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[INSERT FONT HERE]
[INSERT FONT HERE]
[INSERT FONT HERE] [INSERT FONT HERE] [INSERT FONT HERE]
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CONTENTS. 4
1. FRONT COVER 1. FRONT COVER 2-3. FONT TEST 2-3. FONT TEST 4-5. CONTENTS 4-5. CONTENTS 6-7. CONCEPT 6-7. CONCEPT 8-9. CONCEPT 8-9. CONCEPT 10-11. LOGO 10-11. LOGO 12-13. MUSIC 12-13. MUSIC 14-15. POSTER 14-15. POSTER 16-17. POSTER 16-17. POSTER 18-19. RUNWAY IDEAS 18-19. RUNWAY IDEAS 20-21. MAKEUP 20-21. MAKEUP 22-23. PROMOTION 22-23. PROMOTION 24. BACKCOVER 24. BACKCOVER
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The concept provided by the brief requires the event to be ‘neon tribal’. I explored a variety of different ways I could communicate this theme, considering African tribes and their traditions as well as exploring social tribes. The most interesting outcome I derived from research and creating moodboards was the ‘find your own tribe’ concept. This is a celebration of individuality and diversity, rather than taking inspiration from traditional tribes. Solely focusing on traditional tribes would have been difficult due to the lack of diverse models available, and appropriating traditions for entertainment is distasteful. Other concepts I analiysed included the rave culture; delving into how it has developed, and adapting tribal traditions into a festival themed event. The concept will be communicated through different makeup styles for th event, as well as aspects of the rave culture incorporated into the decor to celebrate what music has contributed to people’s individuality.
C O N C E P T.
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TRIBE:
a social division in a traditional society consisting of families or communities linked by social, economic, religious, or blood ties, with a common culture and dialect, typically having a recognised leader.
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C O N C E P T.
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L O G O.
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The music at the event will be provided by Franky Wah, Scott Diaz, Paul Cox, and Danielle from Crazy P - a Crazy P event pictured above.
MUSIC.
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POSTER.
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POSTER.
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Throughout the event our neon tribal videos work will be projected onto screens placed around the venue. Another way of communicating our videos could be to project the videos onto the white garments created by the Fashion Design students. Above is my concept image I created projected onto one of the white garments, and two handrawn images of photos I took of Ofelia with a neon light video projected onto her. All guests will stand during the show, this way its easier for them to mingle and meet other people.
R U N WAY IDEAS.
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M UA H .
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P R O M OT I O N .
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