brand kit 2013
Our look & feel ... its kind of a big deal
In order to steward Bethel’s growth to the best of our ability, it has become increasingly important for us to have a clear and distinct identity. Bethel interacts with a multitude of people everyday. These interactions shape who we are in the mind of our audience. The way we visually represent ourselves to the world says a lot about our personality and our character. In summary, a strong organizational identity will help us steward our growth in this current outpouring of God.
In this kit you’ll find the tools you need to set you up for success so that we can begin implementing Bethel’s new look and feel into our world.
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01 logo Meet our face to the world. The Bethel logo visually represents everything we are and the culture we carry. It embodies who we are and will most likely be the first impression people have of us.
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Bethel movement We have two key arrangements of our Bethel logo. One is for the Bethel movement and the other for Bethel Redding.  The Bethel Movement logo stands alone without any further identification as seen to your right. It’s easy to identify what logo we should use by asking who the audience is. If the document is going outside of the local church, it needs to have this logo on it.
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local church The Local Church logo should be used for local events, conferences hosted by Bethel Redding, and of course local church material. The vertical arrangement may be used when space is too tight, but it’s best if we stick to our primary horizontal logo whenever we can.
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primary //
REDDING
secondary //
RE DDIN G
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02 co lor We live in such a vibrant and colorful world. Our lives are full of color and colorful people. So when it comes to the logo, we’re determined to keep it simple by sticking to these two colors. We’ll let the rest of the world be our palette.
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100 70
% white
% black
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03 typeface You might refer to these as fonts, but we call them typefaces - not super important. What is important is setting “pages” or “word docs” to use Open Sans as our default font. This is our everyday modernesque typeface.
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primary //
open sans
light
regular
semibold
bold
extrabold
italics
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 01 2 3 4 5 6 7 8 9 09
Cardo is our secondary font. Why two fonts? Good question. Cardo is our formal font, which we will use on contract agreements, “corprate briefs� and the like. Cardo is our business voice whereas Open Sans is for our casual everyday speech.
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cardo
secondary //
regular
italic
bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789
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download typefaces There’s a file on Town Square coupled with this PDF that gives you access to all the files you need including the typefaces. If you are unable to downlaod them there, try this. Go to google.com/webfonts#, search for Open Sans & Cardo and “Add to Collection.” Once you have added both typefaces, click the “Download your Collection” link at the top and you’ll recieve a file containing all your requested fonts. Open the “Collection” and drag the individual TTF files to your fonts folder. Now you’re all set!
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04 space
&
size
The Bethel logo needs room to breathe to make it stand out from other graphical elements such as typography, imagery and document edges. When it comes to breathing room, the spacing around the logo should always be 1/4 of the width of the logo on every side.Sizing is important because if the logo is too small it will be illegible. The smallest the logo should be is .5in wide. Don’t worry, we know you’ll do great!
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Breathing room R E DD I NG 0.25”
1”
0.25”
0.5”
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05 manipulation No one likes to be manipulated. Here’s some good stuff to keep in mind.
1) Making the logo look like the inside band of
your favorite stretchy pants is not a good idea. 2) Elongating the logo upward is also “no bueno.” 3) Tilting the logo so that it appears to be ascending is unfortunately not an option. 4) Upside down. Really?
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1)
2)
REDDING
3)
4)
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Bethel Media Š 2013 | 5090 Caterpillar Rd. Redding CA 96003 | 530-351-7500