Visual Standards Guide
The Y REBRANDING
(The Young Men's Christian Association)
TheY REBRANDING YI TING WANG_BETTY
Visual Standards Guide
The Y REBRANDING
(The Young Men's Christian Association)
01 02 03 04
CONTENTS
BRAND OVERVIEW
About Us
Our History
Mission & Vision
Our New Logo
LOGO STANDARDS
Logo Anatomy
Logo Variations
Sizes and Colors
Incorrect Usage
VISUAL SYSTEM
Color Palette
Typography
Business System
BRAND FUTURE
Brand Projection
Our New Offerings
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01 02 03 04
01
BRAND OVERVIEW
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01
ABOUT US
WHO WE ARE
The Y old name is YMCA (Young Men s Christian Association) or the Young Men's Christian Association, was established in 1844 to promote a healthy "body, mind, and spirit" via the application of Christian principles by introducing individuals to their potential, purposes, and one another. The Y now strengthens communities. The Y strengthens communities by connecting individuals to their potential, purpose, and each other. Today, it has locations in more than 10,000 towns nationwide. Additionally, the Y has a presence in 10K countries to fulfill its promises of good change.
RISES AND FALLS
The Young Men's Christian Association (YMCA) has a long history of providing programs and services to young people, including children. The organization rose to prominence in the late 19th and early 20th centuries due to its focus on providing safe and healthy activities for children in urban areas. However, in recent years, the Y has faced challenges in attracting young people, particularly as technology has become a more prominent part of children's lives. To address this, the Y has developed innovative programs and initiatives that incorporate technology and other modern interests, while still maintaining its commitment to Christian values and healthy living. Despite these efforts, the Y continues to face competition from other organizations and must adapt to changing trends and preferences among young people to remain relevant.
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THE BRAND SOUL
The Y helps children grow up in a healthy and positive environment. They provide practical activities for diverse growth. We hope when those children grow up, they will give back to the community.
YI TING WANG_BETTY theY REBRANDING
First YMCAs Serving African Americans are Established First YMCAs Serving Native Americans are Established Hi-Y Service Clubs Established Swimming Lessons Begin at the YMCA YMCA Starts Higher Education and Vocational Classes YMCA World Service Founded George Williams founded the YMCA in 1844 1844 LONDON 1853 WASHINGTON D.C. 1879 SOUTH DAKOTA 1889 KANSAS 1909 DETROIT 1893 BOSTON First YMCAs Serving Asian Communities are Established 1875 SAN FRANCISCO First American Summer Camp is Founded 1885 NEW YORK 1903 YMCA "Industrial" Department is Created YMCA Teacher Invents Basketball and Volleyball 1891 MASSACHUSETTS 1910 25 African American YMCAs are Built the Y's TIMELINE Youth & Government™ Program Begins 1936 ALBANY WWI YMCA Serves American Soldiers Overseas Parent-Child Programs Started by Ojibwe Tribe Members 1926 ST. LOUIS YMCA Co-Founds United Service Organization (USO) 1940 WWII
TheY REBRANDING YI TING WANG_BETTY YMCA Volunteer Invents Racquetball Partnership for a Healthier America Global YMCAs Promote Worldwide CompetitionsThe Y Partners with the Walmart Foundation to End Childhood Hunger 1950 GREENWICH 1980 YMCA Focuses on Programs for Families 2002 YMCA Creates the National Diversity Initiative 2008 YMCA Partnership Begins to Support Military Families 2023 Now 1994 The Y's Core Values Define Government Relations and Public Policy Office ormed in Washington, D.C. 1991 Washington, D.C. The World's Largest The first ynchronized run/walk across all U.S. 2001 ME,HI Healthy Communities spread to more than 150 Y communities make the healthy choice the accessible choice. 2004 U.S 2011 U.S Signature Social Responsibility Program Debuts 2014 U.S 2010 U.S Black Achievers Program Founded YMCAs Become Meeting Points for Civil Rights Movement 1967 HOUSTON
WHAT WE VALUE
the Y helps children grow up in a healthy and positive environment. We provide practical activities for diverse growth. We hope when those children grow up, they will give back to the community.
OUR BRAND SOUL WHAT WE CARE ABOUT
The Y places a strong emphasis on providing valuesbased programming for children. The organization's core values of honesty, respect, responsibility, and caring are integrated into its programs and activities. The Y seeks to instill these values in children through activities such as sports, arts and crafts, team-building exercises, and through character-building curriculum and mentorship programs. The goal is to help children develop strong character, positive relationships, and a sense of belonging within a safe and supportive community. By emphasizing these values, the Y aims to promote the healthy development of children and empower them to become responsible, caring, and successful individuals.
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MISSION & VISION
MISSION STATEMENT
We strengthen the physical and mental well-being of youth and families to create healthier communities.
OUR VISION
The Y hopes that youth can grow up in a healthy and positive environment without the negative influence of the community. They grow up, and then they can return to the community and change the community atmosphere so that the next generation can have a better environment.
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OUR NEW LOGO
Our new logo expresses the process of life like a maze. We hope we can accompany the children to grow and advance together.
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LOGO BREAKDOWN
Signature
SYMBOL
Wordmark
Y +=
LOGO ELEMENTS
Our logo is made up of a symbol and a wordmark, vertically the symbol and type.
SYMBOL+WORDMARK
The Y is a good representation of the Y because helping “YOUTH” is our goal and mission. The growth process represented by the symbol is like a maze. We hope to accompany the child to move in a good direction. Here is the new logo mockup, with the bottom type edited to integrate well with the ‘Y’ in the logomark. Together, it makes the entire logo feel more dynamic.
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02
LOGO STANDARDS
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02
LOGO ANATOMY
CLEAR SPACE
We should make sure to provide adequate room around the mark for clear sight and to keep other components from competing with it when using it.
x x xx x x x xx x x x x x x x x x x x
ANATOMY OF LOGO
We introduce you to our new logo, the Y. We incorporate a maze with the letter Y, which is the brand’s initial. Shaping a stable, strong Y by using Parallel and Diagonal Lines with an equal space (X) we create shows equality, a strong vibe as well as connection.
TheY REBRANDING 25 YI TING WANG_BETTY x x 45° x x x xxx
BLACK & WHITE LOGO
Grayscale Chart
In some scenarios, such as product application and one-color printing, the black signature or reverse signature logo will be required. For improved contrast and single-color applications, the logo can be utilized in black and white. Other benefits of utilizing black-andwhite versions include clarity and simplicity. Please refer to the grayscale chart for a given percentage when deciding which version to use.
BLACK LOGO WHITE LOGO 100% 0% 30%
INCORRECT USAGE
Ensuring Consistency
We appreciate the uniqueness and significance of our new logo. This page demonstrates how NOT to use the new logo. Never try to alter, swap out, or replicate any logo elements.
Don't make the mistake of using the old logo, except for historical purposes.
Don’t use two colors. Only useone.
Don’t add anything to the logo.
Do not use gradients or different colors from the brand color palette.
Do not use the white logo on the light background.
Do not modify the space between the logo and the wordmark.
Don’t rotate the logo or put it at an angle.
Don’t rearrange logo order outside of what is acceptable.
Don’t use the logo on a pattern or image that hinders legibility.
Don’t outline the logo.
Don’t apply the signature upside down.
Don’t apply the signature on its side.
Do not distort, stretch or change the proportion of the logo.
Do not distort, stretch or change the proportion of the logo.
Don't add effect to the logo
Don't add effect to the logo
Do not substitute other typefaces in the wordmark.
Do not rotate and change the angle of the logo.
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the
03
VISUAL SYSTEM
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03
COLOR PALETTE
We have a few signature colors that represent each of our key phrases, along with our standard text gray, and through our visual presentation with the new color palette, we deliver an energetic and youthful tone. You can also use a 60% tint of each color as a secondary color palette.
YOUNG BLUE
PANTONE_2718 C
CMYK_72,43,0,0
RGB_71, 145, 255 HEX_#4791ff
VIBRANT RED
PANTONE_2035 C
CMYK_0,100,100,20
RGB_204, 0, 0 HEX_#cc0000
SPIRITUAL ORANGE
PANTONE_172 C
CMYK_0,80,100,0
RGB_255, 51, 0 HEX_#ff3300
STEADY BLUE
PANTONE_280 C
CMYK_100,80,0,55
RGB_0, 23, 115 HEX_#001773
TEXT GRAY
PANTONE_533 C
CMYK_65,50,45,60
HEX_#243338
The new LOGO is a monochrome design, which can flexibly use unusual colors for different activities because the Y supports multiple groups and activities, and distinct colors represent different meanings.
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TYPE SPECIFICATIONS
OUR TYPEFACES
This chart helps determine which logo to use based on the target audience, brand personality, and design aesthetic. Use it to ensure logos are used appropriately for maximum visibility and legibility.
DISPLAY TYPEFACE Akzidenz-Grotesk Next_Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01 2 3 4 5 6 7 8 9 ? !& @ ‘’ “” % * ^ # $ /( ) []{}. ,
Akzidenz-Grotesk Next
BODY TYPEFACE
TheY REBRANDING 35 YI TING WANG_BETTY
Span_Thin ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01 2 3 4 5 6 7 8 9 ? !& @ ‘’ “” % * ^ # $ /( ) []{}. , Span_Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01 2 3 4 5 6 7 8 9 ? !& @ ‘’ “” % * ^ # $ /( ) []{}. , Span_Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01 2 3 4 5 6 7 8 9 ? !& @ ‘’ “” % * ^ # $ /( ) []{}. , Span_Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01 2 3 4 5 6 7 8 9 ? !& @ ‘’ “” % * ^ # $ /( ) []{}. ,
BUSINESS SYSTEM
BUSINESS CARD
SIZE: 3.3" x 2.16"
FONT: Akzidenz-Grotesk Next
NAME : Blod / 18pt / C 72, M43
INFO : Light / 7pt /K100
+1 415-772-5500 #101 Georgewilliamss@ymcasf.org
+1 415-772-5500 Memberservices@ymcasf.org Association Office 169 Steuart Street San Francisco CA 94105
3.3"
George
Williams Founder 2.16"
ENVELOPES
SIZE: 4.125" x 9.5"
FONT: Akzidenz-Grotesk Next
SENDER : Regular / 10pt / C 72, M43
RECIPIENT : Regular / 10pt /K100
YMCA OF SAN FRANCISCO Association Office 169 Steuart Street San Francisco, CA 94105 allforthekid.space
Academy of Art University Hunter Wimmer 79 New Montgomery Street San Francisco, CA 94105
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9.5"
4.125"
BUSINESS SYSTEM
LETTERHEAD
SIZE: 8.5" x 11"
FONT: Akzidenz-Grotesk Next
SENDER : Regular / 10pt / C 72, M43
RECIPIENT : Regular / 10pt /K100 Printed on smooth, uncoated paper with a matte finish
169 Steuart Street San Francisco, CA 94105 allforthekid.space
13 th May, 2023
To, Hunter Wimmer Academy of Art University
79 New Montgomery Street San Francisco, CA 94105
Dear Sir,
I hope this letter finds ou well. I am writing to express my sincerest gratitude for [reason for thanking]. Your teaching has made a significant impact on y life, and I cannot thank you enough. I truly appreciate yoursupport during difficult time. our willingness to provide guidance meant a great deal to me, and it gave me the strength and courage to move forward.
I feel fortunate to have someone like you in my life, and I am grateful for the positive attribute and quality that you possess. Your eadership has inspired me to keep going, and I will always be grateful for that. Once again, thank you for everything that you have done for me. I look forward to future interactions, and I hope to return the favor someday.
Sincerely,
Betty WangTheY REBRANDING 39 YI TING WANG_BETTY
YMCA OF SAN FRANCISCO Association Office
8.5" 11"
BUSINESS SYSTEM
MEMBERSHIP CARD
SIZE: (card) 5.375" x 2.125", (Key Tags) 1" x 2.125" COLOR : C 72, M43 / CMYK 0 Plastic Card with 2 Key Tags
7.375" 5.375" 1" 2.125"
CARPENTER PENCIL
SIZE: 0.93"x 6.89" (Real Size) 0.59"x 6.89"
COLOR : C 72, M43 / CMYK 0
Triangular pencils are suitable for preschoolers.
ROUND PENCIL
SIZE: 0.81"x 7.36" (Diameter) 0.3"
COLOR : C 72, M43 / CMYK 0
Triangular pencils are suitable for preschoolers.
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6.89" 7.36" 0.93" 0.81"
04
BRAND FUTURE
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04
BRAND PROJECTION
HEALTH COMMUNITY PR2 PR3 PR4 SE2 SE3 SE4 EX1 EX2 EX3 EX4 ED1 ED2 ED3 ED4 EV1 EV2 EV3 EV4 EN1 EN2 EN4 CO1 CO2 CO3 PR1 SE1 EN3 CO1 CO4
GROWTH
PRODUCTS
EASY KIDS FITNESS BOOK
KIDS ALBUM
COMMUNITY MONOPOLY GAME
SELF-DEFENSE TOOL FOR KID
SERVICES
DISTRIBUTION OF MEALS AND SUPPLIES
TRANSLATION SERVICE
SERVICE APP
NAVIGATOR PROJECT
ENVIRONMENTS
QUIET READING ROOM
FREE GYM
SAFE SPACE
VENTING SPACE
EXPERIENCES
COMMUNITY CULTURAL CAMP
CULTURAL DEPTH
LITTLE CHEF
EXCHANGE FAMILY
EVENTS
KNOWLEDGE CHALLENGE
SELF-PROTECTION CAMP
FOOD ADVENTURE
COMMUNITY MURAL
CO-BRANDING OPPORTUNITIES
the Y X NIKE YOUTH SPORTSWEAR
the Y X IVY LEAGUE APPLICATION COUNSELING
the Y X USTA
SELF DEFENSE CHANNEL
the Y x WHOLE FOOD WEEKLY ORGANIC BOX
EDUCATION
FAMILY PROGRAM
IMMIGRANT CENTER
NEW MEDIA CLASS
WANTS TO LEARN
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PR1 PR2 PR3 PR4 EV1 EV2 EV3 EV4
SE1 SE2 SE3 SE4 CO1 CO2 CO3 CO4
EN1 EN2 EN3 EN4 ED1 ED2 ED3 ED4
EX1 EX2 EX3 EX4
PRODUCTS
EASY KIDS FITNESS BOOK Designed for children's muscle development.
DESCRIPTION
There is this product concept because the general impression of the Y is a gym. Most gyms are marketed towards adults, but books about children's fitness are xpensive and are not suitable for all ages. Our fitness instructos will design different children's fitness books based o the bones and muscles of children of different ages so that children can also experience the fun of fitness
MISSION-FOCUS
The Y EASY KIDS' FITNESS BOOK reinforces our mission of strengthening the physical and mental well-being of youth and families to create healthier communities by using the original hardware and software resources of the Y to help children to experience the fun of fitness
SIMILARITIES
Move Your Body!: My Exercise Tips
DIFFERENTIATORS
Easy Kids Fitness Book will plan different versions of the book for different age groups. The content of the book will not be limited to stretching exercises, but more about real fitness skills tha are helpful to growth for different age groups.
BRAND CONNECTIONS
This book would be sold at the Y as well as online. At the same time, courses are held in our gym to make children interested in fitness
KIDS ALBUM
This album is the student work of the Y children's painting class.
DESCRIPTION
The Y has set up many children's interest classes and painting classes is one of them. Children's painting class is a time for children to express their emotions.
MISSION-FOCUS
The Y KIDS ALBUM reinforces our mission of strengthening the physical and mental wellbeing of youth and families to create healthier communities by children see their paintings assembled into a book, they will have a sense of accomplishment. In other words, their emotions have been accepted in another way.
SIMILARITIES
KID'S ART PHOTO BOOKS DIFFERENTIATORS
The Y's Kids album is the work of a group of young artists, not the ART PHOTO BOOKS made by parents for their children on the market.
BRAND CONNECTIONS
The Y's Kids’ album is a group of young artists from the Y's painting class.
PR1
PR2
MISSION STATEMENT
We strengthen the physical and mental well-being of youth and families to create healthier communities.
PR3 PR4
COMMUNITY MONOPOLY GAME
What do we know about the communities we live in?
DESCRIPTION
The Y hopes that children can understand the community they live in because the Y serves the community as a unit, so we hope that children can understand the community culture through games.
MISSION-FOCUS
The Y COMMUNITY MONOPOLY GAME reinforces our mission of strengthening the physical and mental well-being of youth and families to create healthier communities by familiarizing them with the community environment and staying safe.
SIMILARITIES
Late for the Sky San Francisco DIFFERENTIATORS
The difference between the Y's Community Monopoly is that the Y narrows the scope. The Y's game will shrink from cities to small-scale local maps of communities such as Chinatown or Nob Hill.
BRAND CONNECTIONS
The Y's understanding of the community has passed many people because it is a unit that serves the community, so it uses existing knowledge resources for development.
SELF-DEFENSE TOOL FOR KID
Who will protect the children when they are alone?
DESCRIPTION
The Y hopes that children can grow up in a safe environment, but danger may always be present. Children need to be aware of their surroundings and know when and how to protect themselves.
MISSION-FOCUS
The SELF-DEFENSE TOOL FOR KID reinforces our mission of strengthening the physical and mental well-being of youth and families to create healthier communities by using the tools at kid disposal to get out safely when they are in danger and stay calm when they are in danger.
SIMILARITIES
kid's self-defense lanyard set DIFFERENTIATORS
The Y's Self-Defense Tool is not just about selling products. We will hold children's selfdefense classes to teach children how to use tools correctly or how to protect themselves without tools.
BRAND CONNECTIONS
One of Y's goals is the safety of children. This product will be sold at the Y with courses or free of charge.
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SERVICES
SE1
DISTRIBUTION OF MEALS AND SUPPLIES
Every family has challenging times. The Y will provide you with healthy food instantly.
DESCRIPTION
The Y will provide you with healthy food because every family has a tough time. Ju Ming only needs to provide proof of residence in the community when applying. If the Y owns a kitchen or cooperates with restaurants and stores, it will provide hot food that meets the health inspection requirements and distribute daily necessities within three hours free of charge.
MISSION-FOCUS
The Y DISTRIBUTION OF MEALS AND SUPPLIES reinforces our mission of strengthening the physical and mental well-being of youth and families to create healthier communities by growing up in a healthy video environment, it will affect their growth, which is what the Y wants to see.
SIMILARITIES
Help Kitchen DIFFERENTIATORS
The difference between the Y's Distribution of meals and living supplies is that our application is easier. You only need to bring your proof of residence, and the disadvantaged children do not need any proof of any of the Y's meals and supplies are instant so there is no need to wait for a specific time.
BRAND CONNECTIONS
One of Y's goals is the health of children. The Y will cooperate with local restaurants in the community or the Y' will directly provide meals.
SE2
TRANSLATION SERVICE
The Y provides simple but practical translation services for non-native English speakers.
DESCRIPTION
The Y provides simple but practical translation services for any non-native English speaker. For example, the Y can help to make a phone call with a doctor, assist in reading the documents the child brought back from school, communicate with teachers, e-mail explanations, etc.
MISSION-FOCUS
The Y TRANSLATION SERVICE reinforces our mission of strengthening the physical and mental well-being of youth and families to create healthier communities by doing Simple Translations helps Immigrants and the community stronger hoping that parents can understand the situation and needs of their children in school etc.
SIMILARITIES
Trusted Translations
DIFFERENTIATORS
The difference with Y's Trusted Translations is that we are free. The service will benefit the child an the child’s family.
BRAND CONNECTIONS
Residents only need to make an appointment at the Y to get services because the Y's goal is to care for children and community growth.
SE3
the Y SERVICE APP
Many people do not know what kind of services and help the Y provides in this area.
DESCRIPTION
The Y found that many people did not know what kind of services and help the Y provides.
The Y service APP allows users to easily and easily understand what services the Y provides, and then they can make an appointment or apply on the app.
MISSION-FOCUS
The Y SERVICE APP reinforces our mission of strengthening the physical and mental wellbeing of youth and families to create healthier communities by saving a lot of time searching for resources the Y service APP will immediately help people know what kind help they can get from the Y.
SIMILARITIES
YMCA Universal
DIFFERENTIATORS
The difference between this app and YMCA Universal is that we focus on community service and introducing the Y facilities and applications.
BRAND CONNECTIONS
The app will get a child, individual, or family the help they need by making the services more accessible.
MISSION STATEMENT
We strengthen the physical and mental well-being of youth and families to create healthier communities.
SE4
NAVIGATOR PROJECT
Are you facing any difficulties i life or emotions?
DESCRIPTION
The Y found that many returnees encountered difficulties in lie or emotions but did not know what to do. The Y hopes to lead the children out of that predicament by providing specialized solutions and resources for each distinct type of case.
MISSION-FOCUS
the Y NAVIGATOR PROJECT reinforces our mission of strengthening the physical and mental well-being of youth and families to create healthier communities by growing up in a healthy video environment, it will affect their growth by reaching out to help children out of trouble when they are helpless because more affected by family than other reasons.
SIMILARITIES
Big Brothers Big Sisters of America
DIFFERENTIATORS
Y is different from the Big Brothers and Big Sisters of America in that we not only help children but also accompany and tutor families with children.
BRAND CONNECTIONS
Big Brothers Big Sisters of America has long been a partner of the Y.
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ENVIRONMENTS
EN1
QUIET READING ROOM
The Y provides quiet and safe reading for young people to read.
DESCRIPTION
Y found that although the library is a quiet reading space, it is not safe because anyone can enter the library. The Y limits the quiet reading room to children up to the age of 18.
MISSION-FOCUS
The Y QUIET READING ROOM reinforces our mission of strengthening the physical and mental well-being of youth and families to create healthier communities by allowing young people to have a safe and quiet reading space in the community and studying with peace of mind.
SIMILARITIES
Community Library
DIFFERENTIATORS
The Y reading room differs from a community library in that we control who gets in. This reading room is exclusively for youth and will not be used by others.
BRAND CONNECTIONS
The Y's goal is to give youth a safe space.
EN2
FREE GYM
The Y provides a free gym to youth.
DESCRIPTION
The Y will plan a specific time or youth to exercise for free. The school gymnasium is provided for athletes to use and does not necessarily allow a class of students to enter, and the fees for outside gyms are expensive and young people may not be able to afford it.
MISSION-FOCUS
The Y FREE GYM reinforces our mission of strengthening the physical and mental wellbeing of youth and families to create healthier communities by young people can keep fi without the pressure of money.
SIMILARITIES
school gym
DIFFERENTIATORS
The Y is different from school gyms in that we are not restricted to athletes. The Y is available to any youth who wants to exercise.
BRAND CONNECTIONS
This plan is based on most of the Y having gyms.
SAFE SPACE
The Y provides a safe space for students to take a break from socializing.
DESCRIPTION
Students feel bored and anxious about socializing because socializing takes up more than half of their lives. The Y will provide a safe space where students do not have to worry about socializing at all. If necessary, there will be a counselor for counseling. They can do anything here.
MISSION-FOCUS
The Y SAFE SPACE reinforces our mission of strengthening the physical and mental wellbeing of youth and families to create healthier communities by providing a safe space where stu-dents do not have to worry about anything at all.
SIMILARITIES
Amazon Go
DIFFERENTIATORS
Students can do anything here because the Y safe space is a space where they do not have to interact with people at all.
BRAND CONNECTIONS
While the Y cares about the mental health of young people, the Y has many spaces that can become safe spaces.
MISSION STATEMENT
We strengthen the physical and mental well-being of youth and families to create healthier communities.
EN4
VENTING SPACE
The Y lets you vent your emotions.
DESCRIPTION
Part of the reason for children's behavioral deviation is that there is no place to vent their emotions, so the Y provides a safe space for them to express their emotions in various ways, such as yelling, listening to music loudly, drawing pictures and reading, etc.
MISSION-FOCUS
The Y VENTING SPACE reinforces our mission of strengthening the physical and mental wellbeing of youth and families to create healthier communities by providing a safe space for the kid to express their emotions in several ways.
SIMILARITIES
Rage room
DIFFERENTIATORS
The Y Venting space does not just let you smash things but plan more activities that can express emotions.
BRAND CONNECTIONS
While the Y cares about the mental health of young people, the Y has many spaces to plan spending space.
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EN3
EXPERIENCES
COMMUNITY CULTURAL CAMP
The Y takes you to experience different community cultures.
DESCRIPTION
The Y serves the community as a unit, so it understands their community cultures. The planning camp team took children from different Ys to travel among the Ys in different communities to experience different community cultures.
MISSION-FOCUS
The Y COMMUNITY CULTURAL CAMP reinforces our mission of strengthening the physical and mental well-being of youth and families to create healthier communities by taking children to experience different community cultures because the environment affects children's growth. Children will also have different feelings when they learn about cultures that are different from their own communities.
SIMILARITIES
City Guides
DIFFERENTIATORS
The Y is different from City Guides in that we are not limited to San Francisco. This experience camp may be across continents and borders.
BRAND CONNECTIONS
The Y has 64,000 community centers around the world.
CULTURAL DEPTH
Have you learned about the culture of your own background?
DESCRIPTION
Children grow up with uncertain self-identity because the United States is a diverse country, and they do not necessarily understand the culture of their own background.
MISSION-FOCUS
The Y CULTURAL DEPTH reinforces our mission of strengthening the physical and mental wellbeing of youth and families to create healthier communities by understanding the culture of their own background.
SIMILARITIES
Kids and Culture Camp
DIFFERENTIATORS
The Y's Kids album is the work of a group of young people. The Y does not limit the cultural experience of a single race because the children in the Y have many races and we will plan cultural courses for different races and countries.
BRAND CONNECTIONS
The Y's research on ethnic culture is based on life because they welcome people of multi-ethnic cultures to become members.
EX1
EX2
EX3
LITTLE CHEF
The sense of accomplishment comes from turning ingredients into food.
DESCRIPTION
Every week, the Y plans to cook recipes from different countries to allow children to participate in cooking. First, children can experience unfamiliar cultures. Second, children can have a sense of accomplishment and learn teamwork.
MISSION-FOCUS
The Y LITTLE CHEF reinforces our mission of strengthening the physical and mental wellbeing of youth and families to create healthier communities by cooking in different countries to allow children to participate in cooking.
SIMILARITIES
Bliss Belly Kitchen DIFFERENTIATORS
The Y's recipes are dishes from different ethnic countries because the Y members will be teachers.
BRAND CONNECTIONS
The Y welcomes members of multiracial cultures.
MISSION STATEMENT
We strengthen the physical and mental well-being of youth and families to create healthier communities.
EX4
EXCHANGE FAMILY
Different families have different lifestyles.
DESCRIPTION
The family exchange will be a weekend event as the children will spend one night in a different family to experience the different family's lifestyle. The child will be another family's child for 2 days and 1 night with them for meals, leisure activities, and spending time together. Such experiences will make them think about the influence of liestyle on their growth.
MISSION-FOCUS
The Y EXCHANGE FAMILY reinforces our mission of strengthening the physical and mental wellbeing of youth and families to create healthier communities by experiencing different life experiences that lets the kid think about how they are different from their own way of life, and we hope this will improve their future.
SIMILARITIES
student exchange program
DIFFERENTIATORS
The difference between exchange families is that it is just a weekend event.
BRAND CONNECTIONS
The Y welcomes people with multi-racial cultures to become members, and it will be more diverse in family recruitment.
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EVENTS
EV1
KNOWLEDGE CHALLENGE
Each country has a different culture.
DESCRIPTION
This is not a general national knowledge challenge. It is about the life and cultural customs of each country so that children can understand the knowledge and etiquette of different countries and then become people who can tolerate multiculturalism.
MISSION-FOCUS
The Y KNOWLEDGE CHALLENGE reinforces our mission of strengthening the physical and mental well-being of youth and families to create healthier communities by understanding the knowledge and etiquette of different countries.
SIMILARITIES
Quiz Bowl Challenge
DIFFERENTIATORS
The life and cultural customs of each country is used as the topic to let children understand multiculturalism.
BRAND CONNECTIONS
The Y welcomes people with multiracial cultures to become members, and the topics will be more diverse.
EV2
SELF PROTECTION CAMP
Children should learn how to protect themselves.
DESCRIPTION
What should I do if my child is alone in danger? After children learn self-defense, when they encounter danger, they can respond calmly and escape safely with tools or without tools.
MISSION-FOCUS
The Y SELF-PROTECTION CAMP reinforces our mission of strengthening the physical and mental well-being of youth and families to create healthier communities by offering a range of educational programs designed to help children explore their interests, learn new skills, and learn how to calmly deal with danger. This means they will be able to remain calm and stable no matter what situation they encounter.
SIMILARITIES
United Studios of Self Defense
DIFFERENTIATORS
The Y's self-protection camp is not only the self-protection of human beings but also the selfpro-tection under environmental dangers. For example, the Y has multiple swimming pools that teach kids how to survive in the water.
BRAND CONNECTIONS
The goal of the Y is for children to grow up safely and healthily.
EV3
FOOD ADVENTURE
Let children experience exotic home cooking.
DESCRIPTION
This activity will show the cuisines of different countries at one time and divide them into small portions for children to taste. No matter whether it meets the children's taste or not, at least the children have an opportunity to experience it.
MISSION-FOCUS
The Y FOOD ADVENTURE reinforces our mission of strengthening the physical and mental wellbeing of youth and families to create healthier communities by exposing them to diverse cultures through food by experiencing foods from various countries, child-ren can develop a higher tolerance for cultural differences.
SIMILARITIES buffet DIFFERENTIATORS
The Y's Food Adventure will offer home-cooked food from various countries.
BRAND CONNECTIONS
The Y has multi-nationality members because the Y welcomes members of all nationalities, colors, gender identities, religions, and political affiliations
MISSION STATEMENT
We strengthen the physical and mental well-being of youth and families to create healthier communities.
EV4
COMMUNITY MURAL
Finally, you can draw on the wall!
DESCRIPTION
Children's artwork on a wall in the community. It will be a wonderful experience for the children as they have never drawn on such a large area and they get to collaborate with their peers to complete this huge artwork.
MISSION-FOCUS
The Y COMMUNITY MURAL reinforces our mission of strengthening the physical and mental well-being of youth and families to create healthier communities by working together to complete the mural, children can also promote emotional health and a sense of accomplishment, ultimately beautifying the community in an infinite way
SIMILARITIES
Bay Area Mural Program DIFFERENTIATORS
The Y Community Mural project involves little artists.
BRAND CONNECTIONS
One of Y's goals is to improve the quality of life in the community.
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CO-BRANDING OPPORTUNITIES
CO1
THE Y X NIKE YOUTH SPORTSWEAR
Just Do It. Y will always support you. .
DESCRIPTION
Nike is the world's number one sports brand, determined to make athletes perform better. Nike is a brand that children will wear whether it is sports or leisure.
MISSION-FOCUS
The Y X NIKE_YOUTH SPORTSWEAR reinforces our mission of strengthening the physical and mental well-being of youth and families to create healthier communities by providing sports and leisure clothing for children and youth.
SIMILARITIES
technology company x The North Face
DIFFERENTIATORS
The fist of the Y x NIKE cooperation is that the Y is in line with NIKE's corporate image, and NIKE is also actively participating in various sports sponsorship and social welfare activities.
BRAND CONNECTIONS
The Y hopes that children can wear appropriate clothing to protect their bodies when exercising.
the Y X IVY LEAGUE APPLICATION COUNSELING
Knowledge changes destiny.
DESCRIPTION
Students who want to be admitted to a good university must start preparing before high school because the Ivy League is a world-renowned university alliance, and the counseling they provide will certainly help children in their studies.
MISSION-FOCUS
The Y X IVY LEAGUE_APPLICATION
COUNSELING reinforces our mission of strengthening the physical and mental wellbeing of youth and families to create healthier communities by believing kids make a positive impact on their communities and beyond. Having access to a quality education can change a person's social status, and we are committed to reinforcing our mission of providing such opportunities.
SIMILARITIES
School application counseling
DIFFERENTIATORS
The Ivy League is a world-renowned university alliance, and the counseling they provide to get into the Ivy League is what every student wants.
BRAND CONNECTIONS
The Y hopes that children will have a better quality of life in the future and give back to the community.
CO2CO3
the Y X USTA SELF DEFENSE CHANNEL
Students learn self-defense along with the video.
DESCRIPTION
The Y and USTA (United States Taekwondo Association) set up a self-defense video. There are different series for different age groups because different heights and weights have different selfdefense skills.
MISSION-FOCUS
The Y X USTA_SELF DEFENSE CHANNEL reinforces our mission of strengthening the physical and mental well-being of youth and families to create healthier communities by teaching them the skills to protect themselves.
SIMILARITIES
BJJ Girls
DIFFERENTIATORS
The Y and USTA channels do not just teach girls self-defense; they also tutor boys because boys can be in danger too.
BRAND CONNECTIONS
One of Y's goals is the safety of children.
MISSION STATEMENT
We strengthen the physical and mental well-being of youth and families to create healthier communities.
CO4
the Y x WHOLE FOOD WEEKLY ORGANIC BOX
A healthy diet is the key to growth.
DESCRIPTION
The Y x Whole Foods cooperates with weekly organic boxes to provide free weekly organic boxes to families with children so that they could have a better diet because vegetables and fruits are more expensive than junk food in the United States, so the Y x Whole Foods weekly organic boxes make children's diets easier.
MISSION-FOCUS
The Y x WHOLE FOOD_WEEKLY ORGANIC BOX reinforces our mission of strengthening the physical and mental well-being of youth and families to create healthier communities by making it easier for children to access healthy foods.
SIMILARITIES
Imperfect Foods
DIFFERENTIATORS
The Y x Whole Foods cooperation weekly Free organic boxes are provided to families with children in need.
BRAND CONNECTIONS
One of Y's goals is the healthy growth of children.
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EDUCATION
ED1
FAMILY PROGRAM
The family is the base for children to grow up.
DESCRIPTION
The Y family tutoring program is for families with kids because families are the fist schools for children. If there are any difficulties in the amily, it will affect the growth of the child, so the Y family mentoring program will provide different assistance according to the different problems of each family.
MISSION-FOCUS
The Y FAMILY PROGRAM reinforces our mission of strengthening the physical and mental wellbeing of youth and families to create healthier communities by providing different assistance according to the different problems of each family.
SIMILARITIES
Big Brothers Big Sisters of America
DIFFERENTIATORS
Unlike the Big Brothers and Big Sisters of America, the Y helps not only children but also offers guidance and mentoring to the families of those children.
BRAND CONNECTIONS
One of Y's goals is for children to grow up in a healthy environment.
ED2
IMMIGRANT CENTER
Some immigrant families are too busy surviving to take care of their children properly.
DESCRIPTION
The Y Immigrant Counseling Center will provide counseling in English, teach vocational skills, and assist in applying for government benefits
Because the family's income source is stable, the child can have a better life.
MISSION-FOCUS
The Y IMMIGRANT CENTER reinforces our mission of strengthening the physical and mental well-being of youth and families to create healthier communities by providing counseling in English, vocational skills training, and assistance in applying for government benefits or immigrant families with children.
SIMILARITIES
Big Brothers Big Sisters of America
DIFFERENTIATORS
The Y differs from Big Brothers and Big Sisters of America by not only assisting children but also providing guidance and mentorship to families with children.
BRAND CONNECTIONS
Creating a healthy environment for children is one of Y's objectives.
ED3
NEW MEDIA CLASS
It is good for children to learn new things.
DESCRIPTION
The Y New Media Class plans many different courses. The course curriculum includes software, AI, new media, coding, new concepts, etc. Having children exposed to different and new things can help them find the direction of their future
MISSION-FOCUS
The Y NEW MEDIA CLASS reinforces our mission of strengthening the physical and mental wellbeing of youth and families to create healthier communities by exposing children to various new things and concepts.
SIMILARITIES
outschool, Public and Private Schools
DIFFERENTIATORS
The Y New Media Class will be the way of teaching in person.
BRAND CONNECTIONS
The Y hopes that children can learn new things so that they can grow in diversity.
MISSION STATEMENT
We strengthen the physical and mental well-being of youth and families to create healthier communities.
ED4
WANT TO LEARN
Please tell us what you want to learn.
DESCRIPTION
The Y wants to learn how to conduct seminars or online programs, hoping that children will tell us what they want to learn. The Y will gather ideas and plan around them for future teaching.
MISSION-FOCUS
The Y WANTS TO LEARN reinforces our mission of strengthening the physical and mental wellbeing of youth and families to create healthier communities by encouraging children to bravely tell us what they want to learn.
SIMILARITIES
Suggest a Title for San Francisco Public Library
DIFFERENTIATORS
The Y’s hope is that children put forward their suggestions for learning, not just what books they want to read.
BRAND CONNECTIONS
The Y strives to expose children to new experiences and knowledge, promoting diversity and growth.
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EASY KIDSEASY KIDS FITNESS BOOK
Designed for children's muscle development.
DESCRIPTION
There is this product concept because the general impression of the Y is a gym. Most gyms are marketed towards adults, but books about children's fitness are xpensive and are not suitable for all ages. Our fitness instructos will design different children's fitness books based o the bones and muscles of children of different ages so that children can also experience the fun of fitness
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the Y EASY KIDS FITNESS BOOK allows children to understand the correct way of exercising.
PR1
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the Y EASY KIDS FITNESS BOOK is picture book makes it easy for children to read.
MISSION-FOCUS
The Y EASY KIDS' FITNESS BOOK reinforces our mission of strengthening the physical and mental well-being of youth and families to create healthier communities by using the original hardware and software resources of the Y to help children to experience the fun of fitness
SIMILARITIES
Move Your Body!: My Exercise Tips DIFFERENTIATORS
Easy Kids Fitness Book will plan different versions of the book for different age groups. The content of the book will not be limited to stretching exercises, but more about real fitness skills tha are helpful to growth for different age groups.
BRAND CONNECTIONS
This book would be sold at the Y as well as online. At the same time, courses are held in our gym to make children interested in fitness
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the Y EASY KIDS FITNESS BOOK allows children to exercise happily and safely.
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KIDS ALBUM
This album is the student work of the Y children's painting class.
DESCRIPTION
The Y has set up many children's interest classes and painting classes is one of them. Children's painting class is a time for children to express their emotions.
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the Y KIDS ALBUM brings children a sense of accomplishment.
PR2
Picture* the Y KIDS ALBUM binds children's works into a book.
MISSION-FOCUS
The Y KIDS ALBUM reinforces our mission of strengthening the physical and mental wellbeing of youth and families to create healthier communities by children see their paintings assembled into a book, they will have a sense of accomplishment. In other words, their emotions have been accepted in another way.
SIMILARITIES
KID'S ART PHOTO BOOKS DIFFERENTIATORS
The Y's Kids album is the work of a group of young artists, not the ART PHOTO BOOKS made by parents for their children on the market.
BRAND CONNECTIONS
The Y's Kids’ album is a group of young artists from the Y's painting class.
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the Y KIDS ALBUM allows children to share own art work with others.
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COMMUNITY MONOPOLY GAME
What do we know about the communities we live in?
DESCRIPTION
The Y hopes that children can understand the community they live in because the Y serves the community as a unit, so we hope that children can understand the community culture through games.
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the Y COMMUNITY MONOPOLY GAME creates opportunities for the whole family to learn about the community together.
PR3
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Design the community map as the Y COMMUNITY MONOPOLY GAME.
MISSION-FOCUS
The Y COMMUNITY MONOPOLY GAME reinforces our mission of strengthening the physical and mental well-being of youth and families to create healthier communities by familiarizing them with the community environment and staying safe.
SIMILARITIES
Late for the Sky San Francisco DIFFERENTIATORS
The difference between the Y's Community Monopoly is that the Y narrows the scope. The Y's game will shrink from cities to small-scale local maps of communities such as Chinatown or Nob Hill.
BRAND CONNECTIONS
The Y's understanding of the community has passed many people because it is a unit that serves the community, so it uses existing knowledge resources for development.
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the Y COMMUNITY MONOPOLY GAME allows children to learn about the community through games.
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SELF-DEFENSE TOOL FOR KID
Who will protect the children when they are alone?
DESCRIPTION
The Y hopes that children can grow up in a safe environment, but danger may always be present. Children need to be aware of their surroundings and know when and how to protect themselves.
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the Y SELF-DEFENSE TOOL FOR KID is designed for kids in bright colors.
PR4
the Y SELF-DEFENSE TOOL FOR KID will make a meaningful and helpful gift.
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MISSION-FOCUS
The SELF-DEFENSE TOOL FOR KID reinforces our strengthening the physical and mental wellbeing of youth and families to create healthier communities by staying calm when they are in danger.
SIMILARITIES
kid's self-defense lanyard set
DIFFERENTIATORS
The Y's Self-Defense Tool is not just about selling products. We will hold children's selfdefense classes to teach children how to use tools correctly or how to protect themselves without tools.
BRAND CONNECTIONS
The SELF-DEFENSE TOOL FOR KID reinforces our mission of providing a nurturing and secure environment for youth in the community when they grow by using the tools at kid disposal to get out safely when they are in danger and stay calm when they are in danger
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the Y SELF-DEFENSE TOOL FOR KID is designed to be easily carried around.
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DISTRIBUTION OF MEALS AND SUPPLIES
Every family has challenging times. The Y will provide you with healthy food instantly.
DESCRIPTION
The Y will provide you with healthy food because every family has a tough time. Ju Ming only needs to provide proof of residence in the community when applying. If the Y owns a kitchen or cooperates with restaurants and stores, it will provide hot food that meets the health inspection requirements and distribute daily necessities within three hours free of charge.
The meal is being prepared in the Y DISTRIBUTION OF MEALS AND SUPPLIES' kitchen.
SE1
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the Y DISTRIBUTION OF MEALS AND SUPPLIES will provide nutritious intermittent meals.
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MISSION-FOCUS
The Y DISTRIBUTION OF MEALS AND SUPPLIES reinforces our mission of strengthening the physical and mental well-being of youth and families to create healthier communities by growing up in a healthy video environment, it will affect their growth, which is what the Y wants to see.
SIMILARITIES Help Kitchen DIFFERENTIATORS
The difference between the Y's Distribution of meals and living supplies is that our application is easier. You only need to bring your proof of residence, and the disadvantaged children do not need any proof of any of the Y's meals and supplies are instant so there is no need to wait for a specific time. .
BRAND CONNECTIONS
One of Y's goals is the health of children. The Y will cooperate with local restaurants in the community or the Y' will directly provide meals.
The Y DISTRIBUTION OF MEALS AND SUPPLIES will complete the meal and help within three hours.
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Picture*
SE2
TRANSLATION SERVICE
The Y provides simple but practical translation services for non-native English speakers.
DESCRIPTION
The Y provides simple but practical translation services for any non-native English speaker. For example, the Y can help to make a phone call with a doctor, assist in reading the documents the child brought back from school, communicate with teachers, e-mail explanations, etc.
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the Y TRANSLATION SERVICE provides telephone translation services such as making doctor appointments.
the Y TRANSLATION SERVICE provides translation services from English to different languages.
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MISSION-FOCUS
The Y TRANSLATION SERVICE reinforces our mission of strengthening the physical and mental well-being of youth and families to create healthier communities by doing Simple Translations helps Immigrants and the community stronger hoping that parents can understand the situation and needs of their children in school etc.
SIMILARITIES
Trusted Translations DIFFERENTIATORS
The difference with Y's Trusted Translations is that we are free. The service will benefit the child an the child’s family.
BRAND CONNECTIONS
Residents only need to make an appointment at the Y to get services because the Y's goal is to care for children and community growth.
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the Y TRANSLATION SERVICE is helping those in need to read documents.
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the Y SERVICE APP
Many people do not know what kind of services and help the Y provides in this area.
DESCRIPTION
The Y found that many people did not know what kind of services and help the Y provides. The Y service APP allows users to easily and easily understand what services the Y provides, and then they can make an appointment or apply on the app.
the Y EASY KIDS FITNESS BOOK allows children to understand the correct way of exercising.
SE3
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Picture* The user interface of the Y SERVICE APP. read.
MISSION-FOCUS
The Y SERVICE APP reinforces our mission of strengthening the physical and mental wellbeing of youth and families to create healthier communities by saving a lot of time searching for resources the Y service APP will immediately help people know what kind help they can get from the Y.
SIMILARITIES
YMCA Universal DIFFERENTIATORS
The difference between this app and YMCA Universal is that we focus on community service and introducing the Y facilities and applications.
BRAND CONNECTIONS
The app will get a child, individual, or family the help they need by making the services more accessible.
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Picture* the Y SERVICE APP can be used anytime, anywhere.
NAVIGATOR PROJECT
Are you facing any difficulties i life or emotions?
DESCRIPTION
The Y found that many returnees encountered difficulties in lie or emotions but did not know what to do. The Y hopes to lead the children out of that predicament by providing specialized solutions and resources for each distinct type of case.
SE4
Picture* the Y NAVIGATOR PROJECT is offering mentoring Youth..
Picture* Group tutoring activities of the Y NAVIGATOR PROJECT.
MISSION-FOCUS
the Y NAVIGATOR PROJECT reinforces our mission of strengthening the physical and mental well-being of youth and families to create healthier communities by reaching out to help children out of trouble when they are helpless because more affected by family than other reasons.
SIMILARITIES
Big Brothers Big Sisters of America DIFFERENTIATORS
Y is different from the Big Brothers and Big Sisters of America in that we not only help children but also accompany and tutor families with children.
BRAND CONNECTIONS
Big Brothers Big Sisters of America has long been a partner of the Y.
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the Y NAVIGATOR PROJECT provides immediate assistance wherever possible.
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QUIET READING ROOM
The Y provides quiet and safe reading for young people to read.
DESCRIPTION
Y found that although the library is a quiet reading space, it is not safe because anyone can enter the library. The Y limits the quiet reading room to children up to the age of 18.
the Y QUIET READING ROOM allows children to study safely.
EN1
Picture*
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the Y QUIET READING ROOM gives young people a space to study with peace of mind and concentration.
MISSION-FOCUS
The Y QUIET READING ROOM reinforces our mission of strengthening the physical and mental well-being of youth and families to create healthier communities by allowing young people to have a safe and quiet reading space in the community and studying with peace of mind.
SIMILARITIES
Community Library DIFFERENTIATORS
The Y reading room differs from a community library in that we control who gets in. This reading room is exclusively for youth and will not be used by others.
BRAND CONNECTIONS
The Y's goal is to give youth a safe space.
TheY REBRANDING 113 YI TING WANG_BETTY
Picture* the Y QUIET READING ROOM provides a quiet study space.
FREE GYM
The Y provides a free gym to youth.
DESCRIPTION
The Y will plan a specific time or youth to exercise for free. The school gymnasium is provided for athletes to use and does not necessarily allow a class of students to enter, and the fees for outside gyms are expensive and young people may not be able to afford it.
the Y FREE GYM allows children to exercise without worrying about other people's eyes.
EN2
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the Y FREE GYM provides children with free use of fitness equipment
MISSION-FOCUS
The Y FREE GYM reinforces our mission of strengthening the physical and mental wellbeing of youth and families to create healthier communities by young people can keep fi without the pressure of money.
SIMILARITIES
school gym
DIFFERENTIATORS
The Y is different from school gyms in that we are not restricted to athletes. The Y is available to any youth who wants to exercise.
BRAND CONNECTIONS
This plan is based on most of the Y having gyms.
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the Y FREE GYM gives youth access to the gym without premenstrual burden.
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SAFE SPACE
The Y provides a safe space for students to take a break from socializing.
DESCRIPTION
Students feel bored and anxious about socializing because socializing takes up more than half of their lives. The Y will provide a safe space where students do not have to worry about socializing at all. If necessary, there will be a counselor for counseling. They can do anything here.
EN3
Picture* the Y SAFE SPACE provides a space for young people to relax with peace of mind.
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the Y SAFE SPACE provides space for children to do what they want safely.
MISSION-FOCUS
The Y SAFE SPACE reinforces our mission of strengthening the physical and mental wellbeing of youth and families to create healthier communities by providing a safe space where stu-dents do not have to worry about anything at all.
SIMILARITIES
Amazon Go DIFFERENTIATORS
Students can do anything here because the Y safe space is a space where they do not have to interact with people at all.
BRAND CONNECTIONS
While the Y cares about the mental health of young people, the Y has many spaces that can become safe spaces.
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the Y SAFE SPACE gives children a moment of relaxation.
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EN4
VENTING SPACE
The Y lets you vent your emotions.
DESCRIPTION
Part of the reason for children's behavioral deviation is that there is no place to vent their emotions, so the Y provides a safe space for them to express their emotions in various ways, such as yelling, listening to music loudly, drawing pictures and reading, etc.
the Y VENTING SPACE provides a space for young people to express their emotions loudly.
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the Y VENTING SPACE is where young people can vent all kinds of emotions.
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MISSION-FOCUS
The Y VENTING SPACE reinforces our mission of strengthening the physical and mental wellbeing of youth and families to create healthier communities by providing a safe space for the kid to express their emotions in several ways.
SIMILARITIES
Rage room
DIFFERENTIATORS
The Y Venting space does not just let you smash things but plan more activities that can express emotions.
BRAND CONNECTIONS
While the Y cares about the mental health of young people, the Y has many spaces to plan spending space.
the Y VENTING SPACE provides appropriate counseling and comfort.
TheY REBRANDING 131 YI TING WANG_BETTY
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LITTLE CHEF
The sense of accomplishment comes from turning ingredients into food.
DESCRIPTION
Every week, the Y plans to cook recipes from different countries to allow children to participate in cooking. First, children can experience unfamiliar cultures. Second, children can have a sense of accomplishment and learn teamwork.
the Y LITTLE CHEF allows children to experience the joy of cooking.
EX3
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the Y LITTLE CHEF brings a sense of achievement to children.
MISSION-FOCUS
The Y LITTLE CHEF reinforces our mission of strengthening the physical and mental wellbeing of youth and families to create healthier communities by cooking in different countries to allow children to participate in cooking.
SIMILARITIES
Bliss Belly Kitchen
DIFFERENTIATORS
The Y's recipes are dishes from different ethnic countries because the Y members will be teachers.
BRAND CONNECTIONS
The Y welcomes members of multiracial cultures.
the Y LITTLE CHEF offers children to cook with real food.
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Picture*
COMMUNITY MURAL
Finally, you can draw on the wall!
DESCRIPTION
Children's artwork on a wall in the community. It will be a wonderful experience for the children as they have never drawn on such a large area and they get to collaborate with their peers to complete this huge artwork.
EV4
Picture* the Y COMMUNITY MURAL kids are creating.
Picture* the Y COMMUNITY MURAL is co-created by children of all ages.
MISSION-FOCUS
The Y COMMUNITY MURAL reinforces our mission of strengthening the physical and mental well-being of youth and families to create healthier communities by working together to complete the mural, children can also promote emotional health and a sense of accomplishment, ultimately beautifying the community in an infinite way
SIMILARITIES
Bay Area Mural Program DIFFERENTIATORS
The Y Community Mural project involves little artists.
BRAND CONNECTIONS
One of Y's goals is to improve the quality of life in the community.
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the Y COMMUNITY MURAL feels a sense of accomplishment and happiness in creation.
TheY REBRANDING 143 YI TING WANG_BETTY
CO4
the
Y x WHOLE FOOD
WEEKLY ORGANIC BOX
A healthy diet is the key to growth.
DESCRIPTION
The Y x Whole Foods cooperates with weekly organic boxes to provide free weekly organic boxes to families with children so that they could have a better diet because vegetables and fruits are more expensive than junk food in the United States, so the Y x Whole Foods weekly organic boxes make children's diets easier.
the Y x WHOLE FOOD WEEKLY ORGANIC BOX provides organic and fresh food.
Picture*
Picture* the Y x WHOLE FOOD WEEKLY ORGANIC BOX manufacturing process.
MISSION-FOCUS
The Y x WHOLE FOOD_WEEKLY ORGANIC BOX reinforces our mission of strengthening the physical and mental well-being of youth and families to create healthier communities by making it easier for children to access healthy foods.
SIMILARITIES
Imperfect Foods DIFFERENTIATORS
The Y x Whole Foods cooperation weekly Free organic boxes are provided to families with children in need.
BRAND CONNECTIONS
One of Y's goals is the healthy growth of children.
Picture*
Children are enjoying organic fruits provided by the Y x WHOLE FOOD WEEKLY ORGANIC BOX.
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EV2
SELF PROTECTION CAMP
Children should learn how to protect themselves.
DESCRIPTION
What should I do if my child is alone in danger? After children learn self-defense, when they encounter danger, they can respond calmly and escape safely with tools or without tools.
Picture* the Y SELF PROTECTION CAMP empowers children to protect themselves.
Children are learning the training provided by the Y SELF PROTECTION CAMP.
Picture*
MISSION-FOCUS
The Y SELF-PROTECTION CAMP reinforces our mission of strengthening the physical and mental well-being of youth and families to create healthier communities by offering a range of educational programs designed to help children explore their interests, learn new skills, and learn how to calmly deal with danger. This means they will be able to remain calm and stable no matter what situation they encounter.
SIMILARITIES
United Studios of Self Defense DIFFERENTIATORS
The Y's self-protection camp is not only the self-protection of human beings but also the selfpro-tection under environmental dangers. For example, the Y has multiple swimming pools that teach kids how to survive in the water.
BRAND CONNECTIONS
The goal of the Y is for children to grow up safely and healthily.
the Y SELF PROTECTION CAMP has different trainings for different age groups.
TheY REBRANDING 155 YI TING WANG_BETTY
Picture*
ED3
NEW MEDIA CLASS
It is good for children to learn new things.
DESCRIPTION
The Y New Media Class plans many different courses. The course curriculum includes software, AI, new media, coding, new concepts, etc. Having children exposed to different and new things can help them find the direction of their future
The children in the Y NEW MEDIA CLASS are learning new things seriously.
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the Y NEW MEDIA CLASS design group cooperation course.
MISSION-FOCUS
The Y NEW MEDIA CLASS reinforces our mission of strengthening the physical and mental wellbeing of youth and families to create healthier communities by exposing children to various new things and concepts.
SIMILARITIES
outschool, Public and Private Schools
DIFFERENTIATORS
The Y New Media Class will be the way of teaching in person.
BRAND CONNECTIONS
The Y hopes that children can learn new things so that they can grow in diversity.
Picture*
the Y NEW MEDIA CLASS designs different courses for different ages.
TheY REBRANDING 161 YI TING WANG_BETTY
ED2
IMMIGRANT CENTER
Some immigrant families are too busy surviving to take care of their children properly.
DESCRIPTION
The Y Immigrant Counseling Center will provide counseling in English, teach vocational skills, and assist in applying for government benefits
Because the family's income source is stable, the child can have a better life.
Picture* the Y IMMIGRANT CENTER welcomes all immigrants.
Picture*
the Y IMMIGRANT CENTER is for immigrant families with children to have a better life.
MISSION-FOCUS
The Y IMMIGRANT CENTER reinforces our mission of strengthening the physical and mental well-being of youth and families to create healthier communities by providing counseling in English, vocational skills training, and assistance in applying for government benefits or immigrant families with children.
SIMILARITIES
Big Brothers Big Sisters of America DIFFERENTIATORS
The Y differs from Big Brothers and Big Sisters of America by not only assisting children but also providing guidance and mentorship to families with children.
BRAND CONNECTIONS
Creating a healthy environment for children is one of Y's objectives.
Picture* the Y IMMIGRANT CENTER designs different courses for different needs.
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WEBSITE WIREFRAME 01
NEW the Y
Story
[History Picture]
ALL FOR THE KIDS
[Welcome page]
The Brand Soul
Brand Overview
Mission Statement
Vision
[History picture]
Time Line
New the Y
[Kids picture]
New logo
[logo Mockup]
New Visual Identity Stationery System
Links Bars
Brand Keywords Links to Books [Book Mockup]
Links Bars
TheY REBRANDING 169 YI TING WANG_BETTY Mission Statement#1Mission Statement#1Mission Statement#1 Mission-Focus Mission-Focus Mission-Focus Mission-Focus Mission-Focus Mission-Focus Mission-Focus Mission-Focus Mission-Focus [Mockup] [Mockup] [Mockup] [Mockup] [Mockup] [Mockup] [Mockup] [Mockup] [Mockup] [About Plan's Picture] [About Plan's Picture] [About Plan's Picture] [About Plan's Picture] [About Plan's Picture] [About Plan's Picture] [About Plan's Picture] [About Plan's Picture] [About Plan's Picture] GROWING HEALTHCOMMUNITY Links Bars Links Bars Links Bars
WEBSITE WIREFRAME 02
NEW the Y
The Brand Soul
ALL FOR THE KIDS
[Welcome page]
[History picture]
Mission Statement
Vision Brand Keywords
New the Y
[Kids picture]
New logo
[logo Mockup]
New Visual Identity
Stationery System
Links to Books
[Book Mockup]
Links Bars
Brand Overview
Story
[History Picture]
Time Line
Links Bars
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WEBSITE WIREFRAME 03
WHAT IS the Y ALL FOR THE KIDS
The Brand Soul
[Welcome page]
[History picture]
Mission Statement
Vision
Brand Keywords
New the Y
[Kids picture]
New logo
[logo Mockup]
New Visual Identity
Stationery System
Links to Books
[Book Mockup]
Links Bars
Brand Overview
Story
[History Picture]
Time Line
Links Bars
TheY REBRANDING 173 YI TING WANG_BETTY Mission Statement#1Mission Statement#1Mission Statement#1 Mission Statement#1Mission Statement#1Mission Statement#1 Mission-Focus Mission-Focus Mission-Focus Mission-Focus Mission-Focus Mission-Focus Mission-Focus Mission-Focus Mission-Focus [About Plan's Picture] [About Plan's Picture] [About Plan's Picture] [About Plan's Picture] [About Plan's Picture] [About Plan's Picture] GROWING HEALTHCOMMUNITY Links Bars Links Bars Links Bars
WEBSITE WIREFRAME 04
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WEBSITE WIREFRAME 04
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WEBSITE WIREFRAME 05
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WEBSITE WIREFRAME 05
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https://www.allforthekid.space/
