WELCOME HOME
BERKSHIRE HATHAWAY HOMESERVICES GEORGIA PROPERTIES R E A L
E S T A T E
R E D E F I N E D
The world of real estate has changed dramatically for consumers, real estate professionals and brokerages. New technology and new business models are changing the way properties are marketed, how buyers find information and how consumers make decisions. The life of the real estate agent has become more complex and the demands on your time have increased dramatically. We understand these changes and challenges. That is why we are redefining the real estate experience to help our agents build sustainable businesses in the new world of real estate. Change presents opportunity and our agents are taking advantage to achieve more net income! Our agent-centric approach starts by helping you understand your WHY. Understanding your WHY drives you and motivates you to achieve greater success. We believe in Miracle Mornings to start every day with the right mindset. A positive mindset is one of the keys to success in business and in life. We believe that you can work smarter with a better business strategy and execution plan.
REDEFINING REAL ESTATE Our company is an industry leader in innovation and has established a consistent track record of agent success. We invest in you to provide innovative technology, impact activities to generate more appointments, sales skills training from the best coaches, goal tracking for accountability and marketing & administrative resources so you can focus on your clients. We are very intentional about helping you build a successful real estate business. At the same time, we work hard to have fun and maintain a family culture. Our associates, employees and partners are our business family. We live, work and play together every day. We have exceptional local brokers who would be happy to share additional details and discuss your specific situation. Now may be the right time to make your move and take your business to the next level.
Thank you,
Dan Forsman President & CEO Berkshire Hathaway HomeServices Georgia Properties
WE SIMPLIFY THE PATH
to home selling.
REDEFINING REAL ESTATE MARKETING Every piece of real estate is different - and an effective selling strategy should reflect that. Our associates are trained to use our exclusive, award-winning Advanced Property Marketing System that is tailored specifically to meet the needs of the client. Our system combines first-hand knowledge of the current market, real-time sales and listing data and a comprehensive marketing plan to ensure the most effective approach to selling your listing.
1. ASSESS:
We begin with a detailed assessment of the local market, the property and competitive properties. By working together with the client, we will discover the unique value of the property.
2. DESIGN:
We bring the story of the property to life and design a winning strategy to make the home stand out from the competition.
3. IMPLEMENT:
We implement a custom marketing plan across a wide variety of the latest technologies - online, in print and in person.
4. MEASURE:
5. OPTIMIZE:
We carefully measure online showings, live showing feedback, market changes and new competition.
As the market changes, we work together with the client to make decisions to improve the competitiveness of the property.
Trendgraphix reports that Berkshire Hathaway HomeServices Georgia Properties is the market leader in homes sold and represents more buyers than any other brokerage in our service area. More buyers increase the chances of finding the right buyer to negotiate the best terms.
Success starts with strategy.
ADVANCED AGENT BUSINESS SYSTEM Berkshire Hathaway HomeServices Georgia Properties developed the Advanced Agent Business System to help agents work smarter instead of harder. We researched “best practices” from real estate and other relevant industries to create a model that helps our associates have the best chance to achieve their goals. Surveys prove that most real estate agents do not really have a strategy and plan and those who do have a business plan only focus on how
GOOD TO KNOW RANKED #1 IN HOMES SOLD Trendgraphix Collateral Analytics Broker Metrics
much they want to sell or how much commission they want to earn. Our Advanced Agent Business System first helps you FOCUS on “WHY” you are in real estate. Then we FOCUS on “HOW” you can achieve your goals. This approach is comprehensive and helps you develop your business and personal goals so you can build a successful career and also achieve life balance! Every year, our Coaching & Training teams host a series of workshops to help agents start putting together the key elements of their plan. Our local brokers meet each quarter with agents to track their progress and offer suggestions and support. Maybe it is time for you to work smarter instead of just harder!
$ Wealth Building
$
Assess Past Performance
Identify Sources of Revenue
Healthcare & Wellness
Benchmark Your Competition
Advanced Agent Business System
Time Management
Identify Target Markets
Changing Market Trends
Coaching & Training
Resources & Systems
Budget & Profit Model Lead Generation & Lead Management
SELLER GUIDEBOOK | ADVANCED PROPERTY MARKETING SYSTEM Our award-winning Advanced Property Marketing System was designed to help our clients sell their property for the highest price in the shortest period of time. This unique system was developed from “best practices� in real estate marketing and other industries. Our associates are specially trained to implement this system. We also have a range of supporting tools and expert resources available to support our local teams. We are committed to continuously improving the Advanced Property Marketing System so our clients always have the most effective property marketing solutions.
Award-Winning Methodology and Materials Developed from Best Practices Integrated Systems and Tools Custom Presentations and Supporting Documents Training, Support and Expert Resources
BUYER GUIDEBOOK | ADVANCED BUYER SYSTEM The amount of information available directly to buyers is increasing at an accelerated pace. Online and mobile tools make finding properties easier than ever before. Real estate agents must deliver more accurate information, useful insight and valuable services that help their clients make better decisions. Our Advanced Buyer System was created to make it simpler for potential buyers to understand the complexities associated with a real estate transaction. Our associates receive specialized training, have access to the best information resources and provide industry-leading search tools. The results prove the case. Trendgraphix ranks our company #1 in representing buyers.
Award-Winning Methodology Developed from Best Practices Integrated Systems and Tools Custom Presentations and Supporting Documents Training, Support, and Expert Resources Integrated Services for Mortgage, Insurance, Title and Home Warranty
ADVANCED AGENT SOLUTIONS
Get innovative solutions faster and with lower costs Berkshire Hathaway HomeServices has the resources to deliver a new level of quality and innovation to real estate. Our associates enjoy the advantage of solutions that provide more value to their clients, streamline their business operations and keep their costs low. Here are a few examples:
•
Our Online Listing Syndication Network exposes our
listings to over 40,000 websites, video sites and mobile apps. This also includes premium listings on the major national websites like Zilllow, Trulia, Realtor.com, Wall Street Journal, International MLS, Juwai-Tencent, duPont Registry, Unique Homes, Luxury Real Estate, HomeSnap and more.
•
Our Mobile App provides highly customized local
searches with better data, faster updates and popular search options for consumers. Our mobile app is fully integrated with our websites so consumers can use any device, anytime, anywhere!
• Our Video Market Reports are a quick and easy way to share local market updates that are preferred by consumers. We
GOOD TO KNOW
also provide extensive tools for market analytics and property information.
AGENTS WHO
DELIVER MORE VALUE WILL EARN MORE INCOME.
Smaller companies simply do not have the resources to implement these powerful solutions or acquire them at the same level of cost. We provide the training, support and resources you need
to deliver better results for your clients and your business.
OVER 40,000 SITES Text BHHSDEMO to 85377 or Scan
Georgia Properties BHHSGeorgia.com
WAZE APP
The best technology at your fingertips.
Berkshire Hathaway HomeServices does not endorse any of the products or vendors, referenced on this material. Any mention of vendors, products, or services is for informational purposes only.
SOCIAL AND DIGITAL ADS FOR NEW LISTINGS Berkshire Hathaway HomeServices Georgia Properties will create and launch your listing(s) on Facebook, Instagram and our digital advertising network. This unique approach will maximize your exposure at the critical time when your listing hits the market. We encourage you to also add the link to your Facebook account. This further exposes the listing to your friends and the local market. The BOOST ad will be geographically targeted to residents and visitors in your local area. Clicks from the ads are directed to your listing page where all consumer inquiries go to you!
DYNAMIC ADS FOR REAL ESTATE Our industry-leading listing syndication and advertising programs drive a significant amount of traffic to your listing page. When potential buyers visit your listing page, we apply a cookie to their device. We then follow them on the Facebook Ad Network and Google Ad Network with digital and social ads of your property. Our goal is to achieve maximum visibility of your listing to these “interested parties� who have already been looking at your listing. No other brokerage operates such a sophisticated advertising network at this scale for their clients!
“ALEXA ASK ATLANTA REAL ESTATE...�
AMAZON ALEXA AND GOOGLE HOME WILL NOW HELP YOU FIND BUYERS FOR YOUR LISTINGS The way consumers access information, enjoy entertainment and perform tasks is dramatically changing - at home, in the car and on many devices. New voice-enabled devices with smart screens and artificial intelligence will dramatically change our lifestyles over the next few years. Berkshire Hathaway HomeServices Georgia Properties is pleased to provide the exclusive Atlanta Real Estate skill for Amazon Alexa and Google Home. This is the most advanced solution in the industry and we are just getting started!
Enable the Atlanta Real Estate skill on your Alexa or Google Home device to get started!
Berkshire Hathaway HomeServices does not endorse any of the products or vendors, referenced on this material. Any mention of vendors, products, or services is for informational purposes only.
COACHING, TRAINING AND SUPPORT
Total commitment to your success Berkshire Hathaway HomeServices Georgia Properties provides a wide range of training, coaching and support options so you can tailor the best solutions for your business model. Our “Training Tracks” are designed to make it easier to see which courses are available depending upon your specialized areas of focus. Agent Intranet: The Agent Intranet is “THE RESOURCE” for all our company information, tools and training. This includes contacts, lead-management, marketing, sales pipeline, business goals, listing management and one-click access to our solutions. HSGA Institute of Real Estate: Our HomeServices of Georgia (HSGA) training school provides CE and non-CE courses for new and experienced agents. Classes are available in our local branches, regional locations and online with both live seminars or 24/7 pre-recorded sessions. BHHS REsource Center: Berkshire Hathaway HomeServices provides world-class training with instructor-led classes and pre-recorded classes. PROPEL Learning Management System: Our associates have access to a comprehensive library of courses and learning paths. There are hundreds of videos, presentations, webinars and other course content that can be accessed from any device, anywhere. PROPEL allows you to create and monitor your personalized training plan. Coaching Programs: Our company offers a full suite of local coaching programs that are customized to our markets and tools. We also partner with the nation’s leading real estate coaches for exclusive programs. These include the Tom Ferry Organization, David Knox, Buffini and Company, Mike Ferry, Andrew Lacey and more. Goal Tracking and Accountability: We provide a customized goal tracking system that allows associates to established their goals and track their performance. This approach focuses on the lead indicators such as appointments and conversations (Four Disciplines of Execution). We also use DISC profiles to adapt our communications to different clients personalities. Local Branch Staff: Our local staff provides many services so our associates can focus on selling. This includes listing coordination, flyers, yard signs, lockboxes and more. Agent Marketing Services: Our agent marketing services team builds beautiful websites and helps create custom marketing solutions for our associates. These advanced skills include web design, HTML, SEO, SEM, database management, print ads, e-campaigns, social media, custom market reports and additional services. Let’s work together to design a program that will take your business to the next level!
TEAMBUILDER® AND AGENT BENEFITS Teambuilder® is a major foundation of growth for our company and an important way to generate passive income. This dynamic program allows you to earn more income by helping other successful associates make “The Right Choice” and join our company. You will receive a quarterly bonus as long as you and your Teambuilder® are both with Berkshire Hathaway HomeServices Georgia Properties. There is no limit to the number of candidates you can refer to maximize your income opportunity. You may also use this bonus to automatically fund your 401k. TeamBuilder contributes to our team’s growth and synergy while helping you build personal wealth. Everybody wins!
PROTECT AND GROW YOUR WEALTH It’s not what you earn - it’s what you keep. Berkshire Hathway HomeServices Georgia Properties’ Agent Benefits Program brings real estate associates the comprehensive benefits typical of a large corporation. Some of the services available include:
• Tax savings plan with automatic contribution program
• Life insurance (group or individual)
• Disability insurance (group or individual)
• Long-term care insurance
®
GOOD TO KNOW CREATE PASSIVE INCOME AND BUILD YOUR WEALTH
SPECIALIZED SERVICES
New Homes Sales & Marketing Our New Homes Division represents the most respected builders and developers in the Atlanta metro area and features luxury estate homes, single family homes, townhomes, condominiums, mixed use and master planned communities. The New Homes Division sales and marketing team handles all aspects of a new home community from market research and plan design to sign production, social media and ad placement. Over the past several years, our award-winning New Homes Sales & Marketing team has won more than 100 OBIE Awards from the Greater Atlanta Home Builders Association.
Corporate Relocation Berkshire Hathaway HomeServices Georgia Properties operates the largest and most respected corporate relocation organization in the Greater Metro Atlanta area. Through numerous corporate and industry relationships, our company represents more relocating employees than any other brokerage in our market. We are the primary or preferred service provider for the leading third-party relocation companies. Our company has the infrastructure of systems and resources to support this very specialized business. Our associates benefit from additional referral leads and our listing clients benefit from these highly qualified buyers.
Property Management The Property Management Division of Berkshire Hathaway HomeServices Georgia Properties is the expert in managing rental and investment properties. In addition, we offer a unique lease purchase program from HomePartners of America. This program allows our associates to earn full commission on qualifying properties.
Commercial Real Estate The Berkshire Hathaway HomeServices Georgia Properties Commercial Real Estate Division is a team of specialists for retail, land, office, specialty properties and industrial properties. Commercial associates receive tools, training and support that are specific to commercial real estate including CoStar, LoopNet Premium Listings and the Commercial REsource Center. Our Commercial Specialists benefit by receiving referrals from our 1,700 associates and their clients. We work closely with our network partners for regional and national clients for projects in multiple locations. Commercial real estate is a growing opportunity and we provide flexible options for our associates and clients.
Luxury Collection The Luxury Collection from Berkshire Hathaway HomeServices Georgia Properties is among the most prestigious luxury programs in the world and provides advantages for our associates and their affluent, high-net-worth clients. We have established strategic partnerships with a variety of global and local partners including exclusive luxury referral networks, elegant magazines and newspapers, high society public relations agencies, renowned architects, designers and more. Our luxury advertising and branding campaigns are turning heads with an upscale look that rivals the top luxury brands in the world. Look for more exciting announcements as we continue to redefine the luxury real estate experience!
GET TO KNOW OUR MIDDLE NAME: HOMESERVICES
Consumers prefer one-stop-shopping for their real estate experience. Our partners are the best at what they do and will make these complex processes simpler. Your client will be satisfied and you will get more referrals.
PROSPERITY HOME MORTGAGE Prosperity Home Mortgage provides a wide range of home financing programs and products that benefit buyers and sellers. For sellers, there are opportunities to lower closing costs, shorten closing time-frames and reduce risks. Prosperity Home Mortgage, LLC, is a full service mortgage banker specializing in residential and refinance loans. Prosperity Home Mortgage offers a wide range of mortgage products, including fixed and adjustable rate mortgages, jumbo loans, Federal Housing Administration (FHA), Veterans Affairs (VA) loans and renovation financing. phmloans.com
WEISSMAN PC Known across Georgia for their expertise in real estate, Weissman PC works with you and your clients to ensure a positive closing experience. A pioneer in closing technology, the firm provides an online portal, ClosingConnect, where buyers, sellers and agents share the information required for closing efficiently and more securely than ever before. Weissman helps you achieve your goals in a fast and reliable way. weissman.law
HOMESERVICES INSURANCE Working with the top-rated national and regional insurance carriers in the country, HomeServices Insurance Georgia (HSI) will work with you and your client to make sure the property and belongings are protected throughout the selling process. To ensure no surprises, they can check to see if the flood insurance requirements have changed and share a CLUE report, which provides insurance claim history. hsinsurance-ga.com
HSA HOME WARRANTY Your seller client will receive a complimentary home warranty through our partners at HSA Home Warranty. This warranty covers appliances, electrical and HVAC systems and other potentially costly repairs that may need to be addressed during the time the home is listed or as a result of the inspection. Your client could save thousands of dollars, avoid delays and increase the chances of a successful closing. onlinehsa.com
Berkshire Hathaway HomeServices does not endorse any of the products or vendors, referenced on this material. Any mention of vendors, products, or services is for informational purposes only.
MAKING A DIFFERENCE FOR KIDS WITH CANCER We are honored to support the Sunshine KidsTM Foundation, a non-profit organization dedicated to children with cancer. The Sunshine KidsTM provides a variety of programs and events for Kids who are receiving cancer treatments. This allows them to forget about their illness and just be kids. Our company is proud to have raised over $1.2 million for this amazing organization. We host an annual Sunshine KidsTM auction, events during the year at local offices and associates can donate a portion of their earnings. Giving to the Sunshine KidsTM can make a real difference in the lives of the children and their families facing cancer.
GOOD TO KNOW PROUD TO HAVE RAISED OVER $1.2 MILLION FOR THE SUNSHINE KIDS
Berkshire Hathaway HomeServices does not endorse any of the products or vendors, referenced on this material. Any mention of vendors, products, or services is for informational purposes only.
An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks HomeServices of America, IncÂŽ Equal Housing Opportunity. Berkshire Hathaway HomeServices does not endorse any of the products or vendors, referenced on this material. Any mention of vendors, products, or services is for informational purposes only.