Ace Your Next Sales Pitch WITH
Meet Our Panelists
In 18 years Bernard has started 4 companies, taken 3 web-based companies to multi-million dollar status, launched over 300 websites, and has managed over a thousand marketing campaigns.
William has dedicated his 8 years as a web professional to growing online businesses. As lead of Business Development, he’s helped 24 of our top partners reach 6-digit monthly revenues.
bernard@seoreseller.com
william@seoreseller.com
/bernardsanjuaniii
/william-kramer244bb0106
TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116
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RESOURCE CENTER Get access to free templates, brandable documents and client management materials. Or train your team using our sales guides, methodology explainers and product sheets.
What’s Next: Coming this month
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Recent Dashboard Feature
Coming this month
PROPOSAL CREATOR Create and manage proposals for your clients straight from the Dashboard.
What’s Next: What Happened During the Last Webinar
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MOCKUP BUILDER Build instant web design from thousands of premium design mock-ups and incorporate client feedback in realtime.
What Happened During the Last Webinar
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The Boost Your Business Webinar Series allows our partners to benefit from our years of experience, so they too can establish a successful digital services business. In last month’s webinar, we discussed how three of our top partners grew and became powerhouse agencies.
What’s Next: Discussion Outline
Boost Your Business! Ace Your Next Sales Pitch with
Discussion Outline In this webinar, we want to empower you with tools, tips and techniques to pitch confidently and effectively.
What’s Next: Lay the groundwork
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•Lay the Groundwork • Think BIG, Look BIG •Create Desire •Q&A Session
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Lay the Groundwork
Things to know by heart PRO Tip: Be an expert
28,443,856 Total No. of Businesses in the US
Page 1 of Google Search Results
29% clicks on the first position
60%
With No Website
41%
Plan to build a website
28%
Already Have Domains
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91% traffic go to
US Small Business Administration, February 2015
*GoDaddy and Redshift Research: Small Business Survey 2015
What’s Next: Think Big, Look Big
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Boost Your Business! Ace Your Next Sales Pitch with
Think Big, Look Big PARTNER 1
PARTNER 2
Grew to approx $150k MRR in less than a year
Grew to $37k retail in 8 months $0-$5k
$10$15k
8 months
Less than 1 year
$150k
As a bonus, we flew him to the Philippines twice
PARTNER 3
Virtually 0 cancellations Added 60k (retail) new accounts in 6 months 5 clients 6 months
What’s Next: Leverage the technology
$60k
As a bonus, flown to Manila once; visiting again in 2 months
All three partners use the Dashboard Boost Your Business! Ace Your Next
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Sales Pitch with
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$37k
Think Big, Look Big It’s all about the impression you create. Impress clients by showing that you:
What’s Next: Leverage the technology
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✓ have a proprietary technology that shows results ✓ have a methodology that other clients can attest to ✓ have the resources to handle their campaign
Boost Your Business! Ace Your Next Sales Pitch with
Think Big, Look Big Back in 2011, we ran a $200 remarketing campaign. Back then, not a lot of people had heard of remarketing. More calls started coming in. Some thought we spent millions! bit.ly/getsked
In their minds, since we were everywhere, we must have spent MILLIONS. And since we spent MILLIONS, we must have been BIG. RESULT:
Interest to partner with SEOReseller increased by 8-10x
What’s Next: Leverage the technology
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Leverage the technology ✓ Create a good impression by highlighting your capabilities. bit.ly/getsked
Setup your White Label Dashboard 1. Upload your company logo 2. Set your color scheme 3. Personalize the link that clients can use to access your white label dashboard 4. Configure the subdomain 5. Add your white label dashboard Title
What’s Next: Use the methodology
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Leverage the technology ✓ Create a good impression by highlighting your capabilities. Show how the Dashboard works
What’s Next: Use the methodology
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Access the DEMO SITE 1. Go to your Dashboard URL: www.accesshub.co/yourcompanyname or your subdomain: dashboard.yourcompanyname.com 2. Login using the DEMO credentials Username: demo@demo.com Password: demo
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Boost Your Business! Ace Your Next Sales Pitch with
Use the methodology
What’s Next: Entire Team Backing You Up
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Understand how the methodology works
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Boost Your Business! Ace Your Next Sales Pitch with
Project Managers Analysts Digital Marketing Specialists Content Writers Editors Quality Assurance
What’s Next: Get to Know Your Prospects
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Boost Your Business! Ace Your Next Sales Pitch with
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You have an entire team to back you up
Get to Know Your Prospects
PRO Tip: Focus on your prospect’s business, marketing and goals
BUSINESS What’s Next: Sample Questions
MARKETING
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GOALS
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✓ If you’re not researching your clients, your competitors are ✓ Show genuine interest by understanding their problems ✓ Allow them to talk at least 50% of the time.
•What kind of business and services do you have? •Are you Business to business? •Do you sell consumer goods? •Are you in the services sector? •What are the 3 biggest problems that you are having in your business? •What are the areas where you would like to see improvement in your business? •Do you have your own solutions or experts? •Do you have a timeframe? •Do you have a working budget?
What’s Next: Create Desire
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Sample Questions to Ask
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Create Desire Help your client visualize their future success with you. The more vivid the vision, the more likely the CLOSE.
Use the Audit ✓ Get to know your clients by knowing about their business ahead of time. bit.ly/getsked
1. Add your prospect client’s URL 2. Click RUN to start the audit 3. Download the report
PRO Tip: Disclose just enough information What’s Next: Closing Rate
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Closing Rate PARTNER 2
PARTNER 1
60
21 35% Clients Closed
Closing Rate
6
25%
Proposals Sent
Clients Closed
Closing Rate bit.ly/getsked
Proposals Sent
24
PARTNER 3
What’s Next: Offer Value
24
2
8.5%
Proposals Sent
Clients Closed
Closing Rate
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Pique their curiosity Encourage questions Start conversations
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Offer Value PRO Technique: Offer Value
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Leverage Technology ✓$100,000 Proprietary Dashboard Talk to your Project Manager for a demo Sales Tools ✓Pitch Decks ✓Intake forms ✓Sales Guides What’s Next: Sell Solutions
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Offer Value PRO Tip: Offer Value
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Prove Expertise ✓Case Studies ✓Testimonials Read Educational Material ✓White Papers and Guides ✓Leverage Authority Bias
What’s Next: Sell Solutions
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Create Desire
Rather than just promoting your product, focus on your prospect client's pain points and address them with your service offerings. ✓Identify their needs ✓Find out which services are matched with the problems of the client.
Client Needs
Service Offerings
HINT: Site Audit Report is a tool you can use to identify areas that need improvement.
What’s Next: Buying Criteria
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PRO Tip: Sell Solutions
Buying Criteria Prospects go for providers that:
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Establish an emotional connection Show output and results Prove consistency and predictability What’s Next: Rundown
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Boost Your Business! Ace Your Next Sales Pitch with
Show expertise, know your bits of data by heart Overcome the reality of smallness. Think BIG, look BIG If you're not researching them, your competitors are Break the "Stranger's Barrier" and creating an emotional connection Disclose just enough information. Don't try to Maven your way through a pitch
What’s Next: Takeaway
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Boost Your Business! Ace Your Next Sales Pitch with
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Rundown of PRO Tips
Takeaway We’ve created a STARTER PITCH KIT to help you set-up. It’s available in the Resource Center and includes:
What’s Next: Q & A Session
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•Partner Checklist •Brandable Base Sales Deck •Website Audit Guide •SEO Product Catalog •SEO Sales Guides
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Q&A Session
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Schedule a Call bit.ly/getsked Feel free to call us at any time for questions. TOLL-FREE 1-800-250-6106 AUS (02) 8484-1116 US (415) 625-9700 info@seoreseller.com
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