The Problem Lack of brand awareness because: Bottles not distinctive enough/mimic the shapes of other brands No targeted advertising Unique selling point not focussed
Brand Overview Set up in 2002 Healthy drinks that taste good 3 different product ranges, still 100% natural ingredients NO ADDED SUGAR
Audience Age: 20-28 Working with Disposable income PMA people Health conscious.
YCN Submission OUGD203 Beth Yates Sarah Pritchard
Orange & Mango logo and description
Apple & Blueberry logo and description
Orange & Mango logo and description
New bottle shape mock ups
Floor vinyl advertising leading to the shelf
TELEPHONE
Feel Good drinks are fruity, tasty and packed full of goodness. With 100% natural fruit juice and no added sugar, they are 1 of your 5 a day and guaranteed to make you feel good.
Come and say hello at feelgooddrinks.co.uk
Ad Shell advertisement. Apple & Blueberry example of how it would look.
Phone Box advertisement. Orange & Mango example of how it would look.
Feel Good drinks are fruity, tasty and packed full of goodness. With 100% natural fruit juice and no added sugar, they are 1 of your 5 a day and guaranteed to make you feel good.
Come and say hello at feelgooddrinks.co.uk
Feel Good drinks are fruity, tasty and packed full of goodness. With 100% natural fruit juice and no added sugar, they are 1 of your 5 a day and guaranteed to make you feel good. Come and say hello at
Magazine Advertisement with orange & passionfruit to show how it would look.
feelgooddrinks.co.uk
Any 500ml bottle of Feel Good Drinks
Any 500ml bottle of Feel Good Drinks
Any 500ml bottle of Feel Good Drinks
EXPIRES 01/12/12 Valid on 500ml bottles of Feel Good drinks, still and sparking. Participating retailers only. May not be used in conjunction with any other offer. One voucher per transaction. Cash value of voucher £0.001. Photocopied or defaced vouchers will not be redeemed. Voucher may not be auctioned, sold, copied, distributed or transmitted electronically. © The Feel Good Drinks Company 2012
EXPIRES 01/12/12 Valid on 500ml bottles of Feel Good drinks, still and sparking. Participating retailers only. May not be used in conjunction with any other offer. One voucher per transaction. Cash value of voucher £0.001. Photocopied or defaced vouchers will not be redeemed. Voucher may not be auctioned, sold, copied, distributed or transmitted electronically. © The Feel Good Drinks Company 2012
EXPIRES 01/12/12 Valid on 500ml bottles of Feel Good drinks, still and sparking. Participating retailers only. May not be used in conjunction with any other offer. One voucher per transaction. Cash value of voucher £0.001. Photocopied or defaced vouchers will not be redeemed. Voucher may not be auctioned, sold, copied, distributed or transmitted electronically. © The Feel Good Drinks Company 2012
Direct Mail with mock pages of what it will be like for every drink available.
Online web banner using orange & mango to show the example of how it would look.