Fashion houses are emphasizing interior design and customer experience more and more, and Loewe's emphasis is on pushing the trend even further by expanding the brand's new flagship in Guangzhou, China. With only 150 stores all around the globe and China's growth since 2009, Guangzhou will certainly be one of the most important markets for Loewe. A vital tool for fashion firms these days is a good globe. For Loewe looking to grow their businesses in a difficult environment, exploring untapped markets from Beijing to Brazil is the key strategy for long-term expansion. By opening this flagship store in China, the brand is seeking to expand their global reach by tapping into emerging markets and balancing its business.
