Planogram nike a3

New Product

Launch

About Foamposite The year 2017 marks the 20th anniversary of the Air Foamposite One, which makes it obvious that Nike has big plans for celebration for the 20 years of the model that features innovative foamshell uppers. Three of the most iconic colorways of the Air Foamposite One would make their comeback in 2017. The Nike Foamposites line debuted in 1997 in two versions – the Nike Air Foamposite One and the Nike Air Foamposite Pro. The Air Foamposite One is remembered for not having a Swoosh logo on the upper. It is synonymous with Anfernee “Penny” Hardaway, although they were never officially one of his signature shoes.

Event brief: A product launch for Nike Foamposite 2 of 2017 would mark the 20th anniversary celebration of the same.

The prouct would be seen in two colour: jet black and orange blaze. The launch would include press media and Nike enthusiasts. It’s specifications and new features which seperates it from the old one, would be read out by the creative head of Nike’s innovation team for it’s followers. An interactive session and test runs in the shoes would be done afterwards, towards the end of the day.

Wooden header for suspension of the installation

Wire used to suspend the installation mid-air

Translucent sphere encasing the wire frame installation

Back support against the store pillar for positioning it upright Shelf for display of the launched product

Wooden footer for stability

Fixture for Installation The fixture used for the display of the installation is one for the promotion of the new product that is to be launched during the main event, that is, on the 15th of September, 2017. The installation is a 6.25 feet tall wooden board against the pillar at the centre of the store facing the main entrance giving it a clear view in the cone of vision. A translucent sphere would be suspended by a thin wire by the head of the fixture. This sphere would contain the display of the new product in a creative way. A coiled continuous wire frame would give way to the shape of the new shoe which would be easily encases in the sphere. This would help create an interest in the minds of the customer.

The purpose of the installation to attract and grab customer attention. The installation will highlight the most important of the Nike Foamposite 2: Its light weight.

Rough Sketches

Orthographic view along with isometric view of the fixture

75 Inches

75 Inches

66 Inches

7.5 Inches

15 inches

25 Inches

25 inches

Dimensions of the Installation On the left is a representation of the linear drawing of the installation, with regards to human proportion.

Taking human height to be 66 inches (or 5.5 feet), which is the average Indian height, the height of the installation is kept 75 inches. The length and width is kept 25 inches at the base while the shelf above it and the header have width as 15 inches.

Planogram

Front Elevation Threads used for eye movement towards the centre

Foamposite 2 form in the centre

Base for the installation

Side Elevation Semi-circular ball

LED strip lights

Base for the installation

Fixture for Installation Another fixture used for the display of the installation is also one for the promotion of the new product that is to be launched during the main event.

The purpose of the installation to attract and grab customer attention. The installation will highlight the most important feature of the Nike Foamposite 2: Its light weight. The usage of LED strip lights would be an attractive feature in this tiny and transportable installation. It can used as a table top display or a shelf display.

The installtion will have a transluscent semi-circluar body with coloured threads leading the eye to the centre of it. The Foamposite 2 shoe shape would be highlighted in the middle using LED strip lights at the curvature of the semi-circular ball.

This would represent the light weight as that of a bubble floating in air, with the shoe inside it. The lights would give it the sporty look, which the youth would relate to.

SiGnage for the event FOAMPOSITE

Merchandise Signages SHOES

SHIRTS

SOCKS

HOODIES

PANTS

ACCESSORIES

Overhead Signages

Washroom Signages

Graphics Come Feel Alive

Foamposite 2

Foamposite 2

Nike

As light as a bubble!

Come, experience floating in air

Nike

Foamposite 2

As light as foam

Foamposite 2

Ready. Set. Float.

Foamposite 2 Witness the Launch

Date: 15 th September, 2017 Venue: Address: Shop No 2 & 3, Shyam Vihar Building, Linking Road, Khar West, Mumbai - 400052, Contact: +(91)-22-26461696

Plan for promotional sinages and fixture Symbol

Representation Installation with fixture Overhead sinage Merchandise sinage Installation sinage Washroom sinage

Back Door

Wall Television

Foot paded wall

Storage area

Seating

Storage area

Shelves

Shelves

Gondola

Cash Counter

Gondola Pillars

Shelves

Face - out Bar

Shelves

D - Bar

Shelves

Front Entrance Foot paded wall

Installation

Installation

Shelves

Storage Entrance

Mannequin Seating