Meet The Expert Bernard San Juan III
In 18 years Bernard has started 4 companies, taken 3 web-based companies to multi-million dollar status, launched over 300 websites, and has managed over a thousand marketing campaigns. bernard@seoreseller.com /bernardsanjuaniii
TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116
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Simplifying SEO: The 6 Core Metrics You Need To with Know
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General Manager, SEOReseller.com
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What’s Next: Discussion Overview
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Simplifying SEO: The 6 Core Metrics You Need To with Know
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Pitching web design?
Discussion Overview In the first Partner Bootcamp Webinar, Bernard San Juan III walks you through the six core metrics of SEO and the best practices for effective optimization.
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●Significance of the 6 core metrics in today’s SEO ●Importance of having search engine metrics in groups ●SEOReseller’s 6 core metric groups ●Best SEO practices to leverage each metric Q&A Session Feel free to send your questions in advance using WebEx chat.
What’s Next: Significance of the 6 Core Metrics in Today’s SEO
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Simplifying SEO: The 6 Core Metrics You Need To with Know
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Significance of the 6 Core Metrics in Today’s SEO
What’s Next: Why Talk About Search Engine Metrics in Groups
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Simplifying SEO: The 6 Core Metrics You Need To with Know
Feel free to send your questions to our panelists via chat and we’ll answer them during the Q&A portion
What’s Next: Why Talk About Search Engine Metrics in Groups
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Why Talk About Search Engine Metrics in Groups?
Simplifying SEO: The 6 Core Metrics You Need To with Know
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Why Talk About Search Engine Metrics in Groups?
What’s Next: SEOReseller’s Metric Groups
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Simplifying SEO: The 6 Core Metrics You Need To with Know
Feel free to send your questions to our panelists via chat and we’ll answer them during the Q&A portion
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SEOReseller’s Metric Groups Methodology built on the segmentation of search metrics to the 6 most essential groups
What’s Next: Authority
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Simplifying SEO: The 6 Core Metrics You Need To with Know
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Authority
What’s Next: Authority (Best Practices)
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Simplifying SEO: The 6 Core Metrics You Need To with Know
Authority (Best Practices) Don’t try to optimize for this metric. • If authority is inherent to your site, ranking for keywords becomes easy as you have a metric that your competitors cannot fake Example: • One of the largest savings bank in the region PageRank 5 • Beat an ecommerce site for the term ‘second hand cars for sale’ *If you have it, use it against the competition What’s Next: On-Page
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Simplifying SEO: The 6 Core Metrics You Need To with Know
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Leverage it if you have it.
On-Page • Foundationally known as the LDA (Latent Dirichlet Allocation)
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• Serves as the core of all search engines • Relies on the presence of terms to identify relevance • Content will always be king
What’s Next: On-Page (Best Practices)
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Simplifying SEO: The 6 Core Metrics You Need To with Know
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On-Page (Best Practices)
What’s Next: On-Page (Case Study)
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Simplifying SEO: The 6 Core Metrics You Need To with Know
On-Page (Case Study)
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The 70 Site Test
What’s Next: Off-Page
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Simplifying SEO: The 6 Core Metrics You Need To with Know
Off-Page • A Google-invented metric
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• Focus on building quality backlinks—the term backlink was coined by Larry Page • How many people talk about you online—the more chatter, the more popular you are Example: Twilight and Michael Bay
What’s Next: Off-Page (Best Practices)
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Simplifying SEO: The 6 Core Metrics You Need To with Know
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Off-Page (Best Practices)
What’s Next: Behavior
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Simplifying SEO: The 6 Core Metrics You Need To with Know
Behavior
Behavior (Best Practices) • Plan your site architecture
• Optimize your meta description; showcase your client’s brand name and value proposition clearly • Apply layout changes based on user behavior; Build for the user (Google Rule #3) • Impressions vs clicks What’s Next: Quality
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Simplifying SEO: The 6 Core Metrics You Need To with Know
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• Make your clicks shallow—You lose 74% of users past a third click
Quality (Best Practices) • Apply an HTTPS certificate to your site • Build your site using a mobilefriendly framework • Use modern code • Allow social signals and interaction • Make your content original, worthwhile and value-adding • Implement rich media • Apply trust signals and badges • Link to reviews
What’s Next: Trust
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Simplifying SEO: The 6 Core Metrics You Need To with Know
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Quality
Trust
Trust (Best Practices)
• An Off-Page regulating algorithm • Happens naturally over time
• Don’t optimize for this
• Build thought leadership; this is where you leverage your expertise • Don’t buy links; get people to naturally ask for your content • Balance your digital footprint
What’s Next: Google’s 4 Golden Rules
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Simplifying SEO: The 6 Core Metrics You Need To with Know
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• Don’t hire cheap SEO services—only trust the experts
Google’s 4 Golden Rules
What’s Next: For Our Partners
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1. Don’t be Evil 2. You Searched and You found what you were looking for 3. Build for the User 4. Don’t “Game” the algorithm
Simplifying SEO: The 6 Core Metrics You Need To with Know
Simplifying SEO: The 6 Core Metric You Need to Know (Downloadable PDF Training Guide) http://bit.ly/coremetricsguide
What’s Next: Q&A Session
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Simplifying SEO: The 6 Core Metrics You Need To with Know
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For Our Partners
Q&A Session
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Schedule a Call bit.ly/getsked Feel free to call us at any time for questions. TOLL-FREE 1-800-250-6106 AUS (02) 8484-1116 US (415) 625-9700 info@seoreseller.com
Simplifying SEO: The 6 Core Metrics You Need To with Know