ACTIVE LIVING
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PHOTOGRAPHS COURTESY OF HOMEFIT
Fitting In Fitness Company brings specialized training directly to busy families
BY STEPHANIE GIBSON LEPORE A new company in town, HomeFit, brings years of experience and training to folks for whom adding one more to-do to their day feels impossible. The idea is that customized fitness solutions tailored to an individual or family’s needs will help better set the stage for success. With a team of multidisciplinary consultants who are trained in exercise, nutrition, and health behavior change, HomeFit professionals analyze goals and lifestyle—active stay-at-home moms, families who want to move together, etc.— and create a program that will motivate and encourage. CEO Matthew Foster, originally from Tupelo, Mississippi, served in the United States Marine Corps from 2008–2012 and did two tours in 14 Bham Family November 2021
Afghanistan. After getting out of the Marine Corps, he jumped into the fitness industry as a personal trainer in Mississippi and then Arizona. “When I decided to move to Birmingham in 2018, I knew I wanted to do something more than just personal training,” he says. “I wanted to get into the business side of the fitness industry. That’s how I met Cody Robinson— Cody started HomeFit in 2013, with the idea of offering a fitness solution for busy people. Cody always said he was seven or eight years too early for this concept in Birmingham. During the pandemic and beyond, that proved to be true.” The company is founded on the understanding of time constraints of today’s busy families, which is why they come to you. Need a workout while the baby naps? No problem. Want to CONTINUED ON PAGE 15
