How a Mobile App Can take Your Retail Business to the next level
OVERVIEW
â—ź It is now apparent that the world is going mobile and no other industry than retail is taking the maximum advantage of this continuous advancement. Research says that an average US consumer is spending about 3hrs and 50mins on mobile devices in 2020. Furthermore, we are likely to witness that 85-90% of the time on mobile is spent on exploring apps. â—ź From the same source, it has been reported that retail m-commerce sales will reach $338.02B in 2020, which was nearly $207B in 2018. Online retail businesses also have a higher customer retention rate as compared to all other industries. Thus, we can presume that a mobile app offers enormous benefits to a retail business.
Key Benefits of Mobile Application to your Retail Business
◼ Improve Online Shopping Experience:
Smartphones have been progressively relied on for shopping. A lot of consumers utilize mobile apps for discovering new products, exploring product reviews, saving items in a wishlist, and more. Sarcastically, you can call it online window shopping.
◼ Enhance Business Recognition: Brand awareness is an essential factor for your business as it can influence the purchase decision of your customers. Since customers spend most of their time using mobile phones, a mobile app will enable you to attract their attention in a way that no other traditional marketing tool can do.
◼ 24*7 Availability and Automation:
A mobile app allows you to operate your retail business day in, day out. Besides, you can fully automate your business so that you don’t have to oversee all the in-hand transactions taking place on your retail mobile app. Automation also allows you to offer enhanced services to your customers using technologies like chatbots, virtual assistants. Thus, you can increase your new as well as repeat sales.
App Features that can Help you to Step in the Online Retail Market
◟ Swift Responses and Registration Process: This is a fast-paced world. Customers need quick responses from the app they use, or they will switch to another app instantly. Unresponsive apps or apps with complicated and time-consuming registration process are entirely a turn off for the users. So, create an app that loads quickly and offer seamless registration via Google or a social media account. However, if you need more users’ information, make sure to trim down insignificant details to keep hold of their attention in your app.
◟ Customer Loyalty Programs : To boost your customer’s loyalty, implementing a loyalty program into your retail app is the best idea. You can integrate your mobile app with a loyalty program platform to gather valuable data about your customers and give them special discounts or coupons based on their purchase history. Using an application, you can also send points for social media likes or coupons, birthday coupons, and many other actions. Such an approach will considerably increase your customer retention as well as sales.
â—ź Enabling New Age Push Notifications:
Using a retail app, you can send push notifications for communicating information, exclusive offers, and discount on users’ mobile phones. The more they stay updated, the more value they will feel. Thus, you will not only attract their attention to your products but also empower customer engagement. Additionally, you can send real-time alerts to inform customers about every checkpoint of the order, including received, picked up, dispatched, delivered, etc.
â—ź Multiple Payment and Currency Support The primary concept of a mobile app is to localize your online business, which, in turn, can help you reach a broad user base. An application with multiple payments and currency support can localize your retail business easily. Besides, every user looks for a secure and easy payment method. With various payment gateways like Paytm, PayPal, Debit/Credit card, Stripe, etc., you can boost their confidence to proceed with streamlined transactions. It also eliminates the issue of late payments and enables you to monitor all the transactions hassle-free. The other value-added features of a retail app are in-app GPS, Beacon technology, mobile point of sale (POS), and QR-code scanner.
Key Takeaways
Considering all the above factors, you can easily take your retail business to a new level. Ordering products using an application is more prevalent than ever. A quality retail application will help you to provide a personalized online experience to your customers and increase your revenue exponentially. So, if you want to customer-friendly app for your retail business, we suggest you invest in iOS/Android app development services.
GET IN TOUCH WITH US Beyond Root Technology Services, founded in 2015 by three technology enthusiasts, is the hub of web and mobile designers as well as developers. Since the inception of the company, we have delivered high-end IT solutions to clients across the globe. We have served technology to varied business verticals and have transformed their business models with intelligent solutions. Beyond Root strives to offer quality tech solutions at affordable prices to new and traditional businesses. CONTACT US ◼ Email: connect@beyondroot.com ◼ Phone: +91-8264829512 ◼ Website: beyondroot.com/