Mission, Vision, & Purpose

Berkshire Hathaway HomeServices CEO

Christy Budnick delivers a powerful keynote in Las Vegas

It was a few minutes past 9 a.m. on Monday morning when Christy Budnick, CEO of Berkshire Hathaway HomeServices, walked onto the Sales Convention stage, looked out at the crowd of thousands, and asked: “Can you believe it’s been 10 years?”

10 years, she said. Years of success. And years of living out the mission, vision and purpose of the brand as only a Berkshire Hathaway HomeServices network member could.

“Are you ready to start another ten years?” She asked, and with a round of applause and cheers, the audience responded, "We’re ready."

Budnick then shared what the 2023 theme of Sales Convention— Motivation, Vision and Purpose— means to Berkshire Hathaway HomeServices.

Motivation, she said, is “the what behind everything we do.”

Motivation, she said, is “the what behind everythingwedo.”

It drives network members to work hard when it’s not easy and to do whatever it takes to win, even when the winds of change blow in an unfavorable direction. Motivation is the resolve network members have to sail on no matter what, Budnick explained.

Vision, she said, is “the where.”

Vision, she said, is “the where.”

“To arrive at your vision, you need a roadmap of strategies that includes being prepared for unexpected twists,” she said. “If you’re ever in a position that forces you to take a detour, your vision protects you from going too far off track.” Purpose, she said, is “the why.”

Purpose,shesaid, is“thewhy.”

In real estate, purpose is inextricably linked to care. Berkshire Hathaway HomeServices network members genuinely care about their clients and build strong ties to the community in which they work and live. A Forever AgentSM has no past clients; they have strong relationships created and nurtured for a lifetime.

From MVP, Budnick transitioned to feelings, talking about how Berkshire Hathaway HomeServices network members are differentiated by how they make their clients feel. “Feelings create memories,” she said, “and when we create special moments and feelings with our clients, we build emotional bonds.”

That, Budnick explained, is what separates a Forever AgentSM from the competition, because a Forever AgentSM is someone who partners with people in their pursuit of a more remarkable life.

CHRISTY BUDNICK’S 3 MVP STRATEGY MUST-HAVES: TRUST

Constantly build trust with your clients. Don’t hunt for short-term gains because when you do, nobody wins. Instead, commit to your vision and get creative in the ways you service clients to strengthen trust. Participate in community service, sponsor local sports teams, host client appreciation events and become the go-to for all things in your city.

Consistency

Commit to the journey and move the needle every single day. You might overestimate how much change you can accomplish in the short term but you might also underestimate how much you can achieve in the long-term. A Forever structures their business like a practice and consistently works at it every single day.

Marketing

Never stop marketing! Now is not the time to be a secret agent. If you drop off the radar today, you’ll be playing a game of catchup when the market swings in another direction. Engage on social media and share content that provide the insights your clients care about and valuable perspectives they need to know.