STAGING and
PHOTOGRAPHY BEFORE | AFTER STAGING 30-40 year old condominiums
“What is the first thing your buyers will see and smell when they open your front door? They may not yet be consciously aware of it, but at some level, the buyers have already made a decision at this point as to whether your home is on the list or off the list.� - from Staging Your Home, a publication of Aspen Snowmass Properties
Setting the Stage for Results The most important thing
otherwise may suffer by not being
to remember, once you
distinguishable from other listings
decide to list your property
and/or having no real personality, a
for sale, is that you’re about
requisite to capture buyers’ interest,
to become a homeseller and no
even in a good economy. We want
longer a homeowner – two different
your prospective buyers to walk into
roles entirely.
your home and say, “Wow!!”
And, your most
important job as a homeseller is to set the stage (your home) for a
As old stage hands ourselves, we’ve
flawless production (a showing).
learned a few things over the last 25 years about setting the stage
Given the intensely competitive
to insure your buyers’ applause.
nature of the market and the sheer
Staging involves not only organizing,
number of listings, most properties
thinning out and rearranging what’s
benefit tremendously by being
already there so the property is more
decluttered,
more
pulled together, but also adding
fully accessorized before they are
accessories that bring color and life
introduced to the marketplace. They
to the home. This includes fabulous
©
staged
and
B e r k s hire H ath away H om eServices | Aspen Snowmass Properties
accents that catch the eye throughout (especially at the entry), beds made like they would be in high-end showrooms (which often means new linen and pillows), big, fluffy 5-star hotel towels, and art and accessories that sparkle in every room, even bathrooms -- not tschotckes and clutter, but strong pieces that contribute warmth, elegance, and current taste.
For some years now, we have taken on staging our listings as part of our service and our design fees, as well as the time to purchase and install, are included in our commission. We ask our clients to give us a budget, send us the funds, and then we make the best possible use of that money to pull their homes together by shopping in the valley and on-line, and even going to the design centers in Edwards or Denver. In most cases, we estimate a staging budget in the $5000 to $15,000 range - an investment we are confident is paid off in terms of heightened interest in the property and higher offers. All money spent is carefully accounted for on a regular basis. See the BEFORE/ AFTER photos of listings we have recently staged on the pages that follow. (Note: We are well aware the Before photos, taken quickly with an iPhone for shopping purposes, can’t be fairly compared to professionally photographed After photos, but we think you will see the difference new dÊcor can make.)
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B e r k s hire H ath away H om eServices | Aspen Snowmass Properties
LIVING AREAS
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KITCHENS
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BEDROOMS
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Aspen 534 E. Hopkins Avenue | 970.922.2111 | Aspen 555 E. Durant Avenue | 970.925.5400 Snowmass Village Next to Alpine Bank | 970.923.2111 | BHHSAspenSnowmass.com