December 2014 Dear Drysdales, Today marks a very momentous occasion for our organization. Our commencement date has arrived. We are now Berkshire Hathaway HomeServices Drysdale Properties and bring to the real estate market the powerful stability, strength, integrity and, above all, exceptional quality of the Berkshire Hathaway brand. From this point forward we will be viewed in a new light as a new company. This is our opportunity to shine – to redefine and raise our position in the real estate community and increase the industry standard around us. We believe that our consumers deserve to have an extraordinary experience. We have been selected to join the Berkshire Hathaway HomeServices network because of our proven ability to deliver exceptional service to our clients. Together, we will continuously strive to build relationships and serve remarkably. Over the next several weeks, you will be introduced to new products and services that will enable you to serve your clients at a greater level. Now is the time to stay connected and be an active participant in the positive life we’re creating together. I encourage you to use our brand transition as a special opportunity to reach out to your clients, prospects, family and friends to share our exciting news and to ask for the opportunity to serve them in the future. With all this said, what is really important in this transition is what we have become as individuals and as a collective organization. … a company that dreams big and works hard to achieve. … a company that is motivated by greatness, not money. … a company that knows that collectively we are more powerful together. … a company that believes “it is about the people” … a company that cares about doing the right thing … a company that serves It is an honor and privilege to be associated with each of you. We are excited that you have joined us for the journey, and I am proud to be a Drysdale.
Gretchen Pearson President Berkshire Hathaway HomeServices Drysdale Properties
OUR MISSION To build on the American Dream
OUR GUIDING PRINCIPLES Align with the best people, envelope them in support and care, … and let them soar!
OUR CORE VALUES Do the right thing, not the easy thing Create positive interdependent relationships Serve remarkably Do more with less Be humble, respectful and grateful Live passionately and adventurously Lead change Grow and learn Leave a legacy Have fun
OUR PROMISE TO EACH OTHER I promise not to honor your illusions. I promise to tell you the truth with compassion. I promise to hold the highest expectations for you.
© 2014 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation
I am a “Drysdale” I AM A KEY MEMBER of a team of inspired, performance-oriented, market-savvy, client-focused professionals. We are STRONG – We’re experienced, bold, and reliable We bring fresh insight to the real estate market – backed by deep experience. We are leaders that exude confidence, trust and consistency
We are DISCERNING – We’re intelligent, connected and forward-thinking We thrive on smart thinking We bring a reasoned approach to transactions Our Market savvy keeps us ever-relevant We apply our experienced wisdom
We are GENUINE – That means we’re honest, attentive, and pragmatic. We are refreshingly real. Our straightforward approach is guided by a respectful candor that balances timeless values with brave authenticity. We provide trust, confidence and accountability
We have HEART – We are compassionate, caring and giving We truly care for the people we serve and the people that we work with We strive to improve the communities that we serve.
We are a TEAM – We are passionate to build a great company, together. We treat each other with mutual respect. We are just as enthusiastic about the success of others, as we are to our personal success. We are Smarter Together!
We are Innovative, adventurous and optimistic.
© 2014 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation
Marketing Value Proposition REsource BERKSHIRE HATHAWAY HOMESERVICES – VALUE PROPOSITION Our mission: Berkshire Hathaway HomeServices is committed to creating value to our affiliates, and delivering a brand identity that is smart, distinctive and captures our commitment to quality. THE VALUE IN OUR TEAM – HELPING YOU GROW YOUR BUSINESS • Strength in our Brand – Our new design, color and components support and promote the strength, trust and confidence that exemplify the brand’s classic heritage. • We’re your digital ally with an unmatched Global Network Platform (GNP) – GNP is Berkshire Hathaway HomeServices’ technology platform to help maximize productivity and grow your business in today’s market. Components include: national and affiliate websites, lead management, CRM, extranet, marketing platform, mobile capabilities and social media.
HELPING AFFILIATES DO BETTER BUSINESS o Mobile capabilities include expanded • Business Consulting will focus on building property search tools and lead effective business strategies, setting short management capabilities for agents and long-term targets and implementing o Social media services include the ability Berkshire Hathaway HomeServices tools to manage multiple accounts from a and services to achieve results. single platform o • Service Consulting is delivered based Marketing REsource provides all the on an annual calendar of event topics functionality of the Prudential Real and objectives. Consultants engage in Estate Media Center with expanded viral, web-based, phone and occasional and updated content to support local live meetings with their affiliates. They are marketing efforts also responsible for identifying companies • We are the source for leads! – A new that are candidates for growth. Adoption of national website delivers an outstanding the LEAD recruiting program, delivery of search experience and drives online leads the “lite” operations reviews, business to our network. Through Inside Access™ planning and affiliates’ engagement of you also gain an accurate price estimate Berkshire Hathaway HomeServices tools of the home you want to buy or sell and services are key objectives of the powered by actual MLS data. Plus, view Service Consultant. current information about surrounding neighborhoods, schools, the economy, the • Ongoing Education: The Training and Education Department will provide a environment and much more without even comprehensive training program in a wide registering. Enhanced lead management variety of convenient formats. tools help you efficiently and effectively manage, incubate and convert these leads. NATIONAL PROMOTION: TAKING We also provide multi-brand broker-to- BERKSHIRE HATHAWAY HOMESERVICES broker referral opportunities. TO MARKET • Gain access to industry expertise and • We have retained BBDO, a global leadership – We offer networking events, advertising agency, in support of the productivity and management training, Berkshire Hathaway HomeServices launch industry intelligence and best practices to create and execute an ongoing shared across all brands. advertising campaign. We have retained • Growing the Global Network – Intended Edelman, a global PR agency, in support future expansion of the Berkshire of the Berkshire Hathaway HomeServices Hathaway HomeServices brand into launch, ongoing publicity and consumer Europe, Asia and around the world. research promotion.
• Luxury Collection and Resort Properties International are marketing programs created to offer unrivaled customer service and superior knowledge of the luxury market to the world’s most high-end consumers. The target audience for these marketing programs is adults 25-54 with a household income of $150,000 or more. SUPPORTING COMMERCIAL REAL ESTATE NEEDS • We will continue to support the Commercial real estate business within the Berkshire Hathaway HomeServices network, though we will not offer a separate Commercial-only franchise. • Affiliates may subscribe to the Commercial Information Exchange (powered by Orion) and have access to the complete suite of services offered by that platform or have commercial-listing only access allowing you to list your commercial properties on our public website or within our commercial agent network. GET CONNECTED AND LEARN MORE AT OUR MEETINGS, CONFERENCES AND LIVE EVENTS • Similar to Prudential Real Estate, the Berkshire Hathaway HomeServices network meetings and conferences will include an annual Sales Convention and Top Performer conference (Summit). Sales Convention 2015 will be at The Mirage in Las Vegas, Nevada. WE’RE MAKING BRANDING AND CONVERTING SIMPLE • Berkshire Hathaway HomeServices Affiliates has developed a portal tool that will support the affiliates with their transitions and related materials. It will be a one-stop shop for all things related to an affiliate’s transition.
Good to know.™
©2014 BHH Affiliates, LLC. Real Estate Brokerage Services are offered through the network member franchisees of BHH Affiliates, LLC. Most franchisees are independently owned and operated. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Information not verified or guaranteed. If your property is currently listed with a broker, this is not intended as a solicitation. Equal Housing Opportunity.
From the Sign ... to Online. MARKETING STRATEGIES, RESOURCES, LUXURY & RESORT Our network stands among only a few organizations entrusted to use the storied Berkshire Hathaway name, a name representing strength, integrity, trust and universal respect. As important, Berkshire Hathaway HomeServices offers a wealth of real estate tools, resources and programs – all geared for your long-term growth and prosperity.
2014 MARKETING STRATEGY Berkshire Hathaway HomeServices focuses considerable resources on creating lasting impressions for consumers across North America. The 2014 marketing campaign for Berkshire Hathaway HomeServices leverages both traditional and digital media. Our 2014 advertisements will appear in many media outlets, including: • The Wall Street Journal (print & digital) • Unique Homes • Prestige (print & digital) • Robb Report • duPont Registry • Real Estate Magazine • REALTOR® Magazine Cable TV • BBC America • Bloomberg Television • CNN • FOX News Channel • FOX Business News • HGTV • MSNBC • TNT • Science Channel • History Channel • USA RESOURCES AT YOUR FINGERTIPS Berkshire Hathaway HomeServices offers a robust suite of productivity and marketing tools and resources known collectively as the Global Network Platform.
• Marketing REsource Enjoy the benefits of your very own marketing assistant. Create, personalize and share effective, eye-catching communications and use our powerful media center for direct marketing. • LearnCenter REsource LearnCenter REsource is your tool for real estate best practices and educational training that will help you reach your professional goals. Peruse a wide array of Web-Based Training (WBT) courses and browse our Virtual Instructor-Led Training (VILT) sessions – all at the reach of your fingertips. • Commercial REsource Commercial REsource - your commercial information exchange – is a proven, successful commercial real estate technology platform available to network affiliates to post their commercial listings and sales associate biographies which roll up to the berkshirehathawayhs.com website. • Seller Advantagesm Use this online, interactive tool for your sellers. It provides key information on the impact of your online presence, a competitive overview of the market, and allows you to enter showings, open houses, and feedback from potential buyers. • Market Activity Report Stay in touch with past and prospective customers by providing them with information on the real estate market within a specific area.
LUXURY COLLECTION The Berkshire Hathaway HomeServices Luxury CollectionSM marketing program has been created to assist Luxury Collection Specialists in the marketing of luxury properties. The program has been specifically designed to leverage the strength of the Berkshire Hathaway name, while providing special marketing pieces and opportunities for this upscale market. RESORT PROPERTIES INTERNATIONALSM Take advantage of these marketing materials that will adapt to the resort market in which you are working. Whether you market ski chalets or vacation properties, ranch homes or southwestern villas, our materials will set you apart from your competition.
Good to know.™ ©2014 BHH Affiliates, LLC. Real Estate Brokerage Services are offered through the network member franchisees of BHH Affiliates, LLC. Most franchisees are independently owned and operated. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Information not verified or guaranteed. If your property is currently listed with a broker, this is not intended as a solicitation. Equal Housing Opportunity.
Marketing REsource YOUR ONE-STOP, ONLINE LOCATION FOR MARKETING MATERIALS No matter what type of marketing materials are needed, they can be found here.
The Marketing REsource is your onestop, online location for highly effective, personalized marketing materials: • Video • Audio • Print • eCards • eNewsletters • Online presentations • Social media Need to market a property? The Marketing REsource is integrated with the MLS. Simply select a listing and the eCard, flyer, postcard or door hanger is automatically populated with the property information – literally in seconds. All content is automatically personalized and branded. Materials are template based and allow a high degree of customization, all the while maintaining the Berkshire Hathaway HomeServices branding and messaging.
The Marketing REsource puts those materials right at your fingertips. And it doubles as a great internal communication and recruiting tool as well. • Property/listing information • Seller/buyer help/information • Door hangers • Announcements • Special event announcements and invitations • Market updates • Business-building • Farming/prospecting • Agent self-promotion • Affiliate promotion • Recruiting • Training
Content is easily searched, accessed, customized and shared via a broad range of publishing channels: • eCards • Online viewing • Post to social media • Embed codes for websites and blogs • Downloadable PDFs • Print-on-Demand
Good to know.™ ©2014 BHH Affiliates, LLC. Real Estate Brokerage Services are offered through the network member franchisees of BHH Affiliates, LLC. Most franchisees are independently owned and operated. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Information not verified or guaranteed. If your property is currently listed with a broker, this is not intended as a solicitation. Equal Housing Opportunity.
Seller Assurance Program WHERE EXTRAORDINARY SERVICE SETS YOU APART At Berkshire Hathaway HomeServices Drysdale Properties, we: Apply our expertise to help you to determine a Pricing Strategy for your home. Provide you with a comprehensive market analysis of your property utilizing Multiple Listing Service and other data sources. Help you prepare your home for sale, and we will discuss the benefits of obtaining the appropriate pre-inspections, CLUE report and Home Warranty prior to putting your home on the market. Showcase your property to its best advantage and create excitement with DayONE marketing. Provide you with a written Sales and Marketing Plan for your property. Provide the greatest level of exposure for your property with our M.O.R.E. marketing system. Assertively pursue every potential buyer through the use of our Rapid Response Systems. Present you with all offers received on your property and discuss the terms with you. Utilize our negotiation skills to assist you in achieving your homeselling objectives Anticipate the transaction process to make the experience as stress-free as possible, and we will manage the transactional details through the closing and possession processes. Communicate with you regularly and in a manner that you prefer. Follow up with you after the sale to make sure that all of your questions have been fully answered.
APP KEYWORD: Seller, Assurance QUESTIONS? Contact Your Sales Manager Š 2014 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.Ž Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation
M.O.R.E. Property Marketing MAXIMUM ONLINE REACH & EXPOSURE At Berkshire Hathaway HomeServices Drysdale Properties, we provide you with MORE!
National Website
Company Website
Agent Websites
Mobile Websites
Property Website
Virtual Tour
Craigslist Ad
YouTube Video
And 100’s of other real estate sites
REALTOR eBlasts
Social Media
Internet Reach
Mobile App
APP KEYWORDS: More, Online, Marketing QUESTIONS? marketing@bhhsdrysdale.com © 2014 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation
SuperAgent Website BERKSHIRE HATHAWAY HOMESERVICES DRYSDALE PROPERTIES proudly presents INNOVATIVE SuperAgent Websites
As part of the brand transition package, Berkshire Hathaway HomeServices Drysdale Properties has created customized, fully branded SuperAgent Websites for sales professionals who use The APP for their online marketing presence. Each SuperAgent Website includes an attractive search experience for consumers, simplified navigation, custom “About Me” page and Instant Searches for your local marketplace. In addition to all this great technology, the SuperAgent Website is also device responsive-- it looks great on tablets and phones! Hit the ground running with your new, professional SuperAgent Website, today!
APP KEYWORDS: SuperAgent, Website QUESTIONS? marketing@bhhsdrysdale.com © 2014 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation
Seller Advantage INFORMED SELLERS CAN MAKE BETTER DECISIONS It often comes down to simple math: The more people who see a listing, the greater the chances for a fair and timely sale of the property. Berkshire Hathaway HomeServices employs one of the industry’s most comprehensive strategies ensuring maximum exposure of a property to buyers searching in your area. Seller Advantage also provides sellers with an overview of the competitive selling landscape to help them – and you – make strategic pricing decisions to quickly sell their home at an agreeable price. LISTING PRESENTATION REPORT Berkshire Hathaway Home Services’ Seller Advantage program gives sellers sound information and decision-making tools throughout the home-sale process. Our Listing Presentation Report will show you exactly how many potential buyers are searching a specific neighborhood for homes similar to theirs. LISTING ACTIVITY REPORT Further, once a homeowner has listed a home with you - a Berkshire Hathaway HomeServices agent he/she will receive our Listing Activity Report detailing how many times their home has appeared in potential buyers’ search results and how many times their listing has been viewed.
MARKET ACTIVITY REPORT Perhaps a homeowner is not ready to sell, but would like a sense of buyer interest in their neighborhood and in homes like theirs. Regularly, the Market Activity Report will show them just how many people are searching in their neighborhood for a home like theirs. They’ll also gain specific market updates including new listings, price changes and status changes.
Such comprehensive information, combined with the guidance of you, as their Berkshire Hathaway HomeServices agent, gives them unmatched advantages as they list and sell their home.
Good to know.™ ©2014 BHH Affiliates, LLC. Real Estate Brokerage Services are offered through the network member franchisees of BHH Affiliates, LLC. Most franchisees are independently owned and operated. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Information not verified or guaranteed. If your property is currently listed with a broker, this is not intended as a solicitation. Equal Housing Opportunity.
The Mobile App SEARCH ON THE GO WITH OUR HOMESEARCH MOBILE APP Customers can SEARCH for a home: • Download today! Text BHHS to 87778 • Full IDX search capabilities** • Map search • Refine search criteria • Search open houses and new listings Customers can save their favorite properties and search preferences. You can share your app with past, present and future clients via your own personalized text code and URL. ‘Share App’ button sends your App to social sites, text messages and emails. • You can have your own personalized app for a low monthly fee,* branded to you with your contact information. • Leads on all listings go to you. • Search includes all IDX listings from your MLS.** • Leads will also appear on your Mobile REsource dashboard via REsource Center.
*App services are offered by SmarterAgent. **Must be a member of the MLS.
Good to know.™ ©2014 BHH Affiliates, LLC. Real Estate Brokerage Services are offered through the network member franchisees of BHH Affiliates, LLC. Most franchisees are independently owned and operated. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Information not verified or guaranteed. If your property is currently listed with a broker, this is not intended as a solicitation. Equal Housing Opportunity.
A Drysdale Footprint SERVING 24 COUNTIES THROUGHOUT NORTHERN CALIFORNIA
Antioch 5829 Lone Tree Wy., #H Antioch, CA 94531 Phone: (925) 778-9002 Fax: (925) 778-9009
Commercial Property Group Modesto / San Ramon Phone: (209) 529-9610 Fax: (209) 521-4289
Fresno 7555 N. Palm Avenue, #105 Fresno, CA 93711 Phone: (559) 438-6300 Fax: (559) 432-5311
Manteca 727 N. Main Street Manteca, CA 95336 Phone: (209) 823-7710 Fax: (209) 824-3839
Pleasanton 4725 First St., #150 Pleasanton , CA 94566 Phone: (925) 249-1600 Fax: (925) 484-2393
Tice Valley 1830 Tice Valley Blvd. Walnut Creek, CA 94595 Phone: (925) 280-4920 Fax: (925) 280-4930
Benicia 801 First St. Benicia, CA 94510 Phone: (707) 745-5400 Fax: (707) 747-5643
Danville Luxury Collection 895 Hartz Avenue Danville, CA 94526 Phone: (925) 553-5040
Green Valley 4765 Mangels Blvd., Fairfield, CA 94534 Phone: (707) 864-2176 Fax: (707) 864-2180
Modesto 1101 Sylvan Ave., A7 Modesto, CA 95350 Phone: (209) 526-4040 Fax: (209) 526-0967
Redwood City 3201 Jefferson Ave. Redwood City, CA 94062 Phone: (650) 365-9200 Fax: (650) 365-2707
Tracy 403 W. 11th Street Tracy, CA 95376 Phone: (209) 832-5400 Fax: (209) 832-0885
Brentwood 2510 Sand Creek Rd. Brentwood, CA 94513 Phone: (925) 634-3200 Fax: (925) 634-3393
Discovery Bay 14810 Highway 4, Suite A Discovery Bay, CA 94505 Phone: (925) 634-0400 Fax: (925) 634-3143
Livermore 1983 2nd Street Livermore, CA 94550 Phone: (925) 824-4805 Fax: (925) 824-4816
Oakland 4379 Piedmont Ave Oakland, CA 94611 Phone: (510) 457-2100 Fax: (510) 658-7368
San Francico Luxury Collection 1715 Polk Street San Francisco, CA 94109 Phone: (415) 655-9007
Turlock 2051 Geer Rd. Turlock, CA 95382 Phone: (209) 634-4000 Fax: (209) 669-5314
Carmichael 5120 Manzanita Ave., #120 Carmichael, CA 95608 Phone: (916) 487-4287 Fax: (916) 487-4322
El Dorado Hills 3907 Park Drive, #215 El Dorado Hills, CA 95762 Phone: (916) 941-9384 Fax: (916) 941-6382
Lodi 2401 W. Turner Rd., #300 Lodi, CA 95242 Phone: (209) 334-2141 Fax: (209) 334-0903
Orinda 8 Camino Encinas, #100 Orinda, CA 94563 Phone: (925) 258-4088 Fax: (925) 258-4288
San Ramon 3130 Crow Canyon Pl., #170 San Ramon, CA 94583 Phone: (925) 244-1933 Fax: (925) 244-1973
Walnut Creek 2005 Mt. Diablo Blvd. Walnut Creek, CA 94596 Phone: (925) 949-4400 Fax: (925) 934-0810
Castro Valley 3811 E. Castro Valley Blvd Castro Valley, CA 94552 Phone: (510) 537-9800 Fax: (510) 537-9801
Fremont 39275 Mission Blvd, #103 Fremont, CA 94539 Phone: (510) 742-6330 Fax: (510) 742-6301
Los Banos 931 East Pacheco Blvd Los Banos, CA 93635 Phone: (209) 826-8271 Fax: (209) 826-5376
Pleasant Hill 1954 Contra Costa Blvd Pleasant Hill, CA 94523 Phone: (925) 688-1500 Fax: (925) 688-1505
Stockton 5713 N. Pershing Ave, E Stockton, CA 95207 Phone: (209) 951-2000 Fax: (209) 951-4938
APP KEYWORD: Map QUESTIONS? marketing@bhhsdrysdale.com © 2014 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation