Best News World n. 3 - Spring 2012

BEST NEWS ITALY UAE SPRING 2012

UK USA

N. 03 SINGAPORE BEST UNION GROUP

OMNITICKET NETWORK

BEST UNION GROUP

A Spring of Growth and New Perspectives!

News from US Market!

In the Forefront o f I n n o v a t i o n

V I VA T I C K E T

S P E C I A L C U LT U R E

SECONDARY TICKETING

THANKS ANDREA!

News about Charta’s Presales Network!

Art and Music: Best Union offers an action packed Spring!

Best Union says a clear no to the secondary ticketing

For Being in the Right Place at the Right Time

ITALY UAE

UK USA SINGAPORE Dear Friends, We are preparing for the spring season which we hope holds growth and new perspectives.

Our group delivered significant progress in 2011 with results demonstrating that we are the leading event services company in Italy.

We’ve also experienced significant growth in development team of the Best Overview Solution (BOS), which is the booking platform on which the group will focus in the coming years.

BOS is a comprehensive software solution that has been designed in response to the feedback and requests of many of the major clients we've served over the years.

Our recent sales activity shows a renewed vitality that bodes well for the year we’ve just begun. New orders bring new customers around the world to become part of our big family.

We are moving ahead in our resolute evaluation process that will allow us to improve efficiencies in terms of time and products like never before.

This effort is made possible by the strong will to improve that comes from within the hundreds of people working in the group.

B E S T U N I O N G R O U P

A Spring of Growth and New Perspectives!

Many of us strive each day to translate into action the desire to realise a better world through our work.

This soul and this spirit, even more than services and products, make me believe that the future belongs to us and that the world is the most appropriate stage to pursue our goal to be our best.

From the USA to the Far East through Europe and the Middle East, we intend to grow further and continue to uphold the successful model that we have established thus far.

I take this opportunity to wish you and your families all the best.

ITALY UAE

UK USA SINGAPORE It’s the time of year when waterparks across the US are gearing up for their 2012 openings, and all are hoping to have record-breaking seasons!

OmniTicket Network has been eager to support our waterpark clients during this hectic period. Our staff has visited client sites such as Water World in Hyland Hills Colorado and Wet n’ Wild Phoenix to install new equipment, upgrade software and help these valued clients prepare for a busy and successful summer.

Over at Water World, which is listed as one of Forbes coolest waterparks in America, they have enhanced their visitor’s experience this year by offering innovative addons, such as the Early Entry option that allows guests to enter the park in advance of the general opening.

U S WAT E R P A R K S READY FOR BUSY 2012 SEASON

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News from US Market!

This option gives the guest the convenience of beating the crowds.

Water World also uses OmniTicket N e t w o r k ’s i n s t a l l m e n t b i l l i n g technology to give their guests the option of FlexPay which allows the guest to pay for their season pass in two easy payments.

And the team at Wet n’ Wild in Phoenix, famous for being “Arizona's Biggest 'n' Best Water Park,” is working with OmniTicket to update their turnstiles and streamline their season pass sales processes.

Their goal is to lessen wait times and lines for their guests and season pass holders, and to ensure the guest experience is as smooth as possible both at the sales stations and at the turnstiles.

ITALY UAE

UK USA SINGAPORE OmniTicket Network’s BOS Summit 2012 was geared toward future BOS users. This greatly anticipated event was held May 7-10, 2012 at the OmniTicket Network offices in Orlando, Florida, and included an introduction to all aspects of the Best Over view System (BOS).

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Clients from as far away as Hong Kong and California journeyed to Orlando to meet with OmniTicket team members and see first-hand demonstrations of BOS, the innovative solution that allows attractions to design their own POS experience, and transform their staff into “Experience Planners & Facilitators.”

BOS SUMMIT WELCOMED ATTENDEES TO ORLANDO IN MAY The summit’s agenda also included planning sessions for client sites wanting to find out more about migrating to BOS, and provided remote evaluation access to the BOS test system after the event.

It’s easy to do using BOS’ completely customisable POS interfaces, advanced graphical sale board editor and itinerary building tools.

ITALY UAE

UK USA SINGAPORE The volume of online tickets sales managed through OmniTicket Network USA’s Web solution showed an impressive increase during 2011 and the upward trend is continuing into the first quarter of 2012.

ONLINE T I C K E T SALES ARE UP FOR OMNITICKET NETWORK

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Another contributing factor may be the new upsell and suggestive sale process certain client Websites have started using, such as Biltmore’s use of an online guided trip planner for their Christmas Candlelight evenings and related events.

The increase in online sales may be contributed to a wider range of special events and exhibits being offered online, such as the Alexander McQueen Exhibit at the Metropolitan Museum of Art, the Elizabeth Taylor Exhibit by Christie’s and the Navy Pier’s Winter Wonderland event.

And clients such as Water World in Hyland Hills are hoping the additional flexibility of the installment billing option (which allows guests to pay in automated, easy-to-manage payments) will further increase online sales as we move into the summer.

ITALY UAE

UK USA SINGAPORE The Floriade 2012 Expo opened on April 5th and runs through October 7th. Floriade is a world horticultural exposition held once every 10 years in the Netherlands.

This year’s theme is “Be part of the theatre in nature, get closer to the quality of life,” and includes five themed worlds (Relax & Heal, Green Engine, Education & Innovation, Environment, World Show Stage).

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F L O R I A D E H O R T I C U LT U R A L EXPO NOW OPEN

Floriade 2012 expects to host approximately two million visitors!

Online ticket sales can be purchased at http://www.floriade.com/tickets

During the expo there will be a daily cultural program featuring music, dance, theatre and graphic art as well as the biggest gondola ride in the Netherlands with a capacity 4000 people per hour.

Omniticket Network has installed the ticketing, access control and websales for Floriade.

ITALY UAE

UK USA SINGAPORE In today’s fragile economy, both in Italy and internationally, the only sure way to recovery is to reinvest and revive investment in innovation and technological development.

The Best Union Company is once again in the front ranks of companies proposing new ideas to the market, refusing to succumb to the crisis and striving to boost the Italian image in the world.

B E S T U N I O N G R O U P In the Forefront of Innovation The initiative was originally launched for the Shanghai Expo 2010, and highlighted the excellence of Italy’s innovation, proving to be an excellent opportunity to facilitate Italian business activity in the important Chinese market.

In fact Best Union is the only ticketing company to be involved with the prestigious “Italy of Innovators" project (http:// www.italiainnovatori.gov.it) which is promoted by the Presidency of the Council of Ministers and highlights the diffusion of technological innovation of Italian companies.

The Expo Organising Committee awarded the “Italy of Innovators” showcase the “best innovation project” for the entire exposition.

The project’s ambitious goal is to promote Italian innovation worldwide, and to give a permanent international visibility to Italy’s technological excellence which is often overlooked.

The other fundamental aim of the project is to ensure the continued work of pioneering organisations in order to highlight the role of national innovative creativity.

For the Best Union Group it is an important recognition, and we are proud to be involved and motivated to move forward on the path of research and development.

ITALY UAE

UK USA SINGAPORE March 2012 was a month to remember for Vivaticket with the activation of their first two directly operated outlets.

In fact you can now purchase Vivaticket network tickets from several Best Union staff members working at the new Palazzo dei Congressi in Rimini at the Fair of Milan.

These two new stores have been added to the growing network of over 450 points of sale within Italy.

With Charta’s entrance into the Best Union Group, the Vivaticket network was selected and integrated with the Roman and Triveneto dealer networks headed by other companies within the Best Union Group.

Now working under a single brand, communication has improved and the payment process to organisers is more efficient, safe and integrated.

V I V A TICKET News about C h a r t a ’ s Presales Network!

Thanks to the integration of the systems completed a few months ago, it is now possible to offer events through the Vivaticket network, such as football matches and exhibitions, that are managed by our Group.

Online reporting is available for each store and there is now realtime integration between the presales software and the physical management of POS payments with credit cards and debit cards.

ITALY UAE

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A M I T G R E A T RESULTS IN APRIL!

Naples - Bodyworlds This exciting worldwide exhibition visits Naples for the first time in 2012! With over 24 million visitors since its beginning, the exhibition will run in Naples for three months, from April until July.

Over 12,000 tickets sold in just 15 days!

SPECIAL CULTURE Ar t and Music : Best Union of fers an a ct ion packed Spring!

Siracuse - Greek Tragedies

Turin - Days of the Dinosaur

The National Institute of Ancient Drama presents the famous Tragedies with Aeschylus’ masterpiece Prometheus in the fabulous Greek theatre.

Go back 250 million years as you view 41 “magic” robotic dinosaurs.

This exhibition will run for three months in the fabulous Ner vi Exhibition Hall Turin Exhibition Complex.

Presale activities show a substantial increase and “millionaire” incomes this year.

Over 18,500 tickets sold in just 11 days!

Roma - Floracult Smell the sweet success of the Flowers & Garden Exhibition organised in the luxurious Veio Park

by FENDI sisters, known worldwide for furs and haute couture.

Over 10.000 tickets sold in just 3 days!

ITALY UAE

UK USA SINGAPORE Back on the Vivaticket advanced sales system, The Macerata Opera Festival - Arena Sferisterio 2012 is the opera festival known and appreciated by the opera lovers from all over the world.

M A C E R A T A O P E R A F E S T I VA L

Three operas, 12 shows at the Arena Sferisterio, 4 performances for each play at the weekends, and the exciting programme of Festival Off offering concerts, shows, performances and exhibitions.

f ro m J u l y 2 0 t h t o August 12th 2012

Arena Sferisterio 2012

SPECIAL CULTURE

Article written

by Press Office M a c e r a t a Opera Festival

Ar t and Music : Best Union of fers an a ct ion packed Spring!

La Traviata by Giuseppe Verdi will open the Festival, followed by La Bohème by Giacomo Puccini and Carmen by Georges Bizet, a series of opera concerts under the artistic direction of Francesco Micheli.

The concert will be dedicated to the great stage designer Josef Svodoba in honour of his "Traviata degli Specchi" opera.

Macerata Opera Festival is available on www.vivaticket.it,at the authorised sales point, call centres and now also on the App Vivaticket Mobile for iPhone and Android systems. Furthermore, notice the possibility to book the festival tickets at special prices through the Charta Groups booking service.

ITALY UAE

UK USA SINGAPORE The great American animation movies have arrived at Mantua's Palazzo Te, which presents a series of international works already proudly displayed in various parts of the world.

Ar t and Music : Best Union of fers an a ct ion packed Spring!

But what is the underlying success of the masterpieces of animated films such as Monster & Co (2001), Toy Story (1, 2 and 3), Ratatouille (2007), WALL • E (2008), Up (2009 ) and Cars 2 (2011)?

P I X A R

Well, those who think it is the extraordinary technological tools made available to Pixar by Steve Jobs may be disappointed.

These tools of course are essential, given the extreme brilliance of the creator, but incredibly it all starts from a sheet of paper and a brush, the tools of a classical art workshop.

25 ANNI DI ANIMAZIONE Mantua, Palazzo Te from 15.03.2012 to 10.06.2012 www.mostrapixarmantova.it

SPECIAL CULTURE

In this regard, John Lasseter, chief creative officer of Walt Disney and Pixar Animation Studio and founder of Pixar with Steve Jobs said in a recent interview: "I always dreamed that our work was regarded as a work of art at the highest level.

We have always been at the forefront of designing new technologies, but this exhibition shows how many drawings, sketches, collages and sculptures are also required to make a film."

2 5 Y E A R S O F ANIMATION IN E X H I B I T I O N I N M A N T U A

This story and more are told in an exhibition dedicated to children and adults alike in the Palazzo Te until June 10th. The Mantua exhibition follows great successes in Milan and other cities of the world. The exhibition includes 500 works and is a path through creativity and digital literacy.

Teleart, a subsidiary of Best Union, has been present for many years in Mantua with its pre-sales services, ticketing, reservations and guarantees, and are pleased once again to be involved with such an enjoyable event and to bring satisfaction to the organisers and visitors.

UK USA SPECIAL HAGENS’ CULTURE ITALY UAE

SINGAPORE

Article written

by Press Office B o d y Wo r l d s

GUNTHER VON B O D Y W O R L D S : THE ORIGINAL E XHIBITION Ar t and Music : After the great success in Rome, now in Naples!

The human body - as you have never seen it before!

BODY WORLDS - Gunther von Hagens' trailblazing anatomical exhibition has fascinated more than 34 million people worldwide. After its success in Rome, the exhibition is now on display in Napoli, at the intriguing space of the Real Albergo dei Poveri.

The exhibition offers visitors profound insights into the human body, health and disease, and the intricate world of the cardiovascular system.

Best Union of fers an a ct ion packed Spring!

BODY WORLDS relies on the generosity of over 13.000 donors who have given legal consent during their lifetimes to participate in BODY WORLDS - act as guides and teachers on this scientific journey.

The exhibition will change the way you look at life - forever!

Featuring a unique collection of over 200 authentic human specimens including whole-body plastinates, organs and translucent body slices, BODY WORLDS highlights cardiology and the heart.

The exhibition celebrates the potential of the human body and the body in motion and allows visitors a penetrating gaze at what lies beneath the skin.

Napoli, Real Albergo Dei Poveri April 12 to July 8, 2012 Open daily Monday to Friday - 10:00 am to 2:00 pm and 4:00 pm to 8:00 pm Saturday, Sunday and on Public Holidays - 10:00 am to 8:00 pm Last entry one hour before closure of the exhibition! w w w . b o d y w o r l d s . i t

ITALY UAE

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B E S T U N I O N G R O U P In the Forefront of Innovation

The recent decision by Viagogo UK, one of England’s main online secondary ticketing platforms, to liquidate its UK business and set up under a new name in Switzerland has been a scandal in England and across Europe.

Prior to the move an investigative documentary called “The Great Ticket Scandal” created by Channel 4 Dispatches showed that Viagogo and competitor Seatwave purchased large quantities of allocated primary tickets by leading promoters such as Ticketmaster to sell at exorbitant prices on the secondary market.

Of course these parties will have the opportunity to legally defend themselves against the scandal presented in the Channel 4 documentary; however the move to Switzerland effectively makes the newly formed Viagogo AG exempt from UK trading law, and would exempt them from potentially stricter UK legislation concerning the resale of tickets.

Although we will not comment on recently proposed legislation in the UK, we would like to emphasise that Best Union’s policy is quite different than these companies’ models, and is based on absolute cost transparency, the total reliability of its system for online sales, constant research and investment in products and attention to customer care.

These factors make Best Union a synonym of safety and reliability within the international market.

ITALY UAE

UK USA SINGAPORE Speed of intervention, alertness and appropriate equipment can save a life...

THANKS ANDREA!

We all can still see the harrowing scene of the young footballer Piermario Morosini who died of an illness during Pescara - Livorno, under the pitiless eye of the cameras.

The unfortunate young athlete from Bergamo is gone, but a similar tragedy was recently averted in Rimini, during the fair Technodomus, when a 68 year-old man from Carpi had a severe heart attack.

The man was rescued by the timely intervention of a Best Union staff member on site, Andrea Gambuti and the technical manager of Rimini Fiera, Pedini Nazario.

Due to the presence of a defibrillator in the exhibition halls, they were able to resuscitate the man and prevent neurological damage.

In fact the man did not need to be hospitalised after the resuscitation and now his condition is satisfactory.

For Being in the Right Place at the Right Time!

It’s certain that this man’s thoughts and thanks will go to Andrea and the other angels who, without thinking twice and with a great sense of responsibility and humanity, did not hesitate to lend assistance.

We all send our heartfelt thanks as well!

BEST NEWS ITALY UAE SPRING 2012

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N. 03 SINGAPORE A BUSINESS MODEL UNIQUE AND INNOVATIVE

www.bestunion.com