DIGITAL MARKETING LATEST TREND
INTRODUCTION In this presentation, we will discuss planning budgeting, channels, content strategy for your digital marketing. The state of digital behavior today like: 90% of customers check email daily. 65% of customers have made a purchase online after an email marketing message. Digital marketing spend is increasing as more action and business happen online than ever.
DIGITAL VS. TRADITIONAL MARKETING Reaching target is a complex web of sites. Optimize your content form different devices. Getting content seen is a push and pull tactics and involved practice like SEO. Using analytics to test what works.
BUDGETING 90% of corporation plan to increase digital marketing budgets in the next 12-19 months.  The part of your budget for online activities like: content , social and mobile its depends upon your goal, target market and industry. 
CONTENT STRATEGY Identify the target audience needs Write on theme that matters to them the most. Focus on topic that solve their problem. The focus is developing the relationship first. Use content to develop a trusted relationship with them.
CHANNEL The channel of digital marketing is includes such as: Social media Email marketing Content marketing App development Search engine marketing
SOCIAL MEDIA Key tips to grow your numbers of followers such as: Engage with influences Produce content that connects with your target. reply to comment and moderate all the activates Reach your target at the time when they are online. Use analytics to optimize post times and content.
EMAIL MARKETING Build a solid email list. They are uses the two most common ways like: Build a landing page Collect emails through pop-ups on your website. Personalized , relevant messaging have higher percentage of closing sale.
SEARCH ENGINE MARKETING Long tail keywords, meta description and using major keywords is an article that match with the headline and subject also improve your SEO.  earning back links form other sites for offsite SEO is most important and beneficial for ranking too. 
PAID ADVERTING The next way to increase the search result and visibility for your sits, brand, product and content are with paid ads. Many sites offers PPC ads with different ranks. Test and analyze your ads using different photos, tag lines, sits, time to post and more
BENEFITS OF DIGITAL MARKETING Real time result Reduced cost Reach larger audience Easy to optimize Increased the satisfaction Drive the brands loyalty Improved the conversion rate Measure the marketing performance
WHO I AM.. 
Bettie Carmack Alabama is digital marketing expert who provide the help in social media optimization, social media and blogging marketing.