where your ticket becomes an experience
CHINA
Index Best Union Group Business and Main Clients Main Financials data A look to the future: Group’s Vision and Strategy
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Group Overview Listed Company
Best Union SpA, founded in Bologna in 1999, is listed on the Borsa Italiana since May 20th, 2008 (now part of the London Stock Exchange)
Leadership
It is one of the most important international players in the development, production, marketing and management of integrated electronic ticketing and access control, as well as in the management and organization of welcome services and security events.
Extensive customer base
Famous theme parks and amusement parks worldwide, including Walt Disney World, Universal Studios, Gardaland, and many others distributed in 25 countries; 23 Italians exhibition centers, in particular, 6 of the 7 largest in terms of number of visitors; Important cultural facilities and entertainment More than 30 football teams, basketball and volleyball at a professional level The most important Italian theaters Over 80 Banks
Tailor-made solutions
Best Union Company is the only company able to offer a package of integrated systems and services necessary for the organization and management of sports and cultural events, exhibitions, music and entertainment in general.
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Currently in the world there are thousands of events. “In each event the organizers have to face firsthand the production and the choice of system, leaving the management of related services in outsourcingâ€? ‌..
The Group's Mission is to provide the largest number of related services fundamental for the success of every event.
Group Structure Trust 3A
Girefin Spa (Trust Landi)
P4P International Srl
37%
21%
Altri azionisti
15%
27%
Best Union Company Spa 100%
70%
40%
100%
HBComm Srl
Stadium Scarl
Charta Srl
19%
40% Barley Arts Int. Ltd
Syremont spa
33% Genoa Sportcity Scarl
Best Union Uk. Ltd
100% Omniticket Network Pte , Ltd (Singapore) Galathea STS Ltd
Best Union USA, Inc.
Ticketing System Technology Ltd
Best Union France, SAS
Best Union Middle East, JLT
IREC Technology SaS - Poitiers - France
70%
IREC Bejing Technology Co, Ltd
Group Milestones Acquisition of a share of Logital S.p.A. an Logilab S.r.l. by Luca Montebugnoli
Best Union was founded
Acquisition of an equity share by FinInvest
1999
2000
2001
2002
2003
Listing on the italian stock exchange Borsa Italiana
Entry of Pavarotti and others as shareholders
2004
2005
2006
2007
Acquisition of 9 competitors
2008 2009 2010 2011 2012 2013 2014
1999: Best Union was founded in Bologna by a software house and EBC Srl, a company specializing in event management and ticketing activity, whose main founders are Luca Montebugnoli, Licia Montebugnoli and Luana Sabattini 2000: Jumpy (a company of the Fininvest Group) acquires the 20% of the Company through a capital increase operation. 2004 - 2005: Luca Montebugnoli acquires shares of Logital SpA and Logilab Srl; the Pavarotti International and Basketball team Fortitudo become shareholders of the company 2008: Best Union Company S.p.A. enters on the Italian Stock Exchange for the management of ticketing services, hospitality, access control and security; in addition, in November, the company acquires 65% of Team 2015 Srl, a company active in the management of exhibition services 2009: Best Union acquires 100% of Omniticket Group, a company with twenty years of international experience in the activity of ticketing; the Group signs an important commercial agreement for three years with Almaviva Finance, and acquired 70% of HB Communication; the most prestigious international sporting events held in Italy are managed by Best Union 2010: Best Union acquires the 100% of the Ticketweb.it, shares, a company of the Cabassi Group, and it acquires the 100% of the Amit S.r.l. shares 2011: Best Union acquires the 55% of Teleart S.r.l. shares (94% in 2012) e the 100% of Charta S.r.l. shares. 2012: The company focuses on the integration of the acquired companies and on efficiency improvement of the Group. 2013: Best Union acquires the 100% of Enta Ticketing Solution Ltd, an english company operating in the ticketing setor with an important customer base;. 2014: on May Best Union acquires the french company IREC Ticketing Technology headquartered in Poitiers and specialised in the ticketing and access control sector in the culture and entertainment.
IREC Ticketing Technology
Market-leading developers and integrators of ticketing and access control solutions
Specialising in public venue management for 25 years, IREC offers software solutions and equipment for permanent flow and expense service (Reservations, CRM, Ticketing, Access Control, Stores, Restaurants and Car Parks)
Establishment: 1988 Sales in France: 9.7 M € Workforce: 89 service staff Business locations: 8 sales and technical offices in France (Headquarters at Futurscope) Installations: Over 1000 in France and world-wide French market: 80% of leisure and cultural sites Volumes: Over 150 million visitors use our devices
Partners in cultural and leisure activities, sports and other events – the company's R&D and integration teams scale up solutions to respond to many evolving needs. From anticipating a need to getting a solution up and running – from account managers to project managers who support all decisionmaking processes.
Business areas
TICKET SALES: Services provided by qualified personnel for the sale of tickets, through all the sales channels (online, on-site, mobile application, call center);
SOFTWARE
&
SISTEMS:
Design, production, installation and management of IT systems most commonly used in pre-sales activities, on-site ticket office, treasury management and access control, e-booking platforms;
RELATED SERVICES: Other services are
SEGMENTS OF BUSINESS
the administrative and fiscal management, promotion, event communication and sports marketing and event supplies of staff for the execution of events.
Best Union Group is a leading international company that operates in the design, manufacture and distribution of electronic ticketing, access control systems, management of hospitality, security, marketing and communication services for the events.
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Best Union Group Business and Main Clients Main Financials data A look to the future: Group’s Vision and Strategy
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Ticket’s Sales: Vivaticket 2 DRIVERS OF GROWTH
increase in the number of tickets sold
B2C
offer to each customer a package of more interesting products B2C
Vivaticket is the E-ticketing system owned by Charta; it is a brand that in addition to the website www.vivaticket.it identifies all channels in the pre-sales circuit, consisting of: • more than 500 physical points of sale distributed throughout the national territory; • a Call Center; a Groups Office. The website reached 300,000 visits per month and 220,000 unique visitors, with over 2 million page viewed.
Best Union Group is moving more and more towards their business channel B2C (Business to Consumer) directing its range of products directly to the end consumer. B2C sales channel enables the company to move its activities in the areas with higher margins. Recent acquisitions (especially with the Charta’s platform “Vivaticket”) enables Best Union to follow this strategy.
* Source: internal elaboration on Vivaticket website performances
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Vivaticket: comparison between new and old portal
In 2012 Best Union has effected a restyling of the Vivaticket site which has improved its efficiency and usability and it allowed the Company to integrate the four portals of the Group into a single site. 11
Software & Systems: the BOS System The ticketing and access control system currently used by the Company is BOS (Best Overview System); BOS is a project developed and shared between Best Union and Omniticket, and is now replacing the old system (Forum). It will be gradually extended over the entire customer base. Below we report the screen interface with some areas of use of the BOS system.
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Related Services The third business segment of Best Union Group refers to a range of related services including event promotion, advertising and marketing that Best Union manages thanks to the other companies of the Group. S T A F F I N G
M A R K E T I N G
C O M M U N I C A T I O N
E V E N T O R G A N I Z
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Tickets: sales channels in the Italian market Best Union Group offers a solid and efficient platform for selling tickets for fairs, amusement parks, theaters and cultural events in Italy: 580 directly operated stores VIVATICKET: online ticket sales platform managed by Charta 2.300 indirect outlets 10.000 bank branches (80 banks) where you can purchase tickets using the systems Best Union. Value of â‚Ź 160 million of tickets transacted each year Integrated call center (inbound and outbound) operating 24/7 through IVR (Interactive Voice Response): 40 operators More than 120 phone lines 8 languages more than 500,000 minutes of talk time more than 100,000 reservation requests More than 50,000 requests for help desk support throughout Italy
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The unique model: applications
Best Union Systems and Services are used in all major environments typical of the world "entertainment"
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Our experiences: the culture
M U S E U M S
Cenacolo Vinciano
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Our experiences: the culture
T H E A T R E S
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Our experiences: Entertainment
E N T E R T A I N M E N T
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Our experiences: soccer, motor and more
S O C C E R
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Our experiences: soccer, motors and others
M O T O R S & O T H E R S
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Our experiences : trade show
T R A D E S H O W
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The Group's geographical presence Headquarter in Bologna – Bases in Milan – Rome – Venice – London – Orlando – Parigi – Singapore - Poitiers
OPERATIVE BASE
INSTALLATIONS
The Group has five operational sites and is active with its installations in 27 countries.
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Abu Dhabi Saudi Arabia Australia Bulgaria Canada Cyprus Denmark Dubai Egypt England France Wales Germany Hong Kong Ireland Italy Japan Netherlands Portugal Dominican Republic Scotland Singapore Spain U.S. Tunisia Turkey New Entry: CHINA
The Best Union Group abroad The recent acquisitions made by the Group pursued the strategic line of activities’ development abroad with the dual objective of: 1. Positioning in new markets and business sectors; 2. Positioning in geographic areas with strong growth of demand for the entertainment services. The strategic policy undertaken has enabled the Group to maintain its growth trend, maintaining good levels of turnover and profitability. Some Data by Best Union abroad: more than 300 customers in the U.S. and Canada; operating bases in UK, USA, UAE, France, Singapore; next opening in China and India with important ongoing negotiations. Thanks to the development implemented in the growing markets, Best Union appears an important player in the developing markets which present high demand for entertainment services.
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Best Union Group Business and Main Clients Main Financials data A look to the future: Group’s Vision and Strategy
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1.14.1 Performance of the Group from IPO 45.000 39.150
40.000 35.000
30.800
30.000
32.700
26.100
25.000
20.600
20.000 15.000
11.500
10.000 5.000 0 2008
2009
2010
2011
2012
2013
Revenues The Group's turnover increased from 11.5 million euros in 2008 to approximately 40 million Euros in 2013. In 2013 the focus was in particular on the activities and B2C sales of software and systems for ticketing, with special attention to the rise in foreign Leasure & Entertainment. The growth of B2C especially abroad, in countries where the Group is already present, it is also one of the objectives of the next three years.
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The results of the Group 2013 - 2012 and 2012 - 2011 Financial Data â‚Źm
Year
Year
Var %
Year
Year
31/12/2013
31/12/2012
'13 vs 12'
31/12/2012
31/12/2011
Total Revenues
39,14
32,68
19,77%
32,68
30,79
EBITDA
3,23
2,69
20,07%
2,69
2,67
8,25%
8,23%
8,23%
8,67%
0,74
0,45
0,45
0,54
1,88%
1,36%
1,38%
1,75%
0,7
0,04
0,04
0,31
EBT Margin
1,79%
0,12%
0,12%
1,01%
Profit & Loss
0,12
-0,19
-0,19
-0,29
0,31%
-0,58%
-0,58%
-0,94%
Year
Year
Var %
Year
Year
31/12/2013
31/12/2012
'13 vs 12'
31/12/2012
31/12/2011
-1,595
-1,585
-1,585
-1,92
Equity
9,77
9,77
9,77
10,44
Total
8,175
8,185
8,185
8,52
EBITDA Margin EBIT EBIT Margin EBT
E-Margin
Net Debt (Cash)
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65,17%
0,00%
Best Union Group Business and Main Clients Main Financials data A look to the future: Group’s Vision and Strategy
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Some important contracts awarded in 2012 We report the major contracts gained by Best Union in the current period: IN ITALY: the role of banking and ticketing partner for EXPO 2015, in joint venture with Intesa Sanpaolo; a ten year concession for the management of the Stadium ATI L. Ferraris in Genoa;
THE MAIN INTERNATIONAL ACTIVITIES: the provision of online ticketing services for the California Science Center; the provision of on site and online ticketing system at Graceland, home of Elvis Presley, entered in the National Register of Historic Places, which welcomes 600,000 visitors each year; the completion of the ticketing system for Historical Royal Palaces of London (including the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace and Kew Palace).
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Best Union wins the 2015 EXPO
Best Union Company S.p.A. partner of Expo 2015 S.p.A. for ticketing services 2012 is a very important year for Best Union, who got the role (in a joint venture with Gruppo Intesa Sanpaolo) of banking and ticketing partner for EXPO 2015 in Milan; it is a terrific achievement that rewards the strategic choices and investments of the company over the past years. The event will take place in Milan from May 1st to October 31th, 2015; Best Union will have the responsibility for the preparation and management of the platform and ticketing services related to the event. Best Union Company is the only company that has managed 3 EXPO (Lisbon, Hannover, Milan).
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The Group’s Vision
"To be the N. 1 in Italy and to be among the firsts in the world in the areas in which the company operates"
OPERATIVE BASES
INSTALLATIONS
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The Group’s Strategy
COMMERCIAL
STRATEGIC
PARTNERSHIP
AGREEMENT
NEW PRODUCTS
M&A
Group’s Strategy: consolidate the position on the Italian market and growth in the international markets.
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The Group’s Strategy NEW PRODUCTS: •venue management •continuous development of online platform for B2C also abroad •BOS system distribution across the market, including foreign market BEST UNION STRATEGY
STRATEGIC AGREEMENT: •especially abroad, for strengthening B2B and B2C development COMMERCIAL PARTNERSHIP: •upgrade the existing business through partnerships and joint ventures with industry M&A: •continuous research of target companies for territorial and sectorial expansion especially abroad
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Thank you for the attention
For further information: BEST UNION COMPANY SpA Via A. Canova, 16/20 40138 Bologna – Italy www.bestunion.com