2024 BHHS Georgia Properties Career Guide

R E D E F I N I N G Y O U R C A R E E R

the FOREVER BRAND OF REAL ESTATE B E R K S H I R E H AT H AWAY H O M E S E R V I C E S G E O R G I A P R O P E R T I E S

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DEFINING YOUR REAL ESTATE SUCCESS

The dynamic landscape of real estate is ever evolving. New technology and new business models have changed the way properties are marketed, how buyers find information and how consumers make decisions. In response, today’s professional sales associate must be adaptable to the ever-changing business environment industry and client’s expectation.

That is why we are committed to redefining the real estate experience to help you build predictable, repeatable and scalable businesses for lasting careers as Forever Agentssm.

Our associate-centric approach starts by helping you understand your “personal why”.

Understanding what drives you and motivates you to achieve greater success, we will help you foster a better business strategy and execution plan.

Our company is an industry leader in innovation and has established a consistent track record of associate’s success. We invest in you and provide innovative technology, strategies to generate more appointments, sales training from elite coaches, goal tracking for accountability, as well as marketing and administrative support. Our company promotes diversity, equity, inclusion, and strives to make everyone feel valued and appreciated.

We are very intentional about helping you build a profitable and rewarding real estate business, grounded in a strong company culture of integrity and a “we care spirit”.

Our brand opens doors. We welcome the opportunity to open doors for you to place the power of Berkshire Hathaway HomeServices Georgia Properties in your future and let us help you take your business to the next level.

DEANN GOLD E N President & CEO Berkshire Hathaway HomeServices Georgia Properties

BERKSHIRE HATHAWAY: THE FOREVER BRAND Backed by one of the most respected companies in the world and fueled by the power of the Berkshire Hathaway HomeServices network, our Forever Agentssm are exposed to an extensive range of exclusive benefits and resources. At Berkshire Hathaway HomeServices Georgia Properties, we have curated strategies and tactics to capitalize on these resources to ensure your maximum success. We invite you to explore them all.

STATE-OF-THE-ART BUSINESS SOLUTIONS ADVANCED TECHNOLOGY AND SECURITY SUPPORT FROM OUR FAMILY OF SERVICES BUSINESS SUPPORT RESOURCES COMPREHENSIVE TRAINING AND COACHING

OUR AGENTS ENJOY A VARIETY OF BENEFITS INCLUDING:

• BHHS Connect powered by KV Core and Design Center (automated marketing materials) • Full marketing and administrative support • Welcome experience • Agent recognition via digital and print media • Complimentary in-house training, coaching programs, and CE courses • Diversity, Equity, and Inclusion Council • Buyer and Seller Guidebooks • Intranet HUB with robust resources

PROVEN LOCAL LEADERSHIP AND SUPPORT Led by President and CEO, DeAnn Golden, Berkshire Hathaway HomeServices Georgia Properties offers a business culture of integrity, trust, and longevity. Named one of the Top 5 Large Workplace Employers in Atlanta by the Atlanta Journal Constitution, our company prides itself on its friendly, inclusive atmosphere and the hands-on support available to all Forever Agentssm and employees.

OUR BRAND OPENS DOORS

“A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust.”

WARREN BUFFETT CHAIRMAN & CEO BERKSHIRE HATHAWAY, INC

TAKE YOUR BUSINESS TO THE NEXT LEVEL Berkshire Hathaway HomeServices Georgia Properties will help you develop the right approach to take your business to the next level. We have the resources to bring unmatched quality and innovation to real estate. We understand that every market and every situation is different. Industry surveys state that most real estate agents do not really have a strategy and plan. Those who do have a business plan typically focus on how much they want to sell or the commissions they want to earn. Our sales associate business planning process, first helps you FOCUS on “WHY” you are in real estate. Then we FOCUS on “HOW” you will achieve your goals. Strategy is important to help you work smarter and execution is the real magic to help you achieve your goals. Our coaching and training will program you, inspire you and help you stay accountable.

ESSENTIALS TO SUCCESS NON-COMPETING BROKERS POWERFUL CRM BRAND REPUTATION AND WORLDWIDE RECOGNITION COMPREHENSIVE COACHING & TRAINING PROGRAMS PROFESSIONAL MARKETING ASSETS INNOVATIVE BUSINESS CULTURE WEALTH BUILDING OPPORTUNITIES HOMESERVICES ALLIANCE PARTNERS

We have the resources to bring a new level of quality and innovation.

WELCOME HOME We consider it an honor to be entrusted with your career. You will be welcomed by a team dedicated to launching your career smoothly and successfully, whether you are an experienced associate or new to the business.

Additionally, through this welcome experience, you will gain access to business-generating applications, virtual business setup and customized website connectivity. Our proprietary learning management system offers access to live and on-demand education opportunities.

YOUR PATHWAY TO SUCCESS STARTS HERE.

FOREVER AGENT L I F E CYC L E What Every Agent Needs to Succeed in Real Estate

Once affiliated with Berkshire Hathaway HomeServices Georgia Properties, you will immediately unlock a vast learning environment to help you quickly, and successfully, advance your real estate career. We provide a wide range of training, coaching and support options so you can tailor the best solutions for your business model. We have you covered from launch to legacy.

WE SIMPLIFY THE PATH TO HOME SELLING Each property is unique, requiring a customized selling strategy. Our Forever Agentssm utilize our exclusive Property Marketing System, an award-winning approach tailored to your clients’ needs. This system integrates current market insights, real-time data, and a comprehensive marketing plan for optimal results.

PARTNERING IN YOUR LISTING AND MARKETING EFFORTS

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ASS E SS

Our tools help provide your client with a detailed assessment of the local market, their home, and competitive properties which enables you to discover the unique value of the property.

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DESIGN

We help bring the story of your listing to life and design a winning strategy to make it stand out from the competition.

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IMPLEMENT

We provide the resources to help you implement a custom marketing plan across a wide variety of the latest channels online, in print, and in person.

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MEASURE

We supply the instruments to measure online showings, live showing feedback, market changes, and new competition.

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OPTIMIZE

We monitor potential market changes to ensure your listings remain competitive.

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GOAL

We help you build a predictable, repeatable, scalable business that can be transitioned or sold.

LEADING TECHNOLOGY FOR YO UR BUSI N E SS We understand that every associate and team has a unique set of marketing technology requirements. To be successful, one vision must apply to all technology and speak the language of real estate. We continually invest in new technologies and companies who speak your language.

Our marketing technology team and partners’ main goal is to support you and your business.

AGENT HUB The Agent Intranet Hub is your personal dashboard. With one simple log-in, you have access to a wide range of technology, marketing and training solutions to integrate into your business.

BHHS CONNECT POWERED BY KVCORE KVCore is our customer relationship management (CRM) solution built specifically for real estate to effectively manage and grow your business. Agents who consistently engage see an increase in transactions annually and increase in their sales volume. This platform is designed to give you more time to focus on what you do best: being a trusted advisor for your clients.

Sync and group your contacts with your email account so your contacts are available anytime, anywhere you need them. The behavioral AI feature interacts with analytics and gives you real-time data. The sales activity notifications allow you to track clients through each stage of their journey with customizable task lists. Stay in touch with the popular Market Report, Just Listed announcements and vast library of campaigns.

These solutions will help you be more successful.

CORE PRESENT Core Present is the leading CMA and online presentation solution in the real estate industry.

Our Forever Agentssm can create interactive CMAs, buyer tours, neighborhood tours, seller presentations, buyer presentations, caravans, open house tours, property portfolios and much more. Core Present works seamlessly with local MLS services for easy integration.

DESIGN CENTER Design Center and Core Listing Machine provides a collection of automated, marketing tools to efficiently drive your business. You will have access to a suite of marketing assets to promote your listings at your fingertips. The collection includes branded content on your listings across print, digital and social channels helping to drive new, repeat, and referral business.

OUR FOREVER AGENTS SM ALSO HAVE ACCESS TO: MONTHLY REAL ESTATE DATA

Each month, we provide the latest real estate trends in a variety of formats and send them to our agents.

CORE OPEN HOUSE

Replace clipboards and illegible handwriting with a professional digital open house sign-in solution.

DOCUSIGN

This is an essential platform for managing transactions and signatures.

TRENDGRAPHIX

Market trending graphs and statistics to help you be the market expert in helping your buyer and seller clients.

PERCY AI

Dominate listing presentations by showing homeowners that you already have qualified buyers for their property. Turn your existing website into a seller-lead machine by showing homeowners the real-time demand for their property.

and more...

EXTENSIVE ONLINE PRESENCE Berkshire Hathaway HomeServices has the resources to deliver a new level of quality and innovation to real estate. Our Forever Agentssm enjoy the advantage of solutions that provide more value to their clients, streamline their business operations and generate more business.

Our Online Listing Syndication Network exposes our listings to over 40,000 websites and mobile apps. This also includes premium listings on major national websites like:

and more...

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Our Mobile App provides highly customized local searches with better data, faster updates and popular search options for consumers. It is fully integrated with our websites so consumers can use any device, anytime, anywhere. Every associate is provided an essential, branded, native, mobile app that they can share with their contacts.

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Our Social Media REsource tools provide excellent content to automate your social media for Facebook, Instagram, LinkedIn and GoogleMyBusiness.

Other companies simply do not have the resources to implement these powerful solutions at no cost to agents. We provide the training, support and resources you need to deliver better results for your clients and your business.

No other company provides such extensive exposure for listings which increases the chances of matching the seller with the right buyer.

SOCIAL AND DIGITAL ADS FOR NEW LISTINGS AND OPEN HOUSES Berkshire Hathaway HomeServices Georgia Properties provides unmatched online exposure for listings and open houses worldwide. We strategically place digital ads across Facebook, Instagram, a network of popular websites, and mobile apps. Potential buyers are linked to the listing page where we deploy further re-targeting ads designed to bring the consumer back to the property.

INSTAGRAM FACEBOOK CNN THE NEW YORK TIMES YAHOO MSN YOUTUBE ESPN FOX NEWS ABC NEWS THE WASHINGTON POST REALTOR.COM CBS LOCAL USA TODAY NBC NEWS

CHALK DIGITAL We partner with the biggest name in internet advertising to provide each associate with instant exposure across multiple platforms including streaming TV, social media, and premium websites.

BUYER GUIDEBOOK The amount of information available directly to buyers is increasing at an accelerated pace.

Online and mobile tools make finding properties easier than ever before. Real estate agents must deliver more accurate information, useful insight and valuable services that help their clients make better decisions.

Our Advanced Buyer System was created to make it more simple for potential buyers to understand the complexities associated with a real estate transaction. Our Forever Agentssm receive specialized training, have access to the best information resources, and provide industry-leading search tools.

TRENDGRAPHIX RANKS OUR COMPANY #1 IN REPRESENTING BUYERS •

Award-winning methodology and materials developed from best practices

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Integrated systems and services

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Custom presentations and supporting documents

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Training, support, and expert resources

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Integrated services for mortgage, title, insurance, and home warranty

SELLER GUIDEBOOK Our award-winning Advanced Property Marketing System was designed to help our clients sell their property for the highest price in the shortest period of time. This unique system was developed from “best practices” in real estate marketing and other industries.

Our Forever Agentssm are specially trained to implement this system. We also have a range of supporting systems and expert resources available to support our local teams. We are committed to continuously improving the Advanced Property Marketing System so our clients always have the most effective property marketing solutions.

OUR IN-HOUSE MARKETING AGENTCY Berkshire Hathaway HomeServices Georgia Properties boasts an in-house marketing agency, dedicated to fulfilling both our company and agent requirements. The Agentcy offers expert marketing consultations, strategic planning, and design services, ensuring the preservation of brand integrity and effective implementation. Collaborating closely with our real estate agents, our team strives to create marketing collateral for your home that captures interest and excitement. Upholding rigorous marketing standards, we insist on the use of high-resolution professional photography and videography.

Notably, The Agentcy recently received the prestigious Exhibit Brokerage Brand Award—an exceptional recognition for our unwavering commitment to inspiring, expanding, and engaging in storytelling and visual communications within the real estate industry. This accolade signifies our dedication to evolving to the next level of brokerage brand success.

CORPORATE RELOCATION AND COMPREHENSIVE REFERRAL NETWORK Our company is the clear leader in the Greater Metro Atlanta area for corporate relocation services.

Berkshire Hathaway HomeServices Georgia Properties operates the largest and most respected corporate relocation organization in the Greater Atlanta, North Georgia Mountains, and Southern Crescent regions. Through numerous corporate and industry relationships, our company represents more relocating employees than any other brokerage in our market. We are the preferred service provider for the leading third-party relocation companies.

Our company has the infrastructure of systems and resources to support this very specialized business. Our Forever Agentssm benefit from additional referral leads and our listing clients benefit from these highly qualified buyers.

LUXURY COLLECTION No other real estate competitor can match the wealth of resources and marketing advantages of the award-winning Berkshire Hathaway HomeServices Georgia Properties Luxury Collection. Branding, positioning, and marketing real estate is our expertise. As a recipient of the MAX award, presented by the Atlanta Business Chronicle for marketing excellence, and the Who’s Who in Luxury Real Estate Best in Print Marketing Award, we continue to redefine the luxury real estate experience and provide top level services for our luxury agents.

Our strategic partnerships with a variety of global and local partners includes magazines, newspapers, exclusive luxury referral networks, renowned architects, designers, and more. Our luxury advertising and branding campaigns are turning heads with an upscale look that rivals the top luxury brands in the world. We are committed to providing the highest level of service with integrity and discretion at our core. It is our passion to design a program that will take your business to the next level.

LUXURY SALES VOLUME GROWTH

* The time period for year to date data is from end-ofyear 2022 to end-of-year 2023.

PROPERTY MANAGEMENT Berkshire Hathaway HomeServices Georgia Properties’ Property Management Division excels in managing rental and investment properties, offering a unique lease-purchase program through HomePartners of America.

With over two decades of experience and hundreds of properties under management, our fully managed residential and commercial property management Services simplify the complexities of property ownership. Whether it’s an investment property, a temporary lease, commercial space, or a dream home, rely on our experienced professionals to handle the intricacies while you focus on other priorities.

NEW HOMES DIVISION / CITY HAUS DEVELOPER SOLUTIONS Our New Homes and CITY HAUS team, the top New Homes Division in Greater Atlanta, boasts experienced professionals and represents renowned builders and developers in Greater Atlanta, North Georgia Mountains, and Southern Crescent. Specializing in luxury estates, single-family homes, townhomes, condominiums, mixed-use, and masterplanned communities, our team offers market research, strategic marketing, and on-site sales and management. Recognized by the Greater Atlanta Home Builders Association, our dynamic team has earned numerous Professionalism (OBIE) Awards for excellence in new home sales and marketing.

COMMERCIAL REAL ESTATE The Berkshire Hathaway HomeServices Georgia Properties Commercial Real Estate Division is comprised of specialists for retail, land, office, specialty properties and industrial properties. Commercial agents receive tools, training and support that are specific to commercial real estate including CoStar, LoopNet Premium Listings and the Commercial REsource Center. Our Commercial Specialists benefit by receiving referrals from our 1,500+ agents and their clients. We work closely with our network partners for regional and national clients with projects in multiple locations. Commercial real estate is a growing opportunity and we provide flexible options for our agents and clients.

GET TO KNOW OUR MIDDLE NAME: H O M E SERVIC ES

OU R T R USTE D HO ME SE RV I CES PARTNERS We work closely with partners who are the best at what they do and who you and your clients can trust through every step of the buying or selling process. Consumers today seek integrated services to simplify the home buying and selling process.

MORTGAGE PARTNER Prosperity Home Mortgage provides a wide range of home financing programs and products that can benefit buyers and sellers. For sellers, there are opportunities to lower closing costs, shorten closing time frames and reduce risks. Prosperity Home Mortgage has several programs that allow for smoother and faster transactions.

C LOSI NG PARTNER Known across Georgia for their expertise in real estate, Weissman P.C. works with you and your client to ensure a positive closing experience. A pioneer in closing technology, the firm provides an online portal, ClosingConnect, where buyers, sellers, and agents share the information required for closing efficiently and more securely than ever before. Weissman lets you achieve your goals in a secure and reliable way.

INSURANCE PARTNER Working with the top-rated national and regional insurance carriers in the country, HomeServices Insurance Georgia (HSI) will work with your client to make sure their property and belongings are protected throughout the selling process.

To ensure no surprises for you or your client, they can check to see if the requirements for the property have changed with regard to flood insurance and also share a CLUE report, which provides insurance claim history on the home.

WARRANTY PARTNER Your seller can get a home warranty from HSA Home Warranty, covering major systems and appliances regardless of age. This helps cover repair or replacement costs, letting your clients focus on enjoying their new home. HSA offers extra services and member offers for easier homeownership. Ensuring your clients have HSA coverage sets you apart, leading to satisfied clients and potential repeat business.

PROTECT AND GROW YOUR WEALTH Berkshire Hathaway HomeServices Georgia Properties’ Agent Benefits Program brings real estate agents the comprehensive benefits typical of a large corporation.

Some of the services available include: •

Agent healthcare plans

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Life insurance (group or individual)

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Disability insurance (group or individual)

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Long-term care insurance

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Tax savings plan with automatic contribution program

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Optional agent benefits including retirement plans, healthcare, life insurance, disability, and more

Create passive income and build your wealth.

TEAMBUILDER® AND ASSOCIATE BENEFITS Teambuilder® is a major foundation of growth for our company and an important way to generate passive income for our Forever Agentssm. This dynamic program allows you to earn more income by helping other successful agents make “The Right Choice” and join our company. You will receive a quarterly bonus as long as you and your Teambuilder® are both with Berkshire Hathaway HomeServices Georgia Properties. There is no limit to the number of candidates you can refer to maximize your income opportunity. You may also use this bonus to automatically fund your 401k. TeamBuilder® contributes to our team’s growth and synergy while helping you build personal wealth. Everybody wins!

DIVERSITY, EQUITY AN INCLUSION Berkshire Hathaway HomeServices Georgia Properties is steadfast in its commitment to championing diversity, equity, and inclusion (DEI) as core values within the organization.

With a clear mission to lead in promoting these principles not only within its own ranks but also in the broader real estate industry and local communities, the company is dedicated to fostering a culture of collaboration and intentional action.

The overarching goal is to establish an inclusive staff and salesforce that mirrors and honors the diverse communities served, creating an environment where every individual feels valued and appreciated.

In pursuit of this mission, Berkshire Hathaway HomeServices Georgia Properties aims to cultivate a workplace free of bias, offering equal opportunities for all employees and agents. The company recognizes the importance of building a balanced workforce that not only reflects the diversity of its client base but also ensures an equitable approach to providing home services to a varied community of buyers and sellers. This commitment to diversity and equity has not gone unnoticed, as evidenced by the company’s recognition as a Diversity Champion award-winner and Top Workplace for two consecutive years by the Atlanta Journal Constitution.

The company’s dedication to DEI extends beyond internal practices, with the establishment of a Diversity, Equity, and Inclusion committee that actively engages in community outreach programs, promotion initiatives, volunteering efforts, and awareness campaigns throughout the year.

By participating in these endeavors, Berkshire Hathaway HomeServices Georgia Properties seeks to make a positive impact on the broader community and contribute to a more inclusive and equitable society.

FOR YOU FOR EVERYONE. BHHSGEORGIADEI.COM

FEELING GOOD IS ABOUT

DOI NG G O O D

THE SUNSHINE KIDS Annually, Berkshire Hathaway HomeServices Georgia Properties proudly supports the Sunshine Kids Foundation, aiding children with cancer since 1982. Our contributions exceed $1.6 million, consistently ranking us among the top 5 nationally for donations. We achieve this through national events, local fundraisers, and agents donating a portion of their earnings.

The Sunshine Kids Foundation provides vital emotional support and engaging activities for children undergoing cancer treatment. We go beyond monetary contributions, actively participating in creating tangible impacts in the lives of children and families facing the challenges of cancer.

Our goal aligns with the foundation’s vision— to make childhood cancer obsolete. Until then, the Sunshine Kids family remains dedicated to providing exciting opportunities for as many young cancer patients as possible.

Together, we strive to create a brighter and healthier future for these brave children and their families.

PROUD TO HAVE RAISED OVER $1.6 MILLION FOR THE SUNSHINE KIDS

N OTES

the FOREVER BRAND OF REAL ESTATE

“ I think you want to join a company that’s going to be around forever. Berkshire Hathaway is built to be forever and that’s of all the businesses that we own. You want to be part of an organization that’s not looking to sell out next week or next month or next year or where the place will crumble when the founders leave. In terms of permanence, we can’t be beat. Not only can we not be topped by anyone, we can’t be matched by anyone.”

WA R R E N B U F F E T T CHAIRMAN & CEO BERKSHIRE HATHAWAY, INC

©2024 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity.