MID-YEAR REPORT JAN - JUL 2018
BERKSHIRE HATHAWAY HOMESERVICES GEORGIA PROPERTIES R E A L
E S T A T E
R E D E F I N E D
INNOVATE 2018 We hope you enjoy reading the 2018 Mid-Year Report. Our company is on a mission to redefine the real estate experience for our associates, clients and employees. The theme at the Kickoff Event in January was INNOVATE. In 2018, we have seen the world of real estate changing at a faster pace and that presents a great opportunity! Through the first seven months of 2018, we saw record accomplishments in virtually every aspect of our business. Our units and sales volume were higher and our average sales price jumped to the highest level in our history. This is the result of increasing home values and our associates selling a higher mix of luxury properties. As we look into the second half, we expect to see a robust finish to 2018. Demand is strong with more people moving to Metro Atlanta and North Georgia. The most important focus for the second half needs to be setting appointments and having live conversations with potential clients. These are the “lead measures” that will have the most influence on your 2018 production. Our company ran an Appointment Setting SURGE from Cinco de Mayo to July 4th for the agents in our 2nd through 4th quartiles of production. Congratulations to everyone who participated. There were incredible success stories. We generated 9500 new appointments and listings increased 30% in July! Our strategic partnership with the Tom Ferry organization has paid big dividends for our associates. We hosted an awesome Sales Edge with Bill Pipes. Debbie Holloway was here to give our teams or aspiring teams some strategies and tactics to improve their business. Tom Ferry will be here live on August 28th for a very special event at the Cobb Galleria. Jeff Mays will be here on September 12th and 13th for a session on Lead Generation. Jeff will return on October 18th for a full day on Business Planning for 2019. No other brokerage offers such a comprehensive program with these incredible experts. The Vayner Media “persona campaigns” from the Berkshire Hathaway HomeServices franchise have been a great success. Please make sure you do not miss the opportunity to leverage the videos and social media content in your marketing. We are also excited about the opportunity to leverage the Salesforce platform announced at Kickoff. Salesforce is the leading CRM and sales automation platform in the world. Gino Blefari, Chris Stuart and their team are doing a great job and we look for more innovations as we finish 2018 and move into the new year. Our company was proud to have raised a record $119, 265 for the Sunshine Kids last year. The Sunshine Kids is our national charity for children with cancer and we have raised well over $1 million in the last 20 years. The Sunshine Kids were here in Atlanta for a series of events from August 8th through 11th. Our Annual Sunshine Kids Charity Auction will be held on Friday, September 28th. Please get involved and let’s make this the biggest year ever for these deserving children. View the Good to Know video on Sunshine Kids at: bhhsgeorgia.com/blog/good-to-know-episode-37-sunshine-kids We are excited about the opportunities we see in 2018 and 2019. Our firm is committed to being the best sales, marketing and innovation company in real estate. The future is ours as we take our production to the Next Level!
Dan Forsman President & CEO
Family of Services Our family of services including mortgage, closing/title, home warranty, insurance and other services, are an important component of our business. Numerous studies confirm that consumers prefer “one-stop shopping� to make their experience simpler and more effective. Our partners provide high-quality services and great value to your clients.
Mortgage Services: Prosperity Home Mortgage is a full service mortgage banker specializing in residential and refinance loans. Prosperity Home Mortgage offers a wide range of mortgage products, including fixed and adjustable rate mortgages, jumbo loans, Federal Housing Administration (FHA), Veterans Affairs (VA) loans, and renovation financing. Please Welcome Lanny Arrington, Branch Manager to Our Prosperity Home Mortgage Team 678.859.1978 | Lanny.Arrington@PHMLoans.com NMLS #154508
Closing & Title Services: Getting your transaction closed can be complicated. Weissman is our partner for title and closing services and has given our associates a real competitive advantage with more successful closings and happier clients. Insurance Services: HomeServices Insurance Georgia offers access to a diverse network of top-rated national and regional insurance carriers and a full suite of insurance solutions for home, auto, umbrella, personal liability, and more. Our team is ready to assist employees, associates and our clients.
Home Warranty Services: Did you know that the average home experiences two mechanical failures every year? Hot water heaters, air conditioning units or major appliances do fail and can be very expensive to replace. Fortunately, a home warranty can help your clients avoid these major investments.
Lease Purchase: Home Partners of America allows you to find a home that you want to rent initially, but may also like to buy in the next three to five years. There are many households who may be thinking about buying a home, but for whatever reason would like to rent at the current time. You can begin by leasing and then purchase the home during the agreed upon term at a predetermined price. Natural Gas Services: Georgia Natural Gas is Georgia’s leading provider of Natural Gas with over 500,000 households and businesses as their customers. GNG offers fixed and variable pricing plans plus flexible payment options. For new residents, there are special discounts and lowest price guarantees.
Berkshire Hathaway HomeServices does not endorse any of the products or vendors, referenced on this material. Any mention of vendors, products, or services is for informational purposes only.
Company Performance Overview JANUARY - JULY 2018
YTD
ESTIMATED
New Offices in 2018 We are proud to open new offices this year and have more planned for 2019. They are all designed with a fresh modern look with customizations that are right for the local market. The space allows for a flexible, collaborative work environment to support “Agents on the Go!”
NORTHEAST METRO ATLANTA
PARKVIEW AT PEACHTREE
CHEROKEE
MIDTOWN
GAINESVILLE
ALPHARETTA/ NORTH FULTON
APRIL 2018
MAY 2018
APRIL 2018
AUGUST 2018
MAY 2018
COMING SOON | SEPTEMBER 2018
Company Division Highlights Luxury Real Estate The Luxury Collection from Berkshire Hathaway HomeServices Georgia Properties is among the most prestigious luxury programs in the world and provides advantages for our associates and their affluent, high-net-worth clients. We have established strategic partnerships with a variety of global and local partners including exclusive luxury referral networks, elegant magazines and newspapers, high society public relations agencies, renowned architects, designers and more. Our luxury advertising and branding campaigns are turning heads with an upscale look that rivals the top luxury brands in the world. As a 2017 recipient of the prestigious MAX (Marketing For Excellence) and The Who’s Who in Luxury Real Estate Best in Print award, we continue to redefine the luxury real estate experience!
New Homes Division New Homes represents over 45+ communities working with some of the most respected builders and developers in Metro Atlanta. As a full-service sales and marketing partner, New Homes has seen tremendous growth and success as one of Atlanta’s leading real estate and builder services providers. New Homes has earned a reputation for cutting edge strategy, trend setting marketing and technological innovation helping their clients achieve their goals and set the standard for excellence.
CITY HAUS CITY HAUS views itself as more than just another development division of a traditional brokerage. Our commitment to both technology, modern design, and global marketing, position CITY HAUS as more of a lifestyle brand than a sales and marketing agency. Our in-house team of graphic designers, analysts, tech gurus, and marketing strategists work to create a bespoke, full-service marketing strategy for each new Intown condominium and townhome project we represent. CITY HAUS is pleased to offer the following services: in-depth market research and analysis, architectural and floorplan design, branding and marketing, legal, sales and operations.
NewHomesDivisionGa.com
Over 40 new communities are at your fingertips.
TM
CHEROKEE COUNTY Golf View at Laurel Canyon Horizon at Laurel Canyon The Cottages at Soleil Laurel Canyon Soleil at Laurel Canyon Highpoint at Laurel Canyon Enclave at Wylie Bridge Adyn Park
DOUGLAS COUNTY Kensington Park Paces Estates
FAYETTE COUNTY The Canoe Club
FORSYTH COUNTY
S. FULTON COUNTY Havens Cove at Camp Creek Monticello Park Stonewall Manor Cedar Grove Village Dodson Lake Durham Lakes Southwind
Wescott
COBB COUNTY East Haven Kyle Farm Cambridge Preserve Rockwater Estates Logan Park Promenade at the Square Marvelle Smyrna Grove The Gates at King Springs Townhomes
DEKALB COUNTY Skyland Brookhaven Townhomes Avondale East
GWINNETT COUNTY INTOWN FULTON COUNTY No.2 Opus Place Airline O4W Condominiums
Astoria Parkside Downtown Norcross
HENRY COUNTY N. FULTON COUNTY West Main Townhomes Weyhill Hillandale SoCo Heights Milton Run Annandelle Farms 1077 Canton Street
Arnold Estates
PAULDING COUNTY Seven Hills Camden Lake Hiram Park
Company Division Highlights Corporate Services Atlanta has consistently been recognized for its favorable business climate and Is a top destination for new and expanding companies. Through ongoing business development efforts, our corporate relocation service team works diligently to grow and maintain corporate partnerships that bring more business opportunities for our associates. We introduced our new e-Relocation software earlier this year to improve process and efficiency for our associates. Our Internet Marketing team in lead generation from online partners and continuously works to improve both conversion rates and the customer experience.
Property Management With escalating property values and a shortage of listing Inventory, many owners are ready to list their property for sale. Many investors are also entering the market and are in need professional management services to maximize their investment and minimize their risk. The value of property management extends beyond the lease term. It allows us to cultivate relationships with your referred owners that position you for the future listing when the owner is ready to sell. Building on last year’s successful conversion from lease to listings, we continue to refer these owners back to you for additional commission dollars.
Commercial Real Estate Our Commercial Real Estate Division had a record first half of 2018. Closed sales volume was up 41% over 2017. Congratulations to 400 North, Buckhead, Gainesville and Cherokee for the largest gains. Consumers have recognized our team with Consumer’s Choice Award for three years in a row. Look for some exciting news this fall with the introduction of the new Berkshire Hathaway Commercial Real Estate brand.
CONSUMERS HAVE SPOKEN . . . AGAIN Berkshire Hathaway HomeServices Named “Real Estate Agency Brand of The Year” and “Most Trusted Real Estate Brand” in 2018 Harris Poll EquiTrend® Study.
This is the second year Berkshire Hathaway HomeServices has received Brand of the Year since receiving the award in 2014.
Berkshire Hathaway HomeServices received the highest numerical Equity Score and the highest numerical score relating to Trust among Real Estate Agency brands included in the 2018 Harris Poll EquiTrend® Study, which is based on opinions of 77,031 U.S. consumers ages 15 and over surveyed online between January 3, 2018 and February 15, 2018.
and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.
Berkshire Hathaway HomeServices
The Forever Brand
Berkshire Hathaway HomeServices was featured in the August edition of Real Estate Magazine. Gino Blefari, president and CEO Blefari explains: “All of us with years of real estate experience have witnessed how for decades individual real estate agents advertise their desire to be accepted by consumers as their ‘real estate agent for life.’ Regrettably, this offering seldom materializes, becoming nothing more than an overused phrase.” Warren Buffett, chairman and CEO of Berkshire Hathaway Inc., has said the brand will be around a century from now. “Berkshire Hathaway wants to be in businesses that are enduring,” he explained. “Real estate brokerages will be around 100 years from now and Berkshire Hathaway HomeServices will be around 100 years from now. It will always be a very important business.”
According to Blefari, the more consumers recognize and respect a real estate brand— and the brokerages that bear its name—as representing their needs forever, the more significant meaning will be placed on the concept of a “real estate agent for life.”
Executive Team (L to R): Allan Dalton, Senior Vice President of Research and Development, HSF Affiliates; Brian Peterson, CFO, HSF Affiliates; Teresa Palacios Smith, Vice President of Diversity, Inclusion and Multicultural Strategies, HSF Affiliates; Gino Blefari, President & CEO, Berkshire Hathaway HomeServices; Rosalie Warner, Vice President of Network Services, HSF Affiliates; Chris Stuart, COO, Berkshire Hathaway HomeServices; Michael Jalbert, Senior Vice President of Global Sales, HSF Affiliates
“Brokers and brands in general, while succeeding in creating transactional value, have fallen short in their attempts to establish lifelong value with consumers,” he says. “To create lasting, forever value within a brand or brokerage means doing a whole lot more.”
“A forever real estate agent understands that the concept of home is predicated on the many changes life can bring and it doesn’t start – or end –with the transaction. That’s what we want consumers to associate with every single sales professional who carries our Berkshire Hathaway HomeServices name.” – GINO BLEFARI, PRESIDENT & CEO BERKSHIRE HATHAWAY HOMESERVICES
Berkshire Hathaway HomeServices is now working with some of the most forward-thinking companies in the world—Salesforce, Adobe and VaynerMedia—to enhance the brokerage network with unmatched technological, digital and predictive sophistication.
Chris Stuart, COO Berkshire Hathaway HomeServices
VaynerMedia, founded by social media guru Gary Vaynerchuk, is widely regarded as one of the most cutting-edge marketing firms on the planet. The new social and digital advertising campaigns introduce “Good to Ask”, a non-traditional, digital-centric marketing strategy that uses highly advanced SEO, SEM and targeting strategies to send poignant ads to consumers most likely to connect.
MEGA 2018
OPEN HOUSE EVENTS
Back Inside Cover
MEGA OPEN HOUSES NOW FEATURED ON WAZE APP!
2018 MEGA OPEN HOUSE SCHEDULE February 11 | March 4, 18 | April 15, 29 | May 6, 20 | June 10, 24 July 15 | August 19 | September 9, 23 | October 21 | November 4 New MEGA Sweepstakes Prize
AMAZON ALEXA PRIZE PACK ECHO SHOW | ECHO SPOT SMART PLUG 4-PACK Berkshire Hathaway HomeServices does not endorse any of the products or vendors, referenced on this material. Any mention of vendors, products, or services is for informational purposes only.
Innovative Solutions ARE YOU TAKING ADVANTAGE?
Zillow Group Strategic Partnership: Our associates and clients have benefited from enhanced profiles, lead routing, integrated seller reports, unique luxury and new homes branding, ads for MEGA Open Houses, Zillow Reviews on agent rosters and listing pages and Zillow Videos. As the first brokerage to receive the Zillow Award of Excellence, we are the launch partner for new innovations such as the new Zillow Offers - coming this fall. Social Media and Digital Ads for New Listings: The “easy button” is here for social and digital marketing! Your new listing is featured on Facebook, Instagram and the Google Display Network. Remember to add your client’s email and cell phone so the platform can follow the seller with ads of their property! Every click links to Your Listing Page where we deploy more dynamic ads on Facebook and Google to follow the visitor with ads of that property. Seller Guidebook: In July, we released the newest edition of our award-winning Seller Guidebooks. This integrated listing system also includes a customizable digital listing presentation, digital magazine version, package of optional inserts, complementary CMA and a completely custom package in ToolKit CMA that can be bound locally in your office. The Seller Guidebook allows you to quickly prepare for a listing presentation and will impress your clients! Buyside: You are the only associates in our market who can show the number of real-time buyers for potential listings. Buyside now offers Coming Soon listings that are syndicated to Zillow prior to listing in the MLS. The Buyer Match allows our associates to see potential buyers for new listings. No other brokerage offers Buyside in our market! Are you taking advantage?
PERSONA CAMPAIGNS
FIRST TIME BUYERS • EXPANDING FAMILIES • LUXURY BUYERS • DOWNSIZERS • VIDEOS, SOCIAL CONTENT AND MORE AVAILABLE IN THE BERKSHIRE HATHAWAY HOMESERVICES MARKETING RESOURCE TODAY! Berkshire Hathaway HomeServices does not endorse any of the products or vendors, referenced on this material. Any mention of vendors, products, or services is for informational purposes only.
Upcoming Programs and Events
Tom Ferry Organization Tom Ferry Live
Tuesday, August 28 Cobb Galleria | 9:00a - Noon
Lead Generation Sources WITH JEFF MAYS
September 12 North Atlanta September 13 Southern Crescent
Best Year Ever 2019 WITH JEFF MAYS
Business Plan and Strategy October 18 Plus 2 Additional Tom Ferry Video Conferences {Details to be Announced Soon}
Exclusive To Masters Agents
Sales Convention 2019: Our Berkshire Hathaway HomeServices National Sales Convention will be held in Las Vegas at Caesar’s Palace on March 10-12. We look forward to celebrating our award-winners and hearing the franchise programs for 2019. Gwen Stefani will be the featured entertainment in a private event at the Zappos Theatre at Planet Hollywood Resort & Casino. Make your reservations for Sales Convention 2019 today! BHHSResource.com Summit Conference 2018: All 2017 Leading Edge Society, President’s Circle and Chairman’s Circle award winners are eligible and invited to attend the Summit Conference. Don’t miss your chance to network with the best in the business. Summit begins with a welcome reception on Sunday, Sept. 30 and concludes with a dinner and closing celebration on Tuesday, October 2. Visit the BHHSResource.com for details. Berkshire Hathaway HomeServices does not endorse any of the products or vendors, referenced on this material. Any mention of vendors, products, or services is for informational purposes only.
Vancouver, BC Canada
Coaching and Training PROPEL: We are proud to offer our new PROPEL Learning Management System powered by Litmos. PROPEL is the destination for all our training and coaching. The platform includes a variety of learning paths plus easy access to all training modules. We have incorporated many videos including sessions from Tom Ferry, David Knox and others. The Litmos Mobile App puts the power of knowledge in the palm of your hand. It is time to PROPEL your business to a higher level.
Tom Ferry
Brian Buffini
Mike Ferry
David Knox
Coaching Programs: We are partnering with the leading industry coaches to provide access to events and programs with special pricing for many events. Our local experts will also be hosting a range of coaching and training programs, so look for the schedule on the PROPEL calendar.
Real Estate Redefined Video Series: Our Real Estate Redefined video series has been very popular. In each episode, Dan Forsman provides information, insight and inspiration for real estate pros. The past episodes are available on our Real Estate Redefined blog on the company website. Remember, every day... in every way... you can get better and better! Good to Know Videos: Our Good To Know video series is designed to give you tips and specific training on social media and our industry-leading marketing & technology solutions. These videos will be available for playback on PROPEL, The Real Estate Redefined Blog, the company Facebook page, Instagram and our Youtube channel. Now that is “Good to Know!” From the Field Friday: Hear success stories and other relevant information from agents practicing real estate in the field with consumers. From The Field Friday episodes are typically launched every two weeks and the recorded video is available on PROPEL. Let us know your success stories for future episodes. SURGE Campaigns: Our SURGE campaigns have been very effective in driving the sales activities that generate more leads for our associates. SURGE campaigns are 3-5 day activity programs with daily videos plus training and special prizes. We recently completed our Appointments Setting SURGE and will be introducing more SURGE programs this Fall.
Get ready to SURGE your business to a higher level! Good to Know and Other Training Classes: When agents join our company, we want to make sure they understand all the solutions, programs and resources that are available to them. John Morris will host “Good to Know” and other training classes on sales skills, popular tools and resources available. Now that is “Good to Know!” Berkshire Hathaway HomeServices does not endorse any of the products or vendors, referenced on this material. Any mention of vendors, products, or services is for informational purposes only.
WE RAISED $119,265 IN 2017! We are proud to report that our company has now raised over $1 million in Sunshine Kids donations. Thank you to everyone who donated and volunteered your time to help kids with cancer! TM
Save the Date 2018 Silent & Live Auction Fundraiser
Benefiting the Sunshine Kids Foundation
SEPTEMBER 28TH, 2018 7-10pm | The Metropolitan Club | 5895 Windward Pkwy, Alpharetta For Tickets or to Donate Visit: https://one.bidpal.net/sunshinekids2018
New From Real Estate Redefined Labs Appointment Tracking: We are excited to be launching our new program to FOCUS on Appointment Setting. Our Appointment Setting Trackers will allow our associates to consistently track their performance and participate in coaching programs for encouragement and accountability. Get ready to take your business to the Next Level! Smart Targeting Pilot: Artificial Intelligence and Predictive Analytics have great potential to help us work smarter. We are excited to launch a pilot program with SmartZip to test pre-mover scoring with their extensive databases and shopping patterns analytics. Get ready to Work Smarter!
Text Communications: We will be testing a new text communications platform to communicate more effectively with our associates and employees. Our email inboxes are over-loaded and text is a more effective method. The future is here and We Are Ready!
Local Community Pages: Real estate is local and we will have the best local community pages in the market. We will be adding hundreds of new community pages for counties, cities, unique areas (i.e. Buckhead, East Cobb) and neighborhoods. Get Ready to Win Local!
Real Estate Skills for Alexa and Google Home: Our Atlanta Real estate skill for Amazon Alexa and Google Home has been quite popular as our potential clients change how they access information, perform tasks and enjoy entertainment. We will be releasing more features this fall as we continue this amazing journey. “Alexa, who is the best real estate company!�
Build Your Income and the Team with Our Dynamic Agent TeamBuilder Recruiting Program. Remember to Schedule an Interview with Your Broker.
Berkshire Hathaway HomeServices does not endorse any of the products or vendors, referenced on this material. Any mention of vendors, products, or services is for informational purposes only.
We’ve Got You Covered. 29 Locations. Over 1,700 Sales Professionals. We Are Your Real Estate Market Leader. Buckhead 404.537.5200
Cobb Roswell 678.585.0070
Luxury Collection Marketing 404.671.4195
Parkview 404.537.5200
East Cobb 770.973.8822
Relocation 770.992.4100
Midtown 404.266.8100
Towne Lake 770.517.2150
Property Management 678.352.3352
Dunwoody/Sandy Springs 770.393.3200
Cherokee 770.720.1400
Northeast Georgia 706.778.4171
Smyrna/Vinings 770.379.8040
Northwest 770.421.8600
Gainesville 770.536.3007
Suwanee/Duluth 770.814.2300
Douglasville 678.391.0700
Peachtree City 770.487.8300
Northeast Metro Atlanta 770.972.3811
400 North 770.844.8484
Fayetteville 770.719.9400
Athens 706.613.6040
85 North 706.654.2086
Henry County 770.692.8050
Corporate Office 770.992.4100
New Homes Division 678.352.3314
Newnan/Coweta County 770.254.8333
Alpharetta/North Fulton 770.475.0505
City Haus Developer Solutions 404.671.4191
Contact Us Today To Redefine Your Real Estate Experience.
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©2018 A member of the franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc. Equal Housing Opportunity.
BERKSHIRE HATHAWAY HOMESERVICES GEORGIA PROPERTIES
MAX AWARD WINNER
LUXURY IS IN THE
DETAILS REAL ESTATE REDEFINED
BHHSGEORGIA.COM | REAL ESTATE REDEFINED An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.