Agent Value Proposition

Page 1

On this team,

everyone has a hand in calling the plays.


Berkshire Hathaway HomeServices Carolinas, Berkshire Hathaway HomeServices York Simpson Underwood and Berkshire Hathaway HomeServices Yost & Little Advantages

Everything you need to succeed. Client Advantage

Company Advantage

Clients benefit from having access to innovative tools and marketing strategies, including a homepage for every home, a centralized showing service and unmatched branding — not to mention some of the most experienced real estate professionals in the industry working on their behalf.

At BHHS Carolinas, BHHS York Simpson Underwood and BHHS Yost & Little, our in-house lender offers an array of mortgage solutions at competitive rates. We have our own in-house title company, and our relocation team of professionals assists thousands of clients moving to and from North Carolina each year. A home warranty is also available to supply coverage for buyers and sellers.

Automated Services for each Listing

• • •

Listing Syndication on the most popular real estate websites, including enhanced listing status on Zillow, Trulia, Yahoo! Real Estate, HGTV Front Door and Homes.com Free Just Listed and Just Sold postcards by Xpressdocs Virtual tours, unlimited photos and narration updated nightly by CirclePix

In-house Reports and Featured Resources

• • • • • • •

Market Trends Report Neighborhood Market Report Automatically-generated emails featuring company news, market information and more by AnnounceMyMove My Home Finder Unique URL for every home Live chat with customer service representatives Centralized Showing Service

Exclusive Marketing Tools

• • • •

My Home info 24•7! Seller Advantage Online Buyer Advantage BHHS Luxury Collection

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Relocation Services HomeServices Lending HomeServices Warranty Preferred Carolinas Title

Associate Advantage BHHS Carolinas, BHHS York Simpson Underwood and BHHS Yost & Little are proud to support all of its associates with a Release of Liability Plan, direct deposit and competitive group rates on a variety of insurance plans so they can thrive both in and out of the office. • • • • • • • • • • • • •

Buyer and Seller presentations Managing Brokers with Integrity Coaching Certification In-house trainer In-house continuing education Staff support in each office Customer Care for lead distribution Agent-branded mobile app Agent website eFax and scan-to-email Release of Liability Plan Agent Benefits • Health, dental and vision insurance • Retirement, tax and college savings plans • Life, disability and long-term care insurance Great Partners profit sharing plan Direct deposit


BHHS REsource Center

The kitchen is fully stocked. At BHHS Carolinas, BHHS York Simpson Underwood and BHHS Yost & Little, sales associates have easy access to numerous resources on our exclusive national Berkshire Hathaway HomeServices Agent Intranett, BHHS REsource Center.  Loaded with useful technology, training videos, activity reports and more, this platform has all the necessary tools to help cultivate leads, manage searches, create ongoing dialogue with clients and build long-term relationships.

Seller Advantage

Luxury Collection Designation

Online buyer activity reports from one of the top national real estate websites can be emailed to clients automatically.

Earn the Luxury Collection Specialist designation, awarded to sales associates who have extensive experience and skills in the luxury homes marketplace and who have met specific luxury sales criteria.

Online Buyer Advantage™ (OBA) This property search tool allows clients to save searches and favorites, plus receive automatic updates.

Neighborhood Activity Report Report from our national website showing specific activity for a particular neighborhood or area.

Flyers, Newsletters, Slideshows and eCards Access marketing materials to promote your business and easily share with clients via email, social media and print.

Free Online Training with LearnCenter Stay focused on your continued personal and professional development with a comprehensive online training curriculum.

eCertified® Designation Earn the eCertified® designation, awarded to sales associates who display Internet and technology competency.

Upcoming Conferences and Events View upcoming conferences, conventions and forums and make plans to attend.

Benefits and Discounts Take advantage of exclusive discounts on cell phones and service plans, laptops and many more products and services.


Agent Intranet — MyBHHS.com

Be positioned for success.

Ours is a company where sales associates have all the resources, support and numerous marketing materials required to provide exemplary service to their clients — all easily accessible at MyBHHS.com. Many of the resources we provide are exclusive to BHHS Carolinas, BHHS York Simpson Underwood and BHHS Yost & Little and are available only to our associates in our markets.

Resources • David Knox Training Library • Pathways to Success Training Program • My Home Finder — property search tool

• Client gift subscriptions to Our State magazine • Agent discounts • How-to instruction guides

Tools • Comparative Market Analysis (CMA) • Contact management system • MLS search

• Website customization • Contract forms • Company forms

Reports • Market Trends Report

• Neighborhood Market Report

Marketing Materials • Buyer and Seller presentations • eMarketing campaigns • Listing flyers

• Just Listed and Just Sold postcards • Branded marketing materials

The storied Berkshire Hathaway name stands for strength, integrity and trust and is universally respected. Put simply, when the Berkshire Hathaway name appears on a yard sign, it’s a sign that buyers & sellers want to see.  Berkshire Hathaway HomeServices is among only a few organizations entrusted to use the world-renowned Berkshire Hathaway name. • Berkshire Hathaway is the #1 company in Barron’s July 2013 ranking of the world’s 100 Most Respected Companies • Berkshire Hathaway ranks #8 among Fortune magazine’s 50 Most Admired Companies • Berkshire Hathaway ranks #18 in Harris Inter active’s study of the 60 Most Visible Companies

“Berkshire Hathaway is built to be forever.  In terms of permanence, we can’t be beat.  Not only can we not be topped by anyone, we can’t be matched by anyone.” —  Warren Buffett, Chairman and CEO, Berkshire Hathaway Inc.

Add your name to one of our signs.

Backed by one of the world’s most admired brands, BHHS Carolinas Realty, BHHS York Simpson Underwood Realty and BHHS Yost & Little Realty is no ordinary company.  We have over 700 associates across North Carolina’s three major metropolitan markets — the Triad, the Triangle and Charlotte. The people we hire, the work we do, the service we provide are all reasons We Make Great Neighbors.

BHHSCarolinas.com

BHHSYSU.com

BHHSYostandLittle.com

©2014  An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC.  Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.


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