Elizabeth McLeod Public Relations Portfolio
Order of Content:
1.Cover Letter 2.Resume 3.Short Bio 4.News Releases 5.Listicle 6.WKMS pledge letter 7.Graph of Tactical PR Plan
September 27th 2016 Mr. Robert Norsworthy Executive in Residence Department of Journalism and Mass Communications Murray State University 114 Wilson Hall Murray, KY 42071-3311 Dear Robert Norsworthy It has come to my attention you are currently seeking an intern for Omnicom Group, Inc. Please accept the following letter and resume as an application for this position. As a current Murray State student with a major in public relations, I have experience with a past internship that required me to update Facebook and create new social media sites. Through this experience I have learned to organize time, plan ahead, know what should be posted and record any performance changes that have occurred. In addition, I am enthusiastic about your company because you are focused on giving back to communities. I want to help others and be a part of an organization that cares to make a change. I love to work with others and be a team player. I believe that if we all work together we can create something amazing for our community. Thank you for considering me for this position. I look forward to speaking with you further about my experience. If you have any questions or wish to set up a time to interview me, please do not hesitate to contact me at 270-577-7122 or beth.mcleod2013@gmail.com. Sincerely
Elizabeth R. McLeod
Elizabeth McLeod 213 Brentwood Dr. Apt C Murray, KY 42071 (270)577-7122 Beth.mcleod2013@gmail.com
Summary of Qualifications
Energetic, outgoing professional committed to giving 100% effort in all tasks Organized leader able to effectively manage and prioritize time Dedicated, responsible team member proactively seeking solutions Committed to active listening and building professional relationships Determined to contribute as a valued team member who pushes business forward
Education Murray State University, Murray, Kentucky December 2017 | B.S. in Public Relations with a minor in Health and Physical Education
Experience Resident Advisor | October 2016 – Currently Employed Brookdale Senior Living Facility | 905 Glendale Rd. Murray, KY 42071 As a resident advisor, the mission is to enrich the lives of those we serve with compassion, respect, excellence and integrity. As an RA, I assist the residents with everyday activities and encourage them to do as much as they can before we step in to help. Secretary | December 2014 – April 2015 H&R Block | 2035 W Franklin St. Evansville, IN 47712 As a secretary at H&R Block I followed a clear set of values: Stay client focused by being passionate about helping clients; have integrity and be honest and ethical in everything you do; be excellent and take pride in the work you do; be respectful and treat others like family; work as a team and let that inspire you to bring better experiences to clients.
Activities
Internship with A Good Thing Consignment as Social Media Manager Volunteer at First United Methodist Church helping to plan youth events and chaperone Worked with a team to craft an effective PR Campaign Proposal for Little Shop of Collars Internship with Henderson Community College as a student ambassador, giving tours of the campus and presentations to visiting schools
References Elizabeth Thomas | PR Sequence Head-Senior Lecturer at Murray State University (270) 809-5441 | ethomas@murraystate.edu | Cell – 270-227-9790 Carla Bradley | Circulation Manager at Henderson County Public Library (270) 724-0988 | cbradley@hcpl.org Carolyn Angle | Social Worker at St. Anthony’s Hospice (812) 483-6907 | cangle@sahky.org
Short Bio: Beth McLeod is a hardworking college student pursuing her dreams of becoming an Event Planner. Once graduated from Murray State University, she plans to find a job in Nashville, TN. Until then, McLeod plans to continue volunteering with different organizations in her free time. She loves to work with the United First Methodist youth group and the Humane Society. While volunteering there she helps to plan events and donate goods to the shelter for the animals. Although volunteering is fun, her big dream is to open her own event planning business and give companies the desired event they’ve always dreamed of.
Twitter Bio: A college student focused on getting a degree in PR. Murray for now, Nashville later! I enjoy drinking cinnamon coffee and cuddling my cat.
Contact: Beth McLeod Tel: 270-577-7122 Email: emcleod1@murraystate.edu
FOR IMMEDIATE RELEASE
Elizabeth McLeod is a Murray State University graduate with a B.S. in public relations and a minor in health and physical education. As a recent graduate, McLeod has volunteered and worked with multiple organizations to give back to others. First United Methodist Youth Group and A Good Thing Consignment are just two out of many organizations that she has helped. “McLeod has been a dedicated volunteer with us for the past several months and has dedicated all her time to help us plan events and chaperone them” Rob DeBoer said. “With Christmas fast approaching, we can use all the help we can get to set up for our annual Christmas event.” She multitasked and juggled helping FUMC and being the Social Media Manager for the company A Good Thing Consignment. Managing Facebook and Instagram posts were her go to assignment. Working together as a team was important to provide customers important information about new products. “During the busy holiday season, McLeod helped keep the social media sites up to date so that our customers could keep up with new products coming in” Angela Adams said. “It was hard to maintain a regular schedule of postings, but with the help of Elizabeth the job got done quick and efficiently.” McLeod is self-motivated and self-directed in everything she does. With volunteering and previous work experience she is eager to join a new team and work together to make the company shine.
### If you would like more information about Elizabeth McLeod, or you would like to schedule an appointment to talk with her, Please call her at (270) 577-7122 or e-mail at beth.mcleod2013@gmail.com
Contact: Beth McLeod Tel: 270-577-7122 Email: emcleod1@murraystate.edu
FOR IMMEDIATE RELEASE
Carson Center hosts Mannheim Steamroller Christmas in Paducah, Ky. Chip Davis hosts the performance on December 7 at 7:15 p.m. Seating for the show varies from balcony seats to having floor seats. Prices range from $45.00-$75.00 dollars depending on how close you are to the performance. “Mannheim Steamroller has been with us before,” Brian Laczko, Facilities Manager at Carson Center said. “We feel honored and excited for them to come to the Carson Center again.” Mannheim Steamroller shows have been performing for the past 30 years. Chip Davis is now the producer of Manheim Steamroller, It’s his show and he is the original founder. “We came about in the 80s,” Chip said. “There was a lot of electronic music and synthesizers around this period, so we created something that was different than your traditional piece of Christmas music.” “The Carson Center is a fantastic state of the art center,” Davis said. “We are hoping to bring Christmas cheer to the show this year.” The Carson Center hosts private and public events of all types. It is located in downtown Paducah and has become a well-known part of the town. Outside of the building is a view of the Ohio and Tennessee rivers. The Center hosts popular events such as: Matthew West, Jason Bishop Straight Up Magic and Mannheim Steamroller.
### If you would like more information about the center, or would like to schedule a performance, please call Brian Laczko at (270)123-4567 or e-mail at brian.laczko4@carsoncenter.com
Contact: Beth McLeod Tel: 270-577-7122 Email: emcleod1@murraystate.edu
FOR IMMEDIATE RELEASE
Yoplait Yogurt Is Not Too Sweet To Wildlife Murray Environmental Student Society students discover Yoplait Yogurt causing wildlife endangerment across the United States. Land between the Lakes has found multiple animals dead due to the design of the cups. MESS a group of Wildlife and conservation biology students at Murray State University brought this to the attention of Yoplait Yogurt Company. Seymour Days, junior at MSU with a major in wildlife and conservation biology was the first to witness the problem. Animals are getting their heads trapped in the cups, which is causing them to die. The most common animal that has been found is a skunk because of their arrow shaped heads. “My friends and I were hiking in the Land between the Lakes area when we saw a dead possum with the Yoplait container on its head,” Days said. “We told our MESS advisor and he said it was an ongoing problem that has yet to be fixed.” MESS started a social media and letter campaign to save the lives of wildlife animals. “We are grateful for MESS and their campaign,” said Becky O’Grady, CEO of Yoplait Yogurt USA. Yoplait Yogurt Company changed the design of their cups to have lids that fold out. This design allows animals to have two areas of the cup to grip so they can free themselves. . Murray State University was founded in 1922 and has roughly 10,998 students enrolled. The university offers excellent curriculum, great organizations and scholarships for all students along with six associate programs, 68 Bachelor’s programs, 41 Master’s and specialist programs and three Doctoral programs. ###
If you would like to know more about the topic or contact someone from the group you can visit the website for more information at http://www.murraystate.edu/
Elizabeth McLeod 09/07/16
10 Ways to Eat a Biscuit At Biscuit Love in Nashville, TN (All photos displayed are taken straight from Biscuit Love’s Facebook page.)
1. The Classic Way
What better way to eat a good ole’ then the classic way? Sure, you can make your own kitchen, but are they made with Well not the way Biscuit Love makes least. These might be plain biscuits, but used to create wonderful other as well like the biscuit burger.
2. The Country Fair Way
Have you ever been to a Country Fair and seen funnel cakes or anything deep fried? Well this delicious product is close enough and will still get your fingers messy. These delicious Bonuts are offered through Biscuit Love and are one of the more popular products that customers purchase. These deep fried biscuit dough holes are not only delicious, but they also look scrumptious.
3. The French Way
butter biscuit biscuits in love? there’s at they are combinations
This Biscuit French Toast will make you say “oh la la” and you’ll instantly fall in love. If you think you can put your pinky’s up while eating this then you’re wrong. The Lily will make you want to stick your fork in and eat up.
4. The Crispy Way
Biscuit Love not only sells amazing biscuit combinations, but it also sells the best Chronic Bacon around. If you’re into crunchy and crisp bacon, then this is for you. The bacon is covered with brown sugar and made to cure any broken heart.
5. The Bird Way
A biscuit with pineapple, pecans, banana jam and cream cheese frosting? Oh my! Who knew a combination like that would make an impression on customers. The Hummingbird Family Reserve is another fan favorite item that sells quickly. This will make you whistle for others to come join you as you make your nest in Biscuit Love.
6. The Royal Way
This combination might be known as the Princess, but we can assure you that you will not be acting like a lady when eating this delicious combo. You might want to tuck your into your shirt, because there will be stains to come pearly white shirt. Biscuit Love allows you to be yourself when eating their food; in fact, I’m sure you will your closest friends doing the same thing.
7. The “Egg-licious” Way
napkin on your see one of
This is not your average McDonald’s Sausage, Egg and Cheese sandwich; this is your Biscuit Love Sausage, Egg and Cheese sandwich! If you’ve never compared the two then you haven’t lived life to the fullest. This S.E.C is a classic among different restaurants, but when it’s made on a buttery biscuit at a great price, you can’t beat it!
8. The Green Way
Are you trying to cut back on eating bread? Then this meal is for you. As a kid we never wanted to eat Brussel sprouts, but with this combination the rules have changed! The Lindstrom is made up of shaved Brussel sprouts topped with hazelnuts, parmesan and lemon vinaigrette. Biscuit Love offers options to those who are meat lovers and vegetarians.
9. The Southern Way
Have you ever been to the south and not eaten a good meal? Yeah, that’s what we thought. With the Blacklock Hash you receive a delicious meal that makes you feel like you’re back at home in the south. This meal includes skillet potatoes, smoked sausage, sunny side eggs, onions and peppers. Just reading the ingredients will make your mouth drool.
10.
The Sweet Way
Who said breakfast can’t be a dessert? Well here at Biscuit Love we will not tell your mother that you had dessert for breakfast. The Gertie has rich chocolate gravy, peanut butter, caramelized banana jam and so much more. Don’t call weight watchers because if you do, they will quit and indulge in some too! Who could resist the temptation?
September 29 2016
Wilson Room 209 Murray, Ky 42071 Hello Marcie Hinton! First and foremost, thank you for your dedication and commitment you have given to our station. We can’t believe it’s been three years already. Where has the time gone? Well it’s that time of year again where we start asking listeners for donations. I understand you are a sustaining member but did you know there is another form of membership that provides more benefits for YOU? At WKMS we care about YOU and what we can do to help provide important information and entertainment. We realize that you already make a very generous donation, but did you know that we have another level of donating that’s called the Legacy Society? By including WKMS in your will, trust or estate plans, you make a powerful commitment to ensuring that people in our region have access to information and important stories that educate us, inspire us, and help us make sense of our world. We want to be able to provide to our listeners for as long as we can. We value the three year commitment you have provided for us so far. We hope to continue having a relationship with you as a listener. You do so much more than donate; you help provide others the opportunity to receive a gift that others don’t have. As always, we appreciate your dedication and commitment to our station and we value YOU as a member. Sincerely,
Beth McLeod Director of Membership Services
Below is an example graph of a PR tactic plan for the company Little Shop of Collars in Murray, KY.
GOAL
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To raise awareness of LSC in Murray and Calloway County
OBJECTIVES To reach 85% of MSU students with key messaging over 12 months
To reach 65% of pet owners between the age 18-24 with key messaging over 12 months
To achieve 18-29 media placements over 12 months
STRATEGIES Social Media
Special Events
Media Relations
TACTICS Relaunch Facebook, Instagram, Snapchat, Twitter
Puppy Fashion Show, Farmer's Market Booth, Barktoberfest Booth
News Releases, Media Advisories, Actualities, Media Pitches