financial strength was unquestioned and where the name stood for integrity.
WHAT OTHER QUALITY WOULD YOU WANT THAT BERKSHIRE HATHAWAY HOMESERVICES DOES NOT HAVE; AND I DON’T THINK YOU COULD FIND ONE.
- Warren Buffett
I WOULD WANT TO BE ASSOCIATED WITH SOMEBODY WHERE THE chairman and CEO, Berkshire Hathaway Inc.
You’ve made the decision to sell your home and now you need a partner who you can trust and rely on. At Berkshire Hathaway HomeServices Florida Properties Group, we do business based on our core values: Teamwork, Integrity, Passion, and Excellence. Our associates and team members ensure that these four values are integrated into every customer service experience.
We strive to provide more than real estate services and investment guidance. Our goal is to be a valuable resource for you through this process and into your future.
At Florida Properties Group we are passionate about real estate and understand that selling your home is more than a “sale”; it’s an experience. We take pride in helping people through this meaningful transition and we are confident that our guidance will help make this process easier. With over 50 years in the Tampa Bay and Central Florida area, Florida Properties Group has proven we are here to serve you!
We hope that this guide is something you find beneficial. We are honored by this opportunity to help you sell your home and grateful for your trust!
Thank you,
Allen S. Crumbley Broker/Owner
Meet Dewey Mitchell and Allen Crumbley, former football champs turned successful business partners. With roots at the University of Alabama, they’ve grown a thriving real estate company fueled by passion and family values.
Leading the pack is Casey Bryan, a dynamic individual who brings over a decade of real estate experience to the table. Her focus on collaboration and problem-solving sets her team up for success and growth.
Berkshire Hathaway HomeServices Florida Properties Group, born in 1959 as Tropical Realty, continues to make waves with its stellar reputation and dedicated team. Our commitment to growth and excellence is driven by our exceptional leadership, staff, Realtors, and loyal customers. Join us on the journey towards success!
D. Dewey Mitchell Broker/Owner Casey Bryan President
Brand Attributes
Your relationship with a Berkshire Hathaway HomeServices Florida Properties Group Trusted Real Estate Advisor means you have a connection with brands you use daily! Led by Chairman and CEO Warren Buffett, Berkshire Hathaway is the sixth-largest public company in the world and is recognized as the fourth most admired on the 2024 Fortune World’s Most Admired Companies list.
Here are just a few of the brands within our Berkshire Hathaway Inc. ecosystem. We bet you recognize a few of these names.
GEICO
Duracell
Dairy Queen
Fruit of the Loom
Helzberg Diamonds
Pampered Chef
NetJets
Kraft Heinz Co.
American Express
Coca-Cola Co.
We don’t mean to brag or anything, but our Berkshire Hathaway HomeServices franchise network has grown to almost 50,000 agents and 1,500+ member offices across North America, South America, Western Europe, and Asia. Talk about a global takeover.
ALMOST 50,000
Rest assured when you work with a Berkshire Hathaway HomeServices Florida Properties Group agent, you are in the hands of a strong brand with a bold strategy and a passion to serve.
NETWORK REAL ESTATE PROFESSIONALS MORE THAN 1,500
MEMBER OFFICES
TO OUR CUSTOMER.
By choosing us as your advisor throughout your Real Estate journey, we understand the trust you’ve placed in us. Our mission is to be the T.I.P.E. of agent that provides you legendary service. In order to do that, we want to outline our Service Promises to you.
If at any point you do not feel we are living up to these promises, we encourage you to have an honest conversation with us so we can immediately make adjustments. We also ask you to complete a survey afterwards so we can measure how we are performing to these promises.
1 2 3 4 5 6 7 8
To make communicating with you a top priority at each opportunity, even when it might seem we have nothing new to tell you.
To be your Forever real estate advisor even when you’re not actively buying or selling.
To take full ownership over the trust you’ve placed in us and act accordingly.
To never leave any doubt that we are placing your best interest above all else.
To truly listen to what you’re telling us so you get personalized service.
To walk through your journey alongside you, as your partner.
To exert a level of skill, knowledge and expertise so at every interaction you feel like you chose a Real Estate Genius.
To never put you in a position to doubt we have the highest integrity in all that we do.
“
“A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust.”
Warren Buffett, chairman and CEO, Berkshire Hathaway Inc.
Packaging a home for profit increases buyer appeal, value and sells the house faster!
You don’t get a second chance to make a good first impression.
I WILL:
• Dress your house for success –‘Model effect’
• Action Item List – 5 money-making components*
• 4 Key impression points**
• Strategies for effective buyer showings/open houses
• Home warranty options
• Presale home inspection – benefits
WHAT THIS MEANS is more excitement, more buyer showings, more offers and a greater return!
Pricing is trickier than it appears and is a real balancing act.
Get it RIGHT - you are on your way.
Get it WRONG - you scare buyers away, lose money and the valuable “Golden Time!”
EXPERTLY INTERPRETED MARKET STUDY:
• Market Trend – an accurate overview of where the market is and which way it is moving and how it impacts the seller’s pricing decision.
• Property Snapshot – detailed picture of what the market is specifically saying about your property & how it fits in the market.
• Tour Options – Physically tour properties that are in direct competition. It takes more time but can save a lot of time at the back end.
Pricing Strategy – “Slightly Less, Slightly More” approach.
WHAT THIS MEANS is the best list price always results in the best and highest sale price!
Marketing is much more than just putting up a sign, placing an ad, putting it in the MLS and on the Internet, and waiting for good things to happen.
I use a blend of the traditional & a more aggressive “Target Marketing” approach. It is a coordinated Three Prong Strategy which creates more showings and the best sale price! THE
• Global Exposure • National & Regional Exposure
• Local Exposure
INCREASED SHOWINGS & MORE BUYER DEMAND!
Managing Deals
Highest Quality Service 4 5 6
I am your Project Manager eliminating potential problems and managing all of the details. This essential step assures your entire ‘selling’ experience is worry-free.
I ACCOMPLISH THIS BY:
• Clarifying the entire process –no surprises
• Managing the ‘selling team’
WHAT THIS MEANS...
• Transaction management system
• Weekly update
• Call back ‘now’ policy
A selling experience that is hassle - and worry-free.
When you hire an agent, you also hire a company. A company’s culture reflects how their clients are treated and the quality of the “Service” it delivers. Quality makes the difference!
These are the “Qualities” that attracted me to this company and why I feel I bring a quality company to you.
IT IS A COMPANY THAT:
• Matches my Values and high standards of honesty, integrity and always doing the right thing.
• Mirrors my Philosophy of always putting the seller first and going a “Step Beyond.”
• Is Innovative… meaning it is ahead of the curve using state of the art technology.
• Is Full Service - has all the resources from listing to closing to aid in the transaction.
• Has Market Success which translates to success for my sellers.
WHAT THIS MEANS A quality company that partners with me to deliver the highest level of quality service
Protecting Your Interests
You can count on me to be a Trusted Advisor, a consultant, educating and guiding versus a typical salesperson selling and pressuring. My sellers and their best interests are my top priority.
HOW I FULFILL THE ROLE OF BEING A TRUSTED ADVISOR:
• Advise and Counsel – Never pressuring
• Code of Ethics – “Golden Rule”
• Accountability – Staying on task & on time!
• Skillfully Negotiate
• Performance Pledge – Fulfill my job responsibilities according to these Six Steps.
WHAT THIS MEANS is having a trusted, informed advisor who partners with you to assure a Successful Sale that’s On Time with the Fewest Problems at the Highest Price, the market will allow.
Whether you need a larger space, have decided to downsize, or life is taking you on a new adventure, selling your home is a big decision. It can also be an emotional one, we are here to assist you while creating this next chapter of your life. Integrity matters to us, let us be your guide and show you how.
Your home is one of your largest investments. It is where you have been making memories and planning your dreams. The time you have spent in every room and outdoor space is all part of your home’s unique story and we want to hear all about it.
Our marketing will bring the unique story and value of your home to life for potential buyers. Our approach is to expose your home to the broadest possible audience of buyers and achieve the highest price within your time frame. We strive for seamless transitions and worry-free transactions. Our Berkshire Hathaway HomeServices Florida Properties Group team will partner with you to help you achieve your specific goals and identify your needs.
To be LEGENDARY.
To forever serve our communities by creating lifetime relationships and legendary experiences throughout our customer’s financial and Real Estate journeys.
Think about when you bought this home. What was it that made you say.
We will work with you to highlight what is special and unique about your home. Let’s tell the story of your home in a way that will help buyers make an emotional connection - and as a result want to make it their own.
Your story can include any number of chapters, for example: What qualities make your home unique?
• What are the special architectural or design details that you love?
• Is it energy efficient or eco-friendly?
• Is it in a desirable location?
• Have you recently remodeled?
• Favorite restaurants or other activities nearby?
• Does the neighborhood offer amenities?
• What will you miss most about living here?
“This is the one.”
Your home’s unique story is only one part of the selling equation. The other factor is the current real estate market - specifically pricing trends in your area and other available properties that might attract the same potential buyers. While you have a unique perspective on your home’s value, it is also important to think like a buyer.
Our team at Berkshire Hathaway HomeServices Florida Properties Group takes a close look at both the opportunities and the challenges that may exist once you decide to sell. As a result, we can provide you with realistic expectations with regard to what price you can expect and how long your home may be on the market.
Our associates assess local market trends and sales history in order to best advise you! The following are some of the other factors we will take into consideration when working with you to determine the value of your property:
• The style, size, and floor plan
• First impressions and curb appeal of your home
• The age and condition of your home
• Updates and improvements you have made
• Competitive properties in your neighborhood
• Historical data for sales in your area
• Characteristics & amenities within your community
• Your local Buyer Market Analysis
1. Enhance Curb Appeal
• Maintain a neat exterior with landscaped lawns, clean walkways, and a freshly painted front door.
2. Declutter & Depersonalize
• Remove personal items and excess clutter to allow buyers to envision themselves in the space.
3. Deep Clean Everything
• Ensure a spotless interior, focusing on kitchens and bathrooms, and eliminate pet odors.
4. Make Minor Repairs
• Address small repairs like leaky faucets and squeaky doors to avoid buyer concerns.
5. Upgrade Lighting
• Maximize natural light and ensure all rooms have warm, inviting lighting.
6. Stage Your Home
• Arrange furniture to highlight space and flow, using neutral décor to appeal to most buyers.
7. Be Prepared for Showings
• Keep your home ready for showings, creating a welcoming atmosphere for buyers.
8. Receive Feedback Positively
• Use feedback from showings to make adjustments and improve your home’s appeal.
AN
SBy following these tips, you can significantly increase the likelihood of making a favorable impression on potential buyers, ultimately leading to a successful sale.
elling your home in a competitive market requires more than just listing it; it demands a strategy that starts with making a compelling first impression on potential buyers. This first encounter, often digital in today’s marketplace, sets the tone for everything that follows. Your Florida Properties Group agent plays a pivotal role in ensuring this impression is not only positive but memorable. Let’s explore the critical steps in creating a standout first impression and how a skilled real estate agent facilitates this process.
20 percent of all agents said that home staging increased a home’s value by up to 5% . 14 percent said it increased value by up to 10%
National Association of Realtors’
The very first thing buyers see, whether online or in person, is the exterior of your home. Curb appeal is not just about aesthetics; it’s about evoking emotions and creating a welcoming vibe that invites buyers to imagine themselves living in the space. Enhancements can range from landscaping and fresh paint to simple cleanups and minor repairs. Your trusted advisor can identify exactly what changes will have the most significant impact, helping you prioritize investments that increase attractiveness without breaking the bank.
Once inside, you want potential buyers to envision their life in your home, not be reminded of yours. Removing personal items and decluttering spaces is essential. Your agent can provide insights into staging your home to highlight its best features while making it appear spacious and inviting. This might include rearranging furniture, painting walls in neutral colors, and adding subtle decor elements.
In a digital age where most home searches begin online, professional photography can dramatically influence a buyer’s desire to view a property. Your Truste Advisor understands the power of highquality images and will collaborate with professional photographers to capture your home in the best light. They know how to showcase the unique selling points of your property, ensuring that online listings grab attention and spark interest right away!
A staggering 82% of real estate sales are the result of an agent’s contacts. This includes previous customers, agents, referrals, friends, family, and personal contacts. With over 900 agents in our local network and nearly 50,000 in our global network, our collective sphere of influence adds more potential buyers for your home.
When setting the price for your home, the marketing price must strike a balance between the seller’s need to achieve the best possible return and the buyer’s need to get a good value.
A competitive price will attract more buyers. If you price your home at market value, you expose it to a much greater percentage of prospective buyers, thus increasing your chances for a sale.
32%
You’re making your home irresistebible as some buyers will be unabe to compensate their agent and by offering compensation, you are expanding your buyer pool. The more potential buyers, the higher the price we can get for your home.
Here’s a smart move: appeal to first-time home buyers! Since 32% of buyers are newbies in the market, they often have tight budgets. By covering their agent’s commission, you’re making your home a must-see for those who might otherwise skip it due to extra costs.
If directed by their buyer, Agents can eliminate houses that are not offering a commission from their showing schedule – which will lead to less showings and fewer offers.
Keep the process sailing smoothly by ensuring the buyer’s agent is motivated and engaged. Having a Buyer’s Agent who is a partner in the transaction means a faster, more efficient transaction, with fewer hiccups along the way. This way, everyone crosses the finish line with a smile.
The home sale process can be a complex experience and an emotional roller coaster, but when you request QuickBuy® from your Florida Properties Group trusted advisor you’ll receive a reliable cash offer for your qualified home in just a matter of days.
• Enjoy convenience & certainty.
• No home prep, no showings.
• Close on your timeline, in as few as 14 business days.
• Secure your home sale proceeds.
• Move when ready.
• Short and long-term lease options.
• Combine QuickBuy® with a traditional sale
• List your home for up to 150 days with the certainty of an offer in-hand.
• Accept the offer at any time while listed.
You’ll list your home on the market with your trusted real estate advisor.
With QuickBuy®, you control your home sale. If the QuickBuy® Offer doesn’t meet your needs, your Florida Properties Group trusted advisor will present other home sale options.
powered by
We are continually ranked in the Top 20 Berkshire Hathaway HomeServices brokerages globally.
In the competitive landscape of real estate, effective marketing is the linchpin to not only selling your property but ensuring it commands the highest and best price in the quickest timeframe possible. This is where Berkshire Hathaway HomeServices Florida Properties Group agents truly shine. Our agents are empowered with a blend of comprehensive digital and print marketing strategies, augmented by the cutting-edge capabilities of Artificial Intelligence (AI). This unique combination ensures your
property receives unparalleled visibility and attractiveness to potential buyers.
By choosing a Florida Properties Group agent to represent your home, you’re not just listing your property; you’re strategically positioning it in the marketplace to achieve optimal results. Our commitment to innovation in marketing guarantees that your property stands out, attracts the right buyers, and closes at the value it truly deserves.
When it comes to listing your home, we know it’s top priority to get it in front of as many eyes as possible, as soon as possible. Luckily, we have the perfect plan to do just that through an innovative new program offered by Berkshire Hathaway HomeServices and Chalk Digital. This partnership gives our agents the exclusive advantage of being able to create dynamic, measurable and targeted ad campaigns that maximize your home’s visibility automatically.
A customized, clearly defined geographic area. A strategically designed audience of interested buyers. A personalized ad for your property. Shown on hundreds of websites and social media platforms such as Facebook, Instagram, Amazon, The Wall Street Journal, and more. Your digital ad will follow consumers around wherever their online journey takes them.
YOUR HOME WILL RECEIVE TARGETED AD WITHIN A
THE AD IS TO YOUR PROPERTY SPECIFICALLY PERSONALIZED
STRATEGICALLY DESIGNED AUDIENCE OF INTERESTED
bhhsfloridaproperties.com
Our website updates regularly, giving buyers the latest data available on all properties for sale within the MLS. It also provides home buying and selling resources, tenant and owner information, luxury, commercial, investment, and more!
Discover powerful insights on your local real estate market with our Website Market Reports. Get a clear snapshot of key statistics like new listings, price reductions, and average list price. Whether you want a one-time view or a monthly subscription, we’ve got you covered. Stay informed and make smart decisions with our comprehensive market reports.
Get a weekly report packed with key statistics that matter to you! With this powerful tool, you’ll receive updates on the number of property views for specific listings on my website. Stay on top of the progress as time goes on.
Did you find your dream home on bhhsfloridaproperties.com? Or do you want to let your friends know your home is for sale? You can share your home to various social media platforms to partner with us to get more views on your home.
Get the perfect price for your home, hassle-free! My top-notch system uses an interactive CMA to deliver an accurate valuation. Say goodbye to guesswork and hello to a seamless selling experience.
Potential buyers can sign up for property search alerts on my website and receive email updates with a curated list of properties that perfectly match their criteria. Plus, I can see valuable analytics on the back end such as who’s favoriting your property, multiple views, and much more. You’ll always be one step ahead with my powerful tools and insights.
No more frantic trips all over the area just to complete your paperwork on time. Our agents use Dotloop, an online meeting room that allows you and your agent to conveniently complete, review, and sign paperwork.
In the highly competitive world of real estate, having a standout marketing strategy is key to ensuring your property not only gets noticed but also sells quickly and for the best possible price. That’s where our suite of marketing tools comes into play, offering everything from traditional postcards that catch the eye and keep your property top of mind, to state-ofthe-art social media graphics designed to capture the imagination of potential buyers scrolling through their feeds. Our custom landing pages act as a digital showcase for your property, providing detailed information and immersive video slideshows that allow buyers to envision themselves in the space. This integrated approach ensures that your property is presented in its best light across all channels.
But we don’t stop at digital. Our door hangers, flyers, and brochures are meticulously crafted to grab attention from the moment they’re seen, offering tangible takeaways that keep your property in the minds of potential buyers. E-cards serve as a modern nod to traditional outreach, allowing for personalized communication that can announce open houses or simply remind potential buyers of your property’s unique offerings. Combined, these tools create a comprehensive marketing package that covers every base. From the first impression to the closing deal, our marketing materials are designed to ensure your property stands out, attracts the right buyers, and sells for the highest price in the shortest amount of time.
Berkshire Hathaway HomeServices prioritizes crafting an unmatched experience by providing content that resonates with consumers, utilizing cutt ing-edge targeting strategies for maximum impact. In 2023, our global brand campaign garnered more than 1 billion impressions, illustrating the extensive reach and infl uence of our media endeavors. For 2024, we’ve established a robust media schedule to ensure that the Berkshire Hathaway HomeServices brand remains prominently positioned in consumers’ minds during their buying and selling decisions throughout the year.
In our 2024 strategic media plan, we’ve carefully chosen a curated selection of high-impact media platforms. These placements are selected for their alignment with our target audience and their capacity to optimize brand visibility.
Moreover, in the 2024 Berkshire Hathaway HomeServices media campaign, we will give precedence to major sporting events of the year, such as prime placements during the U.S. Open Tennis, the U.S. Open Golf, and the NCAA March Madness tournament.
Capturing the att ention of the ideal audience through print remains integral to our global strategy. Our print advertisements feature prominently in esteemed, high-quality publications:
Berkshire Hathaway HomeServices is Wall Street Journal & Mansion Global’s largest real estate advertiser.
Berkshire Hathaway HomeServices Florida Properties Group leverages a wide range of local, national, and global networks to reach potential buyers.
Your home is marketed on the Multiple Listing Services for the greater metro area. The MLS is a primary source of information that can only be accessed by agents. We reach buyers’ agents through personalized, targeted marketing campaigns to showcase your home. We use our resources to identify agents who have worked with clients in your area or searched for properties with similar attributes to yours.
90%
90% of buyers would use their agent again or recommend their agent to others.
Berkshire Hathaway HomeServices Florida Properties Group is proud to be part of a number of national and global referral networks that provide maximum exposure for your home to qualified buyers including:
• Berkshire Hathaway HomeServices Global Network
• HomeServices of America Network
• The Realty Alliance Network, The Real Trends Network
• China Real Estate Association, AREAA (Asian Real Estate Association of America), NAHREP (National Association of Hispanic Real Estate Professionals), SAUPO (Asia - USA partnership), LPS (Shanghai, London)
• Utilizing our leading in-house Relocation and Referral Division to identify potential buyers relocating within or to the Tampa Bay and Central Florida area
We bring your home directly to the buyer
Berkshire Hathaway HomeServices leverages its strategic alliance with News Corp to introduce its real estate listings to a worldwide audience through high-profile platforms like The Wall Street Journal, Barron’s, and MansionGlobal.com, among others. This collaboration ensures that the network’s properties gain exposure to a sophisticated and diverse global demographic.
In a bid to tap into the lucrative Chinese market, Berkshire Hathaway HomeServices also showcases its offerings on Juwai.com, China’s leading international property portal. This initiative is complemented by syndication efforts on the Financial Times property portal, appealing to affluent buyers from Europe and the Middle East, and extending reach to Asia’s burgeoning luxury property sphere via PropGoLuxury.com and the Nikkei.com real estate portal.
The overarching aim of this global syndication strategy is to position Berkshire Hathaway HomeServices network listings prominently before international real estate buyers. This reflects the network’s unwavering commitment to maximizing exposure and delivering top-tier service.
Further amplifying its international presence, the Berkshire Hathaway HomeServices website acts as a central hub for global consumers searching for their perfect home. With nearly 16 million visits, the website is a testament to its effectiveness and trustworthiness in the real estate industry. It offers a seamless user experience, enabling visitors to easily explore listings, connect with local offices, and engage with sales professionals. Designed for a global audience, the platform supports multiple languages, ensuring accessibility for users worldwide.
Berkshire Hathaway HomeServices stands out as a leader in the global real estate market, combining strategic partnerships, digital innovation, and a user-centric approach to cater to clients internationally, solidifying its reputation as a premier choice for real estate services globally.
We have a strategic relationship with Home Partners of America for a Lease with a Right to Purchase Program. Qualifying properties will be purchased by Home Partners of America and leased to approved residents. This program may be a great option for qualified properties.
Homes listed with an agent sell for $58,000 higher on average compared to For Sale By Owner properties.
The day you have been anxiously awaiting arrives –you receive an offer from a qualified buyer.
You can trust your Florida Properties Group associate to be an unwavering resource. We will be with you every step of the way to closing and beyond.
Your associate will use their expertise and experience to ensure you feel informed and confident that you are getting the very best return on your investment.
At Berkshire Hathaway HomeServices Florida Properties Group we take pride in how we do things. Our difference is in the details.
All of our associates are REALTORS® and uphold a code of ethics that reflects in how they do business.
We use contracts and stipulations written by attorneys that comply with Florida law and have proven protections.
Our associates are trained in negotiation strategies and know how to keep you in the driver’s seat until the transaction is complete.
We’ll remind your buyer that our partners are available to assist with their lending, title, insurance and warranty needs to ensure we are working with quality companies and firms we can trust.
We communicate with the buyer’s agent, lender, and closing agent throughout the closing period to ensure a smooth transaction and an on-time closing with no surprises.
We handle the details so you don’t have to.
SERVICE IS WHAT WE STRIVE FOR.
Utility transfer & setup services
We understand moving is a big decision, and along with it can come a huge to-do list. We want you to know that we’re here for you at every stage in your journey with us, and we’d love to help take on the heavy lifting by making sure utilities in your new home can be easily set up so you can focus on settling in.
As a Florida Properties Group customer, Utility Helpers is a complimentary service that will help you find, select and negotiate the best deals for all of your utilities and home services. They help set up and schedule installations for electric, water, internet, cable, phone, alarm, satellite and more at NO COST to you! Ask your Trusted Real Estate Advisor for more information.
Do you love your stuff? We get it. We love our stuff too.
Finding the right companies to move your most prized possessions isn’t usually a fun task. Need some recommendations? Our agents have learned more about moving than they probably care to through the years, and can offer some great suggestions for getting your household goods from point A to point B. Even better, we can offer you a 10% discount on services offered through PODS!
Moving out of state after you sell your home? No problem! We will source and interview welltrained professional REALTORS® who can help you find your next home. Let your Trusted Real Estate Advisor know and they’ll get the ball rolling for you!
WE ARE A MAKING IT EASY FOR YOU.
Capstone Title is a company you can count on in today’s ever-changing real estate environment. With a strong heritage in the Tampa Bay and surrounding areas, Capstone Title has a proven track record of successful performance and is a recognized leader in providing quality title and settlement services to you. Our extensive background and years of experience in the title industry have given us a unique appreciation for the client experience when buying or selling a home. www.capstonetitlellc.com
Preferred Lending Services is proud to offer the highest level of expertise and personal attention to each individual client they serve. Their friendly team of expert Loan Officers will take the time to talk to you one-on-one and listen to your concerns and goals and make sure every question you have is answered. If you’re looking to purchase another home, they’ll be sure to take care of your financing needs from start to finish! www.flpls.com
It is important to know that your home is protected by the most trusted Home Warranty Service Agreement available, 2-10 Home Buyer’s Warranty is here to help you and protect your home. When choosing 2-10 HBW, rest easy, knowing that you are covered by the industry leader that does things the right way in your time of need.
Your Florida Properties Group Trusted Real Estate Advisor can connect you with an expert in any of these fields, just ask!
Listing your home for sale with Berkshire Hathaway HomeServices Florida Properties Group is a seamless journey, meticulously managed by our dedicated agents. From the moment you decide to sell, our 142-step process ensures that every detail is handled with expertise and care. Your agent will begin with a comprehensive prelisting assessment, including market analysis and home preparation tips to maximize your property’s appeal. Here is just a glimpse into some of the most crucial steps your FOREVER AGENT will perform!
• I will utilize CORE Present to run a comprehensive Comparative Market Analysis (CMA), ensuring you have a detailed and accurate valuation of your home.
• I will also prepare a presentation of materials including samples of how I’ll market your home.
• Next, we’ll review Showing Time reports to identify the most active showing price range, helping us understand where to position your property in the current market.
• Based on my professional judgment, I’ll offer a strategic pricing recommendation. My role is to act as a liaison between you and the marketplace, ensuring your property is positioned to attract the right buyers.
• We’ll collaborate to determine a competitive price to maximize your home’s exposure and potential.
• Place a prominent “For Sale” sign in your yard to attract local interest.
• Arrange necessary photography and videography to capture stunning photos and videos of your home’s interior, exterior, and key community features.
• Measure all rooms and property dimensions to provide accurate and detailed information to potential buyers.
• Enter your listing into the MLS and upload high-quality photos to showcase your property.
• Syndicate your listing to hundreds of popular websites, including The Wall Street Journal, Realtor.com, and Zillow, to reach a wide audience.
• Ensure digital ads are deployed for your home for maximum online exposure.
• Design & mail out 50 “Just Listed” postcards to neighboring homes, spreading the word in your community.
• Send a Listing Alert to Florida Properties Group agents and any matching buyers to generate immediate interest.
• Set up Seller Report so you can monitor the activity and interest in your property throughout the listing period.
• Coordinate showings with you and other Realtors using Showing Time to ensure a smooth and organized process.
• Additionally, I will provide you with a sample Estimated Proceeds Worksheet, giving you a clear picture of the financial outcomes you can expect from the sale.
Did you know we have an 8-page protocol checklist our agents use to prepare your house from listed to SOLD?
• Receive, thoroughly review, and evaluate all purchase offers from buyers or their agents to ensure you get the best deal.
• Offer expert counsel on each offer, explaining the strengths and weaknesses of each component to help you make an informed decision.
• Negotiate all offers on your behalf, establishing clear timelines for loan approval and closing dates to keep the process smooth and efficient.
• Prepare and communicate any counteroffers, acceptances, or amendments to the buyer’s agent promptly.
• Confirm that the contract is signed by all parties to make the agreement official.
• Update the MLS status to Backup or Pending based on your instructions to reflect the current status of your listing.
• Regularly check in with the buyer’s agent to monitor the buyer’s progress in obtaining financing, following up as needed to prevent delays.
• Maintain contact with the buyer’s agent or lender to ensure the transaction is on track and to address any issues promptly.
• Promote your property on social media via my website, and encourage you to do the same for added exposure.
• Review Showing Time statistics to determine the optimal price range for attracting showings.
• Discuss feedback from showing agents with you to refine our strategy and address any potential concerns.
• Provide regular updates to keep you informed about marketing efforts, pricing, and Seller Report data.
• Deploy various marketing tactics which could include open houses, broker’s opens, neighborhood canvassing, and more.
• Coordinate the buyer’s home inspection with you, ensuring it fits your schedule and runs smoothly.
• Review the buyer’s home inspection report with you, highlighting key findings and addressing any concerns.
• Clearly explain your responsibilities according to the contract terms, and guide you through the negotiation process to protect your interests and achieve the best outcome.
• Arrange the appraiser for your home to ensure a thorough and accurate evaluation.
• Provide the appraiser with a detailed list of comparable sales used to determine your home’s market price.
• Share a comprehensive list of updates and upgrades made to your home to highlight its value.
• Follow up with the lender to confirm they have received the appraisal, keeping you informed every step of the way.
• Coordinate the entire closing process with the buyer’s agent, title company, and lender to ensure a smooth and timely transaction.
• Keep all closing forms and files updated, working closely with you and our office to address any changes.
• Ensure that all parties involved have the necessary forms and information to finalize the sale seamlessly.
• Collaborate with the buyer’s agent to schedule and conduct the buyer’s final walk-through, ensuring everything is in order before closing.
• Request the final closing figures from the closing agent or title company, ensuring transparency and accuracy.
• Review the closing statement figures with you carefully, addressing any questions or concerns to ensure everything is accurate and clear.
• Update the MLS status to Sold, including all relevant details such as date, price, selling broker, and agent’s ID numbers, or ensure our office administration handles this promptly.
• I will send you a survey and testimonial request to gather valuable feedback about your experience, helping me continue to improve our services.
• The job is never “done” –I’m your FOREVER Agent which means I’ll remain your trusted guide for all your needs, even after the transaction has closed. Whether you need recommendations for trade experts or the best places to eat, I’m here to help!
HOMESERVICES IS OUR MIDDLE NAME.
We work closely with partners who are the best at what they do and who you can trust through every step of the selling process.
