Marketing As Luxurious As Your Listing

Luxury Is A State Of Mind

To market luxury listings, one must market oneself in the same way At Berkshire Hathaway HomeServices

Drysdale Properties we understand the importance of first impressions not just for real estate, but also our agents Our comprehensive suite of marketing tools and services is designed to showcase you and your portfolio in the best light to the most discerning buyers and sellers in both local and international markets

It begins with a professional press release…

Our luxury agents and listings are showcased in multiple ways across different media channels, beginning with a professional press release Exceptional properties are spotlighted across our social media pages companywide. We will work with you to create stunning bespoke marketing for both print and digital media and put together the most effective strategy for their use

Marketing As Luxurious As Your Listing

to eye-catching flyers and brochures

From social media...

to gorgeous custom photo books and look books

Global Developer Showcase

Berkshire Hathaway HomeServices has created this cutting-edge virtual program to spotlight the latest high end property developments from around the world, and offer invaluable opportunities to interface with the professionals behind them

The Global Developer Showcase includes a diverse array of experts, ranging from residential developers and architects to designers and marketing teams

Global Market Intelligence

Crafted in collaboration with Wall Street Journal Custom Studios, we delve into the most noteworthy trends currently shaping the worldwide luxury real estate sector, and cast our sights forward to anticipate the evolving landscape of elite lifestyle pursuits

Berkshire Hathaway HomeServices takes pride in producing a series of comprehensive global market reports annually, crafted through the collective wisdom of network members spanning the globe, alongside meticulous research and analytical evaluations These reports are accessible for all network members to disseminate, and are paired with a suite of immersive marketing assets to accompany each release

Europe, India and UAE Report

Explore trends and topics shaping the real estate markets in Greece, India, Italy, Portugal, Spain, United Arab Emirates, and the United Kingdom

Annual Global Luxury Landscape

Explore some of the most significant trends influencing the luxury real estate market around the world and examines what’s on the horizon for luxury lifestyle pursuits

European Summer

Explore trends and topics shaping the real estate markets in Italy, Greece, Spain, Portugal, and the United Kingdom

LUXURY COLLECTION Global Open House

The Berkshire Hathaway HomeServices Luxury Collection Global Open House is an esteemed online gathering that unites agents from all over the world to showcase and commemorate some of the world’s most stunning luxury properties listed by network members, and to analyze distinctive marketing and sales prospects.

Each event features captivating video tours of select luxury properties, succeeded by an interactive Q&A session with the listing agents and Berkshire Hathaway HomeServices CEO, Christy Budnick, to discuss the home's noteworthy features and exchange the most effective marketing strategies

LUXURY COLLECTION Social Media Channels

The Luxury Collection social media channels, managed by Berkshire Hathaway HomeServices, serve to underscore the singularity of our Luxury Collection Specialists in the market, while spotlighting the geographic expanse and abundance of luxury listings offered by our network members These platforms are part of a broad range of tools available to Luxury Collection Specialists through the strength of the Berkshire Hathaway HomeServices brand for showcasing the exceptional service buyers and sellers can anticipate from our distinguished Luxury Collection agents

Facebook - @BHHSLuxury

Instagram - @BHHSLuxury

Twitter - @BHHSLuxury

LUXURY COLLECTION Website

The Berkshire Hathaway HomeServices Luxury Collection website exemplifies the superior distinction of Berkshire Hathaway HomeServices Luxury Collection Specialists in the marketplace, featuring an extensive array of luxury listings from our network members around the world Website visitors can also find other Luxury Collection resources, such as annual reports, the Luxury Collection Global Open House, and the Global Developer Showcase.

PRESTIGE Magazine

Berkshire Hathaway HomeServices Prestige magazine has been the definitive voice of luxury lifestyle pursuits for nearly a decade The magazine is published three times a year in Spring, Summer and Fall, and features captivating editorial content side-by-side with distinguished luxury property listings, thus crafting the quintessential lifestyle guide and global property showcase publication

With its extensive longevity and verified outcomes, the magazine presents exclusive opportunities solely for Berkshire Hathaway HomeServices network members to exhibit their listings to a targeted global audience via its print and digital formats, as well as its strategic distribution channels.

Unique Homes

Magazine

Unique Homes Luxury Media’s premier publication, Unique Homes, has established itself as the leading periodical for affluent individuals seeking luxurious real estate options since the early 1970s. With a global readership spanning all 50 US states and 80 nations, each edition provides real estate professionals with an opportunity to set themselves apart from their peers and capture the attention of elite clientele.

Social Media Takeover

Berkshire Hathaway HomeServices has launched the Prestigious Properties social media campaign exclusively for their luxury property representatives, featuring a “takeover” of Unique Homes’ Instagram and Facebook accounts. Every Wednesday, two static posts and a video post of a luxury property represented by a network member are featured, providing a platform for network members to showcase their listings on a global scale

Marketing You

First impressions should always be made with a splash

It's not just about the listings, but also the listing agent

We ensure our Luxury Collection Specialists put their best foot forward with a comprehensive suite of tools, services, and materials designed to showcase their expertise and skills when it matters most

We select the most noteworthy agents for a professional press release across industry news media. Our highest profile transactions are spotlighted among the Notable Sales in our listing presentations and actively featured on our social media channels

Make A Lasting Impression

Schedule a one-on-one call with our highly experienced Marketing team to strategize before, during, and after a luxury listing or sale to help you build on your success

To maximize visibility for you and your luxury listings, we utilize strategic social media and web advertisements, geotargeting affluent regions in our footprint Our expert graphic designers quickly create visually stunning print and digital advertisements in-house

Our recommended publications for advertising include notable media outlets such as Nob Hill Gazette, Marin Magazine, Dirt com, Mansion Global, LuxeSF newsletter, and many others.

The Choice Is Yours

When it comes to the intricacies of selling luxury real estate, who you work with matters Berkshire Hathaway HomeServices Drysdale Properties is part of a powerful brand that offers what no other can. Our ethos is founded on trust, stability, integrity, and longevity, We pair invaluable knowledge with access to advanced tools and vast global connections We are experts, leaders, and innovators, and we bring exceptional service and support to our sophisticated luxury sales professionals and their clients In short, we are here for you