MARKETING &PROMOTION
Our Comprehensive Marketing Plan Our marketing program for your home is built on three activities:
Promote To Prospective Buyers Print Advertising Online Yard Sign Open Houses Other Marketing Materials Social Media Video and Mobile Professional Photography
Market To Other Real Estate Professionals The Berkshire Hathaway HomeServices Network Referral and relocation resources Multiple Listing Service (MLS) Direct promotion to other real estate professionals Open house for industry real estate professionals
Maintain Communication With You Review the results of our marketing activities Consult with you to fi ne tune our marketing strategy, as needed
Local Advertising Print and Online Marketing Professionally designed eCards, direct mail postcards and property brochures will showcase your home in the best possible way.
Professional Photography The photography of your home will highlight your property’s features to attract buyers searching for a home like yours.
Professional Social Media Accounts • Facebook • Instagram • LinkedIn
Advanced Video Marketing Video is one of the most popular forms of content in the world. A professional, quality-branded video will be created and distributed to potential buyers highlighting your homes' unique features.
Local Digital Advertisement Consumers are mobile and so are we. In addition to the national marketing campaign, our digital advertising efforts will continue locally with a geotargeted campaign.
Social & Digital Advertising Berkshire Hathaway HomeServices Select Properties provides unmatched online exposure for listings and open houses worldwide. We strategically place digital ads across Facebook, Instagram, a network of popular websites, and mobile apps. Potential buyers are linked to the listing page where we deploy further re-targeting ads designed to bring the consumer back to the property.
INSTAGRAM FACEBOOK CNN THE NEW YORK TIMES YAHOO MSN YOUTUBE ESPN FOX NEWS ABC NEWS THE WASHINGTON POST REALTOR.COM CBS LOCAL USA TODAY NBC NEWS
Extensive Online Presence Berkshire Hathaway HomeServices has the resources to deliver a new level of quality and innovation to real estate. Our associates enjoy the advantage of solutions that provide more value to their clients, streamline their business operations and generate more business. Our Online Listing Syndication Network exposes our listings to over 45,000 websites and mobile apps. This also includes premium listings on major national websites like:
Our global syndication strategy capitalizes consumer preferences and search patterns to keep your listing in front of the world’s serious and qualified home buyers.
Global Print Advertising Attracting the right audience through print is an important part of our global print strategy. Our print ads appear in high-quality publications including The Wall Street Journal, Mansion Global Magazine, Unique Homes Magazine, Prestige, duPont Registry, PENTA and Netjets Magazine.
Online Marketing The world is watching your home. Our complete plan of online-targeted marketing activities is crucial in the sale of your home. We advertise to the top rated real estate search engines, nationally and locally.
Powerful Digital Marketing Our Automated Listing Program identifies and targets potential buyers through a combination of their past online viewing habits (mortgage calculators, home listings, and others) and other data scoring criteria. Your home is placed where home buyers shop - on select online sites and mobile applications. We provide reporting on your home's digital advertisement placements in a daily marketing performance report.
Online Sites Include: A&E ABC ABC News Accuweather Allure Architectural Digest Ars Technica Billboard Bon Appetit CBS News CN Traveler CNN Discovery Facebook
Forbes Fubo Glamour Google GQ/GQ Sports Haystack History Instagram Mansion Global Moneymade MSN NBC News Outside TV Pitchfork Plex
PlutoTV RollingStone Self Teen Vogue The New Yorker them. Twitter Univision Vanity Fair Vogue Vox Wall Street Journal Wired Yahoo YouTube And More!
Trusted Locally. Respected Globally.