HomeFit helps busy families stay in shape

PHOTOGRAPHS COURTESY OF HOMEFIT

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Fitting In Fitness

Company brings specialized training directly to busy families

BY STEPHANIE GIBSON LEPORE

A new company in town, HomeFit, brings years of experience and training to folks for whom adding one more to-do to their day feels impossible. The idea is that customized fitness solutions tailored to an individual or family’s needs will help better set the stage for success. With a team of multidisciplinary consultants who are trained in exercise, nutrition, and health behavior change, HomeFit professionals analyze goals and lifestyle—active stay-at-home moms, families who want to move together, etc.— and create a program that will motivate and encourage.

CEO Matthew Foster, originally from Tupelo, Mississippi, served in the United States Marine Corps from 2008–2012 and did two tours in Afghanistan. After getting out of the Marine Corps, he jumped into the fitness industry as a personal trainer in Mississippi and then Arizona. “When I decided to move to Birmingham in 2018, I knew I wanted to do something more than just personal training,” he says. “I wanted to get into the business side of the fitness industry. That’s how I met Cody Robinson— Cody started HomeFit in 2013, with the idea of offering a fitness solution for busy people. Cody always said he was seven or eight years too early for this concept in Birmingham. During the pandemic and beyond, that proved to be true.”

The company is founded on the understanding of time constraints of today’s busy families, which is why they come to you. Need a workout while the baby naps? No problem. Want to

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schedule a session for the whole fam after dinner? They’ll set it up. Looking to train in the early morning hours with your spouse? Totally doable.

“HomeFit specializes in training those who are chronically busy. It’s 2021: Who isn’t chronically busy, right?” says Matthew. “This includes parents who cannot seem to find the time to make it to a gym. We also cater to individuals who cannot find the specialized program they are looking for—senior adults recovering from a medical health issue, an injury, and even youth fitness.” A vetted, certified fitness pro comes to you. “That can be in a client’s home, neighborhood park. Your gym can be wherever it needs to be to fit your lifestyle. And the best part is that HomeFit provides the necessary equipment for each session. All our clients have to do is answer the door.”

Matthew notes that HomeFit eliminates the excuses—too early, too late, too crowded, too much traffic—and instead makes it easy to fit in fitness. “When someone reaches out to HomeFit, the client can be assured they will be matched with a trainer who fits their needs. We take personality, location, schedule, and goals into account, and we always offer the first session free to ensure the match is the right fit. We understand everyone has a different health journey.”

Matthew says HomeFit has two main objectives: One, meet clients where they are: mentally, emotionally, and physically (including location) and two, improve clients’ quality of life. “What we have noticed during the past year and a half is that busy parents are having a tough time finding the right fitness solution. Some of the main limiting factors parents are facing is a lack of fitness facilities with affordable childcare and not being able to schedule workout classes that mesh with their day-to-day lives. Many of our clients work out as a couple and even get their kids involved. HomeFit is a family fitness solution.”

For more information, visit homefitconsulting.com.

HOMEFIT’S CORE VALUES

• Help Each Person Succeed

Your success is their success, so HomeFit works to place everyone, from management to clients, in a position to succeed.

“Obtaining health-related goals is difficult.

We strive to alleviate the roadblocks and come up with proven tactics to achieve your goals.”

• Optimize Time and Efforts

Everyone is busy, so it doesn’t make sense to waste hours you don’t have on programs that don’t fit your lifestyle and schedule.

HomeFit aims to optimize their clients’ time and effort.

• Meet Clients Where They Are

HomeFit is doable for beginners to seasoned fitness veterans. All workouts are tailored to specific needs/goals and can be adapted as necessary.

• Elevate the Face of Fitness

HomeFit promises professionalism and realized goals in a safe environment. “We have a detailed and thorough hiring process to ensure your safety and results. Our staff maintains continuing education requirements to ensure you get the most advanced and productive training possible.”

• Feed Your Fire

The team is confident in its tough love approach and will give clients the extra push they need. “Our bodies are constantly changing, which means goals will change.

Lean on our team, and together we can achieve anything.”

• Initiate Motivational Encounters

The fitness pros at HomeFit find what drives you, and motivates you accordingly.

“Motivation blends into consistency, which blends into results.”

• Thrive In Excellence

The company believes in connecting clients with the right trainer because it’s imperative to success. From personality to training style, they will consider every angle before matching you.