Residential Asset Management

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®

CRMC

Good To Know

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TM

Modern Brand.

Timeless Values.

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Strength | Stability | Quality

“I would want to be associated with somebody where the financial strength was unquestioned and where the

name stood for integrity. What other quality would you want that Berkshire Hathaway HomeServices does not have; and I don’t think you could find one.”

– Warren Buffett, Chairman and CEO, Berkshire Hathaway Inc.

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A sign of success in property management

®

CRMC

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A sign of quality

The Berkshire Hathaway HomeServices network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity.

Berkshire Hathaway HomeServices Florida Properties Group established as Tropical Realty in 1959 – has an admired reputation and a successful history in Tampa Bay real estate, made even more powerful by its local ownership and management.

When a Berkshire Hathaway HomeServices Florida Properties Group Residential Asset Manager works with you, he or she is representing an organization that consistently strives to provide the most effective residential asset management experience possible, through innovative uses of technology, marketing and key business initiatives. Take a good look at Berkshire Hathaway HomeServices Florida Properties Group and you’ll see there IS a difference in real estate investment management and leasing services.

We have the power to rent Tampa Bay real estate!

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Relax… Minimize Risk; Maximize Return

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Managing your investment properties got a little easier

Do you know how to Minimize Risk and Maximize Return on your Real Estate Investment?

WE DO!

Education, proper training, and keeping up with changing landlord/tenant laws help minimize your risk.

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Why you need a professional property manager

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We are a CRMC® A CRMC is to property management what “Board Certified” is to a doctor.

We are a NARPM Certified Residential Management Company (CRMC®) What is NARPM®?

The National Association of Residential Property Managers (NARPM®) is the only national organization dedicated to the professional management of single family homes and small multi-unit investment properties.

What does the Certified Designation mean?

The professional designation is awarded to property management companies that have completed the highest levels of achievement including specific course requirements as well as service to the NARPM® organization.

First CRMC® in West Central Florida.

We were the first company in West Central Florida to earn the CRMC and the 49th company nationwide to hold this prestigious designation. This exclusive designation is evaluated every three years.

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The Plan For Success.

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Why you need a professional

Our Professional Property Managers will…

• Guide you through the complexities of Landlord/Tenant Law. • Advise you on pricing.

• Apply consistent screening policies and effectively communicate with tenants on lease compliance issues, as they are knowledgeable on Fair Housing regulations.

• Assist you with Habitability Standards as set by law and will help you maintain the value of your investment.

• Address maintenance issues as they arise through our call center. Even after hours!

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Understand the law.

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We’ll help you through the rental process

Do you have the expertise, experience or patience to deal with the following?

Initial Consultation • • • • •

Review and sign the listing contract View the property, determine condition and make recommendations Discuss marketing and showings Establish rental terms and conditions Take pictures, install City 24 yard sign and lock box

Listing Activities • • • • • • • •

Fair Housing Compliance Market the property using MLS, Realtor.com and various other sites Respond to calls and emails Show the unit Tenant application review and processing. Owner notification.

Order lease Lease signing Move-in process with pictures

Management Activities • • • • • • • •

Rent Collection Tenant lease compliance: 3-day notices, 7 day notices and tenant concerns Maintenance and Repairs Renewal Process Lease Termination Process Turnover Maintenance Security deposit claim and disbursement Remarket the property

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Preserving your investment

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Property Condition

Your Berkshire Hathaway HomeServices Florida Properties Group Residential Asset Manager can relieve you of maintenance worries.

• Perform Condition Evaluation with pictures at time of listing and move-in • Periodic visits • Move-out evaluations with pictures • Assess need for turnover repairs • Make recommendations concerning preventative maintenance • Coordinate pool and lawn service • Maintain a call center to dispatch vendors as needed to include after hours emergencies

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Establishing Pricing Strategy

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Understanding rental value

Market Sensitive pricing can be the key to maximum market exposure and ultimately getting your investment property rented. Establishing the best listing price up front will result in the best rental rate for your investment.

The existing pool of prospective renters determines your rental rate

• Location, design, amenities and condition • Availability of competing properties • Economic conditions that affect area investment properties

Factors that have little or no influence on your rental rate

• • • •

The monthly mortgage cost The property expenses The amount spent on improvements to the property Past rental rates

An impartial rental analysis is the most effective way to estimate a property’s monthly rent potential. We will look at houses similar to yours and consider:

• What has recently rented • What is currently available • What failed to rent.

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CITY 24/7…Captures Prospects Before They Drive Away

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The power of mobile technology

The real estate business has changed. So has the way we lease properties. Introducing‌ Curbside Info To You aka CITY 24-7 leverages the power of over 260 million U.S. cellular phone users to instantly deliver information on your investment property.

Prospective tenants can use CITY 24-7 to receive immediate information on a property regarding bedrooms, bathroom and price. Prospective tenants can immediately connect with your asset manager to schedule a property preview.

Spanish- speaking inquiries can immediately connect to a bilingual asset manager eliminating language barriers in the rental process.

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Let’s get moving; we saved you a seat!

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Referral & relocation resources

Relocation Division Our staff of certified relocation specialists work diligently to establish relationships with corporate clients and secure our services for companies moving to the Tampa Bay Area.

Company Affiliations Berkshire Hathaway HomeServices provides access to prospective tenants of agents working for companies associated with Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate offices throughout North America.

Professional Associations The referral network of the National Association of Residential Property Managers NARPMÂŽ The referral network of NAR (National Association of Realtors)ÂŽ

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Expanding Your Reach AOL Real Estate CLRSearch CondoCompare.com Craigslist is optional owner choice DataSphere Diggsy DreamHomeListings eLookyLoo Floridarentalads.com Foreclosure.com FreedomSoft FrontDoor Gooplex GovListed.com GuidanceRealty Harmon Homes Helpmerent.com Home2.me HomeFinder.com Homes By Lender Homes.com HomeTourConnect HomeWinks Hotpads.com hotpads.com HouseHunt.com HUD Seeker IAS Properties Juwai LakeHomesUSA 22 | Good To KnowTM | www.RentAHomeWithUs.com

LandAndFarm LearnMoreNow.com LiquidusMedia LotNetwork LuxeListHome MyREALTY. com New Home Source OfferRunway Property Pursuit Property Shark RealEstateCentral RealEstateMarketplace.org RealQuest Express Realtor.com REALTOR.com RealtyStore RealtyTrac Relocation.com Rentahomewithus.com Rentals.com RentRange The Real Estate Book Trulia Trulia.com USALifestyleRealEstate USHUD.com Vast Vertical Brands Zillow

Total marketing exposure to increase rental demand

From our rental division web site www.RentAHomeWithUs.com and automated listing exposure on more than hundreds of today’s most popular web sitesincluding Trulia, Zillow, Yahoo! and Realtor.com---we have the power to Rent Tampa Bay Real Estate FAST! Our listings are also promoted on www.BerkshireHathawayHS.com, an industry leading website featuring up-to-the-minute tools and resources to meet the demands of today’s consumer.

Dynamic features include: • Mobile optimization • Geo-location • Ability to save and compare selected properties • Search and send listing information to consumer’s social network • Inrix Drive Time to help consumers determine time to work from each home they are considering • Walk Scores provide a walkability index for listed property highlighting restaurants, grocery stores, parks and more.

www.BerkshireHathawayHS.com

www.RentAHomeWithUs.com

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Our Pledge to you

Teamwork | Integrity | Passion | Excellence

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Service guarantee

As your Residential Asset Manager, I will handle all the details and make your property management worries disappear. My Service Guarantee is as follows:

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Commit to timely communication and feedback

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Evaluation of property condition to note issues requiring attention to maximize rental value

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Coordinate the execution and signing of rental contract with owner for property in question

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Determination of market rent value for the property by providing Rental Market Analysis

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Provide local jurisdiction rental ordinance compliance information to owner

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Market the property using local MLS, www.RentAHomeWithUs.com and various other sites

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Introduce owner to our Propertyware software — 24/7 portal access to account records and documents

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Promote property through internet, industry networking, direct marketing, advertising and mobile technology

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Will instruct tenant on Propertyware portal for easy online application and rent pay

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Provide council on negotiating rent, Fair Housing, ADA and Habitability Standards

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Provide free ACH bank transfer for owner proceeds, online statements, invoices, documents and reports

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Perform Credit, Civil and Criminal check on all applicants for acceptance and denial of applications

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Facilitate execution of attorney prepared lease and enforce compliance

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Will attend to tenant needs promptly

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Timely rent collection and owner funds disbursement

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Move-out evaluations with pictures

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Security deposit claim preparation according to Florida law to avoid costly litigation

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Explain the advantages of our after hours maintenance program

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Introduce you to our umbrella of service providers that include insurance, home warranty, title and lending.

All under one roof!

Your Residential Asset Manager / Realtor

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We empower people so they can achieve their dreams.

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