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5 minute read
WHAT DRIVES YOU
What Drives You? by Cheryl Garrison
I started my first business in my thirties. Since then, I have had network marketing, consulting, retail, coaching, service, and other types of businesses . I’ve had little success in some businesses and extreme success in others. To say I have seen it all may be a bit of an exaggeration, but I have seen a lot over the last thirty-five years. I have discovered that the one element which has made the difference in every business I have started is ENERGY; Or better said for this article, “ENHERGY”!
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What is the force or energy that drives your business? The answer to this question can be the difference between your success or failure. For me, the force that accounts for most of my success is planning. As the famous quote goes, “Failing to plan, is planning to fail.
Entrepreneurs who plan their business at every level experience the highest level of success—not just financially, but also in the number of people they are able to influence or help; or the innovative products or services they create that drive their industry.
I am a serial planner. I do overall planning at the beginning of the year, and typically revisit that plan on a quarterly basis. My financial planning is broken down into four segments: annual, monthly, weekly and daily. How much money am I going to make in a year (fiscal or annual)? If I plan to make $100,000, then I need to earn $8,333 per month, $2,083 per week, and approximately $297 per day! Sounds simple, right? This simple formula has been the reason for my years and years of success in business.
My planning does not stop with business income. To reach my financial goals, my planning must extend to the amount of activity or work that goes into reaching my goals. That’s the enHERgy!
Good, solid planning starts with forecasting your sales. How many products or services do you have to sell to meet your annual financial goals? To find that out, divide your annual sales forecast by the price of your service or product. For example:
Now, what energy plan would it take to reach that amount of sales?
$100,000 ÷ $1500 (the price of your highest price coaching program) = 67 (approx.) You would need to add 67 new clients/sales in a year to reach your annual goal. Five (5) clients each month 1 per week Get it? You can do a mix of products/services to reach your goal, but the idea is to put in the work (enHERgy) to get it done based on your pre-conceived plan.
Are you prepared to take the time to create a mix of business activities it takes to run a successful business? For me, it is ALL in the planning. Once I have the plan, it’s smooth sailing ahead. Now of course, in the journey, I will run into a few storms and my sails may have to be reset. But, because I have a plan, a course of action, it’s easy to get back on course and reach my destination. You can do it, too. If you find yourself struggling in business, create a plan. Plan your finances. Plan your social media. Plan your speaking engagements (if you are a coach). Plan the number of contacts you will invite to see your opportunity. Plan, plan, plan! Let the enHERgy of planning help you become the successful entrepreneur you were meant to be.
Preparing To Be a
By Conchetta Jones BOSS
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As a girl I always dreamed about being a boss.
Fast forward many years and I made the decision to start my business. I was 54 years old; the age when most people are starting to think about retiring. Though still working a full-time job, I did just that. Feeling both nervous and excited at the same time, I plowed ahead and Confident Woman came to life.
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I was suddenly a business woman—with business cards, a website, and a virtual assistant. I had arrived. Let me share the enHERgy it took to bring my business to life.
Fear and doubt were two emotions that I had to overcome right from the beginning. I had to step outside of my comfort zone and do it afraid. Those are not just words, by the way. They are real emotions that may be experienced. Your self-talk will consume you and tell you that you are not good enough, don’t know enough, and the big one—nobody is going to buy what you have to sell. Time management is another big deal. There will be so many things vying for your attention; especially if, like me, you are still working. You will have to make sure that you balance your other responsibilities. During this time it will be easy to look at what others are doing and start comparing yourselves to them. You will see them making sales and if you aren’t you will start doubting again.
Comparing where you are to where others are is not necessary.
Continue the work to build your business. Positivity will be a big deal; and a priority. Don’t let things bring you down. Don’t speak negatively when things are not going the way you thought they would. It will be hard to remain positive when you see the money going out, but not coming in. What I discovered is that the best thing to do is to stay around people who are motivated and can keep you motivated, and take classes or workshops that will keep you and your skills up to date on the trends in your field. If you need rest, take it. Write your vision and read it often. Be prepared to work hard. Stay consistent. Know what your why is because when things are not happening as quickly as you thought, you can keep that thought as your focal point.
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Finally, I want to leave you with this.
Being a Boss is a whole vibe.
Stop doubting your abilities. Stop listening to naysayers. You may have to drop some friends. If they don't believe in you; If they laugh at you, it is time for them to go. You have to change your mindset. Your mindset is very important when you make the decision to become a boss.
Say it with me. "I am a Boss"