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Meet Our Panelists
Itamar has been a programmer for over 20 years and made his first million from the web at 27. With vast experience in web development, marketing and business, he founded SEOReseller.com to help others achieve success online. itamar@seoreseller.com /itamargero
TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116
In 18 years Bernard has started 4 companies, taken 3 web-based companies to multi-million dollar status, launched over 300 websites, and has managed over a thousand marketing campaigns.
bernard@seoreseller.com /bernardsanjuaniii
Boost Your Business! Be a Digital Agency Powerhouse in Less Than a Year with
Discussion Outline • Case Study on challenges faced by three of the top partners of SEOReseller: • Client Acquisition and Retention • Scaling the business • Enabling Powerhouse Capabilities • Insights from the Case Study • Powerhouse Foundations • PRO-Tips • Q&A Session
Up Next: Coming This Month
Boost Your Business! Be a Digital Agency Powerhouse in Less Than a Year with
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• Feature Refresher and Updates
Coming This Month Fast turn-around time with instant mock up and proposal generator in the dashboard; improved two week streamlined development process
What’s Next: White Label Dashboard Setup
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Control and manage your clients’ reputation online and help them drive positive reviews to their business listings with a unique new system
Boost Your Business! Be a Digital Agency Powerhouse in Less Than a Year with
White Label Dashboard Setup • Set your dashboard subdomain bit.ly/getsked
• Brand your dashboard with your company logo • Set the dashboard color scheme to match your brand http://bit.ly/getsked
Up Next: Instant Website Audit
Boost Your Business! Be a Digital Agency Powerhouse in Less Than a Year with
Instant Website Audit
• Instant sales pitch material bit.ly
• Free for everyone – No limit • Top partners run dozens
Up Next: Local Reputation Manager
Boost Your Business! Be a Digital Agency Powerhouse in Less Than a Year with
Local Reputation Manager
Up Next: Case Studies: PRO Tips on how to gain and retain new clients
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• Add value by showing clients their online visibility and reputation by listening to their customers’ feedback real time across various channels
Boost Your Business! Be a Digital Agency Powerhouse in Less Than a Year with
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Feel free to send your questions to our panelists via chat and we’ll answer them during the Q&A portion
Agency Growth Factors A Case Study on Three of Our Top Partners
Up Next:
Agency Growth Factors| Case Study#1
William, Business Development
Agency Growth Factors: Case Study #1 • Webmaster by trade, no SEO skills • Started from a relative’s professional network • Core Business = selling websites
CHALLENGE
APPROACH • Started upselling SEO to existing base • Found a provider that would take the time to educate him • Talked to his project manager bi-monthly bit.ly
PARTNER
RESULTS $37k
• Web design is a revolving door. • Monthly sales stuck between $0k$5k
Up Next: Agency Growth Factors | Case Study#2
Grew to $37k retail in 8 months $0-$5k
8 months Boost Your Business! Be a Digital Agency Powerhouse in Less Than a Year with
Agency Growth Factors: Case Study #2 ●
●
Worked at an Internet Marketing company, had sales background but not technical Left his day job when doing $10k$15k Retail (~$5k spent with us)
CHALLENGE • Was his own project manager, customer service, and salesman • Great salesmanship but no SEO Mastery
Up Next:
Agency Growth Factors | Case Study#3
APPROACH • Relied heavily on technical audits as a sales tool • Used the dashboard to reduce customer support • Encouraged a friend to hop on board as partner bit.ly
PARTNER
RESULTS
Grew to approx $150k MRR in less than a year $10-$15k
Less than 1 year
$150k
As a bonus, we flew him to the Philippines twice
Boost Your Business! Be a Digital Agency Powerhouse in Less Than a Year with
Agency Growth Factors: Case Study #3 PARTNER ● ●
Lost his job Tapped his professional network (a nationwide list)
APPROACH • Looked for all in one solution and joined our program with 5 clients. • Took a dedicated project manager off the bat (needed SME+Support).
CHALLENGE
RESULTS
• Indiscriminately took any project
Virtually 0 cancellations
• Relied on freelancers for timely execution & delivery
Added 60k (retail) new accounts in 6 months
• Managed different groups in different time zones
Up Next: Key Insights to Be a Powerhouse Agency
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• Focused on a niche, focused locally
$60k
5 clients 6 months
As a bonus, flown to Manila once; visiting again in 2 months
Boost Your Business! Be a Digital Agency Powerhouse in Less Than a Year with
Key Insights to Be a Powerhouse Agency Establish and expand your network Leverage on contacts--family, friends, former colleagues--and join organizations, industry associations, etc. Charge the care you are ready to give
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Don’t be greedy, be reasonable with pricing by marking up based on the value you give to clients. Delegate and automate as much as you can Save time on reporting and have a dedicated person do certain tasks. Develop your skills and expertise. Be the authority in your niche Do your homework and take the time to study the industry, methodology and best practices. Be a partner, not a technician You won’t be able to maintain that role and you’ll hit a growth ceiling really quickly. Up Next: Campaign Management
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Campaign Management
Campaign Status and Task Notification Saves you time following up on execution Up Next: Intake Form
Boost Your Business! Be a Digital Agency Powerhouse in Less Than a Year with
Key Insights to Be a Powerhouse Agency Start Locally Start creating a successful portfolio locally, then expand your reach. Focus on a niche You will be able to understand a niche really well in a short amount of time and become an authority. bit.ly
Qualify potential clients and know when to let go Do a backlink analysis, find out what their yearly budget is & find out their SEO history. BUT don't disqualify potential clients too quickly SEO clients tend to make an emotional buying decision in the first 30-90 days. Don't try to chase the holy grails Rather go for multiple little grails. It's very risky to have one client fund 80% of your revenue. Up Next: Key Insights to Be a Powerhouse Agency
Boost Your Business! Be a Digital Agency Powerhouse in Less Than a Year with
Key Insights to Be a Powerhouse Agency Scale when you have a solid base of clients The ratio of time you spend with the client vs. how much they pay should make you profitable. Always sign a contract This puts your client into a long-term state of mind. Including a 30 day exit clause will give them peace of mind.
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Get your clients married to the dashboard This will give you the ability to scale by saving you time on reports. Leverage networking effects Speak at events, go to industry seminars & conferences. Don't give up on your dormant leads Reconnect with old prospects. Don't build your own methodology. Find a reliable provider with a proven methodology to partner with. Up Next: PRO Tips
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Feel free to send your questions to our panelists via chat and we’ll answer them during the Q&A portion
PRO TIPS Key Take Aways
Taz, Content Writer
PRO Tips CLIENT RETENTION Set expectations with clients off the bat, no surprises after closing. There's a lot to show in the first month. Create peace of mind with your client. You have to be the bearer of good news & bad news. Know when to give up your hats, even if your partner or employee can only do 80% of what you can. Up Next: PRO Tips
Boost Your Business! Be a Digital Agency Powerhouse in Less Than a Year with
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Meeting frequency; start frequent and lower the volume over time.
PRO Tips
Mark up should be at least by 2.5. Make the pricing your advantage but know how to position it. RETENTION Don't flinch in the face of a threat to cancel. Take your time to audit, get back with you findings. It's not always as bad as it seems. It might be the client having a bad month. Up Next: PRO Tips
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PRICE POINTS & TERMS
PRO Tips
Start your campaign with good keyword selection & consult your Project Manager. Our fastest growing partners run at least 60 automated audits a month. Our fastest growing partners are those with a dedicated project manager with us.
Up Next: Action Plan Assessment
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BETTER PRACTICES
Action Plan Assessment Stay relevant, up to date & Be the expert and authority Focus on sales & client
informed on industry trends. Invest in omni-channel solutions.
relationship.
Establish Network Learn to delegate Workflow Establish recurring revenue
Freelance Part-Time • Part-time digital marketing
professional. • $1,000 to $8000 monthly retail
revenue • No in-house staff. • Specialized in one field
mastery Be focused locally and within your industry
Freelance Fulltime • • • • •
Self-employed digital marketing professional. $10,000 to $30,000 monthly retail revenue. 1 to 2 employees. Specialized in one field. Marketing: Personal network, social media.
Specialized Agency •
• • • •
Digital agency focused on specific digital marketing services. $30,000 to $100,000 monthly retail revenue. 1-5 employees. Specialized 1 - 3 fields with specialists. Marketing: Sales team, professional network, social media presence, directory listings, mailing lists.
Powerhouse Agency • • • • •
Digital agency offering most if not all digital marketing services. More than $100,000 monthly reoccurring retail revenue. More than 5 employees. Specialized in multiple fields with multiple specialists. Marketing: Sales division, professional network, robust SEM strategy.
• Marketing: Personal network.
What’s Next: Q & A with the Panelists
Boost Your Business! Be a Digital Agency Powerhouse in Less Than a Year with
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TO LEVEL UP…
Build scalable capabilities Dedicated specialists Develop subject matter & tool
Diversifying product offering Upsell, cross sell.
Q & A Session
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Schedule a Call bit.ly/getsked Feel free to call us at any time for questions. TOLL-FREE 1-800-250-6106 AUS (02) 8484-1116 US (415) 625-9700 info@seoreseller.com
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