MARKETING YOUR PROPERTY
TABLE OF CONTENTS
INTRODUCTION MARKETING PROPOSAL OUR SERVICES MEAGHAN CREEDON BHHS DRYSDALE PROPERTIES
INTRODUCTION
APPRECIATING YOUR LUXURY PROPERTY
Convey Your Home’s Exceptional Qualities Affluent buyers possess an appreciation for quality, along with a superior eye for detail that makes their homes not just special, but exceptional. Sharing the most distinguishing characteristics of your property will better prepare us to represent your home and to communicate its extraordinary qualities to prospective buyers. What features first attracted you to your home? Which of your property features should be given communication priority with prospective buyers? Which features differentiate your home from other luxury properties? What do you appreciate about the surrounding area and community? Do you have any special terms or conditions regarding the sale of your property that I should be aware of (e.g., closing date, items of personal property to be excluded, etc.)?
YOU ARE OUR TOP PRIORITY
Your best interests will be consistently represented. We will apply our extensive knowledge, connections and skills to successfully market and sell your luxury home. You will be provided with the information and expert advice required to make informed decisions. We will use my experience and negotiation skills to secure the highest possible sales price for your home. All of the details to successfully complete a smooth transaction will be handled by myself and my team. Based on your preferred method of communication (text, email, phone) you will receive updates I fully understand the emotional aspects involved during the sale of your property. I respect the confidential nature of the information you share with me.
MARKETING PROPOSAL
FOUNTAINGROVE PARTNERS | MARKETING PLAN OF ACTION
PRESALE MARKETING:
Member of Exclusive Marketing Group, ProNet, Comprised of the Top 25 Agents in Sonoma County, which I attend and promote your Properties Weekly
Weekly I Host Every Open House personally, often with my husband, to ensure that everyone is greeted, and every question is answered.
Create Profession Master Brochure for the Entire Project
Daily photos of ongoing progress posted on dedicated Facebook and Instagram page with approximately 600 viewers on each platform.
Attend multiple local Events and Charities monthly and promote the Development of Homes.
Daily I carefully keep track of the construction and pricing of our competitor’s properties that are coming to market in the near future
Promote and talk about your homes everywhere I go, which includes Monthly Charities and Events; I am a walking advertisement
My Sphere of Influence of High Net Worth Individuals has already produced serious potential buyers for three of the upcoming homes. My ongoing Networking in these circles will likely produce several more.
Have Attended and will continue to attend every architectural and on-site meeting for each property
Planning meeting: Discuss strategy, logistics, walk through with an eye towards preparation for selling, with Designers and other professionals
Advertisement(s) Completed and Future
Schedule Photographer for Professional Photo Shoot for Each New Listing
Compile Disclosure Package for Each New Listing and Potential Pre-Offers
Create Custom Statements and Custom Designed Just Listed Cards
Create website FountainGroveCustomHomes.com
Marketing & collateral creation:
PRE-MARKET ITEMS:
Full-page print ads in the Press Democrat
Private Reception Invitation Only of the Top 100 Agents in Sonoma, Marin and San Francisco County | Serving Champagne and Crustaceans
Custom Built Property Brochures for Each New Listing
New Custom Luxury Flyers for each property
Professional Photo Shoot for Each New Listing Will include the New Drone Video
Catered Brokers Opens and Weekly Open Houses
Branding
Monthly Publications in Wine Country Weekly Reader
Party Invitations
Continued Advertising in Press Democrat
Continued Postings on Facebook and Instagram Custom Pages w approx. 600 likes on each Social Media Platform
Create Property Specific Websites with Custom URL for Each
For Sale sign installed at the property to include a Brochure Box with Custom Flyers
Just Listed Postcards for Each New Listing
Daily Updates on SonomaCountyLuxuryProperties.com
Discuss Strategy for Offers - Pre Emptive - vs. - Offer Date –
DISCUSS OFF MARKET SALE OPTIONS
Brochures Statements Maps Floor plans
FOUNTAINGROVE PARTNERS | MARKETING PLAN OF ACTION
FIRST WEEK ON THE MARKET
SECOND WEEK ON THE MARKET
Launch Live on MLS. Upload your home into
Host Sunday Open House, fresh flowers, refreshments served
Post your property on BARIES and BHHS Website and Syndicate to over 50 websites Worldwide including Juwai.com (China’s MLS)
Submit Disclosure Packages to each inquiry and closely Monitor activity with agents
Review updated activity with sellers in the preferred method of communication
the MLS with maximum allowed professional photographs
Syndicate to Luxury MansionGlobal.com
Syndicate to The Wall Street Journal
Publish your home on International Luxury Website BHHSLuxuryCollection.com. Marketing to Real Estate Professionals Worldwide
Post on Craigslist and Postlets Weekly.
Automatic Feeds to Trulia, Redfin, Zillow from BAREIS MLS
Host BHHS Drysdale Agents Santa Rosa Office Tour, approx. 50 agents
Invite and Host Brokers Tour | All Sonoma County Agents – Lunch Served
ONGOING
Follow up the any and all potential buyers
Follow up weekly with Agents who have clients come through the Open Houses
Continue advertising
Field calls from agents schedule private Showings
Host Sunday Open House, fresh flowers, refreshments served
Review updated activity with sellers in the preferred method of communication
Email Custom E-blast Statement to Realtor database up to 5,000 Agents
REPEAT ALL OF THE ABOVE UNTIL SOLD!!
Email Custom E-blast statement to 1,500 BHHS Drysdale Agents to 45 offices in the Bay Area
Mail custom postcards JUST LISTED
Feature Your Properties, 11x 17 Tabloids in our Pacific Heights, Healdsburg, and Windsor office window displays
Establish a preferred method of communication with Sellers
VISIT THE FOUNTAINGROVE PROPERTIES WEBSITE:
FOUNTAINGROVECUSTOMHOMES.COM
FOUNTAINGROVE PARTNERS | MARKETING BUDGET
MARKETING EXPENSES:
$3,300 Prior to listing Rocky Knoll, I hosted a party at Fountaingrove Golf and Athletic Club to build interest and excitement for the upcoming homes
Advertising Expenses
$1,250 Full-page print ads in the Press Democrat. $500 Monthly management of listings on my personal business website. $600 Monthly expense for Boost on social media platforms, Facebook & Instagram. Includes frequent posts and targeted ads.
$240 Wine Country Weekly Reader Magazine. $24,150 $3,450 per Corefact Mailing with Tracking to Follow Up Potential Clients. 7 Selected Different Mailings have been completed, each to 1,600 Targeted former Fountaingrove homeowners. Total expense to date.
$250 Feature Placement of your Newest Listing to (approx. 175 of my Clients), on my Monthly Newsletter with Articles about Real Estate sent via USPS.
$1,200 I have purchased and displayed renderings of upcoming homes at every open house to generate future buyers. Still available to use moving forward.
$700 $700 $250 $1,100
Professional Photo Shoot for Rocky Knoll. Professional Photo Shoot for Raycrest. Additional Photo Shoot for Horizon View. All Open Houses, approx. 6 and Two Brokers Tours Catered.
$30,940 Expenses to date
FOUNTAINGROVE PARTNERS | MARKETING BUDGET
NEW BUDGET MOVING FORWARD: Approximately $3,975 Per Listing
$500 Private Reception Invitation Only of the Top 100 Agents in Sonoma, Marin and San Francisco County | Serving Champagne and Crustaceans.
$100 $100 $250 $500 $125 $125 $240 $1,250 $600 $100 $275
Custom Built Property Brochures for Each New Listing . New Custom Luxury Flyers for each property. Professional Photo Shoot for Each New Listing. New Drone Video. Catered Brokers Opens. Catered Weekly Open Houses. Monthly Publications in Wine Country Weekly Reader. Continued Advertising in Press Democrat. Continued Facebook and Instagram Custom Pages. Just Listed Postcards for Each New Listing. Build Property Specific Website for Each New Listing.
OUR SERVICES
REPRESENTING CLIENTS OF WEALTH Network and Technology Berkshire Hathaway HomeServices Luxury Collection utilizes an elite network of powerful relationships, along with modern, effective tools to bring together buyers and sellers of luxury property. Our experienced, service-oriented professionals combine local expertise with vast global connections, the most advanced technology available and unparalleled marketing resources to deliver our clients best-in-class results.
Considered to be the Bay Area leader in the arena of luxury marketing, and the thought leader for the intelligent exploration of best marketing practices and trends in the luxury marketplace. LuxeSF annually facilitates marketing alliances, introductions, collaborations and jointlysponsored marketing programs by virtue of its broad partner network and extensive databank of Bay Area marketing and sales influentials. We are members of Fiabci-USA International Real Estate Federation. FIABCI represent all real estate disciplines including Brokerage, Property Management, Valuation/Appraisal, Investment, Development, Consulting, Legal, Architecture, Planning and Insurance. FIABCI is the most representative organization of the real estate industry in the world.
The CIPS (Certified International Property Specialist) designation is for REALTORSÂŽ from the United States and abroad, as well as association staff and volunteer leaders who wish to develop or grow their international real estate business. It provides us with the knowledge, research, network and tools to globalize your property.
ONLINE & LOCAL MARKETING Berkshire Hathaway Drysdale HomeServices Properties leverages traditional and digital media to market your property to local, national, and international buyers. Our extensive syndication network automatically pulls information from the MLS and feeds your property to the most viewed real estate sites in the world. Online and media coverage may include:
These include: Realtor.com Top Agent Network Trulia.com Craigslist.com Facebook.com Instagram Zillow.com Print publications Storefront window displays
NATIONAL MARKETING
Berkshire Hathaway HomeServices focuses considerable resources on creating lasting impressions for consumers across North America. Berkshire Hathaway HomeServices leverages traditional and digital media. Our advertisements appear in many media outlets, including:
THE WORLD IS WATCHING YOUR HOME The buyer for your home may emerge from outside your local market or region. To provide you with the largest return on your investment, your home must be exposed to the greatest number of prospective buyers. We reach up to 6 million unique users monthly through our syndication network. Berkshire Hathaway HomeServices network listings appear before a highly affluent audience around the world.
LISTING SYNDICATION (Automatically generated for all listings in the MLS) Juwai.com
BHHSLuxuryCollection.com
WJS.com / Asia / Europe
Mansion Global WeChat – Over $1M
MansionGlobal.com – Over $1 million
Mansion Global Showcase – Over $7M
BerkshireHathawayHS.com
3783 RAYCREST COURT SANTA ROSA | 4 BD | 3 BA | 3,149 SQ. FT. | 0.43 ACRES
SA M
PL E
FOUNTAINGROVE CUSTOM BUILT HOME
LUXURY COLLECTION
This spectacular new-construction Fountaingrove property is the perfect place to call home. With the master and guest suite on the main level, along with the living room, family room, kitchen, dining, and laundry, this home lives like a singlelevel property. Enjoy a glass of wine from the temperaturecontrolled wine closet while you take in sensational views from every room, highlighting the stunning sunsets and city lights. A large deck, basketball court and a she-shed make this dream complete! Offered at $1,725,000
DRYSDALENB.COM
Meaghan Creedon
707-280-4772 mcreedon25@gmail.com SonomaCountyLuxuryProperties.com
DRE #01911240
Š 2018 BHH Affiliates, LLC. An independently owned and operated member of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.Ž Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation. CalBRE #01499008. Nevada Lic. #B.1001647.
3783 RAYCREST COURT SANTA ROSA | 4 BD | 3 BA | 3,149 SQ. FT. | 0.43 ACRES
FOUNTAINGROVE CUSTOM BUILT HOME
LUXURY COLLECTION
PL E
PROPERTY HIGHLIGHTS: • 4 bedrooms and 3 baths with 3149 Sq. Ft. • Two Bedrooms on main level
• Large master suite with views
• Taj Mahal quartzite and stainless kitchen • Walnut island
• 0.43 acre lot with gorgeous views
• Engineered hardwood floors and 2 gas fireplaces • GE Monogram appliances • Built-in sound system
SA M
• Smart technologies to control heating and lights
DRYSDALENB.COM
© 2018 BHH Affiliates, LLC. An independently owned and operated member of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation. CalBRE #01499008. Nevada Lic. #B.1001647.
OTHER PRINT MATERIALS MINI-CARDS, BROKER CARDS & CUSTOM FLIERS
67
322
CHATTANOOGA STREET
ROSEWOOD LANE DANVILLE, CALIFORNIA
MAGNIFICENT CUSTOM DESIGNER HOME IN NOE VALLEY
119
•
5 Bedrooms, 7 Bathrooms
•
6,200 square feet
•
First floor master suite
•
Guest suite
•
Formal library/office
•
Fully remodeled kitchen
•
Three refrigerators and freezers, ice maker and wine refrigerator
•
Marvin architectural windows
•
Pool with automatic cover, spa, masonry fireplace fireplace with its own sitting area
•
Multiple garden rooms & patios
EDGEWOOD AVENUE CO L E VA L L E Y SA N F R A N C I S CO
MARY ANN SCHULTZ CalBRE# 0016250
Direct: (925) 708-3939 Mobile: (925) 708-3939 maryann.schultz@bhhsdrysdale.com
ViewsOnEdgewood.com
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1336 SUMMIT ROAD
ViewsOnEdgewood.com • • • • • • •
4 Bedrooms 2.5 Baths Home Office 1 Car Garage Garden Deck 2458 Sq.ft. (Per assessor’s office)
A R C H I T E C T U R A L LY- U N I Q U E B E R K E L E Y V I E W H O M E
Mary De Vries BROKER ASSOCIATE & ARCHITECT
415.307.6122 marydevries1@gmail.com DRE #01871083
LUXURY COLLECTION
Offered at: $2,695,000 PRESENTED BY:
SHANNON WOULFE & ERIK SCHULER
An eye-catching, professionally designed brochure can be one of our most effective tools to illustrate the distinctive qualities of your property. Brochures will be distributed exclusively to leading luxury real estate professionals and targeted buyer databases. We will also maintain a supply of these marketing materials at your property and at select Berkshire Hathaway HomeServices Drysdale Properties offices. Your brochure will be provided to select groups with proven track records of finding buyers for luxury properties of comparable value.
EDGEWOOD AVENUE
© 2018 BHH Affiliates, LLC. An independently owned and operated member of BHH Affiliates, LLC. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation.
CO L E VA L L E Y | SA N F R A N C I S CO
67
ROSEWOOD LANE DANVILLE, CALIFORNIA
(510) 846-1010 swoulfe@bhhsdrysdale.com CalBRE# 00151263
119
COLLECTION
UXURY L U XCL U O LR L EY CTION
SHANNON WOULFE F F
HW
F
UP UP LAUNDRY LAUNDRY
UP D D
W W
D
W
116 STANYAN STREET
500KNIGHTSBRIDGELN.COM
HW HW
UP
OFFERED AT $2,700,000
UP UP
Ground Ground Ground Floor Floor Floor
1420.84 sq. sq.sq. ft.ft. ft. Ground Ground Ground Floor Floor Floor : :1420.84 : 1420.84 96.76 sq. sq.sq. ft.ft. ft. Laundry Laundry Laundry : :96.76 : 96.76
LAUNDRY
LONE MOUNTAIN | SAN FRANCISCO
GARAGE GARAGE
BEDROOM BEDROOM
GARAGE
BEDROOM
GROUND FLOOR
DN DN
UP UP
DN
UP BEDROOM BEDROOM
DN DN
158 FUNSTON AVENUE BEDROOM
DN
First First First Floor Floor Floor
LIVING LIVING
BREAKFAST BREAKFAST
LIVING
BREAKFAST
R R R
LAKE STREET | SAN FRANCISCO
DINING DINING BEDROOM BEDROOM
DINING
5 BEDROOMS | 3 BATHS | 2 CAR PARKING
BEDROOM
FIRST FLOOR
Second Second Second Floor Floor Floor
ect
MARKETING MATERIALS PROFESSIONAL PROPERTY BROCHURES
DN DN MASTER BEDROOM MASTER BEDROOM
ENCHANTING PIEDMONT STYLE ESTATE
DN
MASTER BEDROOM
MARY ANN SCHULTZ CalBRE# 0016250
PRESENTED BY:
Mary De Vries
Direct: (925) 708-3939 Mobile: (925) 708-3939 Broker Associate & Architect maryann.schultz@bhhsdrysdale.com
67Rosewoodlane.com Offered at $5,000,000 PRESENTED BY:
MARY ANN SCHULTZ
SECOND FLOOR
ated member of BHH Affiliates, LLC. Information not h a Broker, this is not intended as a solicitation.
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WWW.116STANYAN.COM
Mary De Vries Broker Associate & Architect Luxury Collection Specialist
415.307.6122 marydevries1@gmail.com
LUXURY COLLECTION
PRESENTED BY:
DRE #01871083
Mary De Vries Broker Associate & Architect Luxury Collection Specialist
© 2018 BHH Affiliates, LLC. An independently owned and operated member of BHH Affiliates, LLC. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation.
FUNSTON.COM
500 KNIGHTSBRIDGE LANE Sacramento, California
hovanes
roker
7667
nes@bhhsdrysdale.com
390
ly owned and operated member of BHH Affiliates, LLC. Information not currently listed with a Broker, this is not intended as a solicitation.
PRESENTED BY:
Peter Chovanes
JUST LISTED EBLAST PROGRAM A Grand Entrance to Showcase Your Property To The Real Estate Community Over 2,500 sales professionals in the local marketplace plus the entire Berkshire Hathaway HomeServices Drysdale Properties sales force will be exposed to your listing via the New Listing eBlast program. New Listing eBlast Announcements are eye-catching, informative and emailed directly to the local real estate community for maximum marketing exposure. Interactive links allow the recipient to share the eBlast on social media to their sphere of influence. The eBlast Announcement will feature: Property photos Property address and price Detailed description of your home Social media links Contact information
PRINT ADVERTISING
Berkshire Hathaway HomeServices Drysdale Properties will showcase your home in local and national print publications.
LUXURY COLLECTION
3100 OLD SONOMA RD., NAPA
$12,500,000
47 ROSEMONT CIRCLE, NAPA
$1,600,000
8877 WATER ROAD, COTATI
$1,399,000
34 acre knoll top estate with panoramic views. 5 en-suite bedrooms, 7000+sf modern home. Small vineyard, craft winery and brand included.
Custom cingle level 3bd/2ba home approx. 2,500 sq.ft. on .47 acre lot. Floor-to-ceiling windows. Detached guest quarters, gardens & Bocce court.
Beautiful updated 4 bedroom, 3 bathroom Ranch style home on half acre with gorgeous sun room, inground pool, and 2bd/2ba granny unit.
Wendy Lynch
Susan Archer
Bob Buhman
707.494.1178
707.246.3621
4917 BENNETT VALLEY RD., SANTA ROSA $849,950
202 VALLEY OAK DRIVE, NAPA
Great Bennett Valley location! Located on nearly an acre yet close to everything. Three bedrooms, two baths, 1,735 sq.ft. M/L
Three bedroom, Three bathroom, 1,232 sq.ft., Built 2011, Town-home (PUD), 2 car garage, Fenced yard with patio.
Single level, 4bd/2ba approx 1,647 sf on corner lot in North Napa near Alston Park with living room, family room with fireplace, large fenced yard.
John W. Styles
Susan Archer
Susan Archer
707.481.6634
1523 PARTRIDGE COURT, SANTA ROSA
$619,950
30 WOODGREEN ST., SANTA ROSA
$695,000
707.696.6056
707.246.3621
$349,000
43 EASLEY COURT, NAPA
$695,000
707.246.3621
1144 SONOMA AVE. #116, SANTA ROSA
$298,350
Charming 4 bedroom, 2 bathroom single level home in NW Santa Rosa on 1/4 acre. Spacious, open floor plan and entertainer’s backyard.
1bd/1ba in 4-plex faces open space. Living w/gas fireplace. Master bdrm & dining open to courtyard. 1-car carport. Low HOA. Oakmont 55+ community.
Centrally located professional office unit for sale or lease in Santa Rosa. 1,001 square feet with plenty of parking for clients.
Maridel Perlas
Lori Godwin
Maridel Perlas
707.540.2168
707.888.5115
707.540.2168
WE KNOW GREAT HOMES... AND HOW TO SELL THEM. Visit BHHSDRYSDALE.COM for an instant home valuation. SANTA ROSA 917 College Avenue Santa Rosa, CA 95404
WINDSOR 9074 Brooks Road South Windsor, CA 95492
HEALDSBURG 243B Healdsburg Avenue Healdsburg, CA 95448
SAN FRANCISCO - CASTRO 2324 Market Street, Suite B San Francisco, CA 94114
SAN FRANCISCO - PAC. HGTS. 2425 California Street San Francisco, CA 94118
PRIVATE RECEPTIONS AND SELECT SHOWINGS Luxury home transactions involve cooperation of brokers through the Multiple Listing Service. It is extremely important that we consider private receptions to showcase your home to select real estate professionals who specialize in working with clients of wealth. We may also consider hosting a private showing for select professionals and opinion leaders including interior designers and art gallery owners. These would occur in addition to scheduled private showings for qualified, prospective purchasers. Twilight Tours are a fantastic way to showcase your home to buyers. We advertise these showing to the top agents in your city via email marketing and invitations mailed to the surrounding area. These catered tours allow qualified buyers to tour your home at a more intimate time of the day.
SERVICES WE PROVIDE Once an offer is accepted, a team of support staff will work to make your transaction as seamless as possible. Among the services you can expect: Presentation of the offer Negotiation of the offer Review of the contract Prepare a closing schedule Open an escrow account Verify buyer’s deposit Verify submission of loan application Review the Preliminary Title Report Schedule an Appraisal Attend inspections Review and negotiate the results Verify removal of contingencies Complete all documents Provide escrow instructions Confirm property insurance Schedule the signing of documents Arrange for key transfer Confirm closing recordation Arrange delivery of proceeds
MEAGHAN CREEDON
EXCELLENCE THROUGH INTEGRITY MEAGHAN CREEDON REALTOR® | DRE # 01911240
(707) 280-4772 mcreedon25@gmail.com A Sonoma County native, Meaghan Creedon has a proven track record for superior service and accomplishment in Real Estate and marketing. Born and raised in Santa Rosa, Meaghan has over 30 years of knowledge and expertise of the local areas and neighborhoods. Since becoming licensed in 2012, she has risen straight to the top of the local real estate community, consistently ranking in the top 1% of Sonoma County agents. During her time as an agent at Bradley Real Estate, a brokerage with eleven offices throughout three counties and over 475 agents, she was consistently recognized as the Top Producer for their Sonoma County offices. In 2017, she surpassed her high business volume and was acknowledged as the Top Producer for the entire company. Meaghan became an agent for Berkshire Hathaway Home Services Drysdale Properties in the fall of 2018 where she continues to be a Top Producer in the company. She specializes in representing buyers and sellers of residential real estate, new construction, income properties, and commercial projects. With her clients’ best interest in mind, she combines a can-do attitude with careful attention to detail to ensure that they receive the very best service. 2012 President’s Club 2013-2018 President’s Club and Chairman’s Club and Santa Rosa Top Producer 2013-2016, 2018: Sonoma County Top Producer 2018 Company-wide Top Producer among 450+ agents
LETTER OF RECOMMENDATION
Re: Realtor Meaghan Creedon Dear Potential Home Buyer or Seller: Recently, my wife Janice and I had the good fortune to happen upon Meaghan Creedon as she was hosting a broker’s tour of a client’s home near our former residence in Santa Rosa. The home she was showing was of a similar floor plan as ours and was built by the same builder, but was in its original 1998 condition, with little to no upgrades. Meaghan invited us in to view the property, and we had a few minutes to discuss the market potential for the home with her. She told us what the property was listed for and that she was convinced it would sell for more than the asking price. As you can imagine, we were surprised but skeptical, as the market, in our opinion, just had not risen to the price point the home was listed for. Janice and I wanted to sell our home in Santa Rosa and move to the desert, but we were certain it would still be several years before the market would yield the price we needed. When we returned home from meeting with Meaghan, we were excited at the prospect of selling our home sooner than later, but needed more convincing. We called Meaghan and asked that she come to our home and discuss our options. When we sat down with Meaghan, she presented us with a roadmap of how she planned to sell our property. From comparable listings, marketing, planned showings, and a comprehensive overview of why we should list with her and Bradley Real Estate… Her energy, drive, and experience convinced us to list with her. The fourteen days following our meeting with Meaghan were a whirlwind! Nearly three hundred people, brokers, and clients viewed our property during open house events and by appointment, and by the end, she sold our home for $26,000 over the asking price! Meaghan Creedon is a true professional whom we found to be flexible, confident, and a person of character. Her hard work enabled us to sell our home years before we thought it would be possible and offered my wife the opportunity to retire a year earlier than expected. Janice and I highly recommend Meaghan if you are considering buying or selling a home. Her high standard of excellence and commitment to her clients was reason enough for us, and we know you’ll agree. Sincerely, CHARLES L. MAYNARD Chief of Police (Retired)
CLIENT TESTIMONIALS
“People ask how you do it (I get the same thing with my job), and after working with you, I know how we do it: You WORK at it every day you’re on it. On the phone, in the car, all the time talking with people; everyone is a client or knows someone who will be. You are so good at it, so people think it’s so easy. You are the one I send people to, because I know you will be on it, not like the other 20+ agents I work with who don’t call for days.” - Michelle Evans “Whether you’re buying or selling, if it’s your first time and you need an extremely experienced, patient realtor who knows how to guide you to quickly prepare a home for sale, with great photographs, staging & listing strategy, total command of a very long and wildly successful open house, and tough negotiations on your behalf with multiple buyers trying to out-bid one another... All within 1-1/2 days of going on the MLS! That’s our experience when we hired Meaghan Creedon of Bradley Real Estate to sell a very special home and property off the market for the previous 34 years. Meaghan isn’t just one of the best realtors for Sonoma County. She has got to be one of the best in the whole state of California. She took advantage of a rare opportunity to market our home directly across the street from another house going on the market in a prize neighborhood in Oakmont, Santa Rosa, CA, so that buyers to either home could easily see and compare both. We got more offers after they turned down the other house when they saw ours. She worked tirelessly on a Saturday night and again on Sunday to negotiate a record $39,100 over listing price less than a week after we signed the listing agreement! We signed the purchase offer contract the next day. So whether you’re new like us, or experienced, you’ll have a real pro handling your transaction, and it will be fun too! Yeah, Meaghan!!” - Rebecca Williams “Professional, successful, positive, dependable and charming!” - Murray Wood “She’s a true real estate rock star! She was able to find us a beautiful place under serious time constraints and made the process very smooth. My daughters asked her to come live with us! We are so grateful for her ambition and professionalism. She should have her own company!” - Brian and Robyn Wood “She is, and was always, a pleasure to work with. Always professional and understanding to my needs.” - Mike Charney
CLIENT TESTIMONIALS
“Sharp, on top of it, made great recommendations for services needed to take care of all aspects to get house ready for market.” - Cristi McMahan “She rocked on getting us our dream home!! Excellent job!!!” - Catherine Hullsman “We gave Meaghan a price range and a time requirement because we had to get out of town as soon as possible. After a single price drop two weeks into our listing, Meaghan sold our house to the next couple that came to see it. She’s always available, genuinely works hard for every dime, and actually cares about your sale.” - Zachary Gronich “Meaghan made the home buying process quick and easy. She provided timelines for everything and made the buying process easy to understand as a first time buyer. She was always available to answer questions, and responded to texts or emails lightning-fast. She was knowledgeable, friendly, and honest with us about homes and the areas they were in— which made finding the right home in the right neighborhood a breeze. With her help, we found the right home for our family, way under our budget.” - Megan Cormier “Meaghan is the best agent out there, period. Don’t look any further!” - Dr. Kenneth Weld “Meaghan was amazing to work with, and I do not think we would have been able to close on our house without her. She was very quick to respond and always had a positive and confident outlook, which really helped during the negotiation process.” - Chad and Mollie Asay “Meaghan handled both sides of the transaction: it closed as scheduled and was basically stress-free. I’m a commercial real estate agent, and I appreciate Meaghan’s professionalism and would use her again for residential property; I recommend her highly.” - Alan Boxer
CLIENT TESTIMONIALS
“Great agent with attention to detail, who operates like a broker. She cares about the buyer and how important it is to match the buyer’s needs to the specifics of the home the buyers are looking for, keeping in mind that the particular house would be a good future home and investment. Many times during the search of a new home, Meaghan would research and advise the home buyer of red flags; even though the exterior of the home looked great, she dug up information that saved us money—if we were to buy the home with issues, it would have cost us more. Also, Meaghan’s fast-paced bidding helped to land our first home: timing was crucial in this high-demand, competitive market, and we would have lost the home that we fell in love with if it weren’t for her urgent response to our deal.” - Edward Hamalian “My fiancé and I had trouble getting in touch with our original agent. Almost as a joke, we reached out to Meaghan through Redfin, thinking that it would be impossible for a random internet agent to get back to us before our existing agent did... We were thrilled with the results. Meaghan not only got us in to see the home, she tracked down the hard-to-reach selling agent, got copies of the inspection reports, showed us a few more houses over the next couple days, and put in an offer on one of those houses before our original agent ever called us back. Meaghan made everything as easy as it could have been, and was responsive the entire time. We will enthusiastically recommend her to our friends, and we hope to work with her again in the future!” - Phillip Bow and Chansopheak Sem “Meaghan is by far the best agent I have ever worked with. I’ve worked with many agents over the years, and my biggest regret was not finding Meaghan sooner!!!” - Craig Durkey “Meaghan makes the impossible possible... The most efficient and professional agent. She sold our house in less than a week! She is the best—thank you!” - Nino and Megan Rabbaa “I have already recommended Meaghan to my friends and co-workers. She sold our house quickly, got us $40,000 over asking, and crushed the bar for prices within our neighborhood. Friendly, efficient, and effective!” - Travers Collins
SOLD BY MEAGHAN CREEDON
RESIDENTIAL PROPERTIES 3783 RAYCREST CT., SANTA ROSA
7512 BLAIR AVE., ROHNERT PARK
SOLD 3.21.17 | SALE PRICE: $1,249,000
SOLD 3.27.18 | SALE PRICE: $595,000
112 COURTYARDS, WINDSOR 363 COUNTRYSIDE DR., SANTA ROSA
SOLD 11.09.17 | SALE PRICE: $551,000
SOLD 5.26.17 | SALE PRICE: $890,000
4954 CHARMAIN DR., SANTA ROSA 319 NORTH ST. #17, HEALDSBURG
SOLD 3.23.18 | SALE PRICE: $360,000
SOLD 5.05.17 | SALE PRICE: $485,000
5239 BEAUMONT WY., SANTA ROSA 1226 PEDRONCELLI DR., WINDSOR
SOLD 1.10.19 | SALE PRICE: $902,000
SOLD 7.6.17 | SALE PRICE: $618,000
300 STONY POINT RD, SANTA ROSA 361 ORCHARD ST., HEALDSBURG
SOLD 12.18.18 | SALE PRICE: $255,000
SOLD 8.24.17 | SALE PRICE: $538,000
2184 WEST STEELE LN., SANTA ROSA SOLD 12.27.18 | SALE PRICE: $270,000
532 JENIFER CT., SANTA ROSA SOLD 10.20.17 | SALE PRICE: $700,000
3797 ROCKY KNOLL WY., SANTA ROSA SOLD 4.3.19 | SALE PRICE: $1,675,000
2521 COFFEY LN., SANTA ROSA SOLD 11.17.17 | SALE PRICE: $275,000
512 MCNEAR AVE., PETALUMA SOLD 9.14.18 | SALE PRICE: $1,315,000
4954 CHARMAIN DR., SANTA ROSA SOLD 11.09.17 | SALE PRICE: $551,000
25 STIRRUP LN., NOVATO
2421 DIXIE PL., SANTA ROSA
SOLD 10.5.18 | SALE PRICE: $1,425,000
SOLD 11.21.17 | SALE PRICE: $457,500
395 WALL PL., SANTA ROSA 490 MALLORY AVE., WINDSOR
SOLD 12.26.12 | SALE PRICE: $159,000
SOLD 3.13.18 | SALE PRICE: $835,000
811 LUCY CT., SANTA ROSA 3655 RUTHERFORD WY., SANTA ROSA SOLD 4.9.18 | SALE PRICE: $1,425,000
SOLD 8.16.13 | SALE PRICE: $656,000
SOLD BY MEAGHAN CREEDON
4844 HOEN AVE., SANTA ROSA
69 BRIANNE CIR., WINDSOR
SOLD 9.26.13 | SALE PRICE: $725,000
SOLD 9.30.14 | SALE PRICE: $560,000
5470 MONTECITO AVE., SANTA ROSA
2345 JAINE LN., SANTA ROSA
SOLD 2.21.14 | SALE PRICE: $649,000
SOLD 11.19.14 | SALE PRICE: $462,000
4956 FERN PL., ROHNERT PARK
21 CREEKWOOD SQ., ROHNERT PARK
SOLD 2.26.14 | SALE PRICE: $510,000
SOLD 2.13.15 | SALE PRICE: $249,000
1804 SANSONE DR., SANTA ROSA
1507 BRANCH OWL CT., SANTA ROSA
SOLD 2.21.14 | SALE PRICE: $415,000
SOLD 3.30.15 | SALE PRICE: $786,000
8137 LUISA WY., WINDSOR
687 DECANTER CIR., WINDSOR
SOLD 4.4.14 | SALE PRICE: $440,000
SOLD 4.1.15 | SALE PRICE: $560,000
499 EQUITY CT., WINDSOR
2332 SOPHIA DR., SANTA ROSA
SOLD 3.21.14 | SALE PRICE: $505,000
SOLD 6.2.15 | SALE PRICE: $480,000
7103 17TH HOLE DR., WINDSOR
8310 N HIGHWAY 29, UPPER LAKE
SOLD 5.30.14 | SALE PRICE: $525,000
SOLD 6.11.15 | SALE PRICE: $730,000
2034 SEVILLE ST., SANTA ROSA
1990 LONG LEAF CT., SANTA ROSA
SOLD 8.13.14 | SALE PRICE: $500,000
SOLD 8.6.15 | SALE PRICE: $780,000
1164 NEALE DR., SANTA ROSA
4720 CULEBRA WY., SANTA ROSA
SOLD 9.26.14 | SALE PRICE: $504,000
SOLD 10.15.15 | SALE PRICE: $790,000
9689 LAKEWOOD DR., WINDSOR
3920 DEUCE DR., SANTA ROSA
SOLD 11.4.14 | SALE PRICE: $810,000
SOLD 10.14.15 | SALE PRICE: $495,000
948 KENMORE LN., SANTA ROSA
2024 TERRACE WY., SANTA ROSA
SOLD 8.7.14 | SALE PRICE: $350,000
SOLD 11.10.15 | SALE PRICE: $635,000
SOLD BY MEAGHAN CREEDON
611 S DAVIS ST., SANTA ROSA
1850 HAPPY VALLEY RD., SANTA ROSA
SOLD 4.26.16 | SALE PRICE: $415,000
SOLD 12.15.16 | SALE PRICE: $975,000
2170 SUNLEAF LN. SANTA ROSA
21668 HERON DR., BODEGA BAY
SOLD 3.2.16 | SALE PRICE: $165,000
SOLD 10.20.16 | SALE PRICE: $620,000
1972 COOPER DR., SANTA ROSA
4720 GRANADA DR., SANTA ROSA
SOLD 3.29.16 | SALE PRICE: $715,000
SOLD 11.18.16 | SALE PRICE: $797,500
111 KNOLLS LN. SANTA ROSA
2429 DARLA DR., SANTA ROSA
SOLD 6.1516 | SALE PRICE: $430,000
SOLD 1.5.17 | SALE PRICE: $540,000
8101 LUISA WY., WINDSOR
1466 COUNTRY MANOR DR., SANTA ROSA
SOLD 6.24.16 | SALE PRICE: $540,000
SOLD 2.16.17 | SALE PRICE: $885,000
3788 SKYFARM DR., SANTA ROSA
508 SANTANA RD., NOVATO
SOLD 6.21.16 | SALE PRICE: $1,449,000
SOLD 4.26.17 | SALE PRICE: $728,000
9507 FLAMENCO CT., WINDSOR
3616 ORBETELLO CT., SANTA ROSA
SOLD 7.12.16 | SALE PRICE: $675,000
SOLD 4.25.17 | SALE PRICE: $1,249,000
424 OAK VISTA DR., SANTA ROSA SOLD 6.29.16 | SALE PRICE: $759,000
MOBILE/FLOATING HOMES
857 NONIE ST., SANTA ROSA
844 NONIE ST., SANTA ROSA
SOLD 7.15.16 | SALE PRICE: $121,000
SOLD 11.25.15 | SALE PRICE: $91,000
117 REDWING DR., SANTA ROSA
63 WALNUT CIR., ROHNERT PARK
SOLD 10.12.15 | SALE PRICE: $70,500
SOLD 3.27.18 | SALE PRICE: $169,900
SOLD BY MEAGHAN CREEDON
LOTS/LAND 3453 HIDDEN HILLS DR., SANTA ROSA
7900 PETALUMA HILL RD., PENNGROVE
SOLD 3.23.18 | SALE PRICE: $620,000
SOLD 1.30.17 | SALE PRICE: $850,000
3538 COFFEY MEADOW PL., SANTA ROSA SOLD 9.7.18 | SALE PRICE: $199,000
MULTI UNIT (2-4)
663 DOYLE PARK DR., SANTA ROSA SOLD 5.14.18 | SALE PRICE: $785,000
MULTI UNIT (5+)
1581 S MAIN ST., WILLITS
700 LONE PINE DR., REDWOOD VALLEY
SOLD 1.24.17 | SALE PRICE: $1,110,000
SOLD 7.25.16 | SALE PRICE: $575,000
BERKSHIRE HATHAWAY HOMESERVICES DRYSDALE PROPERTIES
THE QUALITY SEAL
The Berkshire Hathaway HomeServices Seal represents quality, value and innovation. It’s your stamp of assurance - our promise to you that we will deliver exceptional service throughout the process of buying and selling real estate.
“I would want to be associated with somebody where the financial strength was unquestioned and where the name stood for integrity. What other quality would you want that Berkshire Hathaway HomeServices does not have; and I don’t think you could find one.” Warren Buffett, Chairman and CEO, Berkshire Hathaway Inc.
MOST RESPECTED BRAND
BERKSHIRE HATHAWAY RANKED AMONG THE MOST RESPECTED BRANDS IN THE WORLD Berkshire Hathaway HomeServices brings together a world class brand name with the proven operational excellence of its parent companies. The brand is intelligent, nimble, progressive and straightforward. A New Era in Real Estate Berkshire Hathaway HomeServices is a brand-new real estate brokerage network established in March 2013. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. The company is a joint venture between HomeServices of America, Inc., the nation’s second-largest, full-service residential brokerage firm, and Brookfield Asset Management, the second largest global relocation network.
DRYSDALE PHILOSOPHY
Where integrity, persistence and creativity unite, great things can happen. I am 100% committed to providing you with my best in terms of professional knowledge, experience, connections and skills. I am determined to provide a level of service so exceptional you will not only consider hiring me in the future, but also refer me to your friends, family and colleagues. Founded in 2005 by President/CEO Gretchen Pearson, Berkshire Hathaway HomeServices Drysdale Properties is among the fastest-among growing, full-service, 100% woman-owned real estate brokerage in the nation. Paula Gold-Nocella joined San Francisco and Sonoma Counties as Regional Partner in 2018 deepening the company’s foothold in the luxury markets. Berkshire Hathaway HomeServices Drysdale Properties serves 24 counties throughout Northern California and Nevada and is Good to know™ in real estate.
BY THE NUMBERS
1400
45+
SALES PROFESSIONALS
24
OFFICE LOCATIONS IN CALIFORNIA & NEVADA
1
$2.7
#
FASTEST GROWING BROKERAGE
BILLION DOLLARS IN SALES VOLUME
COUNTIES IN NORTHERN CALIFORNIA & NEVADA
42
ND
LARGEST BROKERAGE SALES VOLUME IN US – PER REALTRENDS
(ACCORDING TO FIRSTTUESDAY JOURNAL)
100
1
#
SF BUSINESS TIMES TOP 100 WOMEN OWNED BUSINESS IN BAY AREA
LARGEST WOMAN-OWNED BHHS BROKERAGE IN CALIFORNIA (ACCORDING TO CAR 2019 REPORT)
13
TH
HIGHEST IN SALES PRODUCTION
LUXURY COLLECTION
Meaghan Creedon
REALTOR®
|
DRE #01911240
(707) 280-4772 | mcreedon25@gmail.com