Local Moods
Local Moods
Observing the growing offer of alternative tourism (includes: rural tourism, eco tourism, creative tourism, slow tourism, holistic tourism) in the Peloponnese region we realize that this local tour operators are mostly small and medium sized businesses and that this market because of a lack of cooperation and coordination suffers from fragmentation concerning its worldwide promotion. Our aim is it to create an online platform, which collects under the standards of sustainable tourism the offers of local tour operators and accommodation, in order to place them in a more direct way to their final target group.
Together we are stronger! Through the platform the local operators will be represented in target group focused media online and offline, specializing in their main markets: UK, Germany, France and Scandinavia. Once the target group is reached and they will be able to place their reservation directly through the platform, offering a one-stopsolution where there can book activities and accommodation and have insider information about local cultural events. A part of the content management of the platform we will offer, unlike to big booking platforms, a personal customer service before, during and after the travel.
What difference us from other companies is that we are not interested in the quantity of our offers, but in the quality and the ecological aspect of the activities and accommodation. Unlike to big companies in the e-tourism sector there will be a personal relationship between our company and our local partners, pointing out the win-win situation for both. For our clients it will be a practical easy using tool to plan their alternative holiday, having all the information needed on one page and being able to count with help during the booking, their stay and after.
Logo
Peloponnese is a place offering to visitors Archaeological sites,Natural landscapes, Castles, Museums, Wine & Gastronomy, Romance or Adventure. The Target group has also a great variety. People between 35 to 70 years old, choosing vacation as singles or groups or even for family holidays. Their common thing, their social and cultural curiosity and their will to learn. Middle class people from north Europe felling comfortable using technology and being active to see and learn about Peloponnese
Logo first approach
The Landscape
Logo second approach
Hipster Menelaus
Colour palette
Logo third approach
Letters L & M
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Local Moods
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