BETHANYBLEARS FASHION PORTFOLIO
CREATIVE STRATEGIES MODULE FASHION CONCEPT ‘SOLO THE COLLECTION’ BASED ON SUPREMATISM IN FASHION INNOVATIVE ALL IN ONE DESIGN
CREATED IN RESPONSE TO KAZIMIR MALEVICHS “BLACK CIRCLE 1913”
ADVERTISING CAMPAIGN FOR BRAND CONCEPT ‘SOLO THE COLLECTION’
FASHION ILLUSTRATION FASHION CONCEPTS AND CREATIVE STRATEGIES
solo /the collection is an independent fashion label that establishes a connection between the designer and the individual/ an integral part of the design is developed from the understanding of shape and form and how that is then transformed into an all in one improvisation/ the concept behind this brand uses a combination of shapes to delete sections of the desired fabric and create a negative space, which is then is crafted into a one of a kind construction/ the unique idea of an all in one flat design means manufacturing this garment will have minimal required stitching or seams/ this piece has been sourced from car leather interior which adds to the overall
rawness and e xclusivity
DESIGN FOR SWINGTAG CONSTRUCTION TEMPLATE FOR ALL IN ONE GARMENT
this design communicates the idea of two symmetrical circles on the front and back of the garment. these cirlces have been inspired by malevichs idea of suprematism/ the term solo comes from the italian word meaning only one/ additional pocket detailing can be attached to this garment to give an alternative look and design
LAUNCH CAMPAIGN FOR SOLO/ THE COLLECTION CREATIVE ADVERTISING
INNER CITY MOVEMENT PERSONAL & PROFESSIONAL PRACTISE
COLLABORATION WITH URBAN OUTFITTERS LIVE BRIEF PROJECT I N N E R C I T Y M O V E M E N T THROUGH FA S H I O N P H O T O G R A P H Y
FASHION PRINT USING INK BLOTS ‘THE INTERPRETATION OF DREAMS’ INSPIRED BY FREUD
COLLABORATION WITH HARVEY NICHOLS LIVE BRIEF STYLING PROJECT FASHION CONCEPTS AND NEW MEDIA
COLLABORATION WITH HARVEY NICHOLS
collar label 10mm x 60 mm light and dark variation
Care labels 30mm x 100mm centre fold seam lines
MACHINE WASH COLD 30째 WARM IRON DO NOT TUMBLE DRY
MACHINE WASH COLD 30째 DO NOT IRON DO NOT TUMBLE DRY
cuff tag 20mm x 30mm light and dark variation
Whistle Blower Clothing 1 South Road Didsbury Manchester M20 6PR 01/04/15 Mr John Doe Marketing manager Asos 1 Huff Lsne, Shoreditch London E14 2AF Dear
Sincerely, Ray Sherlock www.whistleblowerclothing.co.uk Enclosures: CC:
Whistle Blower Clothing, 1 South Road, Didsbury, Manchester M20 6PR
COLLABORATION WITH WHISTLE BLOWER CLOTHING DEVELOPMENT OF BRANDING GUIDLINES FOR MENS APPAREL COMPANY
CONTACT BETHANY BLEARS bb250696@student.leeds-art.ac.uk