Lp corespreads custom supplimental (universal) 4 4 os 5 3 16 final by Berkshire Hathaway HomeServices California Properties

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123 Main Street 000.000.0000 name@email.com CalBRE# 00000000

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B E R K S H I R E H AT H AWAY H O M E S E R V I C E S C A L I F O R N I A P R O P E R T I E S

EXCEEDING EXPECTATIONS ITC Avant Garde Gothic Std, 11pt. min/12.5 pt. max size, Darkest Gray, Left Aligned. Is quis modigenistem autatusti pres dolorepra quaspero tem qui utas dolorrore non nonsectur de minimus.Mendi adita esenimus se pres accumquTemporep me elibus. Me de se pres accumquTemporep elibus. Mr. & Mrs. Seller Anywhere Town Represented in sale of $3,000,000 home

ITC Avant Garde Gothic Std, 11pt. min/12.5 pt. max size, Darkest Gray, Left Aligned. Is quis modigenistem autatusti pres dolorepra quaspero tem qui utas dolorrore non nonsectur de minimus.Mendi adita esenimus se pres accumquTemporep me elibus. Me de se pres accumquTemporep elibus. Mr. & Mrs. Buyer Anywhere Town Represented in purchase of $1,500,000 home

SUCCESSFULLY REPRESENTED

1234 Address, Anywhere Town Listing Price $1,000,000

1234 Address, Anywhere Town Listing Price $5,400,000

1234 Address, Anywhere Town Listing Price $999,000

1234 Address, Anywhere Town Listing Price $6,400,000

1234 Address, Anywhere Town Listing Price $3,200,000

1234 Address, Anywhere Town Listing Price $560,000

A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust. - Warren Buffett Chairman and CEO, Berkshire Hathaway Inc.

A COMPANY BUILT ON A FOUNDATION OF TRUST Trust is more than just a catchword at Berkshire Hathaway HomeServices California Properties. It is an attitude, a passion ingrained in the nearly 3,000 sales associates in more than 60 offices in Southern California through the Central Coast. It is at the very core of the relationships we build with buyers and sellers every day. It is why thousands of clients have found their perfect home by placing their trust in California Properties. Our Mission Create and deliver unparalleled customer service throughout all residential property transactions. Our Resources A full menu of services including home financing, relocation assistance, insurance, escrow, title, and home warranty. Our Values Berkshire Hathaway HomeServices is among the few organizations entrusted to use the Berkshire Hathaway name â&#x20AC;&#x201D; a name representing trust, strength, and integrity. The sales associates, managers, and employees of California Properties embody those same values.

GLOBALLY RESPECTED Berkshire Hathaway HomeServices California Properties benefits from a globally respected reputation and a sound financial foundation. As the first real estate company to be dignified with the Berkshire Hathaway brand name, California Properties is at the forefront of introducing a new era of real estate. Our reach is global, our roots are local.

a modern brand with timeless values

47 states

NATIONALLY RECOGNIZED Berkshire Hathaway HomeServices is one of the fastestgrowing real estate networks in the nation. In 2015, Berkshire Hathaway HomeServices franchisees completed 301,375 real estate transactions. As proud members of this remarkable network, California Properties thrives on helping buyers and sellers find their perfect home whether around the corner or across the country.

42,000+ agents

1,200 offices

LOCALLY KNOWN Our brokerage proudly represents buyers and sellers from Southern California through the Central Coast, with offices in the most prominent locations. In 2015, we assisted more than 12,700 customers in selling or buying a home, with a total closed sales volume of nearly $12.5 billion. This remarkable achievement earned Berkshire Hathaway HomeServices California Properties the Berkshire Elite designation, reserved only for the top Berkshire Hathaway HomeServices companies nationwide.

$12.5 billion

sales volume

12,700

transactions

RELOCATING WITH CONFIDENCE No matter how close or far you're planning to move, our award-winning relocation specialists make your transition easy. Southern California and the Central Coast are home to some of the world's most notable corporations. Our alliances with prestigious relocation providers make us a trusted adviser to companies that need to move their most valuable asset: their employees. Our comprehensive support services help newcomers feel right at home. We are with you every step of the way.

BETTER TOGETHER Our preferred partners create a streamlined escrow, title, mortgage, and insurance experience for you. Together we have a vested interest in expediting your home buying and selling process. Our unified efforts assure a positive closing.

P I C K F O R D ESCROW COMPANY

TOUCHING HEARTS, IMPROVING LIVES The Charitable Foundation, established by our agents, demonstrates how individuals and companies that give back can change lives. The nonprofit Foundation has provided more than 1,000 grants, exceeding $5 million, to make a beneficial and constructive impact on the communities our agents serve. The four major areas in which the Foundation strives to make a difference are: • Community outreach and support • Education and development • Health and awareness • The environment and preservation

The Charitable Foundation

1,000+ grants $ exceeding 5 million

THE SIGN OF CONFIDENCE Every year, more than 6,000 home sellers elect to place a Berkshire Hathaway HomeServices California Properties sign in front of their home. This exceptional exposure is just one example of how our agents generate awareness. Our signs make a powerful statement.

6,000+ signs

millions of views

NETWORKING ABROAD To bring your property the attention it deserves, we maintain relationships with an elite collection of international real estate networks. Although other brokerages may claim to have an extensive presence, California Properties reaches even further through our powerful connections. We are proud to be members of: Whoâ&#x20AC;&#x2122;s Who in Luxury Real Estate, an exclusive network of real estate brokers who list and sell in the top 10 percent of their market. Through this affiliation, our agents reach 85 countries worldwide. Proxio, an international real estate association that empowers our real estate professionals to easily market their listings worldwide, in 19 languages and 55 currencies.

1: Sales volume according to the 2014 Profile of International Home Buying Activity produced by the National Association of REALTORSÂŠ

INTERNATIONAL EXPOSURE Our worldwide recognition and unmatched marketing efforts help you reach buyers everywhere. With international consumers purchasing $92.2 billion in U.S. real estateยน, it pays to have our connections when selling your home. We excel at engaging audiences through ongoing, carefully orchestrated strategies. These include placements in: juwai.com A selective website broadcasting our listings to an exclusive audience of over 1.5 million high-net-worth Chinese consumers luxuryrealestate.com Visitors from 196 countries and recognized as the No. 1 source for international real estate searches on Google, Bing, and Yahoo realtor.com/international Broadcasts homes for sale to more than 45 countries in 11 languages; Southern California is consistently among the top 10 most-searched regions worldproperties.com One of the most-visited international real estate platforms, with views from more than 100 countries and searchable in 19 languages wsj.com & mansionglobal.com Delivers your home to an audience of more than 35 million monthly visitors

REACHING BUYERS As more buyers conduct their property searches online, you can be confident your home will be showcased locally and globally. Our partnerships with strategically selected real estate search portals ensure that listings are published on hundreds of powerful websites, video channels, and mobile apps. Our brand sites: bhhscalifornia.com The destination for Southern California and Central Coast real estate searches, attracting more than 62,000 monthly visits and ranking in the top three most-visited local real estate sites.Âš berkshirehathawayhs.com With 9.8 million annual site visits, it is clear that across the country and around the globe, Berkshire Hathaway HomeServices is an admired name.

250+ syndicated partners 1: Data obtained through Google Analytics & Compete via comparison of top local brokerages â&#x20AC;&#x201C; Dec. 2015, 2: http://marketing.move.com/, 3: https://siteanalytics.complete.com/trulia.com/#.VZwNK_lVhBc, 4: http://wsjdigitalsolutions.com/about/

Showcase Membership -- 30 million+ visitors2

55 million + visitors3

31 million + visitorsâ ´

DIGITAL STRATEGIES Seller Advantage A comprehensive program available exclusively through Berkshire Hathaway HomeServices. With Seller Advantage, home-sellers get insider information such as how many potential buyers are searching online for similar homes with a report detailing how many times their home appeared in searches, how many times the listing was viewed, as well as market information regarding new comparable listings and price changes. Mobile App With our custom mobile app your property can be viewed anywhere, anytime, from any device. Mobile and tablet use is on the rise, and our responsive design ensures your home looks stunning on every platform. Available on iOS and Android

Digital Communications E-Newsletter: Offering carefully curated featured listings, buying and selling advice, the latest in home trends, and more. eMarketing: Breakthrough email marketing strategies with professionally designed eCards showcasing your listing to your local community and our network. Property Websites Property websites are created for each property listed with Berkshire Hathaway HomeServices California Properties. All listings receive virtual tours promoted on YouTube as well as promotion on social media.

92% use the internet of home buyers

during their search

http://www.realtor.org/reports/highlights-from-the-2015-profile-of-home-buyers-and-sellers

ENGAGING HOMEBUYERS Thoughtfully developed relationships are at the heart of all successful real estate transactions. At California Properties, we take the time to publish only carefully crafted messages using a mix of text, images, and video. We use the latest social media strategies to resonate and connect with our audience, respond immediately to inquiries, and promote your property to an expansive customer base. We put your home in front of thousands of qualified buyers.

83%

of our social media traffic is from facebook

A TIMELESS MEDIUM Even in the digital age, the power of print cannot be underestimated. While many brokerages have opted to advertise solely online, we value the power of print as part of an overall marketing strategy. National Brand Exposure: The Wall Street Journal REALTORÂŽ Magazine Robb Report duPont REGISTRY Prestige Unique Homes

OUR LEADING LEGAL TEAM Berkshire Hathaway HomeServices California Properties is one of the only real estate brokerages with an in-house legal team. Their decades of industry experience in all facets of administrative and transactional Real Estate regulations and law will help your agent navigate legal issues if they occur. Our team also provides ongoing education to our agents to ensure that they are up-to-date and knowledgeable about the legal issues that can derail and delay even routine property transactions. Locally Known, Nationally Recognized, Globally Respected When you work with Berkshire Hathaway HomeServices California Properties you can be confident our in-house legal team will help your agent rapidly address legal issues to help ensure a satisfactory resolution. Gain peace of mind by working with some of the very best in the industry.

SHOWCASE ADVANTAGE Berkshire Hathaway HomeServices California Properties is a Showcase Member of realtor.com. Showcase membership provides a range of powerful, exclusive tools for making your home stand out from the crowd on this high-traffic site.

Basic Listings Community information Brokerage name and office number Short listing description Open house promotion School information Exposure on mobile Exposure on AOL & MSN Premium placement on realtor.com Premium placement on realtor.com mobile Premium placement on top 10 sites AOL & MSN Mobile marketing system Additional photos - up to 36 Enhanced listing description - up to 2,500 words Custom call to action Special message box Company branding - logo and contact info Linked to brokerage website Linked to agentâ&#x20AC;&#x2122;s website Elevated engagement points Ability to post virtual tour Upgraded client reports with consumer activity Ability to include mortgage information

Company Showcase Listings

THE ART OF HOME PRICING The majority of showings by sales associates on a new listing occur when the house is first placed on the market. Sales agents arrange for their active, qualified buyers to see a home when it is newly listed. Once this group has seen the property, showing activity decreases to only those buyers new to the market.

List Price True Market Value Sales Price

True Market Value Sales Price

Weeks on Market

Number of Buyer Showings

Weeks on Market

Number of Buyer Showings

Effect of Over-Pricing on Time and Selling Price

Weeks on Market

Itâ&#x20AC;&#x2122;s important to position your home at the best price during its first market exposure.

Weeks on Market

MARKETING STRATEGY Preparation for Marketing Launch • Professional Photography Session • Filming for Video/Virtual Tour • Professional copywriting for property brochure and MLS description • Production of a high-end property brochure • Prelaunch campaign to sphere of influence and local REALTORS® • Launch Property Website on Youtube and Social Media outlets • Begin weekly email reports from our exclusive Berkshire Hathaway HomeServices program, Online Seller Advantage Introduction of your home to the brokerage community • Berkshire Hathaway HomeServices California Properties Office Meeting • Multiple Listing Service • Proxio.com – market listing with international agents • Send to Berkshire Hathaway HomeServices California Properties agents subscribed to Pre MLS email list • eMarket Just Listed Announcement to the industry & top agents throughout Southern California • Catered Broker Preview – event style • Promote listing to top buyer’s agents immediately Introduction of your home to the public • Direct Mail – Just Listed postcard to target/farm/sphere of influence • Schedule Open House Event • Direct Mail – Open House invitations to neighborhood/farm/sphere of influence • Submit to “Listing of the Day” on company social media sites • Enhance/showcase listing on Realtor.com • Promote Property Website on Facebook • In Focus, eNewsletter – submit for featured listing • Launch Mobile Advertising Campaign Sweeping Online Exposure Berkshire Hathaway HomeServices California Properties has an aggressive online strategy. Now that 92% (National Association of Realtors®, Realtor. org, 11/3/14) of all buyers are searching the internet first, it is important to highlight your home online. To get your property extensive exposure, and attract multiple competitive buyers, we will syndicate your home to more than 700 sites. The following noteworthy sites will feature your home locally, nationally, and internationally.

MARKETING STRATEGY Property Website - Your home will be featured on its own property website with a gallery of photography and virtual tour. Agent Website - Your home will be featured on my personal site and promoted on my social media outlets. YouTube - Virtual tour promoted on Berkshire Hathaway HomeServices California Properties’ Youtube channel. Bhhscalifornia.com - Your home will be marketed on Berkshire Hathaway HomeServices site. Berkshire Hathaway HomeServices California Properties has nearly 3,000 Sales Associates located in 60 offices spanning from the Central Coast all the way down through Southern California. Anyone searching for properties on any of our sales associate’s sites will also be able to locate your home. BerkshireHathawayHS.com - As one of the top 5 brokerages in the nation, your listing will be syndicated to our national site. Over 7.7 million visits to site in 2014. LuxSoCal.com - Linked to bhhscalifornia.com, luxsocal.com showcases prestigious homes like yours in surroundings worthy of their stature. Realtor.com – featured property status, showcase membership Custom headline and description on Search Results and Listing Details pages, all phone and email leads send directly to your agent, up to 36 color photos, gold showcase banner on your listing. Over 23 million consumers per month. LuxuryRealEstate.com - Luxury real estate website features the most multimillion dollar properties. #1 in searches on google.com, bing.com and yahoo. com. Over 208 visiting countries and 16 million page view per month. WorldProperties.com - Your home will be marketed on World Properties which is a site with international exposure and recognition. Searchable in nine languages, this site attracts home seekers from 139 countries across the globe – and a crossroads for more than 800,000 real estate professionals worldwide. WSJ.com - We have an elite membership to display all our listings in the Real Estate section including the European and Asian sites. 35 million+ monthly visitors, as well as Mansion’s Global audience of real estate purchasers and browsers. Listings are globally searchable and have powerful filters that allow users to refine their search. Featured on Wsj.com, Europe.wsj.com, Asia. wsj.com, India.wsj.com, Lat.wsj.com, Cn.wsj.com, Mansion Global English, Mansion Global Chinese, and Mansion Global Spanish. Trulia.com - Trulia attracts more than 55 million unique house hunters every month, the majority of which comes from mobile devices. Zillow.com - Over 70 million unique visitors each month.

MARKETING STRATEGY Newspapers Business Journal • Readership 45,000+; 40,000+ eNews subscribers Community News Network • Uptown News - distribution 23,000 • Downtown News – distribution 20,000 UT – County Paper • Circulation 300,000 • Sunday Real Estate Section Wall Street Journal • Full color ads within Distinctive Properties and Estates section of Mansion • National run in print edition; circulation 1,356,291 Magazines Prestige & Unique Homes Magazines • Exclusive to Berkshire Hathaway HomeServices agents • Prestige distribution 20,000 - direct-mailed to affluent U.S. consumers, including individuals with a net worth of $25 million and higher plus domestic and international airline lounges. • Prestige is inserted in its entirety into the full run of Unique Homes magazine. • Unique Homes distribution 40,000 plus subscription and newsstands both domestically Unique Homes China Edition • Premier luxury magazine including high-end properties from the United States and China. • Distribution 8,000 to select list of affluent Chinese in the major cities including Beijing, Shanghai, Hong Kong plus Taiwan and Macau • 15,000+ and growing digital distribution Dream Homes Magazine • Readership 200,000, distribution 70,000 • Published monthly Premier • Distribution 20,000 • Runs monthly Riviera Magazine • Readership 154,000 • 0% Direct Mail, 20% Luxury Hotels; 10% Digital Distribution Front Cover and Feature Stories Community Papers Community News Sites

UNION TRIBUNE Real Estate Section

E L

HOMES, RENTAL PROPERTIES, TIPS FROM EXPERTS MORTGAGE RATES + MORE INSIDE

rreal estate U-T

NORTH EDITION

P M

contemporary luxury

A S S

itting atop a hill, this sophisticated

space with incredible natural light. Beautiful hardwood

estate boasts an open floor plan de-

and natural stone flooring throughout add warmth. The

signed to maximize the city and

Bulthaup kitchen, renowned for its exquisite form and

ocean views. Unique curvilinear

function, has to be seen. Three bedrooms include two

interior walls enhance the flow

master suites and guest quarters with a private view pat-

throughout the home. Enter

io. A circular floating staircase leads you to a loft over-

through the artist-designed copper

looking both the main floor and beautiful views. The ex-

front door and walk through a home designed with elaborate custom lighting schemes throughout to showcase

tra room on this floor can be used as a fourth bedroom or office. The landscaping features low-maintenance,

your personal art collections. A huge wall of windows

high-quality artificial grass and mature trees that offer

open up the living and dining areas and fills the entire

privacy throughout the property.

Distribution Sunday, Weekly Circulation 40,748

M O R E A B O U T T H I S P R O P E RT Y O N PA G E 4

Listing provided by Paul Hahn & Sarah Cummins, Berkshire Hathaway HomeServices

Encinitas

Mission Hills

OCEAN VIEW new construction contemporary home offers a state of the art kitchen, custom oak flooring, security & AV, Fleetwood pocketing doors, stylish open concept floor plan with a bonus room on 2nd level with massive ocean view deck on a ½ acre lot!

Landmark center of the “Three Sisters” mansions presiding over spectacular views of DT, the harbor, PL, sunsets & beyond, 1912 architectural masterpiece with rare interior finishes & details. 3BR 2.5ba, 3670sf on 120x100’ lot, 1BR guest/rental apt., extraordinary quality. $3,100,000. Katy or Peter, ENG PROP 619-574-0532.

For more information, call The Dalzell Group

For more information, call Ginny or Steve

(858) 922-8547

Valley Center Sprawling single story Tuscan style dream home. 4Bd/4Ba. 3210 sf + 600 sf game room. This stunning home sits on 3.3 acres which includes a 4 stall barn and arena. Vanishing edge pool, outdoor kitchen and spectacular views await you in this Jack Pence built custom home. $980,000

For more information, call Kaye Atkins Judson Real Estate, (760) 500-0882

WOODS REAL ESTATE, (619) 786-0210

El Cajon Open Sunday 1-4, 1238 Vista Del Monte Gated Estates on the top of Mount Merritt. Incredible views, 4BR/4.5BA, remodeled with top-of-the-line finishes. Huge living spaces, custom cabinets, granite and Bronze finishes. Beautiful Hardwood and Travertine floorings. 1.08 acres of useable lot. $998,998-$1,059,998

For more information, call Neil Libin

Four Seasons Properties, Inc. (760) 803-3908

Readership 85,570

La Mesa Open Sunday 2-4 pm, 4311 Canterbury Drive Windsor Hills! Just Listed! Dazzling views of ocean, Pt. Loma & Downtown San Diego from every room & outdoor deck! Interior designed by Michael Temple, impeccable condition, 4br/3ba, 2505 s.f., no-stair entry. Stunning! $750,000.

For more information, call Laura Lothian

Pacific Sotheby’s International Realty, (619) 540-7744

Point Loma Over 1/4 acre in Point Loma. Mediterranean Spanish 5BR/4BA with excellent ocean views. Plus studio and 1 bedroom detached guest cottages with full kitchens, 4 garages and RV/Boat or 4-car parking driveway. Current $2800 extra income, or bring family home, have detached home offices or a VRBO. $2,100,000

For more information, call Cindy Wing

Pacific Sotheby’s International Realty, (619) 223-9464

B E R K S H I R E H AT H AWAY H O M E S E R V I C E S C A L I F O R N I A P R O P E R T I E S

MOBILE AD BUILDER The Mobile Ad Builder is a cutting edge tool exclusively for Berkshire Hathaway HomeServices California Properties. Our agents have the ability to quickly reach the greatest number of buyers seeking a home like yours by advertising your home on thousands of mobile apps. • Mobile users spend 64% of the time on their phones using mobile apps¹ • The average smartphone user checks their phone up to 150 times a day2 Mobile devices are a vital part of many people’s lives. To reach home buyers now and in the future, advertising your home on these devices is essential.

89% use mobile sources of new home shoppers

throughout their home search process 3

1: eMarketer “US Time Spent with Media Report, 2013”, 2: KPCB Internet Trends 2013, 3: Google & Compete Home Shopper Mobile Survey, 2012

www.bhhscalifornia.com

ÂŠ2016 Berkshire Hathaway HomeServices California Properties (BHHSCP) is a member of the franchise system of BHH Affiliates LLC. BHHSCP does not endorse any of the products or vendors referenced on this material. Any mention of vendors, products, or services is for informational purposes only. CalBRE# 01317331