ROUND 2

Refined Sketches

Each of the three main concepts in the initial vision— YOUTH, HEALTHY, COMMUNITY—had intriguing ideas, but "evolved" turned out to be the most fruitful. The part below displays the various design concepts for the potential logo. In the second round of sketching, I focused on the concept of evolution. I kept the name "the Y" to focus on the symbol change of "Y"."Y" means young and "the" means we care about "the young person" even at any age if they need community help, we were big brothers and sisters because it is an iconic part of the brand's history.

At the same time, I decided to remove any religious associations with “the Y” because “the Y” was reformed in the 1990s. One of its goals is "We welcome all people without discrimination of religion, gender orientation, age, identity and political orientation."