - 2 Red

Contract India Contract India Contract India Publicis Communications Pvt. Ltd.

Silver Bronze Silver Bronze

Radio Radio Radio Radio Radio Radio Radio

10C

Media and Publications

11C

Business and Home Services

11 13 1 2 3 4 9

Radio City Radio City Aapkapainter.com

Scarecrow Communications Ltd. Scarecrow Communications Ltd. Contract India

Silver Bronze Silver

Tyreonwheels.com OMKAR ALTA MONTE

Lucknow Delhi Deewar - 2 Deewar - 1 Deewar - 3 Barsaat EK RASOI

Bronze Bronze

10

OMKAR ALTA MONTE

DO CHAVANNIYA

Contract India LAW & KENNETH SAATCHI & SAATCHI LAW & KENNETH SAATCHI & SAATCHI

Radio

Silver

Creative ABBY Awards - 2015 RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY Category Name Radio Radio Radio Radio Craft Radio Craft Radio Craft Radio Craft Radio Craft Radio Craft Radio Craft Radio Craft Radio Craft Radio Craft Radio Craft Radio Craft Radio Craft Public Relations

Sub Category Sub Category Name # 15C Public Service, Appeals and Charity

25A 25B

ORIGINAL MUSIC SCORE VOICE PERFORMANCE

25C

PRODUCTION

25D

WRITING

25E 25F 22J

Entry Brand Number 8 Save The Children India 9 10

Title / Caption

Organization

Metal

Science Lesson Hindi Lesson Balbharti Lesson

JWT India

Silver

SOUND DESIGN INNOVATION

4 10 7 11 4 5 5 24 27 30 40 7 12

Wagh Bakri Wagh Bakri Bedbathmore.com Radio City Wagh Bakri Radio City Knifeindia.com Wagh Bakri Radio City Kenstar Save The Children India Radio City Fever 104 FM

Theatrical Garmahat Mard Azaadi Theatrical Lucknow Tailor Garmahat Lucknow Spot 1 Science Lesson Lucknow MISSION KASHMIR

Scarecrow Communications Ltd. Scarecrow Communications Ltd. Scarecrow Communications Ltd. Scarecrow Communications Ltd. Scarecrow Communications Ltd. Scarecrow Communications Ltd. Contract India Scarecrow Communications Ltd. Scarecrow Communications Ltd. Contract India JWT India Scarecrow Communications Ltd. Fever 104 FM

Media and Publications

1

BIG ON RESPECT

TBWA\Sri Lanka Pepsi MTV Indies,VIACOM 18

Bronze

Sarva Integrated (Pvt) Ltd. JWT India Ideosphere

Gold Gold Bronze Bronze

Gold Silver

Public Relations

4

Ceylon Today & Mawbima National News Papers PEPSI MTV INDIES

Public Relations Public Relations Public Relations

22K

Business and Home Services

6 7 1

Daily Mirror North East Today Kimaya NICU

Public Relations

22M

Travel, Entertainment and Leisure

1

Find My Stay

Launching and establishing Pepsi MTV Indies as the natural habitat of the indie soul "Mirror Reflection" Eyeamindian Kimaya NICU - The Growth Of a Miracle BIG GAINS FOR BIG NAMES

Public Relations

22O

Public Service, Appeals and Charity

2

CHILD SURVIVAL INDIA

NO CHILD BRIDES

Value 360 Communication Private Limited HAVAS WORLDWIDE INDIA PVT. LTD.

Public Relations Public Relations

22R

Events & Experential PR

4 3

Salaam Baalak Trust CHILD SURVIVAL INDIA

The Light Bag NO CHILD BRIDES

Cheil India HAVAS WORLDWIDE INDIA PVT. LTD.

Public Relations Public Relations Public Relations

5 7 10

SAB TV Whisper PUMA India

SAB Chai Pe Chutkule Everest Brand solutions Whisper Out Loud Madison Communications PUMA goes 'Forever Madison Communications Faster'with Usain Bolt in India

Public Relations

19

North East Today

Eyeamindian

JWT India

Bronze Gold Bronze Bronze Silver Bronze Bronze Silver Silver Gold Bronze Bronze Silver Silver

Silver

Bronze Bronze Gold

Gold

Creative ABBY Awards - 2015 RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY Category Name Public Relations

Public Relations

Sub Category Sub Category Name # 22S Practices- Celebrity Endorsement

22U

Practices - Integrated Campaign led by PR

Entry Number 5 PUMA India

Brand

5

Whisper

Public Relations

7

Public Relations

13

Action Committee for Formal Finance to Non-Corporate Small Buisinesses MTV India

Public Relations

15

Title / Caption

Organization

Metal

PUMA goes 'Forever Madison Communications Faster'with Usain Bolt in India

Gold

Whisper Touch The Pickle Campaign Small Buisness is Big Buisness

Silver

Madison Communications Hansa Vision

Bronze

MTV ROCK THE VOTE - FROM A CAMPAIGN TO A MOVEMENT Queen by Viacom18 Motion Pictures Release Of Queen on 7th March 14

MTV INDIA, VIACOM 18

Bronze

VIACOM 18 MOTION PICTURES

Bronze

So funny, it's serious exercise book The light bag Slippers Album of memories Trap your hair problems Getting Top Management's Attention #1

JWT India

Bronze

Cheil India pi communications Pvt.Ltd pi communications Pvt.Ltd Crayons Advertising Ltd. Select Direct Marketing Communications Pvt.Ltd.

Silver Silver Bronze Bronze Silver

Brave & Beautiful

Linen Lintas

Bronze

BIG ON RESPECT

TBWA\Sri Lanka

Gold

Rolex,Fiat Broke up Mom Parents who act like grandparents Nicole Kidman Parsi Standards Condom Panni Ja Carrom Foursome

Madison BMB

Gold

Direct

19A

Flat Mail

7

Kellogg's Cornflakes

Direct Direct Direct Direct Direct

19B 19B 19B 19B 19B

Dimensional Mail Dimensional Mail Dimensional Mail Dimensional Mail Dimensional Mail

5 2 3 4 6

Salaam Baalak Trust Club Mahindra Club Mahindra Bakson's Hair Clinic Radious Developers

Direct

19C

Direct Response Print

3

Direct

19C

Direct Response Print

5

Direct Direct Direct

19C 19C 19C

Direct Response Print Direct Response Print Direct Response Print

10 11 12

Dabur Vatika Premium Natural's Shampoo Ceylon Today & Mawbima National Newspaper Jiyo Parsi

Direct Direct Direct Direct Direct

19C 19C 19C 19C 19C

Direct Response Print Direct Response Print Direct Response Print Direct Response Print Direct Response Print

13 14 15 16 17

Creative ABBY Awards - 2015 RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY Category Name Direct

Sub Category Sub Category Name # 19D Direct Response (TV, Radio & infomercial)

Entry Brand Number 1 Dabur Vatika Premium Natural's Shampoo 13 Save the children 14 15 6 Dabur Vatika Premium Natural's Shampoo 8 HCL Technology 18 Pepsi 9 Oxigen Wallet

Title / Caption

Organization

Metal

Brave & Beautiful

Linen Lintas

Gold

Hindi Lesson Science Lesson Balbharti Lesson Brave & Beautiful

JWT India

Coolest interview ever The uncrushable can Stroke of Midnight campaign

ITSA - HCL Technologies JWT India ITSA Oxigen

Gold Silver Bronze

Direct Direct Direct Direct

19E

Direct Response Digital

Direct Direct Direct

19E 19E 19E

Direct Response Digital Direct Response Digital Direct Response Digital

Direct Direct

19E 19G

Direct Response Digital Direct Response Mobile Marketing

15 1

Asian Paints Royale Living with Diabetes in India (LWDI)

Speechless "The fake patient project"

Contract India Medulla Communication Pvt. Ltd.

Bronze Silver

Direct

19G

DIRECT RESPONSE MOBILE MARKETING

5

Mohan Foundation

Chain of organs

JWT India

Bronze

Direct

19H

Direct Campaign using Any 2 form

1

Brave & Beautiful

Linen Lintas

Grand Prix

Direct

19H

Direct Campaign using Any 2 form

3

Dabur Vatika Premium Natural's Shampoo Oxigen Wallet

Stroke of Midnight campaign

ITSA Oxigen

Bronze

Linen Lintas

Bronze

Gold