Moglee

An Amb i e nt Lo c a t i o n Ap p l i c a t i o n

PROBLEM : Costumers Limited Information • About the various promotions and discounts offered by retailers.

• A person relocating to a new city has very little information on where he can find discounts on the products he is looking for

Comparing & Availing Best Offers • Inability to instantly compare offers from competing stores and get the best offer

Physical Shopping • Major chunk of shoppers still prefer physical shopping to online shopping due to the tangibility aspect • Indian E-commerce merchants often sell dubious and sub-standard products owing to the price wars

PROBLEM : Business Owners Competition • Physical retailers face a lot of competition from the e-commerce sites who are able to offer the same products at a much lesser price due to direct manufacturer pick ups and no brick mortar costs • The multi brand retail stores compete with each other for increase in footfalls and grabbing a bigger pie

High Marketing Expenses & Lack of Financial Muscle • Marketing expenses take a toll on the bottom line of retailers.

• Small business owners are losing out to big box stores and malls; they lack the financial muscle to compete

Effectiveness of Promotions & Marketing Campaigns • Ambiguity on the effectiveness of promotions and marketing campaigns through online as well as offline modes

SOLUTION

1

INSTANT INFORMATION

With Moglee, a customer gets instant information on the product of his choice, at a location near him, for free

2

COST EFFECTIVE PROMOTION

Small business owners can promote their offers to the customers through a highly cost effective channel

3

UPDATED INFORMATION The information is updated regularly.

4

EFFECTIVE CAMPAIGNS

Multi brand retail, and major single brand retail stores can develop effective campaigns through this channel

HOW IT WORKS – END USERS MOGLEE Users download the app on the smart phone They choose the offers on the product/service of their choice from the various offers available.

Moglee does the rest: the application runs in the background and keeps on collecting coordinates and displays the relevant information periodically.

User can see the location of the store on the phone, go there and make a purchase!!

The users can share the offers and deals they like with their friends and also rate and review these offers. They can also add favorite vendors and get alerts when these vendors update new offers Users also collect redeemable reward points per milestone

BUSINESS OWNERS Register

Details

Register their business on the website.

Provide details of the product they want to promote, along with any special discounts, etc.

MOGLEE Does The Rest

The business information is stored in the database and the business owner gets a unique productID for each product listed.

Listing

The offer is listed on the Moglee App and website. If the Vendor has been favorited by a user, an alert goes to the user about the new offer listing

Updated offers

The customer uses the Moglee App to check out the updated offers around them

VENDOR PRICING *First 2 months will be a Freelook Period for our first 300 Vendors. After this freelook period of 2 months, the below pricing slabs will apply to these vendors *All Payments will be advance payments on “per quarter” basis *"Offer Listing(Normal and Premium)" prices are on a "per month" basis. A "Premium offer listing" spot can be reserved for a month (or more) *"Mega Offers Listing" prices are on a "per quarter" basis. A "Mega Offers listing" spot can be reserved for a quarter (or more) *No charges will be levied until the app has 2000 Downloads/Users *No charges will be levied for Mega Offers Listing until the app has 10000 Downloads/Users *Vendors can also get their offer graphic/banner designed from our professional graphic designer for a cost of Rs.500 per design *The Pricing shown is on “Per store” basis *For Vendors having more than one stores, the price will be multiplied by the number of stores and will also be customized depending on the number of stores *For Multi brand large format retailers, the pricing will be customized

VENDOR PRICING Offer Listings (Premuim and Normal) Offer Listings Offer Listings Offer Listings Offer Listings Offer Listings Offer Listings No. of App (Normal) (Premium, (Premium, (Premium, (Premium, (Premium, Downloads/Users (in Rs.) Topmost)(in Rs.) Second)(in Rs.) Third)(in Rs.) Fourth)(in Rs.) Fifth)(in Rs.) 2000 to 10000 500 1000 800 700 600 500 10000 to 20000 600 1200 1000 900 800 700 20000 to 30000 700 1400 1200 1100 1000 900 30000 to 40000 800 1600 1400 1300 1200 1100 40000 to 50000 900 1800 1600 1500 1400 1300 50000 and 10000 1000 2000 1800 1700 1600 1500 100000 and above 1500 3000 2700 2500 2300 2100 "Mega Offers of the day" Listings/Banner Ads Mega Offers Mega Offers Listing No. of App Listing (Banners) (Mega Offers Page) Downloads/Users (First 4)(in Rs.) (Rest 6)(in Rs.) 5000 to 10000 0 0 10000 to 20000 5000 2000 20000 to 30000 6000 3000 30000 to 40000 7000 3500 40000 to 50000 8000 4500 50000 and above 10000 5500 100000 and above 15000 9000

CORPORATE PACKAGES Discount for Corporate Partners No. of Stores 0-10 10-20 20-30 30 and above

Discount on Listings (Mega offers, Premium listings, Normal listings) (in %) 0 10 15 20

FINALIZED MARKETING PLAN We have a comprehensive marketing plan spanning from radio to outdoor media in different locations Radio • Radio campaign with 93.5 Red FM • Start date 18th May, 2015 • Expected reach= 50,00,000 • Radio campaign with Jabardast Hits 95.0 FM • Start date 8th June,2015 • Expected reach= 30,00,000

Gurgaon • 180 OOH media screens in 27 corporate towers in DLF Cybercity from 18th May,2015 for a full month • Interactive post launch events in 10 towers • Full day Gala event on the day of App launch at DLF Cyberhub on 5th June,2015 • Expected reach= 20,00,000

Delhi • Outdoor media such as Flag poles at West Delhi main markets • Tree guards near metro stations • No Parking signage in main West Delhi residential areas • Pillar Ads in PVR, Pacific mall • Full day Gala event on 7th June,2015 at Rajouri Garden main market • Expected reach=25,00,000

GALA LAUNCH EVENTS DLF CYBERHUB, GURGAON RAJOURI GARDEN MAIN MARKET, DELHI

MOGLEE PROMOTIONAL VIDEO

Thank You!