This range book showcases a S/S17 dress range in collaboration with the Whistles flagship store in Birmingham, this was developed through consideration of consumer demand, trend interpretation and catwalk inspiration which led to a 6 piece collection designed in Adobe Illustrator.
Consideration of lead times and margins helped create critical paths in Microsoft Excel for each design and then phased each silhouette into store according to the time of year and demand.
This was produced as a printed range plan booklet developed in Adobe InDesign along side a presentation to tutors which gained a 1st.
