MARISCIA THOMPSON 803.271.3322 ● Mariscia@hotmail.com
SUMMARY • • •
Dedicated professional with extensive project management and client service experience Strengths in problem solving, negotiation, team leadership and organization Proven ability to handle diverse projects in a fast paced and time driven environment
EXPERIENCE Senior Strategist, 529 Collective, Columbia, SC, Summer 2009 • Nonprofit design coalition using design for the good of the community • Advising employees on strategy, presentation skills, branding, research techniques, etc • Developing brand identity, website redesign and social media strategies for nonprofit client • Primary client liaison for 529 Collective Marketing Consultant, Michelle’s, Newberry, SC, Summer 2009 • Developing integrated marketing campaign for retail gift store including online, social media, events, advertising, public relations, etc • Advising owner concerning brand development, merchandising and personal image makeover Marketing Consultant, Contemporary Furniture Store, Richmond, VA, Spring 2008 • Developed comprehensive marketing plan for highend contemporary furniture store for graduate thesis project which included 85page report and presentation presented to faculty and client • Completed indepth competitive brand analysis of furniture industry • Formulated two surveys with 90% response rate with over 500 respondents • Created new brand identity across several consumer touch points • Researched and recommended customer relationship management program to increase sales Account Management Intern, Grey Worldwide, New York, NY, Summer 2007 • Selected as one of 150 AAAA Multicultural Advertising Internship Program participants from 325 applicants; Nominated for “2007 Intern of the Year” award based on performance • Assisted VP of Brand Planning with five competitive “brand equity pyramid” research projects, examining natural snack category and presenting findings to account team • Researched competitive advertising, media and marketplace trends for Procter & Gamble Pringles brand, providing reports and perspective during weekly strategy brainstorming sessions • Completed six week, indepth brand analysis, producing 50page presentation of “indulgent snacks brands” presented to account team and client • Monitored creative development and production timetables, media placements, legal clearances and proofread copy/layout of all mechanicals for approval Administrative Positions, Temporary Assignments, Columbia, SC, 2004 2006