You’ve put a lot into your home. Now let us help you get the most out of it.
We make great neighbors.
Selling your home with us.
A homepage for your home
We have the tools, innovation, experience and strategies you need. With us, you get a team of the most experienced real estate professionals working overtime to market, showcase and ultimately sell your home. The buyers are out there, and we know exactly how to find them. When your home is represented by Berkshire Hathaway HomeServices Carolinas Realty, Berkshire Hathaway HomeServices York Simpson Underwood Realty and Berkshire Hathaway HomeServices Yost & Little Realty, it will be aggressively marketed around the clock. We’ll use listing syndication through the most powerful online networks to give your home the exposure it deserves. And, you’ll be able to leverage all the tools of our website, including live chat with customer service representatives, free market reports, up-to-the minute notifications and more. Ready?
We make it easy for buyers and sellers to connect. OUR WEBSITE
How buyers will find your home.
Newspaper 1%
BHHSCarolinas.com / BHHSYSU.com / BHHSYostandLittle.com
• Search thousands of properties and filter by: new listings, new construction, open houses, and more • My Home Finder — Buyers can receive up-to-the-minute notifications on saved properties or their most frequent property searches • View and print weekly open houses • Virtual tours for each of our listings — Unlimited photos with narration — Uploaded to company YouTube page • View sold listings • Fully functional mobile website and free mobile app
Know Seller 2%
Home Book/Magazine <1% Other <1%
Home Builder 5% Friend/Relative/Neighbor 6%
Real Estate Professional 34%
Yard Sign/Open House 10%
All homes listed on our website will have their own unique URL with powerful search tools, including: • • • • •
Large and clear property photos Video tours with professional narration Map directions One-click access to listing agent Payment calculator
Doing the homework
• Access free market reports (based on zip code), or request a detailed market trends report for your neighborhood • Access the latest mortgage rates (updated daily) • View comprehensive community demographics • Live chat with customer service representative
Sharing favorites
• Share a property listing via Facebook, Twitter, Pinterest, and other social media outlets • Text listings to family and friends • Instantly email individual listings
Taking action
• Map directions to any home • Request a showing online Internet 42%
Source: National Association of REALTORS® 2012 Profile of Home Buyers & Sellers
LISTING SYNDICATION
We know just where to plant the seeds. With Listing Syndication, we use a comprehensive Internet marketing strategy that distributes your listing to the most popular real estate websites. Our powerful online distribution is further enhanced on the following top real estate websites, ensuring your listing will appear first on the search results page. • • • • •
Zillow Trulia Yahoo! Real Estate HGTV Front Door Homes.com
INNOVATIVE MARKETING TOOLS
We won’t sleep until your home is sold. Representing your home and your family is not a 9-5 job. It’s 24/7. And we use every tool in our playbook to enhance the effectiveness of our yard signs and give your home around-the-clock exposure to buyers.
My Home info 24• 7!
This innovative tool allows potential buyers to call one number to access information on your listing any time, day or night. What’s more, it allows us to gauge the level of traffic and inquiries your home receives and adjust our marketing strategies accordingly. • Buyers can get instant access to information about your home over the phone, including price, square footage, number of bedrooms and bathrooms and estimated mortgage payments. • Prospects can also opt to receive automatic e-mails and text messages with detailed information about your property.
Targeted Direct Mail
We have had proven success with sending direct mail to the right target audience of potential buyers, and our mail strategy encompasses a minimum of 50 “Just Listed” postcards sent out for every listing.
The storied Berkshire Hathaway name stands for strength, integrity and trust, and is universally respected. Put simply, when the Berkshire Hathaway name appears on a yard sign, it’s a sign that buyers and sellers want to see. Berkshire Hathaway HomeServices is among only a few organizations entrusted to use the world-renowned Berkshire Hathaway name. • B erkshire Hathaway is the No. 1 company on Barron’s 2013 ranking of the world’s 100 Most Respected Companies • Berkshire Hathaway ranks No. 8 among Fortune magazine’s 50 Most Admired Companies • Berkshire Hathaway ranks No. 18 in Harris Interactive’s study of the 60 Most Visible Companies
“Berkshire Hathaway is built to be forever. In terms of permanence, we can’t be beat. Not only can we not be topped by anyone, we can’t be matched by anyone.” - Warren Buffett, Chairman and CEO, Berkshire Hathaway Inc.
BHHSCarolinas.com
BHHSYSU.com
BHHSYostandLittle.com
Charlotte - Ballantyne Area 3420 Toringdon Way, Suite 200 Charlotte, NC 28277 704-542-1100
Cary 1400 Village Market Place Morrisville, NC 27560 919-859-3300
Adams Farm 5500 Adams Farm Lane, Suite 208 Greensboro, NC 27407 336-854-1333
Charlotte - Lake Norman 7930 West Kenton Circle, Suite 300 Huntersville, NC 28078 704-892-1424
Chapel Hill 404 Meadowmont Village Circle Chapel Hill, NC 27517 919-929-7100
Elm Street 1103 N. Elm Street, Suite 100 Greensboro, NC 27401 336-272-0151
Charlotte - SouthPark 4625 Piedmont Row Drive, Suite 135-A Charlotte, NC 28210 704-364-1580
Durham 921 Morreene Road Durham, NC 27705 (919) 383-4663
Friendly Center 3352 West Friendly Avenue, Suite 122 Greensboro, NC 27410 336-370-4000
Kernersville 500 Pineview Drive, Suite 201 Kernersville, NC 27284 336-996-4256
Raleigh - Cameron Village 311 Oberlin Road Raleigh, NC 27605 919-832-8881
Winston-Salem 110 Oakwood Drive, Suite 110 Winston-Salem, NC 27103 336-768-3300
Raleigh - North Hills 3700 Computer Drive, Suite 100 Raleigh, NC 27609 919-782-6641
©2013 An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.