The New Update- Trend Report 2020/21 A/W

The New Update The New Update The New Update THE NEW UPDATE Trend Report 2021 AW

ACTION POINTS ACTION POINTS 1. All of the above: shift from us choosing to opting multiple careers 2. Boundless connections: Sharing trail of thoughts will draw people closer, mental connections will dictate friendships 3. Blank slate: Milestones will change and everything that seemed abnormal will now be normal 4. Aesthetic-alized: Boom in design industry, aesthetic products will be the way to be 5. (Un) Conscious happiness: Embracing communities based on emotional connect and performing good deeds together 6. Readymade remedy: Shift from using the product to experiencing it Sasa

The New Update

ALL OF THE ABOVE

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We are going into 2020 being a career prioritizing society, but at the same time being indecisive and confused between the endless options we have today but we still end up choosing a specialized path. 2021 will eventually bring a change of us not choosing but opting for more than one path. Occupations such as freelancing are already active but the concept of having multiple professions will take a fresh turn and will become mainstream, and might lead to reduction in work place boredom and people will become more productive by having different types of tasks to do. This way people will find peace in their chaotic self. In the coming years GenZ’s work way will become the new traditional.

ALL of the above ALL of the above ALL of the above

The New Update

Boundless CONNECTIONS

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Human connection has always had a reference point, be it on the basis of religion and caste in the past, or common likes and dislikes currently. In 2021, these aspects will take a backseat and friendships and relationships will be formed on the basis of a strong mental connection between people. Where people live or what they do won’t matter anymore, and if they can open up to one another, they will develop a friendship. Past trauma and similar highs and lows will guide relations and be the bridge between different people. People will attract other people with their trail of thought, and sharing similar feelings will draw people closer. People in 2021 will be happy to have a strong mental connection with one person rather than investing in several forced friendships. They won’t have the tolerance for artificial friendships, real or virtual, and will lookout for real connections.

The New Update

BLANK SLATE BLANK SLATE BLANK SLATE

In the present time the rigidity of age at which we are expected to attain certain milestones in life has taken away the entire flexibility of being creative. The need to fit in the society holds us back.

In 2021, notions will be shattered.

The decisions of education, profession and marriage will be governed by reasoning and not societal norms. One will do things by choice rather than expectations of the society.

Relationships and marriages will be for the right reason.

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There will be no age bound milestones set by the society. You will decide your own goals and when you wish to accomplish them. This will help break barriers of thought that inhibits independence and growth of the mind. You will fill in the blank spaces of your milestones when YOU are ready and when YOU are comfortable. The New Update

AESTHETIC-ALIZED AESTHETIC-ALIZED AESTHETIC-ALIZED In 2021, Every small brand will manufacture their products keeping aesthetics in mind.

Since the competition among brands will increase in the same niche, every single brand will follow certain lines of aesthetics since it will become a major criteria for people’s requirements.

Even people who currently focus on function only will want products and services which appeal to their eyes. As a result the design industry will see a boom as the smallest businesses will invest in a good design team and will come up with aesthetically pleasing, well designed products. In 2021, people stepping out of their houses to buy basic products with no intention of looking out for aesthetics will also end up buying eye pleasing products as that will be the way to be.

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The New Update

(UN)CONSCIOUS HAPPINESS

Sasa

With stress inching closer into our daily lives, the need for happiness will matter more than ever before.

From the time of finding a feeling of belongingness in the past memories to creating ones for ourselves, we would continue to look for happiness in and around us.

Happiness will no longer just limit itself to 'me'. New communes will be explored to share and spread the feeling of joy and contentment. The need to create memories will be replaced by the want to share them with people.

The individualistic approach towards happiness will take a back seat with wellness groups being formed to spread the warmth of joy all around us.

2021 will embrace communities based on emotional connect performing good deeds together rather than ones connecting on materialistic grounds and stereotypes.

It will be an era of reconnecting with people.

The New Update

READYMADE REMEDY READYMADE REMEDY

We want everything to come with ease starting from ready to wear garments to ready to eat food. We are going into 2021 being dependent on hundreds of products ready for our use, but GenZ won’t be satisfied by this in the future. It will be time to go back to basics and create everything on your own but with a little alteration. The need for organic and time saving products will be tapped by major companies, and there will be products which will contain raw and unadulterated materials in one place and leave us to create and customize it accordingly. We will be looking for trust and authenticity and seeking natural and handmade products and services. We will move on from just using the product to experiencing it .

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The New Update

BIG IDEAS

The new update The new update THE NEW UPDATE

Sasa

In 2021, everyone will find something for themselves. They will either indulge more in other people’s traditions or delve further into their own with the help of companies and their products and services. The same old products and ingredients used earlier will be collected and revamped into new age kits of customization, while still staying connected to the roots. This will have a refreshing take on the age old method and traditions for GenZ in 2021. People will want to fully experience the product rather than just using it.

Making your own product or DIY will now be made easy by these companies. People will now be able to connect their traditions to their inner selves in the real world.

In a fast paced life, people will want things which are close to home, but won’t have the time to make them or source them.

People will want the community’s touch to their products, and there will be an added trust value when they will be getting curated natural ingredients to make them on their own. All that people will need now is a template to fill with their personal touch.

The New Update

NOT HOLDING BACK

SELF BELIEF

COURAGE

INNER BEAUTY Source: https://in.pinterest.com/tar/?invite_code=c4c4d74677d74063b22cc1bc33d07aeb&sender=743164513418786506

COLOUR COLOUR

Velvet yellow

VELVET YELLOW Easily made

Pantone Shade

https://in.pinterest.com/pin/627478160568395668/

2005 C

WISE BLUE

WISE BLUE Mature overtime

Pantone Shade

https://in.pinterest.com/pin/484137028696010161/

3015 C

UNIVERSAL BROWN

UNIVERSAL BROWN Feel it in every sense

Pantone Shade

https://in.pinterest.com/pin/627478160568371024/

7607 C

Homesick olive

HOMESICK OLIVE Induces a feeling of nostalgia

Pantone Shade

https://in.pinterest.com/pin/743164375996121032/

5763 C

EXPERT PINK

EXPERT PINK Feels new yet experienced

Pantone Shade

https://in.pinterest.com/pin/743164375996120817/

5015

KEY COLOUR EVOLUTION KEY COLOUR EVOLUTION WISE BLUE

UNIVERSAL BROWN

HOMESICK OLIVE

EXPERT PINK

VELVET YELLOW

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SUBMITTED BY Gargi Sheoraut, Radhika Garg, RIya Bhagat, Paahini Agarwal, Ustat Kharbanda, Vidhika Gupta