IS YOUR FUTURE LOOKING UP?
We are constantly growing and improving the way we do business, not just to keep up with the constantly changing market, but to stay ahead of it. We listen to what our clients want and what our agents need in order to grow our business together. Take a look at what our brokerage has to offer:
TOOLS / 01
High quality digital, social media, and direct mail marketing designed to reach potential buyers. Data-driven technology to find leads and turn them into clients.
SUPPORT / 11
Helping you grow your business with in-house business consultation, transaction management services, marketing and technology support.
TRAINING / 15
Live trainings webinars, and pre-recorded tutorials—our training programs cover a variety of subjects, including technology, transaction procedures, and legislative updates.
PARTNERSHIPS / 21
B2B relationships with vendors and service providers who help us better serve you and your clients in an industry that centers around relationships.
ABOUT US / 27
Our core values as a company reflect who we are as people. We value our communities and our clients. We strive to always do the right thing and surpass all expectations.
THAT WORK FOR YOU
TURN POSSIBILITIES INTO REALITY WITH
PROFESSIONAL PHOTOGRAPHY
Marketing a property always begins with high quality photography. To that end, we have forged relationships with local service providers to give our sales professionals exclusive deals on listing photography, videography, 3D tours, property website services, and more.
& DIGITAL MARKETING
Our marketing tools include an extensive library of templates for digital marketing pieces, including newsletters, eFlyers, social media posts and videos. Our printable templates for flyers, postcards, and brochures can be exported for professional print-and-mail services with one of our preferred vendors. In addition to automated and DIY tools, we have in-house graphic designers available to create custom digital and print marketing pieces for high end and luxury properties.
NEW TO MARKET
Our listings receive high exposure through complimentary and automated services such as:
• New Listing email blasted out to active agents in the county of the listing
• 1 week geotargeted advertising (web, social media)
• Social media post to company pages and accounts for select listings
ADVERTISING
ADVERTISING MADE EASY
Advertising online and on social media has never been easier. Through our relationships with Boost and CHALK Digital, our sales professionals can take advantage of discounted rates on professional, video-ready advertising made easy. Launch a listing ad optimized for maximum effectiveness in just a few clicks, then monitor the performance statistics right there on your dashboard.
LOCAL AND WORLDWIDE
Our affiliation with Berkshire Hathaway HomeServices ensures that when you list a home, it’s searchable and visible to home buyers not only in the local marketplace, but nationwide, and internationally through the BHHS.com website. We also feed all properties to Juwai.com to reach potential investors and homebuyers in China.
LISTING SYNDICATION (Automatically generated for all listings in the MLS)
• Juwai.com
• WJS.com / Asia / Europe
• MansionGlobal.com – Listings over $1M
• BerkshireHathawayHS.com
• BHHSLuxuryCollection.com
• Mansion Global WeChat – Listings over $1M
WORLDWIDE EXPOSURE
PRESTIGE MAGAZINE
Berkshire Hathaway HomeServices Prestige magazine has been the definitive voice of luxury lifestyle pursuits for almost a decade. Published three times a year in Spring, Summer and Fall, the magazine features captivating editorial content alongside prestigious property listings.
Pairing longevity with proven results, the magazine provides unique opportunities exclusively for our network members to showcase listings to a targeted global audience through print and digital formats and strategic distribution channels.
As a fully paperless company, we utilize tools that make the transaction process a breeze. Share disclosure packets with interested agents through HomeLight Listing Management (formerly Disclosures.IO). Manage your documents inside SkySlope. Automate your social media posts with SOCi, and run stunning, effective ads with BOOST by Lone Wolf. At close of escrow, your clients will automatically receive a Testimonial Tree survey to rave about the service they received (we’re rated 4.8/5 stars company-wide!)
SMART KIND OF CRM
powered by
Our client relationship management system is built on the kvCORE platform to make it easier for you to not only source leads but also foster long-term relationships with them. Set up your cold leads on a market report to keep them informed on the latest trends. Send your buyers new listings based on their search criteria. Generate a home value report or a fully interactive CMA report for your sellers and show them how their home compares to similar homes recently listed or sold in their neighborhood. Our reports are sharable, printable, interactive, and best of all, branded to you.
A TEAM BEHIND YOU
GROW YOUR BUSINESS WITH MULTI-LEVEL SUPPORT
BUSINESS
We are in the business of creating relationships with each other, with our communities, and with our clients. Supporting our sales professionals starts with creating a collaborative culture where everyone contributes to out mutual success. We encourage networking and peer-to-peer cooperation, but also offer the expertise of our managing brokers company-wide to offer guidance and advice when you need it most.
TRANSACTION MANAGEMENT
We believe the highest and best use of a sales professional’s time is making connections with prospective clients and generating business. Let us handle the paperwork. Our experienced team in Premier Transaction Services can handle all the disclosures, reports, signatures, and deadlines, so you can get back to what you do best: helping your clients find their perfect home.
TECHNOLOGY
A tool is only as good as its use. Our systems cover a broad range of products, tools, and services, and we want to make sure they all work for you, not against you. When things get overwhelming, we have a dedicated support team to guide you through the process, or step in to fix or improve what isn’t working. Our training resources provide how-to manuals adn short video tutorial on our tools. Need more personalized assistance? Schedule a one-on-one session with our support team for help.
MARKETING
Whether you prefer digital media or print, we have the tools and resources to help you create stunning, effective marketing materials. Our extensive library of templates includes designs for flyers, postcards, and brochures, as well as social media posts, eCards, eFlyers, newsletters, and even videos. Need more customized designs? Our Marketing team includes skilled graphic designers who can make your listing shine. You can also schedule a one-on-one consultation about your personal branding, or an informational walk-through of our marketing tools.
LIVE AND PRE-RECORDED
PRE-RECORDED COURSES
Take charge of your schedule with live webinars and pre-recorded videos provided by our Berkshire Hathaway Learn Center. Choose what you want to learn and when from topics like Technology, The FOREVER Series, Business, and Certification Programs.
Live webinars bring together sales professionals nationwide, creating a unique opportunity for networking from the comfort of your home or office.
Pre-recorded videos allow you to explore topics that interest you whenever and wherever you want. Check out one video, or follow the entire series.
CLASSES BY DRYSDALES
Each local market is different. When it comes to local requirements and business practices, you need to learn from local experts. Our in-house education classes are structured to give you the most relevant and up-to-date information, and the most effective business practices.
WORKSHOP WEDNESDAYS
Most recent updates to local legislations, forms, and disclosures to keep you in the know, presented by our very own expert, Elizabeth Pedrick.
THIRSTY THURSDAYS
Get the latest scoop straight from our President and CEO, Gretchen Pearson.
Inspiration, scripts and more. Enter your weekend energized with a 30-minute webinar every Friday.
WORKING TOGETHER
A SUITE OF ESSENTIAL SERVICES THROUGH STRATEGIC PARTNERSHIPS
WORKING IN UNISON
Berkshire Hathaway HomeServices Drysdale Properties owns and operates ancillary service subdivisions to further leverage our Drysdale strengths and expertise. These high quality services are offered in-house and are available to clients across the breadth of our footprint and coverage areas.
In addition, we believe in forging strong relationships not just among our sales professionals, but also with third party service providers who give us a competitive edge in the industry. From exclusive financing products, to comprehensive natural hazard reports, our partners make us look good and help our sales associates provide an even better customer experience.
The combination of these two elements comprise our Drysdale Essential Services.
DRYSDALE PROPERTY MANAGEMENT
Professional property management by Drysdale means your clients’ properties and tenants receive the time and attention they deserve while your clients have time to live the life they deserve. Our property management company was founded in 2009 and services owners in the California Central Valley, San Francisco, East Bay, and Sacramento areas.
DRYSDALE INSURANCE SERVICES
Saving money is a vital concern for nearly everyone when it comes to insurance. Drysdale Insurance Services ensures your policies cover all those little details for total peace of mind. Working with a number of insurance providers, our insurance agents can help you compare competing quotes to find the right policy for you at the right price. Whether you’re looking for home, auto, or business insurance, working with Drysdale Insurance Services will give you peace of mind.
FIDELITY NATIONAL HOME WARRANTY
A home is the largest investment that most people will ever make, and the last thing that any new homeowner wants to deal with are costly repairs or replacement of complex or aging systems. Fidelity National Home Warranty is a service-minded company committed to protecting budgets from unexpected costs.
DISCLOSURE SOURCE
Disclosure Source products are designed to assist all parties in a real estate transaction by communicating statutorily required (and ancillary) disclosure information quickly and economically. Their proven technology, expertise in cartography, financial strength and excess of 15 years serving the real estate and lending community make them uniquely qualified to assist your needs.
ORANGE COAST TITLE COMPANY
Orange Coast Title has been serving Real Estate Consumers and Professionals in Southern California since 1974 and has recently begun an expansion program throughout the Western United States. From top to bottom their philosophy is to do what they can to close your deal. Core principles that include truth, commitment, accountability, personal responsibility and vision guide them while they maintain a “bias for action.”
PREMIER TRANSACTION SERVICES
Premier Transaction Services is focused on delivering timely, accurate results in a professional, service-oriented manner. They raise the bar in real estate to a record high every transaction! When real estate agents utilize the support and services of Premier Transaction Services, they have peace of mind knowing that their clients and the real estate transaction will experience the highest level of care throughout the homeselling and buying process.
UNIQUE PROGRAMS
We believe in supporting our clients every step of the way, from first contact, through the final signing, and beyond. We pride ourselves on being the trusted FOREVER Agents who go above and beyond and provide extraordinary service during one of the most important and impactful times of our clients’ lives.
To that end, we offer unique, exclusive programs to support our clients. Both buyers and sellers can take advantage of these special financing opportunities, ensuring a less stressful process when buying or selling a home.
LEVERAGE FOR BUYERS AND SELLERS
We help our clients win their dream home via Leverage, our Cash Buy or Cash Buy Before You Sell program. This puts the power back in our clients hands by giving them an extra edge over the competition with less stress and more confidence knowing they are in charge of the process with a guaranteed cash offer. Exclusive to Drysdale Properties, Leverage makes offers stand out, saves time and money and allows for a shorter close and faster gains.
GETREADY CAPITAL FOR SELLERS
Marketing a home must begin with highlighting the property’s best features, addressing potential problem areas by visually presenting them as possibilities, proper staging and professional photography. The condition of your client’s home and the impression it makes on buyers carry enormous financial impact on the value of the property. Our unique program allows you and your client to work together to get the home market-ready*, while not having to pay out-of-pocket costs upfront**.
A LITTLE ABOUT US
OUR CORE VALUES
• Do the right thing, not the easy thing
• Create positive interdependent relationships
• Serve remarkably
• Do more with less
• Be humble, respectful and grateful
• Live passionately and adventurously
• Lead change
• Grow and learn
• Leave a legacy
• Have fun!
THE DRYSDALE
OUR IDEALS
We’re in the business of creating long term, meaningful relationships through real estate and lifestyle planning. We are focused on improving the experience for the consumer. It starts with a single transaction but doesn’t end there.
Change isn’t linear. We redesign and re-engineer from lessons learned. Innovation is what keeps our people and companies fresh and relevant. Your voice matters.
THE POWER OF ASSOCIATION
The Berkshire Hathaway name is associated with trust, integrity, longevity, and stability and is instantly recognizable the world over. Putting our reputation behind your reputation is a winning combination.
EMPOWERING OUR AGENTS
We all have unique skills, capabilities, and gifts to offer. We offer autonomy, trust and a chance to shine almost like a “franchise in a franchise.”
DRYSDALE PHILOSOPHY
BELIEVING IN SOMETHING GREATER THAN YOURSELF
Berkshire Hathaway HomeServices Drysdale Properties believes in our communities and giving back, improving and leaving a mark on our global and local communities.
DRYSDALE COMMUNITY FOUNDATION
Drysdale Community Foundation is funded by donations from individual agents. Our agents contribute a part of their commission as an expression of their personal commitment to the communities in which they live and serve.
Grant recipients are nominated by our agents and selected by the dedicated Foundation Grant Committee. Worthy charity organizations that serve our local communities by providing food and/or housing, both long-term and temporary are eligible to participate.
Nominations are accepted through the end of the calendar year and winners are announced during the real estate awards season in February and March of the following year.
COMMUNITY SERVICE DAY
Our brokerage is built on a set of values that are about more than just real estate. Each year, those values shine through more than ever on our company-wide Community Service Day. On the 3rd Friday of September our offices close their doors and our Drysdales go out to connect with and give back to the community.
In the past, we have teamed up with local food banks, homes dedicated to caring for abused children, Veteran support organizations, and various other causes. Our projects have included building houses, food drives, blood drives, volunteering at senior centers, aiding the handicapped, assisting donation centers, cleaning charity locations, and so much more!
GRETCHEN PEARSON
President & CEO, Berkshire Hathaway HomeServices Drysdale Properties
“We are a company that cares, and we are proud to be REALTORS®. We are focused on taking the real estate industry to a higher standard and making the home-buying and -selling process a rewarding one. We are committed to maintaining an open line of proactive communication and creating that all-important trust between client and agent to lead to long-term relationships.”
With a dynamic real estate career spanning more than three decades, Pearson’s professional experience had included roles as agent, office manager, and senior corporate executive. In November of 2005, Gretchen opened her first real estate office in San Ramon, California. With the belief in the American Dream and a mantra of “we help people get what they want,” the company grew at a phenomenal rate and has been acknowledged as California’s fastest- growing, full-service real estate company almost every year of their existence. Since then, she has expanded her brokerage to over 1,200 agents serving northern California and northern Nevada.
Her achievements include multiple awards an honors:
• One of the most influential businesswomen in the Bay Area (SF Business Times)
• Top 40 Under 40 Award (National Association of REALTORS®)
• Woman Entrepreneur of the Year Award (Contra Costa County)
• Featured speaker at numerous industry events
Pearson is the founder of the Drysdale Community Foundation, a non-profit organization entirely funded by the agents in the company which donates to charities dedicated to improving lives of others. Pearson is active with Special Olympics and is proud to serve on the Northern Nevada and California Boards.
Pearson has been married to the same man for 30+ years and together they raised three children. She loves all sports and is a proud HORNET.
WARREN BUFFETT
Chairman & CEO, Berkshire Hathaway
“I think you want to join a company that’s going to be around forever. Berkshire Hathaway is built to be forever, it’s true of all our businesses that we own. You want to be part of an organization that’s not looking to sell out next week or next month or next year or where the place will crumble when the founders leave. In terms of permanence, we can’t be beat. Not only can we not be topped by anyone, we can’t be matched by anyone.”
Known as the “Oracle of Omaha,” Warren Buffett is an investment guru and one of the richest and most respected businessmen in the world. Born in Nebraska in 1930, Buffett demonstrated keen business abilities at a young age. He formed Buffett Partnership Ltd. in 1956 and by 1965 he had assumed control of Berkshire Hathaway. Overseeing the growth of a conglomerate with holdings in the media, insurance, energy and food and beverage industries, Buffett became one of the world’s richest men and a celebrated philanthropist.
Early Life
Buffett demonstrated a knack for financial and business matters early in his childhood. At 11 years old he made his first investment, buying three shares of Cities Service Preferred at $38 per share. The stock quickly dropped to only $27, but Buffett held on tenaciously until they reached $40. He sold his shares at a small profit, but regretted the decision when Cities Service shot up to nearly $200 a share. He later cited this experience as an early lesson in patience in investing.
Business Empire
Despite the success of Buffett Partnership, its founder dissolved the firm in 1969 to focus on the development of Berkshire Hathaway. He phased out its textile manufacturing division, instead expanding the company by buying assets in media (The Washington Post), insurance (GEICO) and oil (Exxon). Immensely successful, the “Oracle of Omaha” even managed to spin seemingly poor investments into gold, most notably with his purchase of scandal plagued Salomon Brothers in 1987.
Following Berkshire Hathaway’s significant investment in Coca-Cola, Buffett became director of the company from 1989 until 2006. He has also served as director of Citigroup Global Markets Holdings, Graham Holdings Company and The Gillette Company.