SOURCES AND INSPIRATION

Logo Standards by The North Face

Despite being a short document, the page displaying the logo is extremely well structured and thorough. They provide detailed written directions and samples of logo color choices and what to avoid doing. They should mention both their preferred option and a backup emblem.

Type Specs by Target

Target lays out its typography clearly and titled so that others are sure to use the correct typeface. The typefaces are chosen for the identity of the brand.

Logo anatomy by McDonald’s

To promote consistency, McDonald's uses the wordmark to demonstrate how to effectively use the big M. The user is more aligned on its significance thanks to the comprehensive modular system and part explanations. Typography is cluttered, difficult to read, and will eventually become dated.