Whistles final range book by Beth Howcroft-Davies

S/S17 Dresses

Contents

Brand Introduction

Comp Shop Analysis

Consumer Profiles

Trend Direction

Colour Palette

Catwalk Inspiration and Analysis

Street Style Research

Key Shapes Translated into Flat Specifications

Print Direction

Fabric Texture and Component Details

Final Range

Critical Path Analysis

Customer Outfit Builds

104

Mock In-Store Layout

110

Brand Introduction

Whistles is a British contemporary fashion brand based in London. Since 2008 when Jane Shepherdson became CEO of the company whistles encapsulates an intelligent sence of design with timeless and luxurious pieces (Whistles, (A) 2016). The collections created are modern and laid back with an attention to detail and quality. Each piece being sophisticated and wearable throughout years to come. Previously whistles had a very different aesthetic and not much sence of direction however the brand reinvented themselves when Jane Shepherdson became chief executive. Since then whistles have become a wardrobe staple for fashion editors and industry leaders as its now known as a more effortless and luxurious brand (Whistles (B) 2016). Whistles have 53 stores, and 74 concessions in the UK and internationally in countries such as France and Germany (Vallis, 2016). Their stores are very relaxed and spacious and they focus on customer service saying that they can help find a garment from up to 5 years old due to the exceptional communication with all their stores. They have a position in the market of premium high street therefore their clothes can be quite pricy however they can justify this with the unique customer service they provide and the quality of products built to last that their competitors cannot compete with.

Jane Shepherdson

Jane Shepherdson was appointed CEO of whistles in 2008 after buying a 20% share in the business (Amed (A) 2012). Before she became chief executive she previously worked as the brand director at Topshop and gained the reputation of being single handily responsible for changing them into a fashion leader in the noughties and transformed them into a globally recognised brand (Mooro (A) 2015), she left Topshop in 2006 and between then and 2008 she worked for Oxfam on a voluntary basis as the creative advisor helping them to innovate and raise money (Jay, 2011). When she became CEO of whistles she thought it was a quite “boho, pretty, slightly girlyfrilly brand” Amed, I (B) 2012) with most customers being grey haired. This made her think it didn’t have much direction and wasn’t really targeting the customer. Jane wanted the brand to be more aspirational and contemporary, as she had seen the gap in the market for grown up fashion that was effortless and luxurious. After doing this she transformed the brand making it a more timeless and modern, with attention to quality and detail for the intelligent, independent and discerning whistles women. Jane has achieved much appreciation within the fashion industry, she is known as ‘the most influential women in fashion retail’ (Admin, 2015) and has been appointed a CBE for services to the UK retail business (Mooro, (B) 2015).

Menswear Range Whistles launched their first menswear range in Autumn/Winter 2014 (Alexander, (A) 2013). It wasn’t just womenswear that had a gap in the market for whistles new contemporary brand but there was also a big opportunity for menswear. This new range of clothing for men comes with a similar aesthetic and is very tasteful, well designed with a relaxed modern style. The chief executive stated, “The brand has grown steadily over the past 12 months, and now has many repeat customers” (Holmes, 2015) the whistles man is understated, independent and sharp. He wants to shop from an edited collection that’s versatile for his functional wardrobe (Vallis, 2016). Therefore whistles cater to these needs with sophisticated and wearable clothing available online, in key whistles stores as well as some luxury department stores (Alexander, (B) 2013).

Ula Shearling Longline Gilet

Thelma Silk Shirt Dress

Olive Leather Trouser

£1,200.00

£195.00

£395.00

Limited Edition Range

In August 2012 Whistles launched its first limited edition line, consisting of key fabrics such as cashmere, leather, silk, crepe and jacquard (Karmali, A, 2012). Their first range featured 70 pieces, from contemporary daywear to eveningwear. Jane Shepherdson the CEO stated that it was a “tightly edited collection of what we consider to be the most covetable pieces of the season in the most luxurious and desirable fabrics” (Karmali, B, 2012). “When we had created it, we realised we couldn’t do without it, and it become our limited edition” (Shepherdson, 2012)

Whistles x Stutterheim Whistles collaborated with the Swedish niche rainwear brand Stutterheim, which produced a unisex customized version of their iconic Stockholm coat, which is straight, clean lines, an androgynous shape with a discreet, paired-down edge (Alexander (2015). Which gained celebrity fans such as Kanye West. Whistles CEO said “Whistles collaborations are about finding experts in the market and working with them to produce beautiful, functional, carefully crafted pieces” (Brett (A) 2015) and that’s just what they created. The coat was sold at £235 and came in two variations, being navy and orange or white and grey. (Brett (B) 2015)

Whistles x Frame

Whistles teamed up with a London-based fitness studio, frame. This collaboration created a capsule active wear collection for the modern women, which allows an easy transition from street style to practical workout gear (Whistles, 2015). Aimed at women with a fast-paced lifestyle. The collection launched in June 2015 with a collection of chic separates such as crop tops and leggings to harem trousers and leotards. The collection stuck close to the whistles aesthetic with simplistic styles and a mix of grey, black and teal. Prices of the collection started at ÂŁ35 and were available online and in selected whistles stores (Lewis, (2015).

Iconic Garments

The Bella dress is an iconic garment due to celebrities such as Kate Middleton seen wearing it to the Olympics closing ceremony in 2012. Due to the popularity it has been rerun throughout different seasons since, as whistles want to keep giving their customers what they want.

The white shirt is an iconic garment and can be seen in lots of different variations. In an interview with the assistant store manager of the Birmingham bullring flagship store, she stated that the white shirt was an iconic garment due to the CEO Jane Shepherdson always wearing one.

Bestsellers

These 3 dresses are some of Whistles best sellers. They all have common similarities such as the length and style. They are all very casual and can be dressed up or down through day and night. All having an above the knee length, going from short sleeve to 3/4 sleeve. Flattering V neck shape necklines and pockets either side. Due to the popularity they releasted more colours/prints in the dresses.

Lola Dress

Leena Dress

Frances Dress

Autumn/Winter 2013/14

Spring/Summer 2014 19

Autumn/Winter 2014/15

Spring/Summer 2015 21

Autumn/Winter 2015/16

Spring/Summer 2016 23

Social Media Instagram Whistles have instagram in which they have accumulated 141K followers (Instagram, 2016) since joining and have become their most followed social media site they are apart of. They post regular pictures with inspiration, campaigns, back in stock and new in clothing. Their instagram page mimics their online website due to the relaxed vibe and square photos leaving it looking very structured and clean.

Twitter Whistles have been active on twitter since October 2010 and since then they have gained 36.6K followers (Twitter, 2016). They tweet daily using photos to reflect what they are talking about. They post pictures of their clothing such as new in or classic pieces. They post about discounts and promotions such as their 25% discount with Grazia that happens yearly to gain customer awareness due to them not paying for any advertisements. Twitter is a great base for them to gain feedback, as they can ‘like’ customer’s tweets that have given reviews about whistles and posted photos of them wearing the clothes.

Pinterest Whistles have a Pinterest account where they pin things from their website and group them together in boards which can help inspire customers. With boards such as AW15 Women’s Campaign and Denim Range SS15 being just a couple of places where whistles gather images to showcase their collections. They also have boards that show their interpretation of muses and the whistles women. They have backstage images and ways to wear certain pieces that customers can take inspiration from. They have gained 7.1K followers and have pinned 1.7K images across 45 boards (Pinterest 2016).

Social Media YouTube Whistles have a YouTube account where they post videos that represent the brand such as campaign videos showcasing their new collections and behind the scenes footage that might not be widely available to see. They have collaboration playlists showing their previous collections such as Marcus Lupfer. This is probably their least popular social media base.

Newsletter Whistles send out an email to their customers weekly who are signed up to their newsletter. These emails contain their new in pieces and demonstrate how you can style them with other items and accessories from their website. All the items used in the newsletter are linked and can therefore be easy to find for the customer. They also advertise their discounts and promotions and send emails that are relevant to the time of year such as ‘layer up’ in winter and ‘what to give this Valentines Day’. The layout of the email reflects their website with similar images and fonts which keep the same aesthetic throughout.

Facebook Whistles have Facebook and have over 47K users who like their page (Facebook, 2016). Like the other social media bases they are apart of they post images of their offers and collections that are new to store. They can leave links, which makes it easily accessible for the user to be transferred straight to the page that is mentioned. They joined Facebook in 2011 and have posted many photos and videos to their users through this site.

Muses

Meryl Streep Her sophisticated and timeless style has been an inspiration for whistles and has influenced them in designing garments that look effortless and luxurious. The actress has maintained an enduring style throughout her career wearing belted trench coats, midi skirts and classical shirting (Whistles 2014) all reflecting similar pieces seen in whistles.

Muses

Charlotte Rampling The actress has been an inspiration since the late 60â&#x20AC;&#x2122;s for her clothing. Throughout the years she has naturally evolved through fashion trends from oversized glasses and loose shirts to her trademark reworking of masculine classics (Whistles 2015). As one of the first women to successfully tackle a tuxedo she balances feminine and masculine effortlessly.

Celebrities in Whistles

Olivia Palermo 30

Kate Middleton 34

Pippa Middleton 32

Celebrities in Whistles

Kim Sears 28

Rita Ora 25

Fearne Cotton 34

Store Front

Whistles storefronts are very open with glass windows allowing customers to see right through the shop. Mannequins take center stage in the store windows displaying whistles creations enabling customers to see what Whistles have to offer and what to style pieces with. The brand logo is big bold and central which attracts attention of onlookers.

Visual Merchandising

The visual merchandising of the brand is very light and spacious with all garments being spread out across the rails with just 3 of each piece on display. This gives a minimalist feel to the store and allows more interaction with the customers when asking for different sizes. The new stock takes the space at the front of the store drawing in the customer and catching their eye with new shapes and styles.

Karen Millen

Karen Millen is known for creating beautifully crafted fashion for confident women who know their own style. Each piece of the collection being individually designed, hand crafted and perfected by the designers. They deliver their signature quality and attention to detail through couture inspired techniques and luxurious heritage fabrics (Millen, (A) 2016). With stores over 65 countries including flagship stores in Londonâ&#x20AC;&#x2122;s Knightsbridge and New Yorks Fifth Avenue (Millen, (B) 2016). Karen Millen is the go to label for a sophisticated everyday wardrobe with a tailored approach to fashion.

Sandro

Sandro is a luxury go to label for chic Parisian style. Itâ&#x20AC;&#x2122;s known for its clean lines and sophisticated aesthetic. Founded by husband and wife duo in 1984 they have over 445 points of sale worldwide (Garden, 2016). Each piece of the clothing is infused with the labels inherent Gallic charm (Selfridges, 2016). The brand is a modern and sophisticated with a hint of androgyny. Not only do they have stores in Paris and around the world but they also have concessions within department stores such as Selfridges that give them the feel and aesthetic of a luxury brand.

Karen Millen Stores

Karen Millen stores are spacious and light with the same colour scheme running throughout sticking to the brands aesthetic. The storefronts are glass, which enables the customer to see the mannequins and posters on display in the windows. The Karen Millen logos are lit up in the center of the storefront catching peoples eyes. Inside the store they have bright lighting and a spacious shop floor allowing the customer to enjoy their shopping experience and be able to navigate through the store with ease.

Sandro Stores

Sandro store windows are more bare and simplistic, with just a couple of mannequins on display in the window showcasing some of the garments that will be in store. Their store logo is big and bold above the store entrance, which stands out on the white background. The inside layout is quite minimal, with rails going around the store and they use shelving on the walls to display shoes and accessories at eye level as customers browse.

Bag

Whistles bags are very simplistic, all white with their brand name across it in black making it stand out on the background. The bags are made of paper and have a black ribbon handle making it feel and look more luxurious.

Karen Millen like whistles have paper bags tied with ribbon. The bags have a more sturdier and glossy finish to them and have lime green side panels that flow with their brand aesthetic.

Sandro bags are also paper with ribbon, they are very minimalistic and have their brand logo in black against a white background looking effortless yet stands out and looks expensive.

Outside Tag

Whistles tag is a thick piece of card in a rectangle shape with a ribbon attached around it thatâ&#x20AC;&#x2122;s fastened to the inside tag by a safety pin. It shows the price, size and barcode.

The Karen Millen tags are made up of two pieces of thick card, one having the whistles brand logo printed onto it, the other having the information like the barcode, item number, price and size.

Sandro tags also have two pieces to it, one has the brand name printed across it, the other one has the product details such as the size, item number, price and the barcode.

Inside Tag

Inside Label

Whistles label is informative, showing the country of origin, the percentage of materials that the garment is made of, the washing instructions and the item number.

The inside tag is very basic with just the logo and the country of origin on show.

The Karen Millen label gives lots of detail such as the brand name, item code, size of the garment, what materials are used and where the item was made.

The label is very simplistic with the white brand logo to the left of the black tag.

Sandroâ&#x20AC;&#x2122;s label states the brand name, origin and address, washing details and the fabrics and materials that have been used to make the garment.

Like whistles Sandro just has the brand name and where the brand was originated from.

The Black Lace Dress

Whistles

Karen Millen

Sandro

Whistles

Karen Millen

Sandro

Price

£220

Price

£199

Price

£260

Sizes Available

4,6,8,10,12,14,16

Sizes Available

6,8,10,12,14,16

Sizes Available

1,2,3

Colours Available

Black

Colours Available

Black

Colours Available

Black and Burgundy

Fabric/Materials

35% Viscose, 34% Nylon, 31% Cotton

Fabric/Materials

Main - 100% Cotton, Lining - 100% Polyester

Fabric/Materials

Wash Care

Dry Clean Only

Wash Care

Dry Clean Only

Main - 36% Cotton, 22% Viscose, 22% Polyamide, 20% Rayon Lining - 100% Viscose

Wash Care

Dry Clean Only

Country of Origin

Tunisia

Style Notes

Transparent effect along the top of the dress. Zip closure to the lower back. The intricate open back underlines the refined sophistication of this dress.

Country of Origin Style Notes

Turkey Delicate and feminine, this beautiful lace dress is ideal for an evening out. The clean silhouette is sleeveless and features a neat round neckline and a placket detail at the front. The hemline is scalloped and longs to be complimented by a simple two-strap sandal.

Country of Origin Style Notes

Cyprus The perfect springtime style, this broderie anglaise cotton dress is cut to flatter with a nipped-in waist and softly flared skirt. The collar and grosgrain waistband add a feminine finish.

The Everyday Workwear Dress

Whistles

Karen Millen

Sandro

Whistles

Karen Millen

Sandro

Price

£130

Price

£180

Price

£140

Sizes Available

4,6,8,10,12,14,16

Sizes Available

6,8,10,12,14,16

Sizes Available

1,2,3

Colours Available

Black

Colours Available

Black

Colours Available

Black, Navy, Burgundy

Fabric/Materials

Main - 65% Triacetate, 35% Polyester, Lining - 96% Acetate, 4% Elastane

Fabric/Materials

55% Viscose, 43% Nylon, 2% Elastane

Wash Care

Dry Clean Only

Country of Origin

Tunisia

Style Notes

Short sleeved fitted knit dress, round neckline and flaired skirt with details on the collar, sleeves and waist.

Fabric/Materials Wash Care

92%

Polyester, Elatane

Dry Clean Only Wash Care

Country of Origin

Dry Clean Only

Turkey Country of Origin

Style Notes

Neat tailored sleeves balances the flirty a-line silhouette. A discreet side zip holds structure for this standout dress. Pair with an ankle boot or smart flat shoe for foolproof desk to dinner style.

Style Notes

Turkey 2 front pockets, metal detail at the waist and curved seams to create a perfect fit.

The Bright Statement Dress

Whistles

Karen Millen

Sandro

Whistles

Karen Millen

Sandro

Price

£150

Price

£180

Price

£139.30

Sizes Available

4,6,8,10,12,14,16

Sizes Available

6,8,10,12,14,16

Sizes Available

1,2,3

Colours Available

Orange

Colours Available

Red

Colours Available

Black, Red

Fabric/Materials

72% Polyester, 27% Viscose, 1% Elatane

Fabric/Materials

Main - 100% Viscose, Lining - 100% Polyester

Wash Care

Dry Clean Only

Main - 71% Triacetate, 29% Polyester, Lining - 96% Acetate, 4% Elastane

Wash Care

Dry Clean Only

Country of Origin

Tunisia

Style Notes

Openwork knitwear trim around the arm holes. Voile insert trim at the front of the dress. Contrasting zip closure at the front of the dress adds a touch of origionality to this timeless item.

Wash Care Country of Origin

Dry Clean Only

Turkey Country of Origin

Style Notes

Asymetric hem, vibrant dress injects a pop of colour into a spring look. Pair with boyish loafers for an edge.

Style Notes

Cyprus Designed in Italian crepe fabric, cut for close finish with flattering origami style folds. Team with heels for evening elegance.

SWOT Analysis

Whistles have more sizes available as they offer a size 4 which the other competitors donâ&#x20AC;&#x2122;t.

Lots of Whistles clothing is dry clean only making more maintenance costs for customers.

Whistles can justify their high prices due to quality and customer experience.

Not all Whistles stores stock some of their collections such as their limited edition range.

Due to Whistles excellent communication with their other stores they offer a services to help track down garments from up to 5 years old.

Whistles do not pay for advertisements and therefore may lose out on customers to their competitors that do this.

Whistles competitors such as Karen Millen are much more overpriced.

Whistles are quite highly priced therefore indirect competitors such as Zara and Cos may be able to take away customers with similar more affordable items.

Karen Millen only offer one variation of their dresses whereas Whistles offer some of theirs with different colour options.

Sandro offer more colour variations than whistles therefore customers may shop there as they get more choice.

Sandro have only 23 physical stores in the uk yet they are all within outlet or department stores therefore not as recognisable as Whitsles.

Karen Millen also offer opticalwear therefore reaching out to a wider audience.

Sandro only offer sizes 1, 2, 3 therefore they dont target as many women of different sizes like Whistles.

Sandro also sell menswear and therefore whistles have to compete with both womenswear and menswear.

Comp Shop Analysis Joanne Age 49 (Generation X) Acorn Classification D Late Majrity Married She works as a divisional manager in the NHS and spends £500 of the money she earns monthly on herself. She has one daughter aged 18. She drives a mini and shares a BMW 1 series sport with her husband. She lives in the countryside in a terraced stone cottage. She enjoys shopping, cooking, baking, walking and spending time with family and friends. When shopping she spends her time in Selfridges, Harvey Nichols, Zara, Topshop, Marks and Spencer’s and The White Company. She shops weekly spending 3 hours in store and then online shops throughout the week. She aspires to shop in places such as Vince and Ellen Fisher. Joanne describes her fashion style as a ‘black uniform’ as its her favorite colour to wear and she feels comfortable in it and it matches with everything. She wears quality fabrics and timeless pieces. She wears mostly core clothing and has a tendency to mix that with some fashion pieces. She listens to radio 2 radio station everyday. She drinks black coffee regularly and loves eating fish dishes. She has a subscription to red magazine, which she gets monthly. She wears make up brands such as Mac, Nars and Georgia Armani and wears her favorite perfumes such as Love Chloe and Molten Brown Mahida.

Comp Shop Analysis Debra Age 53 (Generation X) Acorn Classification C Early Majority Married She works as a university professor leaving her with 500+ disposable income monthly. She has one son aged 20. She gets to work via train and doesnâ&#x20AC;&#x2122;t drive however her husband does. She lives in a semi detached Victorian house. She enjoys reading, eating, drinking and watching football (Manchester United supporter) When shopping she shops at Selfridges, Harvey Nichols, Net-a-porter and Matches She doesnâ&#x20AC;&#x2122;t aspire to shop anywhere as she already shops where she wants. She shops weekly and spends an average 500+ on clothing a month. She spends around 3 hours shopping in store and then shops online throughout the rest of the week. She describes her style as having little variation, sticking to her usual top, jeans, boots and jacket combo. She also tends to wear neutral colours such as black grey and navy. She wears mainly fashion items with many core items in her wardrobe. She reads books and magazines such as red and Grazia keeping herself up to date with fashion trends. She is constantly listening to the news to keep up to date on current affairs. She wears Armani, Chanteceille and Laura Mercier make up.

Comp Shop Analysis Katy Age 27 (Generation Y) Acorn Classification E/G Early Adopter Engaged She works as an events planner in London. She has £400 disposable income every month. She doesn’t have any children and is focusing her time on her fiancé. Her and her fiancé share an Audi A1 however as she works in the center of London she commutes to London easily through the underground. She has an iPhone 5s. She enjoys shopping in her free time and will usually be found in places such as &Other Stories, Selfridges, Topshop, Cos and Whistles. She aspires to shop at brands such as Mathew Williamson and Chanel. She shops once a week spending around 2 hours in store than online shops occasionally throughout the week. She spends £300 of her disposable income on clothes. She wears lots of skirts and dresses and likes to wear print and pattern, as she isn’t afraid to stand out. She wears mostly fashion pieces however she does have lots of core pieces that she wears all year round. Her hobbies include socialising with friends, drinking, eating, reading magazines and exploring new places in London. She has an Elle magazine subscription and Elle decoration as she has a passion for interior design. Her favorite perfume is Miss Dior and she loves Bobbi Brown and Chanel make up. She loves to drink cocktails with her friends at the weekend and loves evening meals with her fiancé and she will always choose risotto if its on the menu.

Comp Shop Analysis Maddie Age 36 (Generation X) Acorn Classification D Late Majority Married She works in recruitment and has around ÂŁ600 disposable income. She has 3 children, two boys and one girl. She lives in a detached house in a lively town and drives a range rover with her husband, which is convenient for her and her family. She has a Samsung phone. She likes to shop and when she does she shops in Jigsaw, Cos, Whistles, Oasis and mango and she aspires to shop at Mulberry, Joseph and DKNY. She has a busy lifestyle and therefore she only shops once every two weeks however when she does she spends around 4 hours time browsing and spends approximately ÂŁ300 a month on clothes. She is a classic dresser however she likes to update her wardrobe with new clothes. She wears mainly core pieces but loves to inject fashion pieces monthly to update her wardrobe. She loves cooking for her family and taking walks with her dog. As she works so hard and has a busy lifestyle looking after 3 children and a dog whilst obtaining a fast paced job she likes to take a break from it every year and go abroad to relax. She saves some of her disposable income to do this. She reads red and glamour magazine. She loves watching murder and drama series on TV. Her favorite alcoholic drink is a gin and tonic however you will see her mostly sipping on coke day to day to give her energy.

The Whistles Women

The Whistles woman is described as intelligent, independent and discerning. She is aged between 20-50 and has a high disposable income therefore can be very selective. She is professional, fashion concious and values design, quality and service. She wants the clothes to cater to all parts of her purposeful life.

Bloggers

This Time Tomorrow

Krystal Bick is a New York blogger behind â&#x20AC;&#x2DC;This Time Tomorrowâ&#x20AC;&#x2122; and she blogs all about her fashion, style and travel. She demonstrates a whistles woman with her sophisticated style and exciting fast lifestyle. With over 3,600 posts and over 91K social media followers she is a great example of a whistles customer.

Bloggers

The Haute Pursuit

Vanessa, a fashion blogger and creative director of her own fashion label runs the haute pursuit blog. With her simplistic style and neutral colour schemes presented throughout her social media and blog she looks very effortless and put together. With her inspirational style she is a great example of a whistles women.

Trend Direction

Pause is about time being the ultimate luxury and using technology to enhance that and integrating it into art and design. Life is more about how you live, not what you own and time is marked in moments not minutes. Itâ&#x20AC;&#x2122;s about man meets machine, integrating technology into the body as designers explore the boundaries between organic and manmade making the artificially made feel completely natural. Objects will increasingly take on human qualities, by coming to life with their looks and functions acting as personality traits, as designers explore the magical effects of interactive design. Luxury will be redefined with more emphasis placed on time and space allowing you to â&#x20AC;&#x2DC;pauseâ&#x20AC;&#x2122; and live in the moment, enhancing wellbeing and creates a meaning and experience with the use of technology.

Trend Interpretation

After analysing the trend it seemed apparent that time was one of the most important aspects. By taking this into account the range created will mimic this and the dresses will look effortless and put together. Each piece being an outfit rather than separate pieces, saving time on putting a look together, therefore spending more important time on things that matter the most. The colours standing out were Zen blue, and crimson therefore bringing this into the range, as the blue is a calming colour and the crimson gives it that sharp edge making the pieces stand out.

Colour Palette

The pause colour palette includes a mixture of cold white, blue and grey, giving it a calming effect to represent the trend with the addition of warmer peaches and deep reds. This adds a freshness of summer to the palette with no colours to garish as they are all muted and understated. The palette colours focus on the home, opting for calm, tranquil and peaceful tones whilst the deep Crimson and dark grey delivers a sharp sophisticated edge. The light sand colour appears slightly pink next to the soft blue tone which gives it a more softer and feminine side to the colour range making it a perfect palette for womenswear spring summer dresses.

Sepia Rose

Peach

Brazilian Sand

Crisp White

Colour Palette

Tiramisu

Blackened Pearl

Zen Blue

Crimson

Catherine Quin Spring/Summer 2016

Catherine Quin is a luxury collection with a minimalistic aesthetic running throughout the garments. With clean silhouettes, simplicity and a pallet of black makes the pieces timeless and effortless.

Joseph Spring/Summer 2016

Joseph is known for its sharp tailoring and androgynous looks. With a focus of creativity they produce contemporary pieces with a strong sence of luxury to inspire other designers.

Ellery Spring/Summer 2016

Ellery is a luxury designer that creates intricate yet wearable pieces by combining elements of couture and innovative fabrics. With a simple colour pallet throughout the pieces they are very elegant and eye catching.

Adam Lippes Spring/Summer 2016

Adam Lippes is a lifestyle brand inspired by the designers personal aesthetic for unhurried elegance and understated design. With a precision to tailoring and easy to wear silhouettes makes the brand cool and sophisticated.

1205 Spring/Summer 2016

1205 collections are very androgynous and are built around fabric and cut to create masculine silhouettes with feminine textures. With a neutral colour theme throughout it makes the brand very sophisticated and luxurious.

DKNY Spring/Summer 2016

DKNY addresses the real life needs of their customers, producing pieces for work to weekends. Making the garments luxurious and fashionable with muted colours and simplistic designs throughout.

Off the Shoulder

This style of neckline has been seen in street style from Paris, Milan, London and Copenhagen. By wearing this in a lightweight fabric it gives the look a more loose and relaxed silhouette thatâ&#x20AC;&#x2122;s perfect for the summer season. This gives an effortless look when paired with a clutch and heels for evening elegance or sandals and a tote for a beach cool vibe.

V Neck

The V-neck style dress has been spotted on the streets of New York, Milan and London, which can update simple dress shapes. This style is very flattering yet garish, for a more wearable look it can be worn with a contrasting colour roll neck top. However it can be worn with a bandeau or bra top for a more commercial look.

Asymmetric Hemline

Asymmetric details continue to make a show this season in the form of wrap detailing. By having the material draping in different directions it gives the look an effortless and very put together aesthetic. The look can be easy to wear in subtle colours yet it can be very adventurous if worn with staple prints.

Wrap Around Dress

With fabrics hanging and wrapped around the female silhouette it creates fresh and sculptural definition. This creates a sexy look with the pulled in waist and visible leg. This look can be worn with heels for an evening look or layered over a t-shirt and trainers for a more casual feel.

Key Shapes

Off the Shoulder This look is perfect from day to night, with the off the shoulder neckline it emphasises the dĂŠcolletage and shoulders making the look very feminine, relaxed and effortless. With the maxi length and light material the dress looks very laid back and easy to wear. When worn with sandals and a beach bag it makes the look very casual however when belted at the waist it gives the dress more definition and structure, so paired with heels its perfect for evening wear. This shape has been seen in street style and the Ellery spring/summer 2016 fashion show.

Shirt Dress The shape of this dress is quite oversized and floaty alowing this dress to be perfect for any type of women, no matter what age or size. Due to the light and drapy material it falls naturally on the body. With ajustable sleeves it enables the shirt to be long sleeved or short sleeved therefore wearable throughout the seasons. This shirt dress can be worn in many different ways, with sandals and a bikini for a beach look or a statement necklace, clutch bag and heels for evening attire. This shape has been seen in street style and also on the catwalk from designers like Adam Lippes.

Drape Dress

The V shape neckline is a very flattering shape and and with the draping material of the dress exposing the bottom of the legs gives a sexy feel to the outfit. It elongates the body and gives the illusion of a taller silhouette. This style is best worn with heels and a clutch for an evening look. This dress is the perfect go to item for wedding season as its formal and eye catching. This shape is demonstrated on catwalks such as Maison Rabih Kayrouz in an evening attire and its also shown in street style with a more casual look.

Halter Neck

This halter neck dress is very flattering, with the detailed halter neckline and pleated skirt. The synched in waist makes the figure look slimmer. This dress is great for weddings and holidays, with the relaxed and effortless look. The pleats on the bottom half of the dress make it flow with ease and makes it very easy and comfortable to wear. It can be simply worn with flat pumps and a jacket in the daytime, yet can be formal for an evening when paired with heels. The shape has been seen on Catwalks such as Sophie Theallet.

Synched in Waist This shape is pulled in at the waist giving definition to the body as it shows where the waist goes it and comes out. This makes a slimmer shape and is very flattering on the body. This style can be worn in many ways, such as to work paired with a blazer and tights or in the evening with a leather biker jacket and heels for a more edgy and grungy look. This shape has been seen in street style and also on catwalks such as Julien David.

Asymmetric Neckline This asymmetric dress is perfect for the evenings and occasions where you dress up. With the flattering neckline showing off the neck and shoulders it makes the look very sexy especially with the slit up the side of the leg. The pulled in waist gives definition and structure to the dress. For an effortless look this can be simply paired with some black heels and it looks very sophisticated. This shape has been seen on catwalks such as Lie Sang Bong.

Print Direction Defining Lines - Origional Artwork The dispersed dots are used to create a cascading print for a simple and elegant gradient effect. In the muted colours it makes it more sophisticated yet eye catching.

With ultra fine lines adding a subtle graphic appeal to an outfit it becomes more decorative yet simplistic and is a great way to update a garment.

Fabirc

Crepe Material Crepe fabric is a low maintenance material, which is easy to wash and care for. It is a twisted weave fabric that doesnâ&#x20AC;&#x2122;t wrinkle or crease easily making it ideal for dresses. While wool and polyester crepes are the most common, silk rayon and occasionally cotton crepes are available (Minerva, 2016). The opulent fabric drapes and floats making it extremely comfortable and flattering to wear keeping you cool in summer (Calico, 2016). The fabric has a delicate skin-like look and fine surface irregularities, which are enhanced by soft neutral tints (WGSN, 2016).

Viscose Viscose is made from purified cellulose and it is produced from specially processed wood pulp (viscose, 2016). It is very similar to cotton and silk as it is a fine, soft material thatâ&#x20AC;&#x2122;s commonly used in dresses due to the structure and the way it drapes. When cotton blends with viscose it can offer a softer and more laundered hand feel.

Fabirc Polyester Polyester is a synthetic fiber derived from coal, air, water and petroleum (Encyclopedia (A) 2016). It tends to be very resilient and quick drying, itâ&#x20AC;&#x2122;s easy to wash and itâ&#x20AC;&#x2122;s able to hold forms well (wise, 2016). Polyester clothing can be pre shrunk in the finishing process, therefore the fabric resists shrinking and will not stretch out of place (Encyclopedia (B) 2016). When polyesters are coated they have a light conductive quality when engineered in brilliant white and cool lunar greys (WGSN 2016). This gives a sence of luxury and quality which links well with pause and whistles aesthetic allowing justification for their higher price range.

Organic Cotton Whistles joined the ethical trade initiative as foundation members in July 2015 therefore its important for them to use organic fabrics within their clothing. Organic cotton is a natural, renewable and biodegradable fibre. This benefits cotton producers and the environment in developing countries by avoiding the harmful effects of toxic pesticides and the reduced cost of production improves social conditions (Soil, 2016). By using organic cotton it actively attempts to reduce the impact on the environment.

Texture

Sculpted Pleats Adding pleats to a garment gives it texture and more dimensions. Sculpted pleats utilise a range of techniques such as such as retracted surface crepe jacquards and heat-set or seersucker pleating (WGSN, 2016).

Embossed Surface Embossed surface is where a raised dimension is added to a garment, this could be anything from designs to prints. It adds more volume and structure to a garment making it look more luxurious and detailed.

Component Details

Zips The zips used will be close-end and invisible. They will be solely used for their functionality rather than making a statement. It gives the outfit a relaxed feel and doesnâ&#x20AC;&#x2122;t show much detail therefore looking simplistic and effortless.

Buttons The buttons will be gold metal and will holes as this makes the attachment to the stronger and more likely to stay intact. The represent the feeling of luxury whilst also the decorative detail to fasten the garment with ease.

have 4 garment gold will allowing together

Final Range Jane Shirt Dress

Side Split Midi Dress

Asymmetric neckline Dress

Core Price - £95 Options - Crisp White, Brazilian Sand, Blackened Pearl Quantity - White 3000, Sand 1000, Pearl 2000 Country of Origin - Vietnam Materials - 100% Organic Cotton Wash Care - Machine Wash Stores selling item - All stores and Online

Core Price - £150 Options - Print, Zen Blue, peach, Blackened Pearl Quantity - Peach 1000, Pearl 2000, Blue 2000, Print 1000. Country of Origin - Vietnam Materials - 91% Viscose, 9% Polyamide Wash Care - Machine Wash Stores selling item - All stores and Online

Fashion Price - £160 Options - Tiramisu, Crimson Quantity - Tiramisu 1000, Crimson 1500 Country of Origin - Romania Materials - 92% Organic Cotton 8% Elastane Wash Care - Dry Clean Only Stores selling item - All stores and Online

Final Range Ellie Pleated Halter Neck Dress

Off the Shoulder Maxi Dress

V neck Drape Maxi Dress

Fashion Price - £180 Options - Crisp White, Rose, Crimson Quantity - White 1500, Rose 700, Crimson 1000 Country of Origin - Vietnam Materials - 97% Polyester 3% Elastane Wash Care - Dry Clean Only Stores selling item - All stores and Online

Fashion Price - £170 Options - Zen Blue, Crisp White Quantity - White 1500, Blue 1500 Country of Origin - Vietnam Materials - 98% Polyester, 2% Elastane Wash Care - Dry Clean Only Stores selling item - All stores and Online

Trial Price - £250 Options - Print Quantity - 700 Country of Origin - Turkey Materials - 95% Viscose, 5% Elastane Wash Care - Dry Clean Only Stores selling item - Only Flagship stores and Online

Predicted Best Sellers

The Jane shirt dress is predicted one of the best sellers. This is because currently in Whistles that are selling different variations and these fit all shapes and ages due to the versatility of the item. The sleeves are long yet can be unbuttoned and rolled up. With the light cotton material it allows it to feel airy and therefore worm throughout the hot weather that the season brings. As it is being phased early into store (28/01/17) it enables whistles to analyse the popularity of the dress and consider restocking it at a later date in the season. This dress is priced at an affordable ÂŁ95 and is a great staple basic for the spring/summer season.

Predicted Best Sellers

The Ellie pleated halter neck dress is predicted the best seller due to the wear ability of the item as It can be worn from weddings to holidays. The halter neck adding extra detail and the pleating on the bottom half of the dress allowing it to swing makes it both formal yet casual. With the sharp colour option that stands out from the crowd makes it eye catching. As its phased in early may it comes into store at a time where customers are thinking about holidays and weddings that are coming up later on in the year and as women like to be more prepared and organised itâ&#x20AC;&#x2122;s a perfect time to phase to get optimum sales.

Phasing

Jane Shirt Dress 28/01/17 Transitioning into Spring

Side Split Midi Dress 04/03/17 Getting Warmer

Off the Shoulder Maxi Dress 18/03/17 Easter Hoildays

Phasing

V Neck Drape Maxi Dress 22/04/17 Pre Wedding Season

Ellie Pleated Halter Neck Dress 13/05/17 Pre Summer

Asymmetric Neckline Dress 27/05/17 Pre Summer

Jane Shirt Dress

Total

Department : Dresses

Style No

Product Description

Jane Shirt Dress

Options

White, Sand, Grey

Country of Origin

Vietnam

Order placed

Buyer/Factory

27/08/16

Quantity

3000 White

First Fit Approval

Garment Tech

10/09/16

1000 Sand

Lab Dip Approval

Buyer

17/09/16

2000 Grey

Trim Approval

Buyer

17/09/16

Line Type

Core

Strike off Approval

Buyer

Size Range

4,6,8,10,12,14,16

Seal Approval

Garment Tech

01/10/16

Size Ratio

4:1 6:2 8:2 10:3 12:3 14:2 16:1 SS17002

Bulk Approval

Buyer

15/10/16

Fabrics

100% Organic Cotton

Raw Materials in House Factory

12/11/16

Cost Price

£27.71

Cut Date

Factory

19/11/16

Selling Price (Less VAT) £79.17

Production Sample

Factory

26/11/16

Retail Selling Price

£95

Ex Factory

Factory/Merchandiser

17/12/16

Margin Placed

65%

ETA

Factory/Merchandiser

21/01/17

Order Placed

27/08/16

Phasing

Merchandiser

28/01/17

Lead Time

22 Weeks

Shipping

Road

Event

Responsibility

Date

N/A

Critical Path Analysis

Side Split Midi Dress

Total

Department : Dresses

Style No

Product Description

Side Split Midi Dress

Options

Peach, Blue, Grey, Print

Country of Origin

Vietnam

Order placed

Buyer/Factory

01/10/16

Quantity

2000 Grey

First Fit Approval

Garment Tech

15/10/16

2000 Blue

Lab Dip Approval

Buyer

22/10/16

1000 Peach

Trim Approval

Buyer

22/10/16

Event

Responsibility

Date

1000 Print

Strike off Approval

Buyer

Line Type

Core

Seal Approval

Garment Tech

05/11/16

Size Range

4,6,8,10,12,14,16

Bulk Approval

Buyer

19/11/16

Size Ratio

4:1 6:2 8:2 10:3 12:2 14:2 16:2

Raw Materials in House

Factory

17/12/16

Fabrics

91% Viscose 9% Polyamide

Cut Date

Factory

24/12/16

Cost Price

£37.50

SS17003

15/10/2016 (Just Print)

Production Sample

Factory

31/12/16

Selling Price (Less VAT) £125.00

Ex Factory

Factory/Merchandiser

28/01/17

Retail Selling Price

£150

ETA

Factory/Merchandiser

25/02/17

Margin Placed

70%

Phasing

Merchandiser

04/03/17

Order Placed

01/10/16

Lead Time

22 Weeks

Shipping

Road

Off the Shoulder Maxi Dress

Total

Department : Dresses

Style No

Product Description

Off the Shoulder Maxi Dress

Options

White, Blue

Country of Origin

Vietnam

Order placed

Buyer/Factory

15/10/16

Quantity

1500 White

First Fit Approval

Garment Tech

29/10/16

1500 Blue

Lab Dip Approval

Buyer

05/11/16

Line Type

Fashion

Trim Approval

Buyer

05/11/16

Size Range

4,6,8,10,12,14,16

Strike off Approval

Buyer

Size Ratio

4:1 6:1 8:2 10:3 12:3 14:2 16:2

Seal Approval

Garment Tech

19/11/16

Fabrics

98% Polyester, 2% Elastane

Bulk Approval

Buyer

03/12/16

Cost Price

£35.42

Event

SS17006

Responsibility

Date

N/A

Raw Materials in House Factory

31/12/16

Selling Price (Less VAT) £141.67

Cut Date

Factory

07/01/17

Retail Selling Price

£170

Production Sample

Factory

14/01/17

Margin Placed

75%

Ex Factory

Factory/Merchandiser

04/02/17

Order Placed

15/10/16

ETA

Factory/Merchandiser

11/03/17

Phasing

Merchandiser

18/03/17

Lead Time Shipping

22 Weeks Road

V Neck Drape Maxi Dress

Total

Department : Dresses

Style No

Event

Responsibility

Date

Product Description

V Neck Drape Maxi Dress

Options

Order placed

Buyer/Factory

11/02/17

Country of Origin

Turkey

First Fit Approval

Garment Tech

18/02/17

Quantity

500

Lab Dip Approval

Buyer

25/02/17

Line Type

Trial

Trim Approval

Buyer

25/02/17

Size Range

4,6,8,10,12,14,16

Strike off Approval

Buyer

25/02/17

Size Ratio

4:1 6:1 8:3 10:3 12:3 14:2 16:1

Seal Approval

Garment Tech

04/03/17

Fabrics

95% Viscose, 5% Elastane

Bulk Approval

Buyer

11/03/17

Cost Price

£41.62

SS17001

Raw Materials in House Factory

25/03/17

Selling Price (Less VAT) £208.30

Cut Date

Factory

25/03/17

Retail Selling Price

£250

Production Sample

Factory

01/04/17

Margin Placed

80%

Ex Factory

Factory/Merchandiser

08/04/17

Order Placed

11/02/17

ETA

Factory/Merchandiser

15/04/17

Lead Time

10 Weeks

Phasing

Merchandiser

22/04/17

Shipping

Road

Ellie Pleated Halter Neck Dress

Total

100

Department : Dresses

Style No

Product Description

Ellie Pleated Halter Neck Dress

Options

White, Rose, Crimson

Country of Origin

Vietnam

Order placed

Buyer/Factory

10/12/16

Quantity

1500 White

First Fit Approval

Garment Tech

24/12/16

700 Rose

Lab Dip Approval

Buyer

31/12/16

1000 Crimson

Trim Approval

Buyer

31/12/16

Line Type

Fashion

Strike off Approval

Buyer

Size Range

4,6,8,10,12,14,16

Seal Approval

Garment Tech

14/01/17

Size Ratio

4:1 6:3 8:3 10:3 12:2 14:1 16:1 SS17004

Bulk Approval

Buyer

28/01/17

Fabrics

97% Polyester, 3% Elastane

Raw Materials in House Factory

25/02/17

Cost Price

£27.50

Cut Date

Factory

04/03/17

Selling Price (Less VAT) £150.00

Production Sample

Factory

11/03/17

Retail Selling Price

£180

Ex Factory

Factory/Merchandiser

01/04/17

Margin Placed

75%

ETA

Factory/Merchandiser

06/05/17

Order Placed

10/12/16

Phasing

Merchandiser

13/05/17

Lead Time

22 Weeks

Shipping

Road

Event

101

Responsibility

Date

N/A

Asymmetric Neckline Dress

Total

102

Department : Dresses

Style No

Product Description

Asymmetric Neckline Dress

Options

Crimson, Tiramisu

Country of Origin

Romania

Order placed

Buyer/Factory

18/03/17

Quantity

1500 Crimson

First Fit Approval

Garment Tech

25/03/17

1000 Tiramisu

Lab Dip Approval

Buyer

01/04/17

Line Type

Fashion

Trim Approval

Buyer

01/04/17

Size Range

4,6,8,10,12,14,16

Strike off Approval

Buyer

Size Ratio

4:1 6:3 8:3 10:3 12:2 14:1 16:1

Seal Approval

Garment Tech

08/04/17

Fabrics

92% Organic Cotton 8% Elastane

Bulk Approval

Buyer

15/04/17

Cost Price

£33.33

Event

SS17005

Responsibility

Date

N/A

Raw Materials in House Factory

29/04/17

Selling Price (Less VAT) £133.33

Cut Date

Factory

29/04/17

Retail Selling Price

£160

Production Sample

Factory

06/05/17

Margin Placed

75%

Ex Factory

Factory/Merchandiser

13/05/17

Order Placed

18/03/17

ETA

Factory/Merchandiser

20/05/17

Lead Time

10 Weeks

Phasing

Merchandiser

27/05/17

Shipping

Road

103

Outfit Builds

Jane Shirt Dress

The shirtdress is styled very casual and laid back, with minimal accessories. The overall aesthetic is cool and clean, with the added detail around the ankle from the lace up sandals and the hat adding a chic vibe to the overall outfit. This fits in well with the trend as it is very simplistic and effortless and not much colour. Debra would be the consumer most suited to this dress as its very versatile and it will go with her other core and fashion items in her wardrobe, as they are all neutral colours. She could also wear this unbuttoned from the bottom with her jeans and boots combo so she isnâ&#x20AC;&#x2122;t stepping to far out of her comfort zone.

104

Side Split Midi Dress

The midi dress is a very simplistic shape and it is paired with minimalist accessories such as the nude court shoes and square bag. Adding the small dainty bracelet shows attention to detail yet its very understated. This dress is a timeless piece and can be worn differently dependent on who the consumer is. This relates well with pause, as its something you can wear all year round and due to the clean cut shape itâ&#x20AC;&#x2122;s a timeless piece therefore no need to spend time buying new things. This suits Maddie the most as she likes wearing feminine dresses and the longevity of it means she is able to save more money for her holidays rather than on new clothing.

105

Off the Shoulder Maxi Dress

This dress is very summery and relaxed but can be styled differently for a nighttime look when worn with the two-tone stilettos, embellished clutch and simple chocker necklace. The necklace adds subtle detail without crowding the neckline and the shoes and bag make it more suitable for nighttime attire and the addition of the sunglasses keeps it within the summer theme. This dress would be most suited to Maddie as she goes on holiday every year with her family therefore can get the most wear out of the dress and it can come out every year as one of her staple pieces.

106

Asymmetric Neckline Dress

The asymmetric dress is styled with a rope belt synching the body in at the waist, with bold heels and a statement bag tying the look together. The red heels add a pop of colour to the outfit and the asymmetric neckline accentuates décolletage and shoulders making people look at you from head to toe. This is perfect for Katy as she isn’t afraid to stand out and it’s a perfect outfit for her cocktail nights with her friends and evening meals with her fiancé.

107

Ellie Pleated Halter Neck Dress

The halter neck dress is styled with all black accessories. From leather biker jackets to a minimal clutch. This makes the outfit more wearable and can be worn up or down. This style is most suited to Joanne, as she likes to wear black as she feels comfortable in the colour and it will make the crimson dress more subtle. She likes timeless pieces and this outfit is wearable for many occasions so will fit perfectly into her wardrobe.

108

V Neck Drape Maxi Dress

The maxi dress makes a statement whatever way it is styled. By wearing basic accessories and shoes it looks very classy and elegant. The strappy shoes show through the opening of the dress adding attention to detail. Adding minimal Jewellery keeps the attention on the dress. Katy would be the best consumer for this dress as she loves print and doesnâ&#x20AC;&#x2122;t mind standing out.

109

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Instore Layout

The layout of the Whistles store is open and spacious for shoppers to browse and enjoy the shopping experience. Garments are on display with a clear eye view for the customers and dress styles are grouped together with their different variations so shoppers can see what the choice is. Shoes are lay out neatly underneath the dresses to inspire customers on what to accessorise their dresses with. The mannequinâ&#x20AC;&#x2122;s in store model one of the best sellers of the range to show how it looks on a figure rather than on the hanger. The store has a neutral colour theme throughout with muted walls and wooden flooring which makes it very simplistic. The whistles theme and aesthetic is carried through the store with the black boxes hung on the walls showcasing their accessories and the campaign posters hung proudly on the wall. Other aspects of the store include chair space that is available for tired shoppers, magazines available for customers to read whilst waiting and mirrors so that shoppers can put clothes up against them and see how they look. Overall the store layout is a perfect place to showcase the new whistles spring/summer 2017 dress range.

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Whistles Range Book References All references from left to right Page 1 (A) (2015) Whistles Spring/Summer 2015 Campaign Look Book Look 2 Available at: http://www.whistles.com/look-book/campaignspringsummer-2015.html [Accessed 13 March 2016] Whistles (B) (2015) Whistles Spring/Summer 2015 Campaign Look Book Look 8 Available at: http://www.whistles.com/look-book/campaignspringsummer-2015.html [Accessed 13 March 2016] Zoominfo (ND) Whistles Ltd Available at: http://www.zoominfo.com/c/Whistles-Ltd/165429355 [Accessed 13 March 2016]

Whistles

Page 2 Whistles (2013) Ways to wear: White riot Available at: http://www.whistles.com/inspiration/ways-to-wear-white-riot.html [Accessed 14 March 2016] Retail Assist (2015) Man take note â&#x20AC;&#x201C; whistles have launched a menswear collection Available at: http://www.retail-assist.co.uk/men-take-note-whistleslaunched-menswear-collection/ [Accessed 14 March 2016] Page 4 Whistles (A) (2016) About Us Available at: http://www.whistles.com/whistles/aboutus.html [Accessed 2 March 2016] Whistles (B) (2016) About Us Available at: http://www.whistles.com/whistles/aboutus.html [Accessed 2 March 2016] Vallis, A (2016) Whistles [pdf] Birmingham Anne Vallis Available at: http://moodle.bcu.ac.uk/pluginfile.php/791847/mod_resource/content/1/BCU_WHISTLES_ PRESENTATION.pdf [Accessed 2 March 2016] Page 5 Danielle Hart (ND) YCN whistles brief Available at: https://gdblogs.shu.ac.uk/b1035554/2015/03/31/ycn-whistles/ [Accessed 14 March 2016] Page 6 Whistles (2016) Jane Shepherdson Available at: http://www.whistles.com/whistles/janeshepherdson.html [Accessed 14 March 2016] Page 7 Amed, I (A) (2012) CEO talk | Jane Shepherdson, chief executive officer, whistles Available at: http://www.businessoffashion.com/articles/ceo-talk/ceo-talkjane-shepherdson-chief-executive-officer-whistles [Accessed 2 March 2016] Mooro (A) (2015) #Gradia10: Watch Jane Shepherdson on future of the high street Available at: http://lifestyle.one/grazia/fashion/industry/grazia10-janeshepherdson-future-high-street-fashion/ [Accessed 2 March 2016] Jay, P (2011) intelligence meets: Jane Shepherdson Available at: http://source.ethicalfashionforum.com/article/source-intelligence-meets-jane-shepherdson [Accessed 2 March 2016] Amed, I (B) (2012) CEO talk | Jane Shepherdson, chief executive officer, whistles Available at: http://www.businessoffashion.com/articles/ceo-talk/ceo-talkjane-shepherdson-chief-executive-officer-whistles [Accessed 2 March 2016] Admin (2015) When red met Jane Shepherdson Available at: http://www.redonline.co.uk/red-women/interviews/jane-shepherdson-whistles#! [Accessed 2 March 2016] Mooro (B) (2015) #Gradia10: Watch Jane Shepherdson on future of the high street Available at: http://lifestyle.one/grazia/fashion/industry/grazia10-jane-

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shepherdson-future-high-street-fashion/ [Accessed 2 March 2016] Page 8 Alexander, E (A) (2013) whistles makes its menswear move Available at: http://www.vogue.co.uk/news/2013/10/10/whistles-launches-debut-menswearcollection [Accessed 2 March 2016] Holmes, L (2015) Whistle for it: menswear celebrates its 1st birthday Available at: http://www.independent.co.uk/life-style/fashion/whistle-for-it-menswearcelebrates-its-1st-birthday-a6701126.html [Accessed 2 March 2016] Vallis, A (2016) Whistles [pdf] Birmingham Anne Vallis Available at: http://moodle.bcu.ac.uk/pluginfile.php/791847/mod_resource/content/1/BCU_WHISTLES_ PRESENTATION.pdf [Accessed 2 March 2016] Alexander, E (B) (2013) whistles makes its menswear move Available at: http://www.vogue.co.uk/news/2013/10/10/whistles-launches-debut-menswearcollection [Accessed 2 March 2016] Page 9 Bunter Casting (A) (2015) whistles menswear – SS15 campaign shot by Paul Wetherell Available at: http://buntercasting.com/whistles-menswear/ [Accessed 14 March 2016] Bunter Casting (B) (2015) whistles menswear – SS15 campaign shot by Paul Wetherell Available at: http://buntercasting.com/whistles-menswear/ [Accessed 14 March 2016] Bunter Casting (C) (2015) whistles menswear – SS15 campaign shot by Paul Wetherell Available at: http://buntercasting.com/whistles-menswear/ [Accessed 14 March 2016] Page 10 Whistles (A) Ula Shearling Longline Gilet Available at: http://www.whistles.com/women/limited-edition/leather/ula-shearling-longline-gilet-20884.html?dwvar_ ula-shearling-longline-gilet-20884_color=Grey#start=1 [Accessed 14 March 2016] Whistles (B) Ula Shearling Longline Gilet Available at: http://www.whistles.com/women/limited-edition/leather/ula-shearling-longline-gilet-20884.html?dwvar_ ula-shearling-longline-gilet-20884_color=Grey#start=1 [Accessed 14 March 2016] Whistles (C) Thelma Silk Shirt Dress Available at: http://www.whistles.com/women/limited-edition/dresses/thelma-silk-shirt-dress-21477.html?dwvar_thelmasilk-shirt-dress-21477_color=Navy#start=1 [Accessed 14 March 2016] Whistles (D) Thelma Silk Shirt Dress Available at: http://www.whistles.com/women/limited-edition/dresses/thelma-silk-shirt-dress-21477.html?dwvar_thelmasilk-shirt-dress-21477_color=Navy#start=1 [Accessed 14 March 2016] Whistles (E) Olive Leather Trouser Available at: http://www.whistles.com/women/limited-edition/leather/olive-leather-trouser-21533.html?dwvar_oliveleather-trouser-21533_color=Black#start=1 [Accessed 14 March 2016] Whistles (F) Olive Leather Trouser Available at: http://www.whistles.com/women/limited-edition/leather/olive-leather-trouser-21533.html?dwvar_olive-leathertrouser-21533_color=Black#start=1 [Accessed 14 March 2016] Page 11 Karmali, S (A) (2012) Whistles Limited Available at: http://www.vogue.co.uk/news/2012/08/24/whistles-limited-edition-line-launches-online-and-in-store [Accessed 2 March 2016] Karmali, S (B) (2012) Whistles Limited Available at: http://www.vogue.co.uk/news/2012/08/24/whistles-limited-edition-line-launches-online-and-in-store [Accessed 2 March 2016] Shepherdson, J (2012) Whistles to launch limited edition range Available at: http://www.drapersonline.com/whistles-to-launch-limited-edition-range/5040109.

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fullarticle [Accessed 2 March 2016] Page 12 Alexander (2015) whistles launches debut unisex collection Available at: http://www.glamourmagazine.co.uk/news/fashion/2015/01/23/whistles-launchesfirst-unisex-collection-with-stutterheim-raincoats [Accessed 2 March 2016] Brett (A) G (2015) whistles launch first unisex collaboration Available at: http://www.elleuk.com/fashion/news/whistles-launch-first-unisex-collaborationstutterheim-stockholm-jane-shepherdson [Accessed 2 March 2016] Brett (B) G (2015) whistles launch first unisex collaboration Available at: http://www.elleuk.com/fashion/news/whistles-launch-first-unisex-collaborationstutterheim-stockholm-jane-shepherdson [Accessed 2 March 2016] Stutterheim (2015) Stutterheim X Whistles Available at: https://stutterheim.com/uk/shop/limited-editions/stutterheim-x-whistles [Accessed 14 March 2016] Cruz, J (2015) Stutterheim, the brand that makes Kanye westâ&#x20AC;&#x2122;s favorite raincoat Available at: http://uk.complex.com/style/2015/01/whistles-stutterheimraincoat-collaboration [Accessed 14 March 2016] Wonderland (2015) whistles x Stutterheim Available at: http://www.wonderlandmagazine.com/2015/03/whistles-x-stutterheim/ [Accessed 14 March 2016] Page 13 Whistles (2015) whistles x frame launches 04.06.15 Available at: http://www.whistles.com/journal/news/whistles-x-frame--launches-040615.html [Accessed 2 March 2016] Lewis A (2015) Whistles x frame has arrived Available at: http://www.womenshealthmag.co.uk/beauty-style/gym-wear/3098/whistles-x-frame-sportswearcollection-has-arrived/ [Accessed 2 March 2016] Lewis, A (A) (2015) whistles x frame has arrived Available at: http://www.womenshealthmag.co.uk/beauty-style/gym-wear/3098/whistles-x-framesportswear-collection-has-arrived/ [Accessed 14 March 2016] Lewis, A (B) (2015) whistles x frame has arrived Available at: http://www.womenshealthmag.co.uk/beauty-style/gym-wear/3098/whistles-x-framesportswear-collection-has-arrived/ [Accessed 14 March 2016] Lewis, A (C) (2015) whistles x frame has arrived Available at: http://www.womenshealthmag.co.uk/beauty-style/gym-wear/3098/whistles-x-framesportswear-collection-has-arrived/ [Accessed 14 March 2016] Page 14 Stillwell, J (2014) Kate in Temperly for new family photo with prince George, Kate (&other guest) in missoni coat for wedding, tour updates Available at: http:// whatkatewore.com/2014/03/29/kate-wears-whistles-m-missoni-for-wedding-tour-updates-including-a-dedicated-social-media-reporter/ [Accessed 14 March 2016] Vogue (2015) whistles â&#x20AC;&#x201C; pre spring/ summer 2016 Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/whistles-pre/fulllength-photos/gallery/1420058 [Accessed 14 March 2016] Page 15 Whistles (2015) Campaign ss16 fresh start look 6 multi stripe dress Available at: http://www.whistles.com/look-book/campaign-springsummer-2016.html [Accessed 14 March 2016] Page 16 Whistles (A) (2016) Navy Lola Dress Available at: http://www.whistles.com/women/clothing/dresses/navy-lola-dress-22152.html?dwvar_navy-loladress-22152_color=Navy#start=1 [Accessed 14 March 2016]

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Whistles (B) (2016) Lola abstract print dress Available at: http://www.whistles.com/women/clothing/dresses/lola-abstract-print-dress-21228.html?dwvar_ lola-abstract-print-dress-21228_color=Black%2FMulti#start=1 [Accessed 14 March 2016] Whistles (C) (2016) Lola Dress Available at: http://www.whistles.com/women/clothing/dresses/lola-dress-21296.html?dwvar_lola-dress-21296_ color=Khaki#start=1 [Accessed 14 March 2016] Whistles (D) (2016) lola dress Available at: http://www.whistles.com/women/clothing/dresses/lola-dress-22153.html?dwvar_lola-dress-22153_ color=Orange#start=1 [Accessed 14 March 2016] Page 17 Whistles (A) (2016) leena button front shirt dress Available at: http://www.whistles.com/women/clothing/dresses/leena-button-front-shirt-dress-21989. html?dwvar_leena-button-front-shirt-dress-21989_color=Blue#start=1 [Accessed 14 March 2016] Whistles (B) (2016) Leena button front shirt dress Available at: http://www.whistles.com/women/clothing/dresses/leena-button-front-shirt-dress-21989. html?dwvar_leena-button-front-shirt-dress-21989_color=Blue#start=1 [Accessed 14 March 2016] Whistles (C) (2016) Leena button front shirt dress Available at: http://www.whistles.com/women/clothing/dresses/leena-button-front-shirt-dress-21989. html?dwvar_leena-button-front-shirt-dress-21989_color=Blue#start=1 [Accessed 14 March 2016] Whistles (D) Black frances Gathered Dress Available at: http://www.whistles.com/women/clothing/dresses/black-frances-gathered-dress-21547.html?dwvar_ black-frances-gathered-dress-21547_color=Black#start=1 [Accessed 14 March 2016] Whistles (E) Black frances Gathered Dress Available at: http://www.whistles.com/women/clothing/dresses/black-frances-gathered-dress-21547.html?dwvar_ black-frances-gathered-dress-21547_color=Black#start=1 [Accessed 14 March 2016] Whistles (F) Black frances Gathered Dress Available at: http://www.whistles.com/women/clothing/dresses/black-frances-gathered-dress-21547.html?dwvar_ black-frances-gathered-dress-21547_color=Black#start=1 [Accessed 14 March 2016] Page 18 Vogue (A) (2013) Whistles autumn/winter 2013-14 Available at: http://www.vogue.co.uk/fashion/autumn-winter-2013/ready-to-wear/whistles/full-lengthphotos/gallery/974112 [Accessed 14 March 2016] Vogue (B) (2013) Whistles autumn/winter 2013-14 Available at: http://www.vogue.co.uk/fashion/autumn-winter-2013/ready-to-wear/whistles/full-lengthphotos/gallery/974120 [Accessed 14 March 2016] Vogue (C) (2013) Whistles autumn/winter 2013-14 Available at: http://www.vogue.co.uk/fashion/autumn-winter-2013/ready-to-wear/whistles/full-lengthphotos/gallery/974128 [Accessed 14 March 2016] Page 19 Vogue (A) (2013) Whistles spring/summer 2014 Available at: http://www.vogue.co.uk/fashion/spring-summer-2014/ready-to-wear/whistles/full-lengthphotos/gallery/1036588 [Accessed 14 March 2016] Vogue (B) (2013) Whistles spring/summer 2014 Available at: http://www.vogue.co.uk/fashion/spring-summer-2014/ready-to-wear/whistles/full-lengthphotos/gallery/1036593 [Accessed 14 March 2016] Vogue (C) (2013) Whistles spring/summer 2014 Available at: http://www.vogue.co.uk/fashion/spring-summer-2014/ready-to-wear/whistles/full-lengthphotos/gallery/1036607 [Accessed 14 March 2016] Page 20 Vogue (A) (2014) Whistles autumn/winter 2014-15 Available at: http://www.vogue.co.uk/fashion/autumn-winter-2014/ready-to-wear/whistles/full-lengthphotos/gallery/1125452 [Accessed 14 March 2016]

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Vogue (B) (2014) Whistles autumn/winter 2014-15 Available at: http://www.vogue.co.uk/fashion/autumn-winter-2014/ready-to-wear/whistles/full-lengthphotos/gallery/1125456 [Accessed 14 March 2016] Vogue (C) (2014) Whistles autumn/winter 2014-15 Available at: http://www.vogue.co.uk/fashion/autumn-winter-2014/ready-to-wear/whistles/full-lengthphotos/gallery/1125461[Accessed 14 March 2016] Page 21 Vogue (A) (2014) whistles spring summer 2016 Available at: http://www.vogue.co.uk/fashion/spring-summer-2015/ready-to-wear/whistles/full-lengthphotos/gallery/1241669 [Accessed 14 March 2016] Vogue (B) (2014) whistles spring summer 2016 Available at: http://www.vogue.co.uk/fashion/spring-summer-2015/ready-to-wear/whistles/full-lengthphotos/gallery/1241659 [Accessed 14 March 2016] Vogue (C) (2014) whistles spring summer 2016 Available at: http://www.vogue.co.uk/fashion/spring-summer-2015/ready-to-wear/whistles/full-lengthphotos/gallery/1241679 [Accessed 14 March 2016] Page 22 Vogue (A) (2015) Whistles autumn/winter 2015/16 Available at: http://www.vogue.co.uk/fashion/autumn-winter-2015/ready-to-wear/whistles/full-lengthphotos/gallery/1353629 [Accessed 14 March 2016] Vogue (B) (2015) Whistles autumn/winter 2015/16 Available at: http://www.vogue.co.uk/fashion/autumn-winter-2015/ready-to-wear/whistles/full-lengthphotos/gallery/1353627 [Accessed 14 March 2016] Vogue (C) (2015) Whistles autumn/winter 2015/16 Available at: http://www.vogue.co.uk/fashion/autumn-winter-2015/ready-to-wear/whistles/full-lengthphotos/gallery/1353641 [Accessed 14 March 2016] Page 23 Vogue (A) (2015) Whistles – Pre spring/summer 2016 Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/whistles-pre/ full-length-photos/gallery/1420039 [Accessed 14 March 2016] Vogue (B) (2015) Whistles – Pre spring/summer 2016 Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/whistles-pre/ full-length-photos/gallery/1420028 [Accessed 14 March 2016] Vogue (C) (2015) Whistles – Pre spring/summer 2016 Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/whistles-pre/ full-length-photos/gallery/1420061 [Accessed 14 March 2016] Page 24 Instagram (2016) thisiswhistles Available at: https://www.instagram.com/thisiswhistles/ [Accessed 7 March 2016] Twitter (2016) thisiswhistles Available at: https://twitter.com/thisiswhistles [Accessed 7 March 2016] Pinterest (2016) thisiswhistles Available at: https://uk.pinterest.com/thisiswhistles/ [Accessed 7 March 2016] Facebook (2016) Whistles Available at: https://www.facebook.com/thisiswhistles/?fref=ts [Accessed 7 March 2016] Row 1 Vogue (2015) Whistles – Pre spring/summer 2016 Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/whistles-pre/fulllength-photos/gallery/1420049 [Accessed 14 March 2016] Bunter Casting (2015) whistles menswear – SS15 campaign shot by Paul Wetherell Available at: http://buntercasting.com/whistles-menswear/ [Accessed 14 March 2016]

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Row 2 Bunter Casting (2015) whistles menswear – SS15 campaign shot by Paul Wetherell Available at: http://buntercasting.com/whistles-menswear/ [Accessed 14 March 2016] Whistles (2015) Whistles Spring/Summer 2015 Campaign Look Book Look 8 Available at: http://www.whistles.com/look-book/campaign-springsummer-2015. html [Accessed 13 March 2016] Row 3 Vogue (2015) Whistles – Pre spring/summer 2016 Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/whistles-pre/fulllength-photos/gallery/1420028 [Accessed 14 March 2016] Bunter Casting (2015) whistles menswear – SS15 campaign shot by Paul Wetherell Available at: http://buntercasting.com/whistles-menswear/ [Accessed 14 March 2016] Page 25 Row 1 Vogue (2015) Whistles – Pre spring/summer 2016 Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/whistles-pre/fulllength-photos/gallery/1420039 [Accessed 14 March 2016] Bunter Casting (2015) whistles menswear – SS15 campaign shot by Paul Wetherell Available at: http://buntercasting.com/whistles-menswear/ [Accessed 14 March 2016] Row 2 Bunter Casting (2015) whistles menswear – SS15 campaign shot by Paul Wetherell Available at: http://buntercasting.com/whistles-menswear/ [Accessed 14 March 2016] Whistles (2015) Whistles Spring/Summer 2015 Campaign Look Book Look 1 Available at: http://www.whistles.com/look-book/campaign-springsummer-2015. html [Accessed 14 March 2016] Row 3 Vogue (C) (2015) Whistles – Pre spring/summer 2016 Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/whistles-pre/ full-length-photos/gallery/1420061 [Accessed 14 March 2016] Bunter Casting (2015) whistles menswear – SS15 campaign shot by Paul Wetherell Available at: http://buntercasting.com/whistles-menswear/ [Accessed 14 March 2016] Page 26 Whistles (2014) whistles muse : Meryl Streep Available at: http://www.whistles.com/journal/style/whistles-muse-meryl-streep.html?utm_ campaign=WhistlesWomenMerylStreep&utm_source=Social&utm_medium=Pinterest [Accessed 2 March 2016] Tumblr (2013) Meryl Streep, Vogue (1979) Available at: http://ladiesofthe70s.tumblr.com/post/58294792250/meryl-streep-vogue-1979 [Accessed 14 March 2016] Whistles (2014) whistles muse: Meryl Streep Available at: http://www.whistles.com/journal/style/whistles-muse-meryl-streep.html?utm_ campaign=WhistlesWomenMerylStreep&utm_source=Social&utm_medium=Pinterest [Accessed 14 March 2016] Tumblr (ND) good eggs. Available at: http://goodeggs.tumblr.com [Accessed 14 March 2016] Perez, C (2012) a look back at meryl streeps most memorable style moments Available at: http://www.popsugar.com/fashion/Meryl-Streep-Most-IconicFashion-Moments-21240498#photo-21240498 [Accessed 14 March 2016] Page 27

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Whistles (2015) Whistles muse: Charlotte Rampling Available at: http://www.whistles.com/journal/style/Whistles-Muse-Charlotte-Rampling.html?utm_ campaign=WhistlesMuseCharlotteRampling&utm_source=Social&utm_medium=Pinterest [Accessed 2 March 2016] Whistles (A) (2015) whistles muse: charlotte rampling Available at: http://www.whistles.com/journal/style/Whistles-Muse-Charlotte-Rampling.html?utm_ campaign=WhistlesMuseCharlotteRampling&utm_source=Social&utm_medium=Pinterest [Accessed 14 March 2016] Iannacci, E (2015) Charlotte Rampling: a ‘60s icon’s non-comeback Available at: http://www.macleans.ca/culture/charlotte-rampling-a-60s-icons-noncomeback/ [Accessed 14 March 2016] The place (ND) celebrity photos Available at: www.theplace2.ru/photos/Charlotte-Rampling-md2217/pic-240068 [Accessed 14 March 2016] Whistles (B) (2015) whistles muse: charlotte rampling Available at: http://www.whistles.com/journal/style/Whistles-Muse-Charlotte-Rampling.html?utm_ campaign=WhistlesMuseCharlotteRampling&utm_source=Social&utm_medium=Pinterest [Accessed 14 March 2016] Page 28 Martins, M (2013) Olivia Palermo at whistles limited edition Available at: http://oliviasstyle.blogspot.co.uk/2013/02/lfw-2013-olivia-palermo-at-whistles.html [Accessed 14 March 2016] Isadacunha (2013) Armario real Available at: http://globedia.com/armario-real [Accessed 14 March 2016] Famille, A (2011) Pippa Middleton in whistles Francesca quilted leather jacket Available at: http://fashionb4family.blogspot.co.uk/2011/08/pippa-middletonin-whistles-francesca.html [Accessed 14 March 2016] Page 29 Instyle (ND) Kim sears in whistles Available at: http://www.instyle.co.uk/fashion/look-of-the-day/tuesday-1st-july/kim-sears-in-whistles [Accessed 14 March 2016] Staff writer (2014) Get rita ora’s head-to-toe plaid look Available at: http://www.realstylenetwork.com/fashion-and-style/2014/11/get-rita-oras-head-to-toeplaid-look/ [Accessed 14 March 2016] Glamour (2013) celebrities do high street Available at: http://www.glamourmagazine.co.uk/fashion/celebrity-fashion/2010/09/celebrities-in-high-streetclothes#!image-number=216 [Accessed 14 March 2016] Page 30 Researchers own Researchers own Whistles (2015) whistles neighbourhood: Marylebone Available at: http://www.whistles.com/inspiration/whistles-neighbourhood-marylebone.html [Accessed 14 March 2016] Page 31 Francis, A (2016) Photography [Accessed 14 March 2016] Francis, A (2016) Photography [Accessed 14 March 2016] Francis, A (2016) Photography [Accessed 14 March 2016] Page 32 Millen, S (2016) About Us Available at: http://www.karenmillen.com/about_us/content/fcp-content#about-us [Accessed 8 March 2016] Millen, (B) (2016) About Us Available at: http://www.karenmillen.com/about_us/content/fcp-content#about-us [Accessed 8 March 2016] Karen Millen (2015) the Journey Available at: http://www.karenmillen.com/the-journey [Accessed 14 March 2016]

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Page 33 Garden, C (2016) Sandro Available at: https://www.coventgarden.london/fashion-shopping/sandro [Accessed 8 March 2016] Selfridges (2016) Sandro Available at: http://www.selfridges.com/GB/en/cat/sandro/womens/ [Accessed 8 March 2016] Fmag (2015) SMCP: revenues grow 32% in the first half of 2015 Available at: http://us.fashionmag.com/news/SMCP-revenues-grow-32-in-the-first-halfof-2015,565149.html#.VuddYcc-ZmB [Accessed 14 March 2016] Page 34 Retail, D (2014) Karen millen atelier by studio XAG & Karen Millen creative team, London Available at: http://retaildesignblog.net/2014/02/24/karen-millenatelier-by-studio-xag-karen-millen-creative-team-london/ [Accessed 14 March 2016] Karen millen (2014) new york flagship store launch Available at: http://www.karenmillen.com/inspiration/new-york-flagship-store-launch/ [Accessed 14 March 2016] Researchers own Page 35 Researchers own Researchers own ANON (ND) Sandro stores Paris Available at: https://s-media-cache-ak0.pinimg.com/originals/9c/d2/fc/9cd2fc27170cd61a51bbba56580d13ef.jpg [Accessed 14 March 2016] Page 36 whistles women: sara ekholm Available at: http://www.whistles.com/inspiration/whistles-women-Sara-Ekholm.html?utm_ campaign=WhistlesWomenSaraEkholm&utm_source=Social&utm_medium=Pinterest [Accessed 14 March 2016] Kadysewski, T (2014) karen millen ribboned bag Available at: http://fixturescloseup.com/2014/05/14/karen-millen-ribboned-bag/ [Accessed 14 March 2016] Loic vdh (2013) Sandro paper bag Avaliable at: https://www.flickr.com/photos/112732435@N07/11608116843 [Accessed 14 March 2016] Whistles

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Page 39 Whistles (2015) Whistles Spring/Summer 2015 Campaign Look Book Look 1 Available at: http://www.whistles.com/look-book/campaign-springsummer-2015. html [Accessed 13 March 2016] Page 40 Whistles (A) (2016) Amelia Lace Dress Available at: http://www.whistles.com/women/clothing/dresses/amelia-lace-dress-22328.html?dwvar_amelia-lacedress-22328_color=Navy#start=1 [Accessed 13 March 2016] Karen Millen (A) (2016) Broderie Shirt Dress Available at: http://www.karenmillen.com/broderie-shirt-dress/dresses/karen-millen/fcp-product/01531301 [Accessed 13 March 2016] Sandro (A) (2016) Romie Dress Available at: http://uk.sandro-paris.com/en/woman/last-chance/romie-dress/R4287H.html?dwvar_R4287H_ color=34#sz=58&start=1 [Accessed 13 March 2016] Page 42 Whistles (2016) Annabel seam detail dress Available at: http://www.whistles.com/women/clothing/dresses/annabel-seam-detail-dress-21602.html?dwvar_ annabel-seam-detail-dress-21602_color=Black#q=annabel&tcgid=Womenswear&start=1 [Accessed 13 March 2016] Karen Millen (2016) shift dress Available at: http://www.karenmillen.com/shift-dress/dresses/karen-millen/fcp-product/01538301 [Accessed 13 March 2016] Sandro (A) (2016) Romie Dress Available at: http://uk.sandro-paris.com/en/woman/last-chance/romie-dress/R4287H.html?dwvar_R4287H_ color=34#sz=58&start=1 [Accessed 13 March 2016] Page 44 Whistles (2016) Textured Asymmetric hem dress Available at: http://www.whistles.com/women/clothing/dresses/textured-asymmetric-hem-dress-21997. html?dwvar_textured-asymmetric-hem-dress-21997_color=Orange#start=1 [Accessed 13 March 2016] Karen Millen (2016) Red pencil dress Available at: http://www.karenmillen.com/red-pencil-dress/dresses/karen-millen/fcp-product/01540272 Sandro (2016) red ruffle dress Available at: http://uk.sandro-paris.com/en/woman/last-chance/romie- [Accessed 13 March 2016] Page 47 Holt, B (2014) whistles ss14: just be cool Available at: http://www.fashioneditoratlarge.com/2014/01/whistles-ss14-just-be-cool-2/ [Accessed 13 March 2016] Page 48 Row 1 Lois (2015) be your own boss: the 5 golden rules for self employment Available at: http://www.careergirldaily.com/be-your-own-boss-5-golden-rules-foreveryone-who-wants-to-be-self-employed/ [Accessed 13 March 2016] Homedit (ND) how to properly care for your indoor plants Available at: http://www.homedit.com/we-care-about-your-plants/ [Accessed 13 March 2016] Row 2 Johansson Bror (ND) Colours of life Available at: http://huamao.tumblr.com/post/15941707906 [Accessed 13 March 2016] Tumblr (ND) this is a 1/3 of my magazine stack!! Available at: https://uk.pinterest.com/pin/517421444669795640/ [Accessed 13 March 2016] Row 3 Morris, I (2011) Brands owning colour Available at: http://www.threerooms.com/brands-owning-colour/ [Accessed 13 March 2016]

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Tumblr (ND) diornia Available at: http://diorina.tumblr.com/post/79774835864 [Accessed 14 March 2016] Page 49 Row 1 School of style (ND) why we (and stylists) love net-a-porter Available at: http://theschoolofstyle.com/blog/why-we-and-stylists-love-net-a-porter/ [Accessed 13 March 2016] Replica, F (ND) replica noguchi coffee table â&#x20AC;&#x201C; natural Available at: http://www.replicafurniture.com.au/replica-isamu-noguchi-coffee-table-natural.html [Accessed 14 March 2016] Row 2 Azad, J (2015) 5 wardrobe resolutions everyone needs to make Available at: http://www.joojooazad.com/2015/03/5-wardrobe-resolutions-everyone-needs. html [Accessed 13 March 2016] Tumblr (ND) avexs Available at: http://avexs.tumblr.com [Accessed 14 March 2016] Row 3 Franzen, N (2014) flickr Available at: https://www.flickr.com/photos/nicolefranzen/14898106348/ [Accessed 14 March 2016] Housetohome (ND) Sophisticated hallway Available at: http://www.housetohome.co.uk/hallway/picture/sophisticated-hallway?room_style=modern [Accessed 13 March 2016] Page 50 Row 1 Clark, J (2015) Prosecco Cocktails Available at: http://sheerluxe.com/2015/06/29/prosecco-cocktails?utm_source=Adestra&utm_medium=email&utm_ content=Read&utm_campaign=Audrey%20Hepburn%20(30th%20June%202015)&utm_term=Daily#.VZJvpO1VhHw [Accessed 13 March 2016] Zhang, N (2015) Schedule the engagement photo shoot as early as possible Available at: http://www.modwedding.com/2015/02/wedding-planning-tipschedule-the-engagement-photo-shoot-as-early-as-possible/ [Accessed 13 March 2016] Row 2 Huffingtonpost (2014) 11 lessons from real-life closets (photos) Available at: http://www.huffingtonpost.com/2014/06/12/lessons-from-real-lifeclosets_n_5485845.html [Accessed 14 March 2016] Years, G (2014) London, England Available at: http://www.shaylalilian.com/2014/05/london-england.html [Accessed 13 March 2016] Row 3 Kindesign (2014) your new apartment: A minimalist design Available at: http://onekindesign.com/2014/09/28/new-apartment-minimalist-design/ [Accessed 13 March 2016] Tumblr (2014) Stvdy Available at: http://jadorejcrew.tumblr.com/post/97142682092 [Accessed 14 March 2016] Page 51 Row 1 Bloglovinâ&#x20AC;&#x2122; (2015) Modern girls and old fashioned men Available at: http://frame.bloglovin.com/?post=4390947008&group=0&frame_type=a&context=&context_ ids=&feed_order=&blog=3146297&frame=1&click=0&user=0 [Accessed 13 March 2016] Craig (2014) 5 byron bay beaches you must set foot on Available at: http://www.ytravelblog.com/byron-bay-beaches/ [Accessed 13 March 2016] Row 2 Craft+cocktails (2015) elderflower Spanish gin and tonics Available at: http://craftandcocktails.co/2015/10/14/elderflower-spanish-gin-tonics/ [Accessed 14 March 2016]

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Grog, A (2015) Range Rover x Ralph Lauren Available at: http://alecsgrg.co/post/107903221135/envyavenue-range-rover-x-ralph-lauren [Accessed 13 March 2016] Row 3 French Voguettes (2014) French voguettes Available at: https://www.bloglovin.com/blogs/french-voguettes-3981799/photo-2471564965 [Accessed 14 March 2016] Girls, I (2015) Mountainside family photos Available at: http://www.inspiredbythis.com/grow/utah-mountainside-family-photos/ [Accessed 13 March 2016] Whistles

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Page 52 whistles women: Sara Ekholm Available at: http://www.whistles.com/inspiration/whistles-women-Sara-Ekholm.html?utm_ campaign=WhistlesWomenSaraEkholm&utm_source=Social&utm_medium=Pinterest [Accessed 14 March 2016] whistles women : Kinga Burza Available at: http://www.whistles.com/inspiration/whistles-women-kinga-burza.html?utm_ campaign=WhistlesWomenKingaBurza&utm_source=Social&utm_medium=Pinterest [Accessed 14 March 2016] whistles women: Annina Mislin Available at: http://www.whistles.com/inspiration/whistles-women-Annina-Mislin.html?utm_ campaign=WhistlesWomenAnninaMislin&utm_source=Social&utm_medium=Pinterest [Accessed 14 March 2016] whistles women: syliva Farago Available at: http://www.whistles.com/inspiration/whistles-women-syliva-farago.html?utm_ campaign=WhistlesWomenSylivaFarago&utm_source=Social&utm_medium=Pinterest [Accessed 14 March 2016]

Page 53 Holt, B (2014) whistles ss14: just be cool Available at: http://www.fashioneditoratlarge.com/2014/01/whistles-ss14-just-be-cool-2/ [Accessed 13 March 2016] Page 54 Bick, K (2016) this time tomorrow Available at: http://thistimetomorrow-krystal.blogspot.co.uk [Accessed 14 March 2016] Page 55 Vanessa (2015) midday in paris Available at: http://thehautepursuit.com/midday-in-paris/ [Accessed 14 March 2016] Page 56 row 1 WGSN (2015) Seb Janiak Mood, pause_rw_016 Available at: http://ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%200%2C%20 %22limit%22%3A%2050%2C%20%22initial%22%3A%20true%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22pause%22%2C%20 %22facets%5B%5D%22%3A%20%5B%5D%7D [Accessed 13 March 2016] WGSN (2015) Future Trends The Vision S/S17-Pause soft bionic Bart Hess Available at: ezproxy.bcu.ac.uk [Accessed 13 March 2016] WGSN (2015) Future Trends The Vision S/S17-Pause soft bionic Georgina Santiago Available at: ezproxy.bcu.ac.uk [Accessed 13 March 2016] WGSN (2015) blvck mirror pause rw 015 mood Available at: http://ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%200%2C%20 %22limit%22%3A%2050%2C%20%22initial%22%3A%20true%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22pause%22%2C%20 %22facets%5B%5D%22%3A%20%5B%5D%7D [Accessed 14 March 2016] Row 2 WGSN (2015) Future Trends The Vision S/S17-Pause Enchanted Objects Felipe Ribon Available at: ezproxy.bcu.ac.uk [Accessed 13 March 2016]

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WGSN (2015) The Vision S/S 17 – Pause, mood, Industrial facility Available at: ezproxy.bcu.ac.uk [Accessed 13 March 2016] WGSN (2015) the Vision S/S17 – Pause Treasured Jason Martin Available at: ezproxy.bcu.ac.uk [Accessed 13 March 2016] WGSN (2015) The Vision S/S 17 – Pause Research & Reference Consumer Bianca Chong Available at: ezproxy.bcu.ac.uk [Accessed 13 March 2016] Page 59 Row 1 Téo, M (ND) Skin Available at: https://www.flickr.com/search/?text=skin%20macro&page=2&view_all=1 [Accessed 13 March 2016] WGSN (2015) US colour direction S/S 17 – Pause Tzuri Gueta Available at: ezproxy.bcu.ac.uk [Accessed 13 March 2016] WGSN (2016) Oscar de la renta new york pre fall 2016 Available at: http://ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%20 144%2C%20%22limit%22%3A%2048%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22oscar%20de%20la%22%2C%20%22block_ markets%5B%5D%22%3A%20%5B%5D%2C%20%22facets%5B%5D%22%3A%20%5B%5D%7D [Accessed 14 March 2016] WGSN (2015) make up forever autumn winter 2015 Available at: http://ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%20 0%2C%20%22limit%22%3A%2050%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22make%20up%20forever%22%2C%20%22block_ markets%5B%5D%22%3A%20%5B%5D%2C%20%22facets%5B%5D%22%3A%20%5B%5D%7D [Accessed 14 March 2016] Row 2 WGSN (2015) the textiles forecast women s/s17 – pause veiled translucent melitta baumeister Available at ezproxy.bcu.ac.uk [Accessed 14 March 2016] WGSN (2016) Masamichi Yoshikawa mood Available at: http://ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%200%2C%20 %22limit%22%3A%2050%2C%20%22initial%22%3A%20true%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22Masamichi%20 Yoshikawa%22%2C%20%22facets%5B%5D%22%3A%20%5B%5D%7D [Accessed 14 March 2016] WGSN (2015) the fashion forecast women’s & young women Future Trends>S/S17>Fashion Forecast> Meditative modernism Don Freeman Available at: ezproxy.bcu.ac.uk [Accessed 13 March 2016] Row 3 WGSN (2015) The vision s/s 17 – pause context RCR Khomenko Kiev Available at: ezproxy.bcu.ac.uk [Accessed 14 March 2016] WGSN (2015) Future Trends The Vision S/S17-Pause Enchanted Objects Dutch Invertuals, Vailly and Jenson Available at: ezproxy.bcu.ac.uk [Accessed 13 March 2016] WGSN (ND) Nars audacious mascara Available at: http://ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%2048%2C%20 %22limit%22%3A%2048%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22nars%22%2C%20%22facets%5B%5D%22%3A%20 %5B%5D%7D [Accessed 14 March 2016] Candana (2014) pantones colour of 2015 marsala Available at: http://candanasydney.blogspot.co.uk/2014/12/pantones-colour-of-2015-marsala.html [Accessed 14 March 2016] Page 60 Row 1 WGSN (2015) the fashion forecast women’s & young women Future Trends>S/S17>Fashion Forecast> Meditative modernism Juno Chen Available at: ezproxy. bcu.ac.uk [Accessed 13 March 2016] Design Label (ND) Available at: http://dsignlabel.nl [Accessed 13 March 2016] Blossfeldt, K (ND) plants Available at: https://shanfish.wordpress.com/2013/04/02/karl-blossfeldt/karl-blossfeldt-plants-8/ [Accessed 14 March 2016] Row 2 Patternity (2016) Red Rocks | Crady Von Pawlak Available at: https://patternity.org/research/redrockscradyvonpawlak/ [Accessed 13 March 2016] WGSN (2015) the textiles forecast women S/S17 – Pause Crepe Surface Ajla Ayidan Available at: ezproxy.bcu.ac.uk [Accessed 13 March 2016]

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Patternity (ND) face cover up | david marinos Available at: https://patternity.org/research/facecoverupdavidmarinos/ [Accessed 14 March 2016] Page 62 WGSN (2015) Akris Paris spring/ summer 2016 Available at: http://ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%2048%2C%20 %22limit%22%3A%2048%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22akris%20dress%22%2C%20%22facets%5B%5D%22%3A%20 %5B%5D%7D [Accessed 14 March 2016] WGSN (2015) Joseph London spring/summer 2016 Availiable at: http://ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%20336%2C%20 %22limit%22%3A%2048%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22joseph%22%2C%20%22block_markets%5B%5D%22%3A%20 %5B%5D%2C%20%22facets%5B%5D%22%3A%20%5B%22classif_name%7C19097%22%2C%20%22market%7C49153%22%5D%7D [Accessed 14 March 2016] WGSN (2015) Maiyet new york autumn/winter 2016 Available at: http://ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%200%2C%20 %22limit%22%3A%2050%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22maiyet%22%2C%20%22block_markets%5B%5D%22%3A%20 %5B%5D%2C%20%22facets%5B%5D%22%3A%20%5B%22colors%7C3744%22%5D%7D [Accessed 14 March 2016] WGSN (2013) Ulla Johnson new york autumn/winter 2015 Available at: http://ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%20 144%2C%20%22limit%22%3A%2048%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22Ulla%20Johnson%22%2C%20%22block_ markets%5B%5D%22%3A%20%5B%5D%2C%20%22facets%5B%5D%22%3A%20%5B%5D%7D [Accessed 14 March 2016] Page 63 WGSN (2015) Raul Penaranda New York autumn/winter 2016 Available at: http://ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%20 0%2C%20%22limit%22%3A%2050%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22Raul%20Penaranda%22%2C%20%22block_ markets%5B%5D%22%3A%20%5B%5D%2C%20%22facets%5B%5D%22%3A%20%5B%5D%7D [Accessed 14 March 2016] Vogue (2014) Christian siriano spring 2015 ready to wear Available at: http://www.vogue.com/fashion-shows/spring-2015-ready-to-wear/christian-siriano/ slideshow/collection#22 [Accessed 14 March 2016] WGSN (2015) Bottega Vaneta Milan spring/summer 2016 Available at: http://ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%200%2C%20 %22limit%22%3A%2050%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22Bottega%22%2C%20%22block_markets%5B%5D%22%3A%20 %5B%5D%2C%20%22facets%5B%5D%22%3A%20%5B%22classif_name%7C19097%22%2C%20%22category%7C18813%22%5D%7D [Accessed 14 March 2016] WGSN (2015) Morgane Le Fay new york spring/summer 2016 Available at: http://ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%20 48%2C%20%22limit%22%3A%2048%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22Morgane%20Le%20Fay%22%2C%20%22block_ markets%5B%5D%22%3A%20%5B%5D%2C%20%22facets%5B%5D%22%3A%20%5B%22category%7C18813%22%5D%7D [Accessed 14 March 2016] Page 64 Row 1 Vogue (A) (2015) Catherine Quin spring/summer 2016 Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/catherine-quin/ full-length-photos/gallery/1469981 [Accessed 14 March 2016] Vogue (B) (2015) Catherine Quin spring/summer 2016 Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/catherine-quin/ full-length-photos/gallery/1469972 [Accessed 14 March 2016] Vogue (C) (2015) Catherine Quin spring/summer 2016 Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/catherine-quin/ full-length-photos/gallery/1469975 [Accessed 14 March 2016] Row 2

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Vogue (D) (2015) Catherine Quin spring/summer 2016 Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/catherine-quin/ full-length-photos/gallery/1469976 [Accessed 14 March 2016] Vogue (E) (2015) Catherine Quin spring/summer 2016 Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/catherine-quin/ full-length-photos/gallery/1469977 [Accessed 14 March 2016] Vogue (F) (2015) Catherine Quin spring/summer 2016 Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/catherine-quin/ full-length-photos/gallery/1469987 [Accessed 14 March 2016]

Vogue (A) (2015) Joseph Spring/Summer Vogue (B) (2015) Joseph Spring/Summer Vogue (C) (2015) Joseph Spring/Summer Vogue (D) (2015) Joseph Spring/Summer Vogue (E) (2015) Joseph Spring/Summer Vogue (F) (2015) Joseph Spring/Summer

Page 65 Row 1 2016 Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/joseph/full-lengthphotos/gallery/1479551 [Accessed 14 March 2016] 2016 Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/joseph/full-lengthphotos/gallery/1479554 [Accessed 14 March 2016] 2016 Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/joseph/full-lengthphotos/gallery/1479557 [Accessed 14 March 2016] Row 2 2016 Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/joseph/full-lengthphotos/gallery/1479559 [Accessed 14 March 2016] 2016 Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/joseph/full-lengthphotos/gallery/1479561 [Accessed 14 March 2016] 2016 Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/joseph/full-lengthphotos/gallery/1479563 [Accessed 14 March 2016]

Vogue (A) (2015) Ellery spring/summer 2016 Vogue (B) (2015) Ellery spring/summer 2016 Vogue (C) (2015) Ellery spring/summer 2016 Vogue (D) (2015) Ellery spring/summer 2016 Vogue (E) (2015) Ellery spring/summer 2016 Vogue (F) (2015) Ellery spring/summer 2016

Page 66 Row 1 Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/ellery/full-length-photos/ gallery/1499891 [Accessed 14 March 2016] Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/ellery/full-length-photos/ gallery/1499899 [Accessed 14 March 2016] Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/ellery/full-length-photos/ gallery/1499906 [Accessed 14 March 2016] Row 2 Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/ellery/full-length-photos/ gallery/1499910 [Accessed 14 March 2016] Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/ellery/full-length-photos/ gallery/1499911 [Accessed 14 March 2016] Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/ellery/full-length-photos/ gallery/1499895 [Accessed 14 March 2016] Page 67

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Row 1 Vogue (A) (2015) Adam Lippes – Pre Spring/Summer 2016 Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/adamlippes-pre/full-length-photos/gallery/1409504 [Accessed 14 March 2016] Vogue (B) (2015) Adam Lippes – Pre Spring/Summer 2016 Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/adamlippes-pre/full-length-photos/gallery/1409513 [Accessed 14 March 2016] Vogue (C) (2015) Adam Lippes – Pre Spring/Summer 2016 Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/adamlippes-pre/full-length-photos/gallery/1409517 [Accessed 14 March 2016] Row 2 Vogue (D) (2015) Adam Lippes – Pre Spring/Summer 2016 Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/adamlippes-pre/full-length-photos/gallery/1409530 [Accessed 14 March 2016] Vogue (E) (2015) Adam Lippes – Pre Spring/Summer 2016 Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/adamlippes-pre/full-length-photos/gallery/1409518 [Accessed 14 March 2016] Vogue (F) (2015) Adam Lippes – Pre Spring/Summer 2016 Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/adamlippes-pre/full-length-photos/gallery/1409521 [Accessed 14 March 2016]

Vogue (A) (2015) 1205 Spring/Summer 2016 Vogue (B) (2015) 1205 Spring/Summer 2016 Vogue (C) (2015) 1205 Spring/Summer 2016 Vogue (D) (2015) 1205 Spring/Summer 2016 Vogue (E) (2015) 1205 Spring/Summer 2016 Vogue (F) (2015) 1205 Spring/Summer 2016

Page 68 Row 1 Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/1205/full-length-photos/ gallery/1475123 [Accessed 14 March 2016] Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/1205/full-length-photos/ gallery/1475114 [Accessed 14 March 2016] Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/1205/full-length-photos/ gallery/1475126 [Accessed 14 March 2016] Row 2 Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/1205/full-length-photos/ gallery/1475119 [Accessed 14 March 2016] Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/1205/full-length-photos/ gallery/1475133 [Accessed 14 March 2016] Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/1205/full-length-photos/ gallery/1475134 [Accessed 14 March 2016]

Page 69 Row 1 Vogue (A) (2015) DKNY spring/summer 2016 Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/dkny/full-length-photos/ gallery/1470827 [Accessed 14 March 2016] Vogue (B) (2015) DKNY spring/summer 2016 Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/dkny/full-length-photos/ gallery/1470829 [Accessed 14 March 2016] Vogue (C) (2015) DKNY spring/summer 2016 Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/dkny/full-length-photos/ gallery/1470838 [Accessed 14 March 2016] Row 2

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Vogue (D) (2015) DKNY spring/summer 2016 Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/dkny/full-length-photos/ gallery/1470851 [Accessed 14 March 2016] Vogue (E) (2015) DKNY spring/summer 2016 Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/dkny/full-length-photos/ gallery/1470846 [Accessed 14 March 2016] Vogue (F) (2015) DKNY spring/summer 2016 Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/dkny/full-length-photos/ gallery/1470841 [Accessed 14 March 2016] Page 70 Row 1 WGSN (2015) fashion week street Copenhagen short sleeve/Cap sleeve, A line, Button-up/button-front, fit and flare, midi/mid calf Available at: http://ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%2048%2C%20%22limit%22%3A%2048%2C%20%22f_limit%22%3A%20 5%2C%20%22q%22%3A%20%22OFF%20THE%20SHOULDER%22%2C%20%22block_markets%5B%5D%22%3A%20%5B%5D%2C%20 %22facets%5B%5D%22%3A%20%5B%22classif_name%7C20963%22%5D%7D [Accessed 14 March 2016] WGSN (2015) fashion week streets London ¾ sleeve, flare/bell sleeve, log/maxi, off shoulder, ruffles, slit Available at: http://ezproxy.bcu.ac.uk:2264/search/ search.php#%7B%22start%22%3A%2048%2C%20%22limit%22%3A%2048%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22OFF%20 THE%20SHOULDER%22%2C%20%22block_markets%5B%5D%22%3A%20%5B%5D%2C%20%22facets%5B%5D%22%3A%20%5B%22classif_ name%7C20963%22%5D%7D [Accessed 14 March 2016] WGSN (2015) fashion week streets Milan Long sleeve, off shoulder Available at: http://ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%20 0%2C%20%22limit%22%3A%2048%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22OFF%20THE%20SHOULDER%22%2C%20%22block_ markets%5B%5D%22%3A%20%5B%5D%2C%20%22facets%5B%5D%22%3A%20%5B%22classif_name%7C20963%22%5D%7D [Accessed 14 March 2016] WGSN (2015) fashion week streets Paris peasant/poet, cuff details, long sleeve, off shoulder, spaghetti/shoulder strap Available at: http://ezproxy.bcu.ac.uk:2264/ search/search.php#%7B%22start%22%3A%2096%2C%20%22limit%22%3A%2048%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20 %22OFF%20THE%20SHOULDER%22%2C%20%22block_markets%5B%5D%22%3A%20%5B%5D%2C%20%22facets%5B%5D%22%3A%20 %5B%22classif_name%7C20963%22%5D%7D [Accessed 14 March 2016] Row 2 WGSN (2015) fashion week streets Paris Slit, asymmetric, wrap, Midi/Mid Calf, Off shoulder, one shoulder, short sleeve/cap sleeve Available at: http://ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%200%2C%20%22limit%22%3A%2048%2C%20%22f_limit%22%3A%20 5%2C%20%22q%22%3A%20%22OFF%20THE%20SHOULDER%22%2C%20%22block_markets%5B%5D%22%3A%20%5B%5D%2C%20 %22facets%5B%5D%22%3A%20%5B%22classif_name%7C20963%22%5D%7D [Accessed 14 March 2016] WGSN (2015) fashion week streets Paris Dresses Slit, Shift/Sack, ¾ Sleeve, Embellishment/Trim, Long/Maxi, Off-Shoulder, Ruffles Available at: http:// ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%200%2C%20%22limit%22%3A%2050%2C%20%22f_limit%22%3A%205%2C%20 %22q%22%3A%20%22off%20the%20shoulder%22%2C%20%22block_markets%5B%5D%22%3A%20%5B%5D%2C%20%22facets%5B%5D%22%3A%20 %5B%22classif_name%7C20963%22%5D%7D [Accessed 13 March 2016] WGSN (2015) fashion week streets Paris Off shoulder, sleeveless Available at: http://ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%20 0%2C%20%22limit%22%3A%2048%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22OFF%20THE%20SHOULDER%22%2C%20%22block_ markets%5B%5D%22%3A%20%5B%5D%2C%20%22facets%5B%5D%22%3A%20%5B%22classif_name%7C20963%22%5D%7D [Accessed 14 March 2016] Page 71

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Row 1 WGSN (2014) Fashion Week Streets Paris Dresses, Drop Waist, Mini/Above Knee, Short Sleeve/Cap Sleeve, V neck Available at: http://ezproxy.bcu.ac.uk:2264/ search/search.php#%7B%22start%22%3A%20144%2C%20%22limit%22%3A%2048%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20 %22v%20neck%20dress%22%2C%20%22block_markets%5B%5D%22%3A%20%5B%5D%2C%20%22facets%5B%5D%22%3A%20%5B%22classif_ name%7C20963%22%5D%7D [Accessed 13 March 2016] WGSN (2016) fashion week streets New York dresses, V-Neck, Shift/Sack, Tunic/Caftan, Âž Sleeve, Kimono sleeve Available at: http://ezproxy.bcu.ac.uk:2264/ search/search.php#%7B%22start%22%3A%200%2C%20%22limit%22%3A%2050%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20 %22V%20neck%20dress%22%2C%20%22block_markets%5B%5D%22%3A%20%5B%5D%2C%20%22facets%5B%5D%22%3A%20%5B%22classif_ name%7C20963%22%5D%7D [Accessed 13 March 2016] WGSN (2015) fashion week streets Paris Shift/sack, long sleeve, mini above knee, v neck Available at: http://ezproxy.bcu.ac.uk:2264/search/search. php#%7B%22start%22%3A%2096%2C%20%22limit%22%3A%2048%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22v%20 neck%20dress%22%2C%20%22block_markets%5B%5D%22%3A%20%5B%5D%2C%20%22facets%5B%5D%22%3A%20%5B%22classif_ name%7C20963%22%5D%7D [Accessed 13 March 2016] Row 2 WGSN (2015) fashion week streets Paris long/maxi, pleats/pleated, plunge neck, sleeveless, v neck Available at: http://ezproxy.bcu.ac.uk:2264/ search/search.php#%7B%22start%22%3A%200%2C%20%22limit%22%3A%2050%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20 %22v%20neck%20dress%22%2C%20%22block_markets%5B%5D%22%3A%20%5B%5D%2C%20%22facets%5B%5D%22%3A%20%5B%22classif_ name%7C20963%22%5D%7D [Accessed 13 March 2016] WGSN (2014) fashion week streets Milan contrast details, insert, knee/mid calf, patchwork, short sleeve/cap sleeve, v â&#x20AC;&#x201C; neck Available at: http:// ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%20144%2C%20%22limit%22%3A%2048%2C%20%22f_limit%22%3A%205%2C%20 %22q%22%3A%20%22v%20neck%20dress%22%2C%20%22block_markets%5B%5D%22%3A%20%5B%5D%2C%20%22facets%5B%5D%22%3A%20 %5B%22classif_name%7C20963%22%5D%7D [Accessed 13 March 2016] Page 72 Row 1 WGSN (2015) fashion week streets New York Asymmetric, high/low/handkerchief, shirtdress, knee length Available at: http://ezproxy.bcu.ac.uk:2264/search/search. php#%7B%22start%22%3A%200%2C%20%22limit%22%3A%2050%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22asymmetric%20 dress%22%2C%20%22facets%5B%5D%22%3A%20%5B%22classif_name%7C20963%22%5D%2C%20%22block_markets%5B%5D%22%3A%20 %5B%5D%7D [Accessed 13 March 2016] WGSN (2015) fashion week streets Paris Midi/mid calf, long sleeve, knit/jersey, cutout, cold shoulder, sweater dress, high low/handkerchief, asymmetric, polo neck. Available at: http://ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%200%2C%20%22limit%22%3A%2050%2C%20 %22f_limit%22%3A%205%2C%20%22q%22%3A%20%22asymmetric%20dress%22%2C%20%22facets%5B%5D%22%3A%20%5B%22classif_ name%7C20963%22%5D%2C%20%22block_markets%5B%5D%22%3A%20%5B%5D%7D [Accessed 13 March 2016] WGSN (2014) Fashion week streets milan Asymmetric, high-low/handkerchief, tent/trapeze, embellishment Available at: http://ezproxy.bcu.ac.uk:2264/ search/search.php#%7B%22start%22%3A%2096%2C%20%22limit%22%3A%2048%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20 %22handkerchief%20dress%22%2C%20%22block_markets%5B%5D%22%3A%20%5B%5D%2C%20%22facets%5B%5D%22%3A%20%5B%22classif_ name%7C20963%22%5D%7D [Accessed 15 March 2016] Row 2 WGSN (2015) Fashion week streets Shanghai Asymmetric, high low, handkerchief, shift/sack Available at: http://ezproxy.bcu.ac.uk:2264/search/search. php#%7B%22start%22%3A%2096%2C%20%22limit%22%3A%2048%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22asymmetric%20

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dress%22%2C%20%22facets%5B%5D%22%3A%20%5B%22classif_name%7C20963%22%5D%2C%20%22block_markets%5B%5D%22%3A%20 %5B%5D%7D [Accessed 15 March 2016] WGSN (2015) fashion week streets Milan Sleeveless, asymmetric, high/low/handkerchief, tank top Available at: http://ezproxy.bcu.ac.uk:2264/search/search. php#%7B%22start%22%3A%2048%2C%20%22limit%22%3A%2048%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22asymmetric%20 dress%22%2C%20%22facets%5B%5D%22%3A%20%5B%22classif_name%7C20963%22%5D%2C%20%22block_markets%5B%5D%22%3A%20 %5B%5D%7D [Accessed 15 March 2016] Page 73 Row 1 WGSN (2015) fashion week streets new york, all-over print/patter, bows/ties, embellishment/trim, V neck Available at: http://ezproxy.bcu.ac.uk:2264/ search/search.php#%7B%22start%22%3A%200%2C%20%22limit%22%3A%2050%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20 %22v%20neck%20dress%22%2C%20%22block_markets%5B%5D%22%3A%20%5B%5D%2C%20%22facets%5B%5D%22%3A%20%5B%22classif_ name%7C20963%22%5D%7D [Accessed 15 March 2016] WGSN (2015) fashion week streets Chengdu asymmetric, draped, high-low/handkerchief, slit, midi/mid calf Available at: http://ezproxy.bcu.ac.uk:2264/ search/search.php#%7B%22start%22%3A%2048%2C%20%22limit%22%3A%2048%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20 %22off%20the%20shoulder%22%2C%20%22block_markets%5B%5D%22%3A%20%5B%5D%2C%20%22facets%5B%5D%22%3A%20%5B%22classif_ name%7C20963%22%5D%7D [Accessed 15 March 2016] WGSN (2015) Fashion week streets new york slip, midi/mid calf, shine, sleeveless, spaghetti/shoulder strap Available at: http://ezproxy.bcu.ac.uk:2264/ search/search.php#%7B%22start%22%3A%200%2C%20%22limit%22%3A%2050%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20 %22v%20neck%20dress%22%2C%20%22block_markets%5B%5D%22%3A%20%5B%5D%2C%20%22facets%5B%5D%22%3A%20%5B%22classif_ name%7C20963%22%5D%7D [Accessed 15 March 2016] WGSN (2015) fashion week streets Copenhagen coatdress, wrap, knee length, self-belt, sleeveless Available at: http://ezproxy.bcu.ac.uk:2264/ search/search.php#%7B%22start%22%3A%200%2C%20%22limit%22%3A%2050%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20 %22wrap%20dress%22%2C%20%22block_markets%5B%5D%22%3A%20%5B%5D%2C%20%22facets%5B%5D%22%3A%20%5B%22classif_ name%7C20963%22%5D%7D [Accessed 15 March 2016] Row 2 WGSN (2015) fashion week streets Copenhagen coatdress, wrap, knee length, self-belt, sleeveless Available at: http://ezproxy.bcu.ac.uk:2264/ search/search.php#%7B%22start%22%3A%200%2C%20%22limit%22%3A%2050%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20 %22wrap%20dress%22%2C%20%22block_markets%5B%5D%22%3A%20%5B%5D%2C%20%22facets%5B%5D%22%3A%20%5B%22classif_ name%7C20963%22%5D%7D [Accessed 15 March 2016] WGSN (2015) fashion week streets Copenhagen, pinstripes, knee length, crew neck, all over print/pattern, Âž sleeve, wrap, high-low, handkerchief, asymmetric Available at: http://ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%200%2C%20%22limit%22%3A%2050%2C%20 %22f_limit%22%3A%205%2C%20%22q%22%3A%20%22wrap%20dress%22%2C%20%22block_markets%5B%5D%22%3A%20%5B%5D%2C%20 %22facets%5B%5D%22%3A%20%5B%22classif_name%7C20963%22%5D%7D [Accessed 15 March 2016] WGSN (2015) fashion week streets wrap, knit/jersey, long/maxi, sleeveless Available at: http://ezproxy.bcu.ac.uk:2264/search/search. php#%7B%22start%22%3A%200%2C%20%22limit%22%3A%2050%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22wrap%20 dress%22%2C%20%22facets%5B%5D%22%3A%20%5B%22classif_name%7C20963%22%5D%7D [Accessed 15 March 2016] Page 74 Vogue (2015) Ellery spring/summer 2016 Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/ellery/full-length-photos/

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gallery/1499891 [Accessed 14 March 2016] WGSN (2015) fashion week streets Paris Dresses Slit, Shift/Sack, Âž Sleeve, Embellishment/Trim, Long/Maxi, Off-Shoulder, Ruffles Available at: http:// ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%200%2C%20%22limit%22%3A%2050%2C%20%22f_limit%22%3A%205%2C%20 %22q%22%3A%20%22off%20the%20shoulder%22%2C%20%22block_markets%5B%5D%22%3A%20%5B%5D%2C%20%22facets%5B%5D%22%3A%20 %5B%22classif_name%7C20963%22%5D%7D [Accessed 13 March 2016] Page 75 WGSN (2016) Fashion Week Streets Copenhagen Dresses, boxy, shirtdress, band/mandarin collar, knee length, long sleeve Available at: http:// ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%20576%2C%20%22limit%22%3A%2048%2C%20%22f_limit%22%3A%20 5%2C%20%22q%22%3A%20%22Fashion%20Week%20Streets%22%2C%20%22block_markets%5B%5D%22%3A%20%5B%5D%2C%20 %22facets%5B%5D%22%3A%20%5B%22classif_name%7C20963%22%2C%20%22market%7C49153%22%2C%20%22category%7C18813%22%5D%7D [Accessed 13 March 2016] Vogue (B) (2015) Adam Lippes â&#x20AC;&#x201C; Pre Spring/Summer 2016 Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/adamlippes-pre/full-length-photos/gallery/1409513 [Accessed 14 March 2016] Page 76 WGSN (2015) maison rabih Kayrouz paris spring summer 2016 Available at: http://ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%20 0%2C%20%22limit%22%3A%2050%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22Maison%20Rabih%20Kayrouz%20dress%22%2C%20 %22block_markets%5B%5D%22%3A%20%5B%5D%2C%20%22facets%5B%5D%22%3A%20%5B%5D%7D [Accessed 15 March 2016] WGSN (2015) Fashion Week Streets Copenhagen Dresses, Draped, Wrap, Knee Length, Long Sleeve, Plunge Neck Available at: http://ezproxy.bcu.ac.uk:2264/ search/search.php#%7B%22start%22%3A%200%2C%20%22limit%22%3A%2050%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20 %22wrap%20dress%22%2C%20%22facets%5B%5D%22%3A%20%5B%22classif_name%7C20963%22%5D%7D [Accessed 13 March 2016] Page 77 WGSN (2015) Sophie Theallet new york autumn/winter 2016 Available at: http://ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%20 0%2C%20%22limit%22%3A%2050%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22Sophie%20Theallet%20dress%22%2C%20 %22block_markets%5B%5D%22%3A%20%5B%5D%2C%20%22facets%5B%5D%22%3A%20%5B%5D%7D [Accessed 15 March 2016] Tumblr (2015) just the design Available at: http://justthedesign.tumblr.com/post/128324247250/this-halter-neck-dress-adds-just-the-right-amount [Accessed 15 March 2016] Page 78 WGSN (2015) fashion week streets, Copenhagen band/mandarin collar, elastic waist, mini/short sleeve/cap sleeve Available at: http://ezproxy.bcu.ac.uk:2264/ search/search.php#%7B%22start%22%3A%200%2C%20%22limit%22%3A%2050%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20 %22waist%20band%22%2C%20%22block_markets%5B%5D%22%3A%20%5B%5D%2C%20%22facets%5B%5D%22%3A%20%5B%22classif_ name%7C20963%22%5D%7D [Accessed 15 March 2016] WGSN (2015) Julien David Paris autumn/winter 2016 Available at: http://ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%20 0%2C%20%22limit%22%3A%2050%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22elastic%20waist%22%2C%20 %22block_markets%5B%5D%22%3A%20%5B%5D%2C%20%22facets%5B%5D%22%3A%20%5B%22classif_name%7C19097%22%2C%20 %22category%7C18813%22%5D%7D [Accessed 15 March 2016]

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Page 79 WGSN (2015) fashion week streets Paris Slit, asymmetric, wrap, Midi/Mid Calf, Off shoulder, one shoulder, short sleeve/cap sleeve Available at: http://ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%200%2C%20%22limit%22%3A%2048%2C%20%22f_limit%22%3A%20 5%2C%20%22q%22%3A%20%22OFF%20THE%20SHOULDER%22%2C%20%22block_markets%5B%5D%22%3A%20%5B%5D%2C%20 %22facets%5B%5D%22%3A%20%5B%22classif_name%7C20963%22%5D%7D [Accessed 14 March 2016] WGSN (2015) Lie Sang Bong new york spring summer 2016 Available at: http://ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%20 0%2C%20%22limit%22%3A%2050%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22Lie%20Sang%20Bong%20dress%22%2C%20 %22block_markets%5B%5D%22%3A%20%5B%5D%2C%20%22facets%5B%5D%22%3A%20%5B%5D%7D [Accessed 15 March 2016] Page 80 Tumblr (2012) fookdamorph Available at http://jeanjeanie61.tumblr.com/post/35464166957 [Accessed 15 March 2016] Tumblr (2013) Spine in a jellyfish Available at: http://s-eafoa-m.tumblr.com [Accessed 15 March 2016] Mrkitly (ND) textiles and fibe Available at : http://mrkitly.com.au/collections/textiles-fibre?page=4 [Accessed 15 March 2016] The cut (2013) spring 2014 RTW sportmax collection Available at: http://nymag.com/thecut/runway/2014/spring/milan/rtw/sportmax/36/ [Accessed 15 March 2016] Grey, R (2014) trending: the polka Available at: https://www.rileygrey.com/blog/trending-dots/ [Accessed 15 March 2016] WGSN (2015) prints and graphics women s/s17: defining lines-pause Hannah Watkins Available at: ezproxy.bcu.ac.uk [Accessed 15 March 2016] Page 81 WGSN (2015) prints and graphics women s/s17: defining lines-pause Hannah Watkins Available at: ezproxy.bcu.ac.uk [Accessed 15 March 2016] WGSN (2015) jil sander new york pre fall 2016 Available at: http://ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%200%2C%20 %22limit%22%3A%2050%2C%20%22initial%22%3A%20true%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22JIL%20SANDER%20 dress%22%2C%20%22facets%5B%5D%22%3A%20%5B%5D%7D [Accessed 15 March 2016] WGSN (2015) iceberg Milan autumn/winter 2016 Available at: http://ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%20 0%2C%20%22limit%22%3A%2050%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22Iceberg%20dress%22%2C%20%22block_ markets%5B%5D%22%3A%20%5B%5D%2C%20%22facets%5B%5D%22%3A%20%5B%5D%7D [Accessed 15 March 2016] Tumblr (2012) saga on the wall Available at: http://blaubamse.tumblr.com/post/31307359448 [Accessed 15 March 2016] Tumblr (2014) figure in horizontal line available at: http://wasbella102.tumblr.com/post/71534280577/figure-in-horizontal-line [Accessed 15 March] Patternity (ND) black and white check Available at: https://patternity.org/archive/ [Accessed 15 March 2016] Page 82 Minerva, C (2016) Crepe Fabric Available at: https://www.minervacrafts.com/shop/fabric/dress-fabrics&type=Crepe [Accessed 8 March 2016] Calico, L (2016) Crepe Fabric Available at: http://www.calicolaine.co.uk/fabrics/crepe.html [Accessed 8 March 2016] WGSN (2016) Materials & Textiles > Future Trends > S/S17 > textiles Available at: ezproxy.bcu.ac.uk [Accessed 8 March 2016] What is viscose (2016) the world of viscose Available at: http://www.whatisviscose.com/Viscose.html [Accessed 9 March 2016] Lolo (2015) Fabulous finds from forward by elyse walker Available at: http://lookandlovewithlolo.blogspot.co.uk/2015/05/fabulous-finds-from-forward-byelyse.html [Accessed 15 March 2016] Purl soho (ND) dyed bamboo XS-24B Available at: http://www.purlsoho.com/dyed-bamboo-xs-24b.html [Accessed 15 March 2016] WGSN (ND) pecci filati Viscose, Polyester Available at: http://ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%200%2C%20 %22limit%22%3A%2050%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22viscose%22%2C%20%22block_markets%5B%5D%22%3A%20

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%5B%5D%2C%20%22facets%5B%5D%22%3A%20%5B%22classif_name%7C42383%22%5D%7D [Accessed 15 March 2016] WGSN (2015) the textiles forecast women S/S17 â&#x20AC;&#x201C; Pause Crepe Surface Ajla Ayidan Available at: ezproxy.bcu.ac.uk [Accessed 13 March 2016] WGSN (ND) Haw Lin Available at: http://ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%200%2C%20%22limit%22%3A%2050%2C%20 %22f_limit%22%3A%205%2C%20%22q%22%3A%20%22Haw%20Lin%22%2C%20%22block_markets%5B%5D%22%3A%20%5B%5D%2C%20 %22facets%5B%5D%22%3A%20%5B%5D%7D [Accessed 15 March 2016] WGSN (2015) the textiles forecast women s/s17-pause crepe fabrics Available at: ezproxy.bcu.ac.uk [Accessed 15 March 2016] WGSN (2015) the textiles forecast women s/s17-pause crepe fabrics Available at: ezproxy.bcu.ac.uk [Accessed 15 March 2016] Page 83 Encyclopedia (A) (2016) Polyester Available at: http://www.encyclopedia.com/topic/polyester.aspx [Accessed 8 March 2016] Wise Geek (2016) Polyester Available at: http://www.wisegeek.org/what-is-polyester.htm [Accessed 8 March 2016] Encyclopedia (B) (2016) polyester Available at: http://www.encyclopedia.com/topic/polyester.aspx [Accessed 8 March 2016] WGSN (2016) Materials & Textiles > Future Trends > S/S17 > textiles Available at: ezproxy.bcu.ac.uk [Accessed 8 March 2016] Soil, A (2016) Organic Cotton Available at: http://www.soilassociation.org/whatisorganic/organictextiles/organiccotton [Accessed 9 March 2016] WGSN (ND) Everest textile polyester Available at: http://ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%200%2C%20 %22limit%22%3A%2050%2C%20%22initial%22%3A%20true%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22polyester%22%2C%20 %22facets%5B%5D%22%3A%20%5B%5D%7D [Accessed 15 March 2016] WGSN (2015) designer textiles international munich polyester Available at: http://ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%20 144%2C%20%22limit%22%3A%2048%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22polyester%22%2C%20 %22facets%5B%5D%22%3A%20%5B%5D%7D [Accessed 15 March 2016] Henrydomke (ND) rose petal tellins Available at: http://www.henrydomke.com/lightbox/index.php?module=media&pId=102&id=1661&category=gallery/ Shells&start=280 [Accessed 15 March 2016] Sortrashion (2013) colour combo to try: pink and gray outfits Available at: http://www.sortrashion.com/color-combo-try-pink-and-gray-outfits/ [Accessed 15 March 2016] WGSN (ND) organic cotton colours organic cotton Available at: http://ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%20 0%2C%20%22limit%22%3A%2050%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22organic%20cotton%22%2C%20%22block_ markets%5B%5D%22%3A%20%5B%5D%2C%20%22facets%5B%5D%22%3A%20%5B%5D%7D [Accessed 15 March 2016] WGSN (ND) Organic cotton fibres Available at: http://ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%200%2C%20%22limit%22%3A%20 50%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22organic%20cotton%22%2C%20%22block_markets%5B%5D%22%3A%20 %5B%5D%2C%20%22facets%5B%5D%22%3A%20%5B%5D%7D [Accessed 15 March 2016] Burberry (ND) Burberry women Available at: https://us.burberry.com/women/?kid=01c9fad7-e70b-9129-528f-00007ee8b1e1 [Accessed 15 March 2016] Page 84 WGSN (2015) the textiles forecast women s/s 17-pause tessilidea Available at: ezproxy.bcu.ac.uk [Accessed 15 March 2016] WGSN (2015) the textiles forecast women s/s 17-pause emanuela fiorelli Available at: ezproxy.bcu.ac.uk [Accessed 15 March 2016] WGSN (2015) the textiles forecast women s/s 17-pause Viscotex Available at: ezproxy.bcu.ac.uk [Accessed 15 March 2016] WGSN (2008) Stotz & co AG embossed, surface interest Available at: Available at: http://ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%20 0%2C%20%22limit%22%3A%2050%2C%20%22initial%22%3A%20true%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22embossed%20 surface%22%2C%20%22facets%5B%5D%22%3A%20%5B%5D%7D

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[Accessed 15 March 2016] WGSN (2015) the textiles forecast women s/s 17-pause Textile Available at: ezproxy.bcu.ac.uk [Accessed 15 March 2016] WGSN (2015) the textiles forecast women s/s 17-pause Textile dobert Available at: ezproxy.bcu.ac.uk [Accessed 15 March 2016] Page 85 Dezeen (2014) front designs Tetris storage system made of stacking blocks Available at: http://www.dezeen.com/2014/02/17/front-tetris-storage-systemstacking-blocks/ [Accessed 15 March 2016] Researchers own Carolyn (2015) setting an invisible zip in a French seam Available at: http://handmadebycarolyn.com.au/2015/01/setting-invisible-zip-in-french-sea.html [Accessed 15 March 2016] Oraclefox (2015) Modern Hepburn Available at: http://modernhepburn.tumblr.com/post/126852970811 [Accessed 15 March 2016] Page 86-103 author’s own illustrations Page 104 Hat – Whistles (2016) Felt fedora hat Available at: http://www.whistles.com/women/accessories/hats-1/felt-fedora-hat-20708.html?dwvar_felt-fedorahat-20708_color=Black#start=1 [Accessed 15 March 2016] Glasses – ZeroUV (ND) 1920’s P3 dapper vintage inspired round sunglasses 8637 Available at: http://www.shopzerouv.com/products/1920s-p3-dappervintage-inspired-round-sunglasses-8637?utm_campaign=Pinterest%20Buy%20Button&utm_medium=Social&utm_source=Pinterest&utm_content=pinterestbuy-button-0082da440-e653-42ec-90e9-1ee1ecf06cf7&variant=270344220 [Accessed 15 March 2016] Bag – Whistles (2016) Regent soft tote Available at: http://www.whistles.com/women/accessories/bags/regent-soft-tote-21663.html?dwvar_regent-softtote-21663_color=Black#start=1 [Accessed 15 March 2016] Shoes – Nordstrom (ND) werkit gladiator sandal (women) Available at: http://shop.nordstrom.com/s/steve-madden-werkit-gladiator-sandal-women/40697 31?mr:trackingCode=01DC52B1-6C05-E511-B067-90E2BA285759&mr:referralID=NA [Accessed 15 March 2016] Image - WGSN (2015) fashion week streets New York Asymmetric, high/low/handkerchief, shirtdress, knee length Available at: http://ezproxy. bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%200%2C%20%22limit%22%3A%2050%2C%20%22f_limit%22%3A%205%2C%20 %22q%22%3A%20%22asymmetric%20dress%22%2C%20%22facets%5B%5D%22%3A%20%5B%22classif_name%7C20963%22%5D%2C%20%22block_ markets%5B%5D%22%3A%20%5B%5D%7D [Accessed 13 March 2016] Page 105 Image – ANON (ND) kate middleton Available at: https://s-media-cache-ak0.pinimg.com/originals/f8/b4/c3/f8b4c3f8708dd743ce684635424a1246.jpg [Accessed 15 March 2016] Bracelet – Tiffany (ND) tiffany bow bracelet Available at: http://www.tiffany.co.uk/jewelry/bracelets/tiffany-bow-bracelet-GRP06349/tiffany-bow-bracelet30143094?omcid=SMPF2&utm_campaign=Social_Media_Shared_Link&utm_medium=social_media&utm_source=Pinterest_Share&utm_content=&utm_term= [Accessed 15 March 2016] Jacket – Karen Millen (ND) fringed tweed jacket Available at: http://www.karenmillen.com/fringed-tweed-jacket/work/karenmillen/fcp-product/023JV06161 [Accessed 15 March 2016] Bag – Nordstrum (ND) Natasha couture box clutch Available at: http://shop.nordstrom.com/S/natasha-couture-box-clutch/3478232?origin=category-person alizedsort&contextualcategoryid=0&fashionColor=WHITE&resultback=5937&cm_sp=personalizedsort-_-browseresults-_-3_18_B%3Fcm_ven%3Dpinterest&cm_ cat=pinit&cm_pla=site&cm_ite=677955&mr:trackingCode=258B0AE2-F627-E411-952F-90E2BA285759&mr:referralID=NA [Accessed 15 March 2016]

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Shoes – Nude Votion (ND) steve Madden varcityy pointy toe pump Available at: http://www.nudevotion.com/s/p/steve-madden-womens-varcityy-suedepointy-toe-pump-blush-suede/ [Accessed 15 March 2016] Page 106 Glasses – ZeroUV (ND) 1920’s P3 dapper vintage inspired round sunglasses 8637 Available at: http://www.shopzerouv.com/products/1920s-p3-dappervintage-inspired-round-sunglasses-8637?utm_campaign=Pinterest%20Buy%20Button&utm_medium=Social&utm_source=Pinterest&utm_content=pinterestbuy-button-0082da440-e653-42ec-90e9-1ee1ecf06cf7&variant=270344220 [Accessed 15 March 2016] Necklace – Romwe (ND) fashin gold chain necklace Available at: http://www.romwe.com/Fashin-Gold-Chain-Necklace-p-101003-cat-688.html [Accessed 15 March 2016] Bag – Accessorize (ND) petra clutch bag Available at: http://uk.accessorize.com/view/product/uk_catalog/acc_17,acc_1.1/9899069600 [Accessed 15 March 2016] Shoes – Dune (ND) ladies high heel shoes Available at: http://www.dunelondon.com/ladies-high-heel-shoes-dept3102/ [Accessed 15 March 2016] Image – WGSN (2015) fashion week streets Paris Dresses Slit, Shift/Sack, ¾ Sleeve, Embellishment/Trim, Long/Maxi, Off-Shoulder, Ruffles Available at: http:// ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%200%2C%20%22limit%22%3A%2050%2C%20%22f_limit%22%3A%205%2C%20 %22q%22%3A%20%22off%20the%20shoulder%22%2C%20%22block_markets%5B%5D%22%3A%20%5B%5D%2C%20%22facets%5B%5D%22%3A%20 %5B%22classif_name%7C20963%22%5D%7D [Accessed 13 March 2016] Page 107 Image – WGSN (2015) fashion week streets Paris Slit, asymmetric, wrap, Midi/Mid Calf, Off shoulder, one shoulder, short sleeve/cap sleeve Available at: http://ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%200%2C%20%22limit%22%3A%2048%2C%20%22f_limit%22%3A%20 5%2C%20%22q%22%3A%20%22OFF%20THE%20SHOULDER%22%2C%20%22block_markets%5B%5D%22%3A%20%5B%5D%2C%20 %22facets%5B%5D%22%3A%20%5B%22classif_name%7C20963%22%5D%7D [Accessed 14 March 2016] Necklace – Shopbop (ND) Kenneth jay lane Available at: https://www.shopbop.com/polished-gold-multi-row-necklace/vp/v=1/845524441907972.htm [Accessed 15 March 2016] Belt – matchesfashion.com (ND) Lanvin Available at: http://www.matchesfashion.com/womens/designers/lanvin [Accessed 15 March 2016] Bag – Urban outfitters (ND) reversible vegan leather burgundy & black pocket tote bag Available at: http://www.urbanoutfitters.com/uk/catalog/productdetail. jsp?id=5771463334666&color=061#/!/ [Accessed 15 March 2016] Shoes – Akhtarzad, N (2015) what to wear with every shoes colour Available at: http://www.whowhatwear.co.uk/what-to-wear-with-colored-heels/ [Accessed 15 March 2016] Page 108 Jacket – Whistles (2016) payne leather biker jacket Available at: http://www.whistles.com/women/clothing/leather/payne-leather-biker-jacket-21396. html?dwvar_payne-leather-biker-jacket-21396_color=Black#start=1 [Accessed 15 March 2016] Earrings – whistles (2016) large double wire earring Available at: http://www.whistles.com/women/accessories/jewellery/large-double-wire-earring-21771. html?dwvar_large-double-wire-earring-21771_color=Gold#start=1 [Accessed 15 March 2016] Bag – Whistles (2016) medium bubble clutch Available at: http://www.whistles.com/women/accessories/small-accessories/medium-bubble-clutch-22687. html?dwvar_medium-bubble-clutch-22687_color=Black#start=1 [Accessed 15 March 2016] Shoes – shopstyle (ND) river island black t bar barely there stiletto sandals Available at: http://www.shopstyle.co.uk/p/river-island-black-t-bar-barely-therestiletto-sandals/443137152?image=8802392f9aee25fd61f66b754d988a3f&utm_medium=Pinterest&utm_source=ShareProduct&pid=uid1009-25128503-90 [Accessed 15 March 2016]

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Image – WGSN (2015) Sophie Theallet new york autumn/winter 2016 Available at: http://ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%20 0%2C%20%22limit%22%3A%2050%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22Sophie%20Theallet%20dress%22%2C%20 %22block_markets%5B%5D%22%3A%20%5B%5D%2C%20%22facets%5B%5D%22%3A%20%5B%5D%7D [Accessed 15 March 2016] Page 109 Image – WGSN (2015) maison rabih Kayrouz paris spring summer 2016 Available at: http://ezproxy.bcu.ac.uk:2264/search/search.php#%7B%22start%22%3A%20 0%2C%20%22limit%22%3A%2050%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22Maison%20Rabih%20Kayrouz%20dress%22%2C%20 %22block_markets%5B%5D%22%3A%20%5B%5D%2C%20%22facets%5B%5D%22%3A%20%5B%5D%7D [Accessed 15 March 2016] Earrings – shopbop (ND) tom binns classic wavy hoops Available at: https://www.shopbop.com/classic-wavy-hoops-tom-binns/vp/v=1/845524441912729. htm?folderID=2534374302029428&fm=whatsnew-shopbysize-viewall&colorId=12208 [Accessed 15 March 2016] Bag – Polyvore (ND) feeling peachy Available at: http://www.polyvore.com/m/set?.embedder=1662500&.svc=Pinterest&id=153446112 [Accessed 15 March 2016] Bracelet – Bracelet – Tiffany (ND) tiffany bow bracelet Available at: http://www.tiffany.co.uk/jewelry/bracelets/tiffany-bow-bracelet-GRP06349/tiffany-bowbracelet-30143094?omcid=SMPF2&utm_campaign=Social_Media_Shared_Link&utm_medium=social_media&utm_source=Pinterest_Share&utm_content=&utm_ term= [Accessed 15 March 2016] Shoes – Groupon (ND) strappy goodness Available at: https://www.groupon.com/occasion/ideel [Accessed 15 March 2016] Page 110 Rails – Prescott, L (2012) Annaleena Home Available at: http://www.hearthomemag.co.uk/blog/blog/annaleena-home [Accessed 15 March 2016] IKEA (ND) MULIG Available at: http://www.ikea.com/us/en/catalog/products/10246860/ [Accessed 15 March 2016] Lighting – Francis, A (2016) Photography [Accessed 15 March 2016] Mirror – tyylit (ND) chassis mirrors by made design Available at: http://tyylit.com/chassis-mirrors-made-design/ [Accessed 15 March 2016] Chair - Francis, A (2016) Photography [Accessed 15 March 2016] Table – home plan idea (ND) how to build a noguchi table Available at: http://exterior.clarkssurfarthawaii.com/how-to-build-a-noguchi-table/ [Accessed 15 March 2016] Rug – viraldecore (ND) Chandra rugs acron hand-woven shag grey rug – ACR21902 Available at: http://www.viraldecor.com/acron-hand-woven-shaggrey-rug-acr21902-by-chandra-rugs.html [Accessed 15 March 2016] Logo - Zoominfo (ND) Whistles Ltd Available at: http://www.zoominfo.com/c/Whistles-Ltd/165429355 [Accessed 13 March 2016] Mannequin – subastral (ND) female abstract mannequin w/facial features – arms bent & extended pose Available at: https://www.subastralinc.com/abstractfemale-mannequin-fm936.html [Accessed 15 March 2016] Hangers – Eve (ND) ship hanger Available at: https://www.reddit.com/r/Eve/comments/3rc33j/suggestion_ship_hanger_screensaver_mode/ [Accessed 15 March 2016] Poster - Whistles (2015) Whistles Spring/Summer 2015 Campaign Look Book Look 1 Available at: http://www.whistles.com/look-book/campaignspringsummer-2015.html [Accessed 13 March 2016] Shoes – Whistles (2016) papil open side wedges Available at: http://www.whistles.com/women/shoes/sandals/papil-open-side-wedge-21426.html?dwvar_ papil-open-side-wedge-21426_color=Black#start=1 [Accessed 15 March 2016] Whistles (2016) Voe Panelled High Sandal Available at: http://www.whistles.com/women/shoes/sandals/voe-panelled-high-sandal-21275.html?dwvar_voepanelled-high-sandal-21275_color=Black#start=1 [Accessed 15 March 2016] Whistles (2016) Bixa patent Ankle Boot Available at: http://www.whistles.com/women/shoes/boots/bixa-patent-ankle-boot-21976.html?dwvar_bixa-patentankle-boot-21976_color=Black#start=1 [Accessed 15 March 2016]

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