// benedetta barucco • n0647294
port /fol io.
// fash10106 creative networks
FCP 1
// fashion communication & promotion @ ntu
bettysroses.co.uk issuu.com/bettysroses w w w . f l i c k r. c o m / p h o t o s / b e t t y s r o s e s pinterest.com/bettysroses @bettysroses b e n e d e t t a . b a r u c c o 2 0 1 5 @ m y. n t u . a c . u k
con/ /tents 01
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colour project: wanderlust soul // p.01
trend analysis: fur // p.05
fragrance: find your story // p.15
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fragrance: test your insights // p.21
fragrance: brand launch // p.31
fragrance: promotional plan // p.37
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design it: graphics // p.47
capture it: photography // p.57
blog it: thorns have roses // p.63
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01/ /colour story. wanderlust soul
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// project name colour story brief plan and execute a photoshoot based on a colour story of your choice. group work / individual
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02/ /trend analysis. fur
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// project name market visual awareness 07
brief a brand / retail promotion and visual analysis report. your subject matter will be selected from your group formative project (handbags > fur trend). your work will be presented as a minimum 16 page, A4 printed illustrated report of 2,500 words and will be split into 3 stages, comprising:1. fashion communication – brand and retail promotion analysis (1000 words) 2. cultural communication - visual, historical and cultural analysis (1000 words) 3. your communication - context analysis, idea and concept (500 words). group work / individual
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03/ /fragrance. find your story.
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// project name scent brand project task 1 - find your story brief context and insight presentation. present 3 potential opportunities/ insights that you have identified through research. 10-minute presentation outlining the research and initial concepts for a new scent brand. group work / individual
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04/ /fragrance. test your insights.
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// project name scent brand project task 2 - test your insights brief insight comparison and analysis report. take the 3 insights from your group work and test them individually to identify the front runner to be selected as the big idea. create and print an A4 bound booklet. word count 1000 words (+/- 10%). group work / individual
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05/ /fragrance. brand launch.
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// project name scent brand project task 3 - launch your big idea brief brand development and launch presentation. demonstrate how you have developed your big idea and your initial launch promotional platforms; advert & video. 15-minute presentation to present your new scent brand and promotion (video & magazine advert). group work / individual
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06/ /fragrance. promotional plan. benedetta barucco
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// project name scent brand project task 4 - extend your message brief extended promotional plan. develop promotional strategies to take your brand beyond launch onto the next 12 months of the brand’s evolution, providing solutions for the following key sector purchasing hotspots: winter and summer. create and print an A4 bound booklet. word count 2500 words (+/- 10%). group work / individual
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07/ /design it. graphics selection of independent work conducted outside of university as a personal interest. // software: photoshop ; illustrator
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/photosets
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" REPLACE THE FEAR OF THE UNKNOWN WITH CURIOSITY."
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Penelope Ward
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// project name minimalist posters software photoshop 52
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illustr/ator being confident with adobe photoshop and having come to grips with adobe indesign, i decided to begin getting familiar with adobe illustrator by experimenting with some of its features. here are a few of my first attempts at creating some flat designs with the software.
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flat design /sushi rolls
flat design /monsters benedetta barucco
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sketch/ing teaching myself how to trace and colour graphite drawings in illustrator to create digital illustrations. / work in progress
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sketch/book 55
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// mixed media emphasis ; focus on note taking, planning, sketching, collecting, and collaging ; idea generation ; project development ; personal aesthetics.
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08/ /capture it. photography // selection of photographs taken and edited by me, mostly on travels.
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/ / t a ng a l le , s r i l a nk a 20 15
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what we have here is a dreamer; someone completely out of touch with reality The Virgin Suicides
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/ / m at era, i taly 2 015
/ / budape st , h un gar y 2 01 5
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cop enh age n
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“
we will live in a home with no walls so that everywhere we go will be our home Extremely Loud & Incredibly Close
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09/ /blog it. thorns have roses // personal and fcp blog. a platform for me to document my progress as professional creative: here i explore topics regarding the fashion industry and other creative sectors, and i have a space to share personal experiences such as travels, events, and film reviews.
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fash10106 creative networks //
benedetta barucco • n0647294 //
thank /you. bettysroses.co.uk issuu.com/bettysroses w w w . f l i c k r. c o m / p h o t o s / b e t t y s r o s e s pinterest.com/bettysroses @bettysroses b e n e d e t t a . b a r u c c o 2 0 1 5 @ m y. n t u . a c . u k
fashion communication & promotion @ ntu //