PORTFOLIO B E N E D E T TA
BARUCCO
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benedettadesign.wixsite.com/portfolio @benedettadesign issuu.com/bettysroses pinterest.com/bettysroses f l i c k r. c o m / p h o t o s / b e t t y s r o s e s b e n e d e t t a . b a r u c c o 2 0 1 5 @ m y. n t u . a c . u k
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self promotion: me as a brand // p.01
what am i like? moodboard // p.09
summer work: a . m . f. i n t e r n s h i p // p.11
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d a n c e , b o d y, identity: moodboard // p.15
adrenaline rush: photo series // p.19
ec-sta-zine: self publishing // p.23
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rudeboys return: risograph printing // p.27
do it yourself: p r i n t , d ra w, b i n d // p.29
intergalactive love: lord whitney // p.33
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01/ /self promotion. me as a brand
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BENEDETTA BARUCCO
Creative Communicator. Thinker. Seeker. +44 (0) 7759 693000 betty.brc@gmail.com @bettysroses
BENEDETTA BARUCCO
Creative Communicator. Thinker. Seeker. +44 (0) 7759 693000 betty.brc@gmail.com portfolio.weblink.com
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benedetta barucco creative communicator. thinker. seeker. +44 (0) 7759 693000 betty.brc@gmail.com bettysroses
// project name self-promotion
/initial ideas & development For my branding identity I wanted to include the element of self portrait as I believe it to be the most effective way to make it personal and true to myself. I also wanted to use one or two pop key colours to make it stand out more.
brief develop a body of self-promotional work by thinking of yourself as a fashion communicator and promoter within the broader fashion landscape.
The initial design featured a black and white portrait inspired by artist Henn Kim. However, I struggled to find a way to relate the illustration to the design on the back of the card. I also didn’t think it fit well enough within the frame and appeared too much like a “floating head”, a random design element: therefore I wanted to create some kind of relationship to the border.
consider how you portray yourself across various social media platforms. group work / individual
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/ moodboard
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/in context
PICASSO
MATISSE
The main inspiration behind my final design came from the work of graphic designer Saul Bass, especially focusing on his motion-picture title sequences, film posters and logos. Another inspiration was Henri Matisse’s cut-outs canvases and Picasso’s brightly-coloured, geometric and abstract portraits.
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benedetta barucco creative communicator
I am a 22-year-old Fashion Communication & Promotion student, currently in my second year. Having lived and studied in different European countries, I have developed a strong international and multicultural awareness which helps me produce more well-rounded and informed content. I am seeking for work experience in graphic design and art direction, and, generally, within a creative workplace.
D4 Catherine House, 31 Ristes Pl., NG1 1JT, Nottingham hello@benedettadesign.com +44 (0) 7559 693000
work experience
education
2015 – present Nottingham Trent University BA (Hons) Fashion Communication & Promotion Grade achieved in first year: 1st Key interests include: building brand identity, promotional strategies, visual analysis, trend research, styling, editorial
July 2016 A.M.F. Snaps | Research & Development Intern Bassano del Grappa, Italy Gained insight into how a fashion company works at a production level. Assisted in the preparation for Munich and Paris trade fairs by laying out panels. Performed trend research and brand research for clients. Contributed to idea generation to solve briefs both for clients and for the company’s A/W 17-18 collection.
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/curriculum vitae
2008 – 2014 Liceo Statale “A. Pigafetta”, Vicenza, Italy Modern Languages High School: English, French, Spanish Grade: 96/100 Additional courses include: Art History, Science, Mathematics
November 2015 – present Nottingham Playhouse Theatre | Student Ambassador Organised evenings devised to encourage students to go to the theatre, by offering them special discounts, a VIP room and a free drink. Developed visual merchandising skills by devising and sourcing decorations of the room which must complement and reflect the play of the night. Coordinated and implemented promotional plan through social media and by contacting the university societies, and created and distributed flyers. My first event (The Duchess of Malfi) registered the highest guest attendance to date.
2011 – 2012 Sedgehill School, London Exchange Year AS Levels: Drama & Theatre Studies (B), English Literature (C), History (D)
achievements
skills
Course Representative - Year 1 and 2 I have been a course representative in years 1 and 2 which involves engaging with other students on my course and acting as their voice during formal meetings with the course tutors and staff.
- Highly proficient in Adobe Photoshop, InDesign and Illustrator - Fully conversant with Microsoft Office (Word, PowerPoint, Excel) - Full clean driving licence - Languages: Italian (mother tongue), English (proficiency), German (upper intermediate), Spanish (intermediate), French (intermediate) - Efficient time-management - High level of adaptability and good at working with different teams - Good visual presentational skills on a range of software and visual mediums, as well as orally - High attention to details
Head of Exhibition Committee During the first semester of the second year, I put together a team to organise an exhibition to display my cohort’s zine project. This demonstrated commitment to the course and the ability to engage in extra-curriculum activities alongside my main projects. CAE Cambridge Advanced Certificate Grade achieved: A
referees
Timothy Rundle, Principle Lecturer School of Art & Design Nottingham Trent University
E: timothy.rundle@ntu.ac.uk P: +44 (0)115 848 8230
benedetta barucco
Jannie Kristoffersen, Stylist & Product Manager A.M.F. Snaps Bassano del Grappa (VI), Italy E: jannie.kristoffersen@amfsnaps.com P: +39 333 584 4613
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/covering letter
January 6, 2017 Beyond Retro Offices 110-112 Cheshire St London, E2 6EJ 020 7613 3636
Dear Ashley Emerson, My name is Benedetta Barucco, and I am writing you in regards to the position as Creative Content & Visuals Coordinator advertised on the website FashionWorkie. As a Fashion Communication and Promotion student, one of our main focuses is to learn how to capture the essence of a brand and its consumer base in order to produce visual promotional content that is effective, on point, and commercially viable. Through a variety of projects, I have become experienced in planning and delivering branded content both digitally, on print and as set design, and acquired knowledge and understanding of brands and events from concept to launch. I believe my experience, combined with my will to learn and ability to adapt, make me a suitable candidate to help Beyond Retro create and maintain a strong brand visual identity throughout all customer touchpoints. My internship in the Research & Development team at A.M.F., a high-profile fashion company in Italy, has given me the chance to develop skills in managing, processing and researching within a professional environment. I have worked closely alongside different teams to create display panels for upcoming trade fairs, as well as personally designing brochures and other branded content to present products to our clients. Attention to detail was one of the main requirements at this company, as they offer high-quality hardware and accessories to brands such as Louis Vuitton, Balenciaga and Burberry, among others. Even though I was an intern, my layouts and designs were often picked as the best and I was soon assigned to more hands-on tasks as well. In terms of in-store visual merchandising, my experience as a Student Ambassador at the Nottingham Playhouse has taught me how to develop and execute the set-up of a space on a low budget and tight schedule. Within a team of four, I was responsible to devise a concept to decorate our VIP room with props and catering which would fit the theme or mood of the play, as well as to create and distribute promotional material. During my time interning at A.M.F. I have helped designing and sourcing material to be taken to Paris and Berlin trade fairs, where an understanding of brand identity and awareness of VM trends were essential. I was head of the exhibition committee in my second year of university where I demonstrated high-standard communication skills by coordinating a large amount of people, setting clear deadlines and being a team player. I am particularly keen in working with you because of your brand ethos and philosophy. Being a fashion student, it is key to be conscious of the environmental and social impact this industry has on the world around us. Sustainable fashion is a topic I have felt close to ever since I decided to step into this world, especially due to my personal experiences living and working abroad which have given me a distinctly international and culturally-inclusive sensitivity. I would therefore be thrilled to be working alongside one of the most recognised vintage clothing store in the UK. Thank you for taking the time to consider my application, I look forward to hearing from you. Please find attached a copy of my CV.
Yours sincerely, Benedetta Barucco Creative Communication & Art Direction Nottingham Trent University +44 1234 567890
benedetta.barucco2015@my.ntu.ac.uk
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/online portfolio
Even though at first I thought I would go for a very simple and minimalist layout, I have found myself being drawn by a lot of these kind of designs which feature the portfolio’s work in large blocks on the homepage, usually filling the browser window to the edges. I find they have a very impactful effect and they bring the focus entirely on the artwork.
I like to keep the menu on the top right and easy to select, with my title / logo on the left hand corner – that keeps the top clean and simple while the rest of the homepage can be busier with the images.
This is a cute and easy way to personalise the menu bar to make it stand out a little, by using the site’s colour palette. I also like the look of the square images, kind of like an Instagram feed. I think I would prefer the titles to appear as you hover over the picture, though, rather than underneath like here.
I like the way he layed out the description of the photographs at the top of the page.
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This About page features a section in which he clearly states and lists what he is currently looking for in terms of employment. I like how he also included more personal things such as living abroad, which gives a more complete look at his personality and aspirations.
Here I like the simple logo on the top left corner and the consistent colour palette.
This girl split her work into sections by the type of role she had – editorial, photography, typography, etc. I think it would be a good way for potential employers to find exactly the skills they are looking for within my body of work. benedetta barucco
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02/ /what am i like? ‘What are you like’ is a touring exhibition from the House of Illustration. Based on a Victorian parlour game in which you describe yourself with images of your favourite things, the contributors to the exhibition were asked to illustrate eight of their favourite things from a list of twelve. hand-drawn and illustrated on adobe illustrator. group work / individual
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03/ /summer work experience
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I have gotten the chance to try out things and develop skills both digitally and hands-on, which I was very grateful for as it made the days feel always different and exciting. Among others, I became more confident with Adobe Illustrator, on which I would create mock-ups for clients and layouts, and I learned how to use a sewing machine.
Over the summer months back in Italy I did an internship with A.M.F. Snaps, a company based in Bassano del Grappa which specialises in producing highquality metal and non-metal accessories for garment, shoes and leather goods whose clients are some of the most famous international brands. I was part of their Research & Development team for 5 weeks.
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Another task I was often assigned was trend research. This included specific brand and catwalk research to create moodboards to send to our clients to help them decide what style to go for; and general trend forecasting which covered colour, shapes and materials to inspire our next collection. Having had experience at FCP I was pretty confident in what I was doing, but it was good to be handling similar tasks in a real professional environment.
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I was also really happy to be trusted with the task of planning and mounting the panel boards which were going to be taken to the September trade fairs in Paris and Munich. Again, the combination of software to create the backdrops, styling experience while choosing the products to be displayed and how to display them, and the practical skills in actually applying the accessories on the board meant that it was a task that challenged me and made me grow on several different levels.
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04/ /dance, body, identity
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// project name identity project x dance4 – summer research brief filter and edit your research down by creating a series of moodboards on the themes of: / the body / dance and fashion / abstract movements group work / individual
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05/ /adrenaline rush
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project name adrenaline rush identity project description adrenaline əˈdrɛn(ə)lɪn/ noun noun: adrenaline; noun: adrenalin 1. a hormone secreted by the adrenal glands that increases rates of blood circulation, breathing, and carbohydrate metabolism and prepares muscles for exertion brief plan and execute a photoshoot based around your group insight. group work / individual
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06/ /ecstazine
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// project name ec-sta-zine a zine which proposes to explore, through found imagery and colourful, surreal visuals, the loss of physical (as well as psychological) control when under the influence of drugs.
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brief produce a zine informed by your group research on identity and choreography but giving your own individual interpretation. manifesto Danger. Fight? Or flight? ADRENALINE is the hormone which embodies the visceral nature of our instincts. When it runs through our bodies, nothing else matters except the reflexes of your muscles and the beat.beat. beat of your heart – YOU. ARE. NOT. IN. CONTROL. group work / individual
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07/ /rudeboys return. risograph
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// ‘rudeboys return’ a zine about the Jamaican street culture originated in the UK in the 1960s. risograph printing workshop at dizzy ink, nottingham. group work / individual
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08/ /print. draw. bind. // a selection of hands-on seminar activites and workshops which include monoprinting, life drawing, zine making and book binding.
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/monoprinting
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/life drawing
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“
creativity is a wild mind and a disciplined eye Dorothy Parker
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/collab zine
re-design the alphabet through the assigned filter. our filter: film noir a look into the world of modern ‘gangstas’ reinterpreted by using faces and body parts from classic film noir mobsters.
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/book binding
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09/ /lord whitney. // our task was to create a fashion film to be the inspiration behind COW Nottingham’s February window display during a two-day workshop with Lord Whitney. ​ our theme: to wear / hairdryer
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We began by taking a literal approach to our costumes and drew inspiration from vintage salon’s hairdryers to create our headpieces. Looking at some of COW’s previous displays and their relationship to films, we considered sci-fi B-movies and storyboarded a galactic love story to fit the fall of Valentine’s day.
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/the heroes
/the villain
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/behind the scenes 34
thank /you. benedettadesign.com @benedettadesign issuu.com/bettysroses pinterest.com/bettysroses benedetta.barucco2015@my.ntu.ac.uk