WWW.GLENNDA.NET Selling a home in today’s market can be challenging - Glennda Baker & Associates, Inc. understands that. While the market can be challenging, hundreds of homes are sold each week in. What’s the difference between selling your home or failing to do so? The Details! Whether it’s our proven sales approach, effective marketing campaigns, or utilizing our extensive network of Glennda Baker & Associates, Inc. and Berkshire Hathaway HomeServices Georgia Properties, no detail is overlooked. We pride ourselves in the use of technology and innovation to maximize the exposure of your home. We created this guide to help educate you as a Seller and empower you to make the right decision when selecting the best agent to market and sell your home. When we say we are “redefining service in real estate,” we mean it! Our clients come first. You will not lift a finger from start to finish of your transaction. There are several hundred components to a successful real estate transaction; you can count on us to be there every step of the process and make sure no detail is overlooked. With a proven track record, the right skill set and years of experience, Glennda Baker & Associates, Inc. has the right tools to sell your home. If you’re serious about selling your home, we’re serious about getting the job done! “Glennda Guarantee” If you are unhappy with our service at any time, just send us written notice and we will unconditionally release you from your listing contract with Glennda Baker & Associates, Inc.
Thinking about buying or selling? Why not hire a specialist? My proven approach will sell your home for more money in less time.
Glennda
2015 & 2016 SALES EXCEEDING $44 MILLION
In residential sales and marketing for nearly 25 years, Atlanta real estate broker Glennda Baker specializes in the purchase and sale of Atlanta homes and properties in the surrounding area. Her extensive knowledge and background in marketing allow her to design the property to sell and minimize the days on the market. Thinking outside of the box and exposing your home to the maximum amount of potential buyers is key! As an Atlanta REALTOR, Glennda brings an innovative marketing style coupled with superior networking skills to increase traffic and expedite the sale of your Atlanta home. With vast relocation experience, Glennda has worked with some of the country’s largest corporations to help relocate their employees in and out of the Atlanta area. Working as a Certified Relocation Specialist, Glennda has the opportunity to assist clients such as Coca-Cola, Delta / Northwest Airlines, Bellsouth, AT&T, GE, UPS, Mead Westvaco, Lockheed, Toys R Us, Graphic Packaging, Microsoft, Blue Cross Blue Shield of GA, and Nike! Glennda has been featured as a real estate expert in both the Atlanta Journal-Constitution and the Atlanta Business Chronicle. She has also appeared as an expert real estate agent on the HGTV program Designed to Sell. In addition, Glennda has served as a moderator for numerous panel discussions and has been a featured speaker and guest on several top producer panels nationally throughout her real estate career. A past committee chair for and a member of the Atlanta Board of REALTORS, Glennda has worked with the Professional Development Committee, creating continuing education and panel discussions to help real estate professionals excel in and increase their business. As a member of the Ethics and Arbitration Committee, Glennda has had the opportunity to ensure that professional standards are held to the highest level of ethics and professional standards throughout our industry. Glennda received the prestigious Captain of Industry Award recognizing leaders in the Atlanta real estate community.
REAL REVIEWS & SOCIAL PROOF OF OUR SUCCESS HIGHLY LIKELY TO RECOMMEND “Glennda provided outstanding service throughout the sale of our son’s home. We actually met only twice----once for the listing and once for the closing as the sale only took a few days after the listing! The virtual tour and website presentation were beautifully, professionally produced and done in a very timely manner to get the house out into the market. Glennda is very knowledgeable, direct, and she represented us well in the negotiations. We look forward to working with her again and recommend that you list your home with her. She is stellar!”
Donna Wong
“Glennda sold our house within 1 week only $2.5k less than our original asking price & negotiated our purchase price down $35k on our new home. She was a delight when we house hunted. I rather miss it.”
Joy Edwards
"Glennda is a knowledgeable, professional agent who learns what her clients want and need in a home. Glennda took the time to explain each step of the process as well as what we should expect in every situation. If you work with Glennda, you can be assured that she is always working for you, and is readily available to assist in any kind of situation.
Marchelle Arcucci-Dedina
"Glennda is absolutely the best possible realtor in the world. She has been managing our house for the last 4 years and she helped us sold the house two days after it was listed. She is always very responsible, warm. You don't need to worry about anything regarding property management or sale because she will take care of everything."
Colton Magnant
"I love Glennda. We have now had several buying/selling experiences with her. She is incredibly knowledgeable, honest, easy to communicate with, and a tough negotiator. The thing that impressed me the most about Glennda is that I felt through the entire home buying process that she treated me exactly the way she would have treated a sister, or a child, or another close relative. She was an awesome advocate, kept track of everything, and held our hands the entire way."
Kynna Garner
GLENNDA'S ACCOMPLISHMENTS Professional Awards and Accolades: • Zillow Advisory Board, Founding Member and 1 of only 20 agents in the US Selected • Recipient of the Atlanta Board of REALTORS Captain of Industry Award Atlanta Board of REALTORS • Lifetime Member of the Million Dollar Club • Phoenix Award Recipient REALTORS • Political Action Committee Chairperson • Young REALTOR of the Year • Five Star Circle of Service Award • Young Council of REALTORS Chairperson • Genesis Award • Rising Star Award • Award of Excellence • Management Support Award • National Real Estate Speaker and Panelist Professional Organizations: • • • • • • • •
Tom Ferry Elite Coaching Network Atlanta Board of REALTORS Past Director, Atlanta Board of REALTORS Georgia Association of REALTORS National Association of REALTORS Young Council or REALTORS, Past President Powerhouse Atlanta, Past President RPAC, Past President
OUR TEAM OF MARKETING PROFESSIONALS MAKE YOUR HOME STAND OUT! SEE FOR YOURSELF... 1. 2. 3. 4. 5. 6. 7. 8.
SPECIALIZED SELLER REPRESENTATION PROFESSIONAL PHOTOGRAPHY CUSTOM YARD SIGN AND POST DISTINCTIVE BROCHURES PROFESSIONALLY PRINTED CUSTOM WEBSITE SPECIFIC TO THE PROPERTY CUSTOM COOKIES AND BOTTLED WATER SOCIAL MEDIA ADVERTISING PAY-PER-CLICK CAMPAIGN - facebook - google - bing - yahoo 9. PREMIER EXPOSURE ON: - zillow.com - realtor.com - trulia.com - homes.com
10. VIDEO TOUR MARKETING INCLUDING 3D VIDEO 11. JUST LISTED MAILING 12. JUST LISTED MEGA OPEN HOUSE 13. TOP 300 LOCAL AGENT PREVIEW E-MAIL 14. LOCAL BROKERAGE NETWORK 15. PRE-MARKETING E-MAIL BLAST TO OUR DATABASE 16. PROSPECTING OUR PERSONAL BUYER DATABASE 17. STAGING OR VIRTUAL STAGING FOR TOP DOLLAR 18. HOME WARRANTY COVERAGE DURING LISTING PERIOD 19. BROKER TOURS 20.ACCURATE FEEDBACK 21. CONSISTENT OPEN HOUSE & MARKETING SCHEDULE 22. WEEKLY COMMUNICATION & MARKETING STATISTICS 23. TEAM APPROACH
683 Vinings Estates Drive MABLETON, GA 30126
7 BEDROOMS • 5 BATHROOMS • 3 SIDES BRICK
REPRESENTATION Glennda Baker & Associates, Agents are trained rigorously and consistently in the art of negotiation and representation. You will not have to lift a finger from the beginning to the end of the sale.
PHOTOGRAPHY Our Photographers are some of the best in the business! They have won awards and also executed photo shoots for well known architectural magazines.
STAGING Staging has been proven to sell a home for more money in less time. Although staging is not for every home, if needed we will retain and hire a professional stager or utilize virtual staging for your home.
FLOOR PLANS Another way we empower buyers to get the information they need about your property is with custom floor plans specific to your home.
BROCHURES Professionally designed and commercially printed, a Glennda Baker & Associates, Inc. brochure will showcase your home in the best possible way.
OPEN HOUSE
1207 Grand View Drive
Glennda Baker & Associates
MABLETON, GA 30126 5 BEDROOMS • 4 BATHROOMS • 1 HALF BATH
1207grandviewdrive.com
3D VIDEO Video is a popular means for advertising a home. Our 3D Video gives a buyer a different perspective of the home, its layout and floor-plan. We will feature your home on video sites like YouTube, Vimeo and Viddler.
CUSTOM WEBSITE We build your property it's own custom website. It will feature your property's highresolution photos and all the features of your home. You will also find video virtual tour links.
SIGN & POST Our custom sign and post will show your home is professionally represented. With our clean branding nothing that will detract from your home’s curb appeal.
JUST LISTED MAIL Our mailing campaign will showcase your home to your neighbors and allow them the opportunity to present it to buyers they know who are looking in the neighborhood.
MEGA OPEN HOUSE We call it a MEGA open house! We will advertise, cater and invite your neighbors over to see your home on its market launch day.
LOCAL OFFICES Since Glennda Baker & Associates, Inc. and Berkshire Hathaway HomeServices Georgia Properties participates in the FMLS & GA MLS, local brokerages will also feature your home on their site giving it even more exposure.
SOCIAL MEDIA Your home will be featured on many social media sites. It will also be incorporated in our pay-per-click budgets.
INTERNATIONAL
E-MAIL BLASTS
Because Glennda Baker & Associates, Inc. participates in the ARMLS, most international brokerages will also display your home on their sites. This gives your home exposure worldwide!
Clean, simple and direct e-mails. They feature your home in the best light to agents, buyer and anyone interested in your home.
PAY-PER-CLICK We spend thousands of dollars per month in pay-perclick advertising on many of the social media platforms. This is a great way to market your home to its hyper local market.
BUYER DATABASE On average we have 2500+ active buyers searching our website. We search their searches, narrow down 50-100 buyers that may be interested in your home and call them!
PREMIER EXPOSURE Premier exposure on: - Zillow.com - Realtor.com - Trulia.com - Homes.com
HOME WARRANTY Sell with peace of mind; covered service problems will be taken care of, while also providing additional after-sale liability protection.
TOP 100 AGENTS We pull REALTORS that have sold a home within a radius of your home and give them a broker courtesy “heads up� of the new pre-market listing.
THE CLOSING EXPERIENCE From listing to contract and contract to closing, it's all about the end result! We are excited and committed to providing an exemplary closing experience.
WHERE BUYERS COME FROM 3%
2%
1% 1% 1% 1%
5%
6%
7% 56% 56%Internet 17% REALTOR 7% Call on yard sign 6% Contacted a Lender 5% Friend/Relative/Neighbor 3% Open House 2% New Builder 1% Local Newspaper & Magazines 1% Knew the Seller 1% Home Buying Seminar 1% Other
17%
MY OBJECTIVE I strive to best introduce your listing to the local and worldwide market through the use of the most up-to-date technology and networking available. Only the highest quality services and exposure options available are used. My properties are presented through the most current broad spectrum marketing outlets for mass exposure, while also being advertised in its prospective niche market using local expertise and outlets.
WHAT'S YOUR HOME WORTH? We are constantly looking for sellers in the market. We have found that the majority of those sellers become buyers and stay local. Using our custom designed seller landing pages we have the opportunity to find untapped buyers. Using Facebook and Instagram boosted posts promotes these to targeted buyers in our local market.
CUSTOM DOMAINS We create custom domains for each property. This unique marketing strategy gives our properties a competitive advantage. No question about where it's located. The home stands out in a high-impact way. People notice. Providing maximum internet exposure guides buyers directly to the property.
GLENNDA.NET Berkshire Hathaway is one of the most trusted corporate brands in the world and is forever identified with wealth and enduring success. Backed by the power of Berkshire Hathaway we have created one of the fastest growing and most trusted brands in luxury real estate. It would be our pleasure to represent you and your interests in the marketing and selling of your luxury home.
BROKER TOURS Aside from our office being introduced to your home, some neighborhoods have Broker tours. If there is a tour in your neighborhood, we will be on it to represent your home on tour.
FEEDBACK Count on the Glennda Baker & Associates, Inc. team to keep you up to date on feedback received on your home. Good feedback can allow you to make needed changes to your home selling strategy.
COMMUNICATION The #1 complaint by a home Sellers is lack of communication from their REALTORÂŽ. With the Glennda Baker & Associates, Inc. team you will receive consistent communication and listing updates.
TEAM APPROACH A team will always out perform an individual! Glennda Baker & Associates, Inc. team is well trained in customer service, sales and high level negotiations! Individual agents can get busy and forget key components when marketing your home. The Glennda Baker & Associates, Inc. team was built to support agents and help support consistent home marketing.
PROFESSIONAL PHOTOGRAPHY
Professional photography is the foundation to attracting buyers to your home!
TWILIGHT & AERIAL PHOTOGRAPHY
Our custom photography is a key component in building the digital footprint for the marketing of your home.
PHOTOGRAPHY & VIDEOGRAPHY
ll property photos are taken by A professional photographers and videographers providing high resolution HDR photos (High-Dynamic Range images) for digital use, and hi-resolution images for print. A combination of ground video, aerial video 3D, and lifestyle inspiring video tours provides a well established “feel” for the properties before it’s even shown. Explore the 3D space
PROFESSIONALLY DESIGNED FLOORPLANS
CUSTOM SOCIAL MEDIA POSTS & E-FLYERS TOO LATE MEGA OPEN HOUSE
E-FLYER NEW LISTING BROKER OPEN CARAVAN
683 Vinings Estates Drive
OPEN HOUSE
MABLETON, GA 30126 7 BEDROOMS • 5 BATHROOMS • 3 SIDES BRICK
683viningsestatesdrive.com
Custom JPG images with links to the property detail page/website. For use within my social media network: facebook, instagram, pinterest, etc.
Reaches Targeted Sales Professionals and Brokers in metro atlanta and surrounding areas.
ADVERTISING
124 MOUNT PARAN ROAD | ATLANTA, GEORGIA 30342 4 BEDROOMS | 3.5 BATHROOMS | $1,200,000
BERKSHIRE Do you really wantHATHAWAY to know HomeServices who is number one? Georgia Properties
OUR CLIENTS, ALWAYS! GLENNDA BAKER-LEBLANC ASSOCIATE BROKER
cell: 678.755.3711 broker office: 770.973.8822 glennda@glennda.net glennda.net
Glennda Baker & Associates, Inc. Real Estate We provide the backdrop, you create the memories! ™
VICTORIA VASQUEZ REALTOR®
cell: 404.993.6422 broker office: 770.973.8822 victoria@glennda.net glennda.net
Berkshire Hathaway HomeServices Georgia Properties ©2016 An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc. ® Information deemed reliable but not warranted and is subject to error. If your property is currently listed with a Realtor, please disregard this notice. It is not our intention to solicit the offerings of other Brokers. Equal Housing Opportunity. www.BHHSGEORGIA.COM.
DIRECT MAIL CAMPAIGN
CUSTOM POSTCARD Sent to surrounding neighbors and prospective buyers.
MEGA OPEN HOUSE Cupcakes & Champagne Sunday, September 18, 2pm-5pm
1207 Grand View Drive MABLETON, GA 30126 5 BEDROOMS • 4 BATHROOMS • 1 HALF BATH
1207grandviewdrive.com
Sarah Prospect 329 Sloan Street Roswell, GA 30075
8.5 X 11 LANDSCAPE BROCHURE Move right in to this completely refreshed executive home in Vinings Estates! Step into elegance and prepare to be wowed by the dramatic great room with arched floor to ceiling windows overlooking hard to find level and usable backyard! Entertain throughout the gracefully flowing main level that features hardwood floors and open catwalk. Main floor with junior master suite. Upstairs master is dreamy featuring trey ceiling, owner’s retreat and spa like bath! Don’t miss the finished terrace level featuring media room, exercise room, bedroom, full bath and storage.
We provide the backdrop, you create the memories!
Vinings Estates welcomes you home
683 Vinings Estates Drive MABLETON, GA 30126
7 BEDROOMS • 5 BATHROOMS • 3 SIDES BRICK
683viningsestatesdrive.com
8.5 X 11 PORTRAIT BROCHURE OPENS UP INTO A 17 X 11 GALLERY OF PHOTOS
Georgia Properties
GLENNDA BAKER LEB 678.755.3711 glennda@glennda.net | glennda.net
East Cobb | 3775 Roswell Road, Marietta, GA 30062 | 770.973.8822
The homes I sell are the backdrop of people's lives. My clients do life in these homes. They create memories, raise children and celebrate milestones. Real estate is not my job, real estate is my life! Glennda Baker LeBlanc
We provide the backdrop, you create the memories!™
Do you really want to know who is number one? OUR CLIENTS, ALWAYS!
East Cobb Office 3775 Roswell Road Suite 200 Roswell, Georgia 30062
678-755-3711 www.glennda.net