CHANNEL CHECK
What’s hot – and what’s not – in stores now
SPOTLIGHT CATEGORY
Weight control/protein 52 Weeks through 12/2/2012 SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart.
Take a look at the growth numbers for weight control and nutritional drinks – the domain of protein-ehanced products like Muscle Milk and Slim-Fast and it’s not hard to see why Coca-Cola made a deal for Core Power, the protein-enhanced milk made by Select Milk Producers, Inc. The product allows the company to try to draft off of Muscle Milk’s ongoing growth – despite word the company faced legal and regulatory challenges concerning its use of the word “Milk,” it continued to grow like a fungus last year, topping $250 million in charted channels (to say nothing of up-and-down-the-street accounts, where it has always been strong.) More puzzling, however, is the lack of investment behind Hershey-owned Mix1, which shut its doors in January despite having a strong natural channel footprint. This category nevertheless has fuel to burn.
Brand
Dollar Sales
Ensure
$323,201,100
13.96%
Muscle Milk
$255,086,400
32.05%
Pedia Sure
$220,880,400
11.00%
Private Label
$213,876,600
2.31%
Boost
$175,449,300
23.09%
Slim Fast 321 Plan
$144,845,500
241.23%
Ensure Plus
$140,265,800
30.77%
Body Fortrss Spr Advncd Why Prot
$97,744,370
20.63%
Glucerna
$91,973,980
32.43%
Kelloggs Special K
$89,548,380
21.35%
Atkins Advantage
$82,485,600
10.48%
Ensure Revigor
$56,951,590
-7.05%
Six Star Pro Nutrition
$54,648,720
13.84%
Pure Protein
$50,068,330
43.02%
EAS Advantedge Carb Control
$42,657,790
10.85%
EAS
$39,943,270
-28.40%
Muscle Milk Light
$32,687,710
21.82%
Pedia Sure Sidekicks
$30,537,030
17.02%
Boost Plus
$29,065,090
21.04%
EAS Myoplex Original
$20,361,580
35.29%
TOPLINE CATEGORY VOLUME 52 WEEKS THROUGH 12/2/2012
SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart.
BEER
$27,724,269,000
6.16%
BOTTLED JUICES
$7,045,604,000
-2.66%
BOTTLED WATER
$11,389,950,000
7.11%
ENERGY DRINKS
$9,651,583,000
14.92%
SPORTS DRINKS
$5,607,281,000
4.88%
$940,545,900
21.01%
TEA/COFFEE
18 BEVNET MAGAZINE JANUARY/FEBRUARY 2013
Change vs. year earlier
Tea
HOT! Gold Peak Change vs. year earlier
SPORTS DRINKS
Brand
Dollar Sales
AriZona
$687,034,400
-0.84%
Gatorade Perform
Lipton
$371,123,400
-5.13%
Brand
HOT! Gatorade Fierce Dollar Sales
Change vs. year earlier
$2,749,424,000
1.52%
Powerade Ion4
$874,569,500
5.64%
Lipton Brisk
$309,179,400
-3.81%
Gatorade G2 Perform
$516,382,600
-8.54%
Snapple
$211,783,200
-3.50%
Gatorade
$398,210,700
32.66%
Diet Snapple
$196,041,300
14.37%
Powerade Zero Ion4
$230,857,200
18.65%
AriZona Arnold Palmer
$189,973,600
18.83%
Gatorade G2
$142,600,900
9.30%
Lipton Pureleaf
$164,316,800
4.16%
Gatorade Frost
$107,459,300
1.94%
Lipton Diet
$147,272,200
11.09%
Gatorade Cool Blue
$68,471,180
18.01%
Gold Peak
$117,001,600
30.87%
Gatorade Fierce
$64,803,780
38.95%
Nestea
$91,974,080
-19.59%
Gatorade All Stars
$55,873,320
2.58%
SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart. 52 Weeks through 12/2/12
NOT! Nestea
ENERGY DRINKS Brand
HOT! Monster Rehab Dollar Sales
Change vs. year earlier
SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart. 52 Weeks through 12/2/12
NOT! Gatorade G2 Platorm
SPARKLING WATER Brand
HOT! Sparkling Ice Dollar Sales
Change vs. year earlier
Red Bull
$3,175,201,000
12.61%
Private Label
$240,819,000
9.86%
Monster Energy
$1,878,902,600
13.64%
Sparkling Ice
$139,623,100
343.98%
Perrier
$135,087,400
17.57%
San Pellegrino
$113,573,900
25.53%
La Croix
$57,397,060
30.85%
$31,336,710
49.70%
Monster Rehab
$364,398,800
181.73%
Rockstar
$324,262,500
13.10%
NOS
$263,903,700
8.37%
Java Monster
$248,543,000
23.19%
Crystal Geyser
Monster Mega Energy
$231,463,200
19.62%
Topo Chico
$29,249,200
10.39%
AMP
$185,077,700
3.91%
Poland Spring
$24,747,830
14.65%
Rockstar Sugar Free
$144,668,200
1.28%
Cascade Ice
$20,808,650
46.11%
Rockstar Recovery
$139,834,100
-0.77%
Arrowhead
$20,684,190
23.94%
SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart. 52 Weeks through 12/2/12
DOMESTIC BEER Brand
NOT! Rockstar Recovery
HOT! Michelob Ultra Light Dollar Sales
Change vs. year earlier
SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart. 52 Weeks through 12/2/12
BOTTLED WATER Brand
Bud Light
$5,989,201,000
3.27%
Private Label
Coors Light
$2,286,144,000
6.18%
NOT! Private Label
HOT! Glaceau Smart Water Dollar Sales
Change vs. year earlier
$1,619,016,000
12.80%
Nestle Pure Life
$937,872,200
2.86%
Budweiser
$2,175,318,000
-2.54%
Dasani
$896,888,100
7.22%
Miller Lite
$1,933,147,000
3.32%
Aquafina
$892,868,200
3.15%
Natural Light
$1,205,474,000
2.07%
Glaceau Vitamin Water
$683,305,300
-7.55%
Poland Spring
$557,191,500
6.55%
Busch Light
$824,140,000
1.76%
Busch
$710,491,000
-2.63%
Glaceau Smart Water
$480,419,400
27.55%
Michelob Ultra Light
$698,994,200
17.39%
Deer Park
$408,023,100
15.16%
Miller High Life
$523,631,600
-2.04%
Ozark
$318,670,100
0.56%
Keystone Light
$517,758,400
-4.21%
Glaceau Vitamin Water Zero
$254,868,800
2.56%
SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart. 52 Weeks through 12/2/12
NOT! Keystone Light
SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart. 52 Weeks through 12/2/12
NOT! Glaceau Vitamin Water
JANUARY/FEBRUARY 2013 BEVNET MAGAZINE 19