HOMESELLING PROPOSAL PREPARED FOR:
PREPARED BY:
Dowd Family Trust Greg Price, Trustee Laura Uruburu, Trustee 763 Covewood Street Oak Park, CA 91377
Linda Archie
Luxury Collection Specialist SRES / Relocation Specialist
Robert Triplet
TOP PRODUCING AGENT
Broker Associate
(805) 558-8157
Linda@lindamovesyou.com www.lindamovesyou.com Linda DRE# 01416478 Bob DRE# 00922865
Dowd Family Trust Greg Price, Trustee Laura Uruburu, Trustee 763 Covewood Street Oak Park, CA 91377
As your listing agents, our goal is to assist you in selling your home for the Highest Price in the Shortest Period of Time, with the least amount of inconvenience to you. What you can expect: • Knowledge, professionalism and dedication • An extensive global marketing plan • Innovative advertising • Strong negotiation • A complete team for all your needs This packet contains information about marketing your home, and additionally contains suggestions on what you can do to increase the value of your home. Our past client satisfaction, personal integrity, and responsiveness are your guarantee of Success. We are available to answer any questions you might have. Please feel free to call or email us any time. Thank you for this opportunity to present a proposal to sell your home. We look forward to making Your Move happen! Sincerely,
Linda Archie Linda Archie
REALTOR®
Luxury Collection Specialist Seniors Real Estate Specialist DRE# 01416478
805.558.8157 cell larchie@bhhscalhomes.com lindamovesyou.com
TOP PRODUCING AGENT
“A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust.”
Warren Buffett CHAIRMAN AND CEO, BERKSHIRE HATHAWAY INC.
VOTED AS NATIONALLY Real Estate Agency Brand of Year* Most Trusted Real Estate Brand* 2020 Harris Poll EquiTrend Study
Highest Overall Satisfaction for Repeat Home Sellers among National Full Service Real Estate Firms* J. D. Power’s 2018 HomeBuyer/Seller Satisfaction Survey
LOCALLY Best Real Estate Brokerage in Ventura County Ventura County Star Reader’s Choice Awards
©2021 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity.
ABOUT ME Linda Archie REALTOR®
Linda is a long time resident of the Conejo Valley and a dedicated top-producing real estate professional. With a genuine passion and enthusiasm, Linda assists her clients in attaining their real estate goals and guiding them through every step of the process. Whether you are purchasing a personal residence or investment property, selling a home, or need assistance with a lease, Linda ensures successful transactions and complete client satisfaction. She earned the designation of Seniors Real Estate Specialist and with her vast knowledge and expertise she assists people age 50+ with housing and life transitions. Her commitment to seniors is exemplified by co-founding “Moving Seniors Forward” Community Resource Group in 2008, which is dedicated to enhancing the lives of seniors and their families. Geographic Areas of Service: All of Ventura County and all of the San Fernando Valley. (If your real estate needs take you outside this territory, Linda can connect you with a qualified agent in your desired location.) Awards and Recognition: 2020 - Chairman’s Circle Gold Award Recipient 2019 - Chairman’s Circle Gold Award Recipient 2018 - Chairman’s Circle Gold Award Recipient 2017 - Leading Edge Sales Award Recipient 2016 - President’s Circle Sales Award Recipient 2015 - President’s Circle Sales Award Recipient 2014 - President’s Circle Sales Award Recipient 2013 - President’s Circle Sales Award Recipient 2012 - Leading Edge Sales Award Recipient 2011 - Leading Edge Sales Award Recipient 2010 - National Assoc. of Realtors Outstanding Service Award 2010 - Honor Society Sales Award Recipient 2008 - Honor Society Sales Award Recipient In addition to the above, Linda has been honored throughout the years as a Top Listing, Selling, or Producing Agent for the Berkshire Hathaway HomeServices California Realty Thousand Oaks Office.
ABOUT ME Community Involvement: 2009 - Present – Serves on the Housing Committee for the City of Thousand Oaks Council on Aging where she is part of a team that proposes ideas and recommendations for the future housing needs of the residents of Thousand Oaks. Village Voices Chorale – Linda sings first soprano, and is a board member with this long established local choral group whose mission is to raise funds in support of elementary school music/ chorale programs and scholarship funds for designated college students majoring in voice. American Cancer Society - Linda has participated as Team Captain for the Relay for Life of Thousand Oaks.
Referrals for: Linda also offers you Affiliated Services: • Escrow • Mortgage Lending • Short Sales Specialists • Marketing • Corporate Relocation • Worldwide Realtor Referrals
• Title Insurance • Homeowners Insurance • Home Warranty • Tax and Financial Professionals • Senior Related Services • Packing and Moving Services
Personal: Linda has two adult children, a son and a daughter. She has 4 granddaughters and one grandson. Besides spoiling her grandchildren, Linda enjoys playing the piano, singing, and an occasional round of golf.
Whether you are purchasing a home for the first time, investing, moving up or transitioning /downsizing; Linda is ready to work with you and…. “Move you Forward with Confidence!”
REALTOR® is a federally registered collective membership mark which identifies a real estate professional who is member of the NATIONAL ASSOCIATION OF REALTORS® and subscribes to its strict Code of Ethics.
AWA R D S
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1 8
IN RECOGNITION OF OUTSTANDING PERFORMANCE AND DEDICATION, WE HEREBY PRESENT
Linda Archie WITH THIS CERTIFICATE FOR HAVING ACHIEVED THE NATIONAL AWARD LEVEL OF
CHAIRMAN’S CIRCLE GOLD Bob Majorino BROKER/OWNER
Chip Johnson 2018 AWARD WINNER
THOUSAND OAKS BRANCH MANAGER
20
TOP
MEET THE
IN THE BUSINESS
Linda Archie
Sigi & Pam
Renee Rosen
Deborah Fagan
Carrie Stanton
Cindi Gortner
Robert Olavarrieta
Elizabeth Cuico
Mary Fealkoff
Suzi Liu
Jeff Johnson
Julie Knutson
Donna Vella
Lori Mills
Joyce Rasp
Lisa Topor
Sherri Sweeney
Mary Ann Scott
Karen Hawkins
Jon Becker
CONGRATULATIONS TO OUR BERKSHIRE HATHAWAY HOMESERVICES CALIFORNIA REALTY 2019 ELITE CIRCLE AWARD WINNERS.
WWW.BHHSCALHOMES.COM T H O U S A N D OA K S � W E S T L A K E V I L L AG E � C A M A R I L LO � OX N A R D ©2021 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.
OBJECTIVES • Listen carefully to make sure YOUR objectives are understood and fulfilled • Explain the home selling process thoroughly • Discuss agency represenation • Price your home correctly • Stage your home for sale • Implement our proven marketing plan • Make every effort to sell your home promptly • Generate and follow-up on leads • Communicate consistently, so you know what to expect • Network to the entire broker population • Diligently track the closing process on the sale of your home
L I S T I N G W I T H L I N DA WEEK ONE: - Post sign (where permitted) into front yard. You may opt for a flyer box as well. - Pictures are taken of the property inside and out. - Home is listed in all appropriate Multiple Listing Services. - I meet with our Marketing Department: - Design detailed brochures, flyers, and a web site for your property - Load additional pictures into Multiple Listing Service - Develop print advertisement (Ventura County Star, L.A. Times, The Acorn, etc.) - “Just Listed” cards are prepared and distributed - Berkshire Hathaway HomeServices California Realty’s Global Marketing System in designed to position your home in front of MILLIONS of unique monthly visitors to the industry’s leading web platforms, including: - Flyers are distributed via courier to over 3,000 agents. - Property is placed on MLS tour and Office caravan. - Implement Online Sellers Advantage Program EVERY WEEK: - Realtor Business Cards from showings and previews are collected from the subject property. - Every Agent that either shows or previews the property is contacted for feedback. - Seller is notified of feedback and progress. - Seller receives copies of printed ads on a regular basis. IN ADDITION: Every Wednesday Berkshire Hathaway HomeServices California Realty hosts a weekly meeting in which participants from all five offices (Thousand Oaks, North Ranch/Westlake Village, Camarillo, Oxnard and Moorpark) are invited to attend. There are usually 75-100 agents in attendance. At that time all new listings, price reductions, agent needs, etc. are pitched. I will host an Open Houses at your request, and will be present at every offer, inspection, appraisal and walk through. I am a Real Estate professional, always taking my clients needs to heart, diligently working to provide quality service.
Know that I am always available to respond promptly to any questions or concerns that you may have.
T I P S F O R P R E PA R I N G Y O U R H O M E • Tidy up the grounds, porches and garage. Keep the lawn trimmed and edged. Make sure that your yard is clean. First Impressions Count! • Your front door ads to that first impression - be sure it is clean or repainted if necessary. • Wash windows and clean/dust window coverings. • If any decorating or painting is needed (especially in the kitchen), do it now! Twenty dollars worth of paint will make a much larger difference in the sales price. • Bathrooms help sell homes, Make this room sparkle. • Illumination is like a welcome sign. Replace bulbs and turn on the lights. • Wash dishes, make beds, put away clothes and straighten up. • Keep pets in a seperate area during showings - many people fear animals or are allergic to them. • Let us, as your agents discuss price, terms, possession and other items concerning the sale. We are qualified to bring negotiations to a favorable conclusion for you. • Store extra furniture and put away valuables and personal trinkets.
Look at your home objectively. Pretend you are seeing it for the first time, through a buyer’s eyes. Call or email us for recommendations on how to stage the property for presentation to prospective buyers. This is part of our expertise. We will be happy to walk through your home with you and help you “set the stage.” Remember, our goal is to help you sell your home for the most amount of money, in the shortest period of time, with the least amount of inconvenience to you.
WHO WE ARE
A name you can trust. Adherence to the highest standards. Industry-leading technology and tools. A commitment to providing great service. A network of experienced, knowledgeable REALTORS®.
STRENGTH OF OUR BR AND Berkshire Hathaway HomeServices is among the few organizations entrusted to use the Berkshire Hathaway name - a name representing strength, integrity, stability, and longevity. In turn, Berkshire Hathaway HomeServices network members reflect those same values. I am proud to be an ambassador for such a strong, trusted brand, and it’s a brand you’ll want empowering you as well as we begin the process of selling your house...together. There is more to our name than noted prestige. Industry leaders also back network members with years of experience and an expansive reach across the globe. Locally-based Berkshire Hathaway HomeServices California Realty is a full-service brokerage with a company culture that promotes deep personal, lasting relationships with all our clients. At California Realty, we help people to realize their dreams. Additionally, the brokerage is proud to be a market leader in Ventura County and beyond, home to some of the area’s highest-producing, top Realtors®. Berkshire Hathaway HomeServices California Realty includes unprecedented services such as an Emmy Award-Winning Marketing and Branding Director leading a team of designers, Award-Winning Realtors®, and an in-house escrow company. The amount of referrals we’ve received speaks to the care and service only our team members can provide to our clients. We deliver a range of services that no other company offers. You can count on us to handle every detail and exceed your expectations. Scan here to learn more about the influence of our brand.
LO C A L & G LO B A L I M PAC T LOCALLY KNOWN Our brokerage proudly represents buyers and sellers from every corner of Ventura County and beyond with offices in the most prominent locations. Our reputation as one of Ventura County’s premier full-service real estate agencies has been built on four decades of commitment to providing a level of personalized services that is unparalleled.
CAMARILLO
OXNARD
WESTLAKE VILLAGE/ NORTH RANCH
THOUSAND OAKS
250 SALES PROFESSIONALS | 4 OFFICE LOCATIONS | 4 DECADES OF TRUST & EXPERINCE
NATIONALLY RECOGNIZED Berkshire Hathaway HomeServices is one of the fastest growing real estate networks in the nation. As proud members of this remarkable network, Berkshire Hathaway HomeServices California Realty thrives on helping buyers and sellers find their perfect home whether around the corner or across the country. 50,000+ NETWORK PROFESSIONALS | 1,500 OFFICES | 49 STATES GLOBALLY RESPECTED Berkshire Hathaway HomeServices California Realty benefits from a globally respected reputation as a sound financial foundation. Our offices abroad: CANADA Quebec, Montréal Ontario, Toronto MEXICO Guanajuato, San Miguel de Allende Quintana Roo, Cancún ASIA United Arab Emirates, Dubai New Delhi, India EUROPE England, London Athens, Greece
GERMANY Berlin Frankfurt
ITALY Milan Piacenza
SPAIN Barcelona Madrid Marbella
PORTUGAL Faro Lisbon Porto Cascaics
BERKSHIRE HATHAWAY HOMESERVICES CALIFORNIA REALTY IS THE LONGEST STANDING BROKERAGE IN VENTURA COUNTY.
THE REAL DEAL Real reviews from clients and notable sales.
W H AT M Y C L I E N T S SAY Tom and Belinda Gillis
I have worked with Linda on two separate transactions, and she is a fantastic realtor to work with. Her professionalism, responsiveness, and desire to make her clients happy are second to none. My most recent transaction with Linda was renting out our home in Agoura Hills. She worked tirelessly to make sure we got top dollar for rent and a great family to rent our house. Linda pays attention to all of the details. She and her photographer spend a lot of time in each room of our house to make sure every picture came out stunning. She also gave us great advice on things we should do and things we did not need to do around the house before we rented it. Whether you are looking to buy your home, sell your home, or looking for a rental, Linda will deliver! Becky Sawitz
My brother and I recently lost our parents and were faced with the daunting and emotional task of cleaning out and selling their house. The family trust was up to date and so professionally done by Bob Triplett so that we knew there would be no problems there. When he mentioned that he worked in conjunction with a phenomenal realtor Linda Archie in cases like ours to sell houses and execute the trust so it was as seamless and easy as possible, we were all in. They were always reachable for any questions or needs. They provided names of estate sales companies, art dealers, cleaning companies etc. We trusted them completely and they followed through with everything. They are both so knowledgeable and respected in their fields and we feel fortunate to have had them to guide us through this difficult time in our lives.
W H AT M Y C L I E N T S SAY Doug and Terri Anderson
“Terri and I met Linda Archie while browsing for a single story home. Linda kept our wishes in mind and enthusiastically notified us immediately whenever a home came on the market which met our strict guidelines. When we finally found it, four other interested parties were battling it out. Linda successfully guided us through the maze and we won. When we sell our present home, Linda will be the agent we use.”
W H AT M Y C L I E N T S SAY Bob and Sherry Pinchak
“As my real estate broker for past three years, Linda Archie has proven herself to be a remarkable, responsible and an extremely confident woman. I am amazed at the ease with which Linda can fulfill a variety of tasks (at the same time, no less), both related to Real Estate and also related to Community Service. Not once have I seen Linda become overwhelmed by a given task or assignment. Linda sold our first home giving us helpful design and decorating ideas. Our home sold in two days at a price neither my husband nor myself thought possible. She helped my husband and I purchase our new home. Over the course of the several months we looked to purchase, Linda offered us much needed assistance on honing in on our needs for a community and our wants for a new home. We looked at many homes in Ventura County. We found our new home in Leisure Village, a 55-year and older community. In the past three years that I have known her, Linda has become a continual liaison for us in the Real Estate industry, an advocate for us baby boomers in a group she is genuinely involved with, Senior Concerns, and most of all, our friend. Thanks Linda!!”
W H AT M Y C L I E N T S SAY Donald & Lynne Keim
“After my husband and I retired, we wanted to reduce the size of our home and large property, to allow more free time for travel, etc. Linda marketed our home and sold it. She worked hard to help us purchased and move into our dream home in the location of our choice. We are very happy in our new home, thank you!”Randi Caldwell and Spencer Scotti
“We can’t thank you enough for all your help, time and tireless effort during the whole process of purchasing our first home. You went way above and beyond your call of duty, as our “fairy” godmother and the condo is perfect for us. We love the grounds, dog-park, spa, our neighbors and Randi is running for Board of Directors in September. We have been busy remodeling and sprucing up the place every night after work and on the weekends so far it has been worth every laboring hour. We can’t wait to have everything finished and invite you over”
W H AT M Y C L I E N T S SAY Sandy & Scott Jacobs
“When we started looking for an agent to represent us in the sale of one property, and the purchase of another, we were hoping to find someone who is knowledgeable, professional, attentive and easy to work with. With Linda we found all of that, and we also found a new friend. She cares about her clients at a very personal level and that attitude comes through in everything she does.”
Bill & Jane Becher
“Linda is the most professional and hard-working real estate agent I know. She’s handled several transactions for us and all were handled perfectly. We recommend her to all our friends."
W H AT M Y C L I E N T S SAY Athena and Jeff Shewbert
We are writing this letter to express our gratitude for Linda Archie. We met Linda several years ago at an open house in Moorpark. She had such a great attitude and personality, we just thought she was awesome. Years later, when we got serious about buying a home again, my husband called her and when she answered the phone, she said “Well, hello, Jeff!” I know it might be an old sales tactic or whatever, but it still made an impression. It had been YEARS since we met. She saved his number in her phone, sure. She sent us newsletters for years but when he called...she addressed him by name and that was just the beginning of the awesomeness we enjoyed while working with Linda. Linda carefully listened to all of our wants and needs and within 2 hours, she sent a list of homes that were within our parameters. She didn’t try to sell us something else or convince us otherwise. She provided honest feedback when we asked questions. She listened and provided homes that met a majority of our dream list, as best she could. It was obvious that special care was given to the search and that could only happen because she is so attentive. We saw a few but were sold on one that was difficult. Throughout our transaction, there were random hurdles to overcome due to issues on the sellers end and/or our frugalness getting the best of us. We trusted Linda completely. We enjoyed having an Agent on our side that we knew we could trust, who went to bat on our behalf but also told us when she thought we were asking too much, as she didn’t want us to lose the house either, it wasn’t just because she didn’t want to lose the sale. We always felt that she was most interested in ensuring that we got the home we wanted and on reasonable terms. Aside from the process, Linda is just a lovely person to be in the company of. You’re fortunate to have her on your team representing Berkshire Hathaway HomeServices. Since closing on our home in January, we have called upon Linda for referrals to a moving company, a cleaning company, a pool maintenance company, and a Roofer for a leak we experienced soon after closing escrow. Every referral she has provided has been golden. The Roofer especially amazed us. Due to his relationship with Linda, he repaired a leak at our home free of charge. That’s unheard of. And you know what? A week after I called Linda for his information...she called me to follow up and see that we had been taken care of. Really, Linda? You already sold us the house! Kidding, the truth is that she cares and that’s what makes her great. We just wanted to let you know the same.”
W H AT M Y C L I E N T S SAY Roberta Martin
June 22, 2016 Dear Neighbors, This spring, Realtor Linda Archie, SRES worked thoughtfully, and it seemed to us, tirelessly, to sell our Mother's house. She is clearly experienced, professional, and quite knowledgeable of the local market, as well as of financing trends. Her negotiating skills are patient, kind, and very effective. She knows the subtleties of valuation. The house was sold before going onto the market, and escrow closed in a month, even with a contingency. We repeatedly noticed how carefully she looked out for Mom's interests, and precluded complications. Since we were undertaking the sale from outside of the area, her ready list of vendors was a huge benefit to us in preparing the house for market. Every vendor she recommended performed promptly, on schedule, at reasonable (often modest) costs, to outcomes with which we were well pleased. Every one! And there were several. Linda was respectful of our needs and time constraints. She worked with us and kept us informed of changes, deadlines and must-haves. No complications interfered with the timely closure. If you ask her, she will provide our contact information, and we will happily offer details and answer your questions. The Family of Roberta Martin
W H AT M Y C L I E N T S SAY Troy and Dawn Williams
To put it simply, Linda is truly Outstanding! She is caring, she listens, she’s thorough, and most of all, she is GREAT at what she does! She only wants the very Best for everyone involved and she makes sure that happens....we highly recommend her.
Phyllis Krech
Sale of my home at 801 Pinetree Circle #36, Thousand Oaks Ca, in 10 Days was unbelievable and far above my expectations! Your expertise with correct pricing and perfect staging of my home made the whole process so easy! Above all, your constant enthusiasm, and dedication is one I have never experienced before, and I have sold many homes in my lifetime! You will now and always be my broker for any future real estate purchases or sales! Thank you for making the process so easy! Looking forward to purchasing my new home, only from you!
W H AT M Y C L I E N T S SAY Steve Martin
Linda was sellers agent on home I purchased. She was very approachable to my agent on the purchase. She responded back quickly and always returned phone calls promptly. We were always kept totally informed and all our questions were responded to on a timely manner. Since my buying agent is not in my new purchase area I plan to work with with Linda in the future In this new area. She already introduced me to a fabulous lending agent. Bill Waitsman
Linda Archie, besides being a lovely lady, was very much on top of all matters concerning my recent purchase transaction. I appreciated her always being available by the phone, and she met all of my real estate needs throughout the entire process. This was by far the most pleasant home buying experience that I have ever had. I highly recommend Linda Archie, and I look forward to working with her again in the future.
W H AT M Y C L I E N T S SAY Sharon Clary
“Linda did a fantastic job! She priced and marketed my home perfectly. Linda went above and beyond assisting me with every aspect of the sale of my home. She was always available when I needed something. Linda had great referrals for a variety of services, which helped make the move so much easier. I could not have made this transition without her!"
Jeremy Goldfield & Mary Buffington
“Linda Archie is very knowlegable in her industry. Her and her team never stopped working until my wife and I were in the house we wanted. We are so very grateful for all the hard work.“
W H AT M Y C L I E N T S SAY Ed & Tiffany Wong
“We have nothing but high praises for Linda! She was diligent, super-attentive, and caring to our particular needs. Her expert advise and dedication to finding us the right home resulted in a smooth buying process and a wonderful home that we have been so much enjoying!” Bill and Maria Cowell
“Linda represented us in both the sale of our former home and purchase of our new one! We sold our family home of 20 years that we raised our children in, and she totally understood the emotional and logistical challenges of such a big move for us as “empty-nesters” and guided us through the entire process. Her patience and professionalism are unparalleled;. We appreciated her desire to help us find the right buyer for our unique property and help us find the perfect home for our new season of life. Her work ethics amazing - the woman has so much energy and positivity. She was an absolute joy to work with from the moment we first met her at an open house when we started looking to the day we moved in!”
W H AT M Y C L I E N T S SAY
Meagan and Michael
“After working with Linda back in 2012 to buy our first home we were convinced that she’s the only realtor we’ll ever need. Since then, I’ve bought another property. With each process, Linda’s knowledge, professionalism and terrific instincts have consistently guided us through to 3 excellent outcomes. It is truly a pleasure to work with Linda– she has her client’s best interests in sharp focus and you can always trust that she is on top of every detail, big and small, which brings great peace of mind in any real estate transaction. When we’re ready to sell our homes she’s on speed dial.”
THE JOURNEY BEGINS
Aligning your goals with the home selling process.
L E T ’ S G E T S TA R T E D We begin by matching your objectives and priorities with the process of marketing and selling your house.
SETTING EXPECTATIONS
Let’s review and prioritize the following topics to help us understand what’s most important to you in the sale of your property. Communication How often do you prefer we talk? What’s your preferred method for communicating? Motivation Why are you selling your house at this time? Time frame How soon must you sell your house? Price Within what range do you expect to sell your house? Home Selling Decisions Tell me about other possible factors influencing your decision to sell now. Marketing Plan What aspects of marketing and advertising your house most interest you? Previous Home Selling Experience What was the most important thing you learned the last time you sold your house? Relocation Assistance Are you curious about house buying options in your new location?
THE PROCESS WE SIMPLIFY THE PATH TO HOME SELLING: Initial Consultation • Determine your needs and priorities • Establish a strategy for communication, pricing and marketing • Complete all required documentation to begin the home selling process Design and Implement Marketing • Initiate a high-visibility marketing program for your house • Install a Yard Sign and have your house listed online for brokers and the public • Complete home enhancement recommendations • Show your property to brokers and prospective qualified buyers • Monitor results and communicate with you on a regular basis • Modify marketing plan and pricing strategy as necessary Review Offer and Reach an Agreement with Buyer • Counsel you about various purchase options available, anticipating what the buyer may offer, formulating an appropriate strategy • Buyer’s real estate professional presents an offer • Discuss and clarify proposed terms and conditions • Negotiate best possible price with least number of concessions from you The Escrow • Choose an escrow company based on special requirements of transaction • Tend to all contractual details to ensure timeliness and accuracy • Conduct inspections, title search and remove any contingencies • Follow-up on loan origination, appraisal, loan funding, and payment to the seller • Conduct buyer’s final walk-through on the property Closing Process • Review details of the transaction for consistency with sales contract • Verify loan approval and balance of funds from buyer • Recording of title and deed • Communicate successful closing and confirmation of recording of deed to all parties • Seller relocates and buyer takes possession of property
FOREVER CONCIERGE A FREE Service Provided by Berkshire Hathaway HomeServices California Realty Moving can be an extremely stressful experience to go through. At California Realty, we aim to reduce the stress of moving by offering you lifetime access to our Forever Concierge platform. This is an entirely free service for our clients that takes the sting out of moving by providing you with everything you need to get through the process seamlessly and beyond. Your dedicated Concierge Agent will help you by recommending moving services, forwarding your mail, and assist you in setting up your utilities, internet, and cable services. They will even help negotiate your annual cable or internet service fees. This platform will save you from the frustration of spending hours on the phone on hold! You can access your Forever Concierge through your computer, Amazon Echo, Google Home device, Android, or Apple Mobile Apps. Once you are settled into your home, Forever Concierge will be there for you with all your maintenance needs during the lifetime of your home.
MARKETING S T R AT E G Y
How we’ll advertise, optimize and communicate.
E XCLUSIVE DESIGN S TUDIO Berkshire Hathaway HomeServices California Realty understands that marketing is one of the most important aspects of finding the right buyer for your house. This is why we have invested in a full-service, in-house media and design center called the Marketing and Design Studio. Our awardwinning team of Art Directors, graphic designers and marketing professionals assist in creating highly customized, multi-platform campaigns to best showcase your property. Custom Property Brochures | Postcards | Digital Marketing Localized Market Reports | eMarketing | Strategic Direct Mail Comparable Market Analysis
DIO STU
N
IG S E D
marketing.media.print
VISUAL IMPRESSIONS High-quality photography and videography is what brings the story of your property to life. Since most buyers start their home search online, it is more important than ever for your house to make a great first impression. Utilizing high quality photos coupled with an effective marketing strategy can help generate interest, excitement and ultimately an offer on your property. In fact, multiple studies have shown that properties marketed with professional photography get more showings, sell faster and secure a higher sales price.
Properties with Professional Photography are viewed 118% MORE
Realtor.com
D I G I TA L E N G A G E M E N T We leverage social media to connect and engage with buyers on the most up-to-date technology to ensure that each property receives maximum exposure online, in print, and on social media. Facebook | Linkedin | Instagram | Youtube | Snapchat | Clubhouse Google+ | Pinterest | Twitter | TikTok
Scan to Learn How We Plan to Promote!
The National Association of REALTORS® statistics show that 93% of home buyers use the Internet to help them with their home search.*
*Source: National Association of REALTORS® 2019 Profile of Home Buyers and Sellers
N AT I O N A L M E D I A
Attracting the right audience through a robust national advertising campaign is an important part of our company’s marketing strategy. The marketing campaign for Berkshire Hathaway HomeServices synergizes both traditional and digital media, focusing considerable resources on creating lasting impressions for consumers across America.
VIRTUAL MARKE TING SYS TEM
Berkshire Hathaway HomeServices California Realty helps our Realtors® attract a wider audience of seriously interested buyers to effectively close the sale. In addition to the extensive marketing plans that we generate with our Marketing and Design Studio’s assistance, our brokerage provides art directed branded video trailers to promote your property directly to potential clients. A brokerage email containing all the Virtual Marketing System videos for the month is emailed to around 15,000 Southern California Realtors®. Other Realtors® within our vast network will also showcase your property within their social media channels to create awareness, broaden your property’s market share exposure, and create leads. With more than 250 Realtors® in our regional offices, this program ensures that any prospective buyers are introduced to your property.
A TIMELESS MEDIUM Berkshire Hathaway HomeServices has a dominant presence in these prestigious magazines and newspapers. Buyers recognize that we are a trusted resource in finding their dream home. Wall Street Journal | Mansion Global | 805 Magazine | Lake Sherwood Inside North Ranch | Ventura County Star | Acorn Newspaper
PRICING S T R AT E G Y
We simplify the path to home selling.
DYNAMIC DECISIONS
LOCATION
AMENITIES
MARKET VALUE
SIZE
CONDITION
We will decide together which strategy works best for your goals. Data Driven Strategy This is when we price your house as close to where the data suggests by basing the pricing decision on a Comparable Market Analysis or appraisal. This approach will best ensure that the property qualifies for a mortgage and that buyers will consider the price to be realistic. This is the most commonly used option. Competitive Strategy We would choose this strategy to price your house lower than the data would support which would be ideal for those wanting a fast sale or hoping to create competition. This places more importance on a lifestyle change than the economics of the transaction. Retail Strategy When time is not a factor, this strategy can come into play. Adding a negotiation cushion in anticipation that many buyers will automatically seek to negotiate down the sales price.
DANGERS OF OVERPRICING THE DANGER OF OVERPRICING Broker and buyer interest is at its highest within the first few days of being placed on the market and having a competitive price is crucial! The majority of buyers will visit your house within the first two weeks. These buyers are already familiar with properties previously on the market, are prequalified and ready to make an offer and are knowledgeable about market prices. AN ASKING PRICE THAT IS BEYOND MARKET RANGE CAN ADVERSELY AFFECT THE
ACTIVITY
MARKETING OF A PROPERTY • Marketing time is prolonged and initial marketing momentum is lost • Fewer buyers will be attracted and fewer offers received • The property attracts “lookers” and helps competing houses look better by comparison • If a property does sell above true market value, it may not appraise and the buyers may not be able to secure a loan • The property may eventually sell below market value
Week1
Week 2
Week3
Week4
2% 10% ABOVE MARKET VALUE % BUYERS
30%
5% ABOVE MARKET VALUE
60% FAIR MARKET VALUE 80% 92%
5% BELOW MARKET 10% BELOW MARKET
Week5
WORLDWIDE S T R AT E G Y
GLOBAL PRESENCE Berkshire Hathaway HomeServices has a globally respected reputation and broadcasts your property worldwide. This ensures maximum exposure in order to reach the right buyer for your property. COUNTRIES WHERE YOUR PROPERTY WILL BE VISIBLE INCLUDE: Algeria Argentina Belgium Brazil Canada Chile China Colombia Czech Republic Denmark
Dominican Republic France French Polynesia Germany Greece India Israel Italy Luxembourg
Mexico Monaco Morocco New Caledonia Panama Peru Portugal Qatar Romania
Russia Spain Thailand Tunisia Turkey United Arab Emirates United Kingdom Uruguay Venezuela
AUDIENCE PROFILE THE WALL STREET JOURNAL
$1,632,591
2.6MM
4.6MM
AVERAGE HOUSEHOLD NET-WORTH
PLAN TO BUILD/BUY A HOUSE IN THE NEXT 12 MONTHS
OWN 2+ PROPERTIES
MANSION GLOBAL
$2,074,740 AVERAGE HOUSEHOLD NET-WORTH
70%
INTERNATIONAL TRAFFIC
43%
PLAN TO BUILD/BUY A HOUSE IN THE NEXT YEAR
WECHAT CHANNEL
1
#
TOP SOCIAL MEDIA CHANNEL IN CHINA
800 MILLION MONTHLY ACTIVE USERS
32%
OF USERS SPEND OVER 2 HOURS DAILY
GLOBAL E XPOSURE THE WORLD IS WATCHING YOUR HOME When selling your house, we deliver maximum exposure to the right audience reaching millions of unique users monthly. The world’s a big place and, for Berkshire Hathaway HomeServices’ global listing syndication, we’ll be where the action is. Listings are syndicated to: • berkshirehathawayhs.com • wsj.com • europe.wsj.com • asia.wsj.com • mansionglobal.com ($1 million +) • Mansion Global WeChat Channel ($1 million +) • Barron’s ($1 million +) • WSJ Market Watch • juwai.com • propertylistings.ft.com (Financial Times, London) Our global syndication strategy capitalizes consumer preferences and search patterns to keep Berkshire Hathaway HomeServices network listings in front of the world’s serious and qualified home buyers. GLOBAL PRINT ADVERTISING Attracting the right audience through print is an important part of our global print strategy. Our print ads appear in high-quality publications including The Wall Street Journal, Mansion Global Magazine, Unique Homes Magazine, Prestige, duPont Registry, PENTA and Netjets Magazine.
“When the Berkshire Hathaway name appears on a for sale sign, people expect the ultimate in Service and Performance. We’re proud of that - It’s who we are.”
Bob Majorino CEO/OWNER & NEIGHBOR
PA RT N E R S OF OUR COMMUNITY
Working with all aspects of the community.
C O N F I D E N T R E L O C AT I O N A considerable percentage of residential real estate transactions involve relocation. Berkshire Hathaway HomeServices California Realty gives you a definite advantage over our competitors. We have a department devoted exclusively to helping companies and the families they move make their relocation experience a positive one. For the home seller, this means our vast network of relocation contacts bring more qualified, motivated buyers to your door because we have preferential access to families moving here from locations throughout the world. We work and cooperate with all Relocation Companies.
SUNSHINE KIDS Berkshire Hathaway HomeServices has embraced The Sunshine Kids Foundation as its national charitable benefactor. The Sunshine Kids is a national nonprofit organization dedicated to serving children with cancer. Established in 1982 in Houston, TX, the organization provides a variety of programs, free-of-charge, for children receiving cancer treatments in hospitals across the United States, Canada and Mexico.
“Berkshire Hathaway HomeServices California Realty considers itself a family-oriented organization. Helping raise funds for The Sunshine Kids seems like a natural extension of what we try to do for our customers. The Sunshine Kids is an incredible organization that does outstanding work for children throughout our community, and we are proud to have it as part of our family.” – Broker / Owner Bob Majorino
MAKING A DIFFERENCE At Berkshire Hathaway HomeServices California Realty, we care. Our professionals are actively involved in the community making a difference. Here are some of the organizations we support:
Sunshine Kids
Navy Sea Cadets
Alzheimer’s Association
Oak Park High School Basketball Program
American Cancer Society
Oaks Christian High School
American Cancer Society “Relay for Life”
Red Cross
American Foundation for Suicide Prevention
Rescue Mission of Ventura County
Be the Match
Rotary Clubs
Best Day Foundation
Salvation Army
Boys and Girls Club
Shelter Hope
Canine Adoption & Rescue League
St. Baldrick’s
Casa Pacifica
Stockings for Soldiers
Children’s Services Auxiliary of Ventura County
Susan G. Komen Foundation
City of Hope
The Centennial Guild-Children’s Hospital
Colina Middle School
of Los Angeles
Conejo Free Clinic
The Greater Contribution
Elk’s Lodge
The Wellness Community-Cancer Support
Habitat for Humanity
Toys for Tots
Humane Society
United Way
K-9 for Warriors
Ventura City Fire Department Auxiliary
Knights of Columbus
Ventura County Food Share
LIFE Animal Rescue
Westlake High School Programs
Make a Wish Foundation
Westlake Village Garden Club
Manna
White Oak Elementary
Many Mansions
Wounded Warrior Project
Mike P. Nosco Foundation
YMCA
National Charity League