Creative ABBY Awards - 2015 RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY Category Name Brand Activation & Promtion Brand Activation & Promtion
Sub Category Sub Category Name # 21B Beverages 21C Toiletries,Cosmetics
Entry Number 1 Pepsi 6 Benadryl
Brand
Title / Caption
Organization
Metal
JWT India MATES - Madison Teamworks fp & e PVT.LTD. Wunderman International, New Delhi
Silver Bronze
JWT India Kinetic India (A WPP Company) ITSA Oxigen
Gold Bronze Bronze
Disney Channel Jet Set Go 3 Contest Eyeamindian Coolest Interview Ever A Media Movement that Unleashed the Power of 49 Give Life A Hand Brave & Neautiful
UTV Entertainment Television Ltd.
Bronze
Cheil India Linen Lintas
Bronze Gold
The Light Bag NO CHILD BRIDES
Cheil India HAVAS WORLDWIDE INDIA PVT. LTD.
Silver Bronze
JWT India Candid Marketing Private Limited
Bronze Bronze
JWT India HAVAS WORLDWIDE INDIA PVT. LTD.
Bronze Bronze
The Uncrushable Can Benadryl - Shamitabh
Brand Activation & Promtion
21D
Clothing, Footwear...
1
Adidas Stan Smith
Brand Activation & Promtion Brand Activation & Promtion Brand Activation & Promtion
21G 21H
Telecom products & Service Financial services
3 5 1
Nike Cricket Vodafone India Limited Oxigen Wallet
Brand Activation & Promtion
21J
Media & Publications
2
Disney Channel
Brand Activation & Promtion Brand Activation & Promtion Brand Activation & Promtion
21K 21N
Business & home sercices Corporate
8 2 4
North East Today HCL Technologies Tata Tea Gold
6 8 4 1
Dettol Dabur Vatika Premium Naturals Shampoo Salaam Baalak Trust CHILD SURVIVAL INDIA
7 3
MOHAN FOUNDATION Sony Entertainment Television
Brand Activation & Promtion Brand Activation & Promtion
9 11
Nike Cricket PARAS MILK
Brand Activation & Promtion Brand Activation & Promtion
14 2
Indus health plus CHILD SURVIVAL INDIA
CHAIN OF ORGANS Yudh First Look Poster Press Launch Make Every Yard Count EXTENDABLE BASKETBALL COURT Healthy Frisking NO CHILD BRIDES
use of live shows,concerts
6
Oxigen Wallet
Stroke of Midnight Campaign
ITSA Oxigen
Bronze
North East Today Nutralite BUENO KITCHEN Turquoise Cottage
Eyeamindian Health Cha Shree Ganesh Foodicons Happy Hours Rewind
JWT India DDB Mudra Group JWT India Dentsu Webchutney
Gold Gold Bronze Silver
Disney Channel Jet Set Go 3 Contest THE MAGIC PENCIL PROJECT
UTV Entertainment Television Ltd.
Bronze
FANATICS & VISCOMM
Bronze
Brand Activation & Promtion Brand Activation & Promtion Brand Activation & Promtion Brand Activation & Promtion Brand Activation & Promtion Brand Activation & Promtion
Brand Activation & Promtion
21O
Public service,Appeal & Ch
21Q
Use of promotional stunts
21R
Brand Activation & Promtion Brand Activation & Promtion Brand Activation & Promtion Brand Activation & Promtion
21S 21U
Use of Guerrilla marketing Use of Customer In-Store Experience
9 10 7 1
Brand Activation & Promtion
21W
Integrated Campaign
2
Disney Channel
9
ICICI BANK
Brand Activation & Promtion
Negative Space.Positive Impact. Make Every Yard Count Vodafone Cookies Stroke of Midnight Campaign
JWT India ITSA - HCL Technologies MAXUS
JWT India REDIFFUSION -Y&R PVT LTD
Bronze
Gold Gold Silver
Silver Silver
Creative ABBY Awards - 2015 RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY Category Name Branded Content & Entertainment
Branded Content & Entertainment
Sub Category Sub Category Name # 20A Cat 20A - Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand Including TV, mini-series, web series, cinema, DVD releases and online/digital 20B
Branded Content & Entertainment Branded Content & Entertainment
Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s) Including TV, mini-series, web series, cinema, DVD releases and online/digital
20C
Branded Content & Entertainment
20D
Branded Content & Entertainment Branded Content & Entertainment
20E
20F
Branded Content & Entertainment Branded Content & Entertainment
20G
Branded Content & Entertainment
20H
Branded Content & Entertainment
Organization
Metal
Daddy Aur Zooey
JWT India
Silver
Maxus
Bronze
Madison Media
Bronze
Tata Tea Gold
3
ASIAN PAINTS
2014 was the year of AAPAAM AURAT KA POWERPower of 49 Har Ghar Kucch Kehta Hai
10
Asian Paints Royale
#Speechless
Contract India
Bronze
12
FABALLEY
JACK IN THE BOX WORLDWIDE
Bronze
6
KAMASUTRA
FABALLEY-UNFOLLOWCHALLENGING The Conventional Lengths of Beauty KAMASUTRA - PK
8
Eye Donation Society
Eye Donation
Sarva Integrated (Pvt) Ltd.
11
Nutralite
Health Cha Shree Ganesh
DDB Mudra Group
7
Asian Paints Royale
#Speechless
Contract India
11
Nike Cricket
Make Every Yard Count
JWT India
Gold
Best use or integration of music Including music in original branded content, brand integration into music distribution or promotion, the creation Best use or integration of offline media such as print, out of home etc.
3
Durex
#Do The Rex
DigitasLBi
Bronze
4
Gaana.com
Trojan Horse
Times Internet
Gold
3
Zee News
The Misunderstood Scoreboard
DDB Mudra Group
Silver
Best integrated entertainment content campaign which uses more than 2 media
1
Tata Tea Gold
Ab Ki Baar - Women Empowed Through Entertainment - Power of 49
Maxus
Bronze
10
TATA AIA Life Insurance
Daddy Aur Zooey
JWT India
Bronze
Best brand or product integration into a feature film, existing TV show and/or series Including TV, mini-series, web series, cinema, DVD releases and online/digital Best use or integration of experiential events Creative positioning of a brand using events, festivals, flash mobs, installations etc. Best use of integration of user generated content.
Branded Content & Entertainment Branded Content & Entertainment
Title / Caption
2
Branded Content & Entertainment
Branded Content & Entertainment
Entry Brand Number 4 TATA AIA Life Insurance
MATES - Madison Teamworks fp & e PVT.LTD.
Silver
Bronze Silver Bronze
Creative ABBY Awards - 2015 RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY Category Name Broadcaster Abby Broadcaster Abby
Sub Category Sub Category Name # A1 Statement of Best launch of A TV Channel A2 Statement of Best Launch Of a TV Program Using Multi-Media
Entry Brand Number 2 BINDASS PLAY
Title / Caption BINDASS PLAY
Organization
Metal
UTV Entertainment Television Ltd.
Gold
3
STAR INDIA PVT LTD
SATYAMEV JAYATE SEASON 3- STAR INDIA PVT LTD LAUNCH CAMPAIGN
Gold
Broadcaster Abby
10
BIG BOSS 8
Colors, VIACOM18 MEDIA PVT LTD
Gold
Broadcaster Abby
12
COLORS
BIG BOSS 8-YEH SAFAR HOGA MAST KYUNKI TWIST HONGE ZABARDAST UDANN LAUNCH CAMPAIGN
COLORS Marketing
Gold
Broadcaster Abby
5
DISNEY CHANNEL
LAUNCH OF BRAND NEW SHOW "Kabhi aise geet gaya karo" on DISNEY CHANNEL
UTV Entertainment Television Ltd.
Silver
2
KAUN BANEGA CROREPATI
OLD MAN
MULTISCREEN MEDIA PVT LTD
Gold
1
DISNEY CHANNEL
UTV Entertainment Television Ltd.
Bronze
Broadcaster Abby Broadcaster Abby
6 14
HUM HAI NA UDAAN
LAUNCH OF KABHI AISE GEET GAYA KARO MOTHER UDAAN HAVELI 35 SEC
MULTISCREEN MEDIA PVT LTD Colors, VIACOM18 MEDIA PVT LTD
Silver Gold
Broadcaster Abby
16
UDAAN
UDAAN _VARAN MALA 30 SEC Colors, VIACOM18 MEDIA PVT LTD
1
DIGITAL DIVIDES SAB UNITES
SAB TV (MSM NETWORK)
Gold
4
SAB TV-TARAK MEHTA KA OOLTA CHASHMA NICKELODEON
BE THE BOSS
VIACOM18 MEDIA PVT LTD
Silver
1 7
AAJTAK IBN7
TV TODAY NETWORK TV18 BROADCAST LTD
8
NDTV
SACH ON KARO BRAND RE-LAUNCH-HAUSLA HAI SAVE OUR TIGER CAMPAIGN
NDTV
Silver
10 2
NDTV SONY SIX
NDTV TRUST CTL-2014
NDTV MULTISCREEN MEDIA PVT LTD
Silver Gold
1
UTV ACTION
5
SONY PIX
STAR WARS GENERIC PROMO GENX ENTERTAINMENT LIMITED (GENX) PIX SCHOOL OF BONDING MULTISCREEN MEDIA PVT LTD
Broadcaster Abby
A3
Broadcaster Abby
A4
Broadcaster Abby
A5
Broadcaster Abby
A6
Broadcaster Abby Broadcaster Abby
A7
Statement of Best TV Reality Show Promo Statement of Best TV Fiction Promo
Statement of Best TV Comedy Show Promo Statement of Best TV Kids Program Promo Statement of Best TV News Channel Promo
Broadcaster Abby Broadcaster Abby Broadcaster Abby
A8
Broadcaster Abby
A9
Broadcaster Abby
Statement of Best TV Sports Channel Program Promo Statement of Best Movie Promo By A TV Channel
Bronze
Gold Bronze
Gold Gold
Creative ABBY Awards - 2015 RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY Category Name Broadcaster Abby
Sub Category Sub Category Name # A10 Statement of Best TV Program For Cause Related Marketing
Entry Number 1 BINDASS
Brand
Broadcaster Abby Broadcaster Abby
2 5
CNN-IBN & IBN7 COLORS
Broadcaster Abby
6
NEW DELHI TELEVISION (NDTV)
1 2
CHUTTI TV SUNTV NETWORK LTD SABTV-TARAK MEHTA KA OOLTA CHASHMA Bindass Play
Broadcaster Abby Broadcaster Abby
A13
Statement of Best Original Music Score For A TV Program
Broadcaster Abby
Print Craft Print Craft Print Craft
4
18 19 5
All That's Good
Print Craft
7
LAWMAN PG3(catlog)
Print Craft
9
ICARE EYE HOSPITAL
Print Craft
10
Print Craft
11
Print Craft Print Craft Print Craft Print Craft Print Craft Print Craft
12 13 14 15 28 26
Print Craft Print Craft Print Craft Print Craft Print Craft Print Craft Print Craft Print Craft Print Craft
24A
Art Direction for Print Advertising
24B
Art Direction For Below-the-line work
24C
Copywriting (Below 100 words)
24D
Copywriting (Above 100 words)
27 10 11 12 13 14 7 21 22
HCL Technologies
All That's Good
Volkswagen
All That's Good
Crossword The Times of India
Title / Caption B FOR CHANGE
Organization
Metal
GENX ENTERTAINMENT LIMITED (GENX) TV18 BROADCAST LTD COLORS MARKETING
Gold
POWER OF 49 CODE RED LAUNCH CAMPAIGN NDTV DETTOL BANEGA NDTV SWACHH INDIA KIDS CHANNEL PROMOS CHUTTI TV SUNTV NETWORK LTD YEH HUMME KYA HOGAAYA ? SAB TV (MSM NETWORK)
Silver Gold Bronze Bronze Silver
Bindass Play (Brand Film Music Video)
UTV Entertainment Television Ltd.
Bandito Juan Coffee Table BookRelationship Beyond the Contract Wear Your Aura
ideas@work
Bronze
ITSA - HCL Technologies
Bronze
AN EYE FOR AN EYE (CAMPAIGN) AN EYE FOR AN EYE (CAMPAIGN) AN EYE FOR AN EYE (CAMPAIGN) Classic Salted Pussies Response Acacia Tree Bi-xenon Headlamps Automatic Distance Control Hill Hold Function Sweet Jalapeno Pussies Classic Salted Response Acacia Tree A Short Story God-like Anti-religious
Gold
AutumnWinter Communications & Design JWT India
Silver Bronze
ideas@work
Bronze
DDB Mudra Group
Silver
ideas@work
Silver
Alok Nanda and Company (Communications) Pvt.Ltd TAPROOT DENTSU
Silver Bronze
Creative ABBY Awards - 2015 RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY Category Name Print Craft Print Craft Print Craft Print Craft Print Craft Print Craft Print Craft Radio Radio Radio Radio Radio
Sub Category Sub Category Name # 24E Best Use of Illustration
Entry Brand Number 21 The Times of India 22 23 4 LAWMAN PG3(catlog)
Title / Caption Bandra Fest Kids Bandra Fest Music Bandra Fest Thematic Wear Your Aura
24F
Best Use Of Typography
24G
Best Use of Photography
8 9 10
MUMBAI MIRROR
MADAM CONTRACTOR PERVERT
Food
9
Mast Kalandar
Beverages Toiletries, Cosmetics & Healthcare
11 10 2 3
1C
2C 3C
Radio
Organization
Metal
TAPROOT DENTSU
Bronze
AutumnWinter Communications & Design TAPROOT DENTSU
Silver
Sunny Side Up Advertising India Private Limited Contract India Contract India Scarecrow Communications Ltd. Publicis Communications Pvt. Ltd.
Bronze
Sugar Free Sugar Free Wagh Bakri Cupid Condoms
Mast Kalandar Chai Shai@4 Bihari Gowardhan Raman Garmahat Pete
10
Royals Fresh
Tota
Publicis Communications Pvt. Ltd.
Bronze
Contract India Contract India JWT India
Gold Silver Bronze
Silver
Silver Silver Bronze Bronze
Radio Radio Radio
5C
Household and Business Appliances
3 4 8
Kenstar Kenstar Godrej U-Sonic Washing Machine
Spot 1 Spot 2 OPERATION
Radio Radio
6C
Automotive Vehicles & Accessories
1 13
Tyreonwheels.com SPARK ELECTRIC CARS
Barsaat Contract India FUTURE STRANGE-COLOUR TV TBWA\Sri Lanka
Bronze Bronze
Radio Radio Radio Radio
9C
Household Products and Maintenance
8 9 10 19
Aapkapainter.com Knifeindia.com Aapkapainter.com Nerolac
Deewar - 3 Tailor Deewar - 2 Red
Contract India Contract India Contract India Publicis Communications Pvt. Ltd.
Silver Bronze Silver Bronze
Radio Radio Radio Radio Radio Radio Radio
10C
Media and Publications
11C
Business and Home Services
11 13 1 2 3 4 9
Radio City Radio City Aapkapainter.com
Scarecrow Communications Ltd. Scarecrow Communications Ltd. Contract India
Silver Bronze Silver
Tyreonwheels.com OMKAR ALTA MONTE
Lucknow Delhi Deewar - 2 Deewar - 1 Deewar - 3 Barsaat EK RASOI
Bronze Bronze
10
OMKAR ALTA MONTE
DO CHAVANNIYA
Contract India LAW & KENNETH SAATCHI & SAATCHI LAW & KENNETH SAATCHI & SAATCHI
Radio
Silver
Creative ABBY Awards - 2015 RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY Category Name Radio Radio Radio Radio Craft Radio Craft Radio Craft Radio Craft Radio Craft Radio Craft Radio Craft Radio Craft Radio Craft Radio Craft Radio Craft Radio Craft Radio Craft Public Relations
Sub Category Sub Category Name # 15C Public Service, Appeals and Charity
25A 25B
ORIGINAL MUSIC SCORE VOICE PERFORMANCE
25C
PRODUCTION
25D
WRITING
25E 25F 22J
Entry Brand Number 8 Save The Children India 9 10
Title / Caption
Organization
Metal
Science Lesson Hindi Lesson Balbharti Lesson
JWT India
Silver
SOUND DESIGN INNOVATION
4 10 7 11 4 5 5 24 27 30 40 7 12
Wagh Bakri Wagh Bakri Bedbathmore.com Radio City Wagh Bakri Radio City Knifeindia.com Wagh Bakri Radio City Kenstar Save The Children India Radio City Fever 104 FM
Theatrical Garmahat Mard Azaadi Theatrical Lucknow Tailor Garmahat Lucknow Spot 1 Science Lesson Lucknow MISSION KASHMIR
Scarecrow Communications Ltd. Scarecrow Communications Ltd. Scarecrow Communications Ltd. Scarecrow Communications Ltd. Scarecrow Communications Ltd. Scarecrow Communications Ltd. Contract India Scarecrow Communications Ltd. Scarecrow Communications Ltd. Contract India JWT India Scarecrow Communications Ltd. Fever 104 FM
Media and Publications
1
BIG ON RESPECT
TBWA\Sri Lanka Pepsi MTV Indies,VIACOM 18
Bronze
Sarva Integrated (Pvt) Ltd. JWT India Ideosphere
Gold Gold Bronze Bronze
Gold Silver
Public Relations
4
Ceylon Today & Mawbima National News Papers PEPSI MTV INDIES
Public Relations Public Relations Public Relations
22K
Business and Home Services
6 7 1
Daily Mirror North East Today Kimaya NICU
Public Relations
22M
Travel, Entertainment and Leisure
1
Find My Stay
Launching and establishing Pepsi MTV Indies as the natural habitat of the indie soul "Mirror Reflection" Eyeamindian Kimaya NICU - The Growth Of a Miracle BIG GAINS FOR BIG NAMES
Public Relations
22O
Public Service, Appeals and Charity
2
CHILD SURVIVAL INDIA
NO CHILD BRIDES
Value 360 Communication Private Limited HAVAS WORLDWIDE INDIA PVT. LTD.
Public Relations Public Relations
22R
Events & Experential PR
4 3
Salaam Baalak Trust CHILD SURVIVAL INDIA
The Light Bag NO CHILD BRIDES
Cheil India HAVAS WORLDWIDE INDIA PVT. LTD.
Public Relations Public Relations Public Relations
5 7 10
SAB TV Whisper PUMA India
SAB Chai Pe Chutkule Everest Brand solutions Whisper Out Loud Madison Communications PUMA goes 'Forever Madison Communications Faster'with Usain Bolt in India
Public Relations
19
North East Today
Eyeamindian
JWT India
Bronze Gold Bronze Bronze Silver Bronze Bronze Silver Silver Gold Bronze Bronze Silver Silver
Silver
Bronze Bronze Gold
Gold
Creative ABBY Awards - 2015 RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY Category Name Public Relations
Public Relations
Sub Category Sub Category Name # 22S Practices- Celebrity Endorsement
22U
Practices - Integrated Campaign led by PR
Entry Number 5 PUMA India
Brand
5
Whisper
Public Relations
7
Public Relations
13
Action Committee for Formal Finance to Non-Corporate Small Buisinesses MTV India
Public Relations
15
Title / Caption
Organization
Metal
PUMA goes 'Forever Madison Communications Faster'with Usain Bolt in India
Gold
Whisper Touch The Pickle Campaign Small Buisness is Big Buisness
Silver
Madison Communications Hansa Vision
Bronze
MTV ROCK THE VOTE - FROM A CAMPAIGN TO A MOVEMENT Queen by Viacom18 Motion Pictures Release Of Queen on 7th March 14
MTV INDIA, VIACOM 18
Bronze
VIACOM 18 MOTION PICTURES
Bronze
So funny, it's serious exercise book The light bag Slippers Album of memories Trap your hair problems Getting Top Management's Attention #1
JWT India
Bronze
Cheil India pi communications Pvt.Ltd pi communications Pvt.Ltd Crayons Advertising Ltd. Select Direct Marketing Communications Pvt.Ltd.
Silver Silver Bronze Bronze Silver
Brave & Beautiful
Linen Lintas
Bronze
BIG ON RESPECT
TBWA\Sri Lanka
Gold
Rolex,Fiat Broke up Mom Parents who act like grandparents Nicole Kidman Parsi Standards Condom Panni Ja Carrom Foursome
Madison BMB
Gold
Direct
19A
Flat Mail
7
Kellogg's Cornflakes
Direct Direct Direct Direct Direct
19B 19B 19B 19B 19B
Dimensional Mail Dimensional Mail Dimensional Mail Dimensional Mail Dimensional Mail
5 2 3 4 6
Salaam Baalak Trust Club Mahindra Club Mahindra Bakson's Hair Clinic Radious Developers
Direct
19C
Direct Response Print
3
Direct
19C
Direct Response Print
5
Direct Direct Direct
19C 19C 19C
Direct Response Print Direct Response Print Direct Response Print
10 11 12
Dabur Vatika Premium Natural's Shampoo Ceylon Today & Mawbima National Newspaper Jiyo Parsi
Direct Direct Direct Direct Direct
19C 19C 19C 19C 19C
Direct Response Print Direct Response Print Direct Response Print Direct Response Print Direct Response Print
13 14 15 16 17
Creative ABBY Awards - 2015 RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY Category Name Direct
Sub Category Sub Category Name # 19D Direct Response (TV, Radio & infomercial)
Entry Brand Number 1 Dabur Vatika Premium Natural's Shampoo 13 Save the children 14 15 6 Dabur Vatika Premium Natural's Shampoo 8 HCL Technology 18 Pepsi 9 Oxigen Wallet
Title / Caption
Organization
Metal
Brave & Beautiful
Linen Lintas
Gold
Hindi Lesson Science Lesson Balbharti Lesson Brave & Beautiful
JWT India
Coolest interview ever The uncrushable can Stroke of Midnight campaign
ITSA - HCL Technologies JWT India ITSA Oxigen
Gold Silver Bronze
Direct Direct Direct Direct
19E
Direct Response Digital
Direct Direct Direct
19E 19E 19E
Direct Response Digital Direct Response Digital Direct Response Digital
Direct Direct
19E 19G
Direct Response Digital Direct Response Mobile Marketing
15 1
Asian Paints Royale Living with Diabetes in India (LWDI)
Speechless "The fake patient project"
Contract India Medulla Communication Pvt. Ltd.
Bronze Silver
Direct
19G
DIRECT RESPONSE MOBILE MARKETING
5
Mohan Foundation
Chain of organs
JWT India
Bronze
Direct
19H
Direct Campaign using Any 2 form
1
Brave & Beautiful
Linen Lintas
Grand Prix
Direct
19H
Direct Campaign using Any 2 form
3
Dabur Vatika Premium Natural's Shampoo Oxigen Wallet
Stroke of Midnight campaign
ITSA Oxigen
Bronze
Linen Lintas
Bronze
Gold