Your Select Choice | Relocation

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YOUR SELECT Choice

A HOME MARKETING GUIDE
M J Joh n Relocation Coordinator relo@bhhsselectstl.com ReloInSTL.com 314-835-6065

OUR V isio n

Our mission is to be the trusted source of innovative real estate solutions creating an exceptional experience for all we serve.

CORE VA L UES

Accountability | Commitment to excellence!

Vision | If you can imagine it, you can make it happen!

Entrepreneurship | Run it like you own it!

Teamwork | Come together to achieve success!

Culture | Work hard and have fun!

A MESSAGE FROM OUR Relocation Coordinator

We at Berkshire Hathaway HomeServices Select Properties look forward to assisting you with every aspect of your home sale. Our entire team is here to support you.

I feel confident you will find our Relocation Certified agents very helpful, from the market analysis through closing. If at any time we are not meeting your expectations, please do not hesitate to give me a call. If there is something we can do to improve our service to you, we want to hear it.

“I would want to be associated with somebody where the financial strength was unquestioned and where the name stood for integrity. What other quality would you want that Berkshire Hathaway HomeServices does not have; and I don’t think you could find one.”

It’s not just moving your house, it’s moving your life. Thank you for choosing BHHS Select Properties. We Make Relocation Easy.

Berkshire Hathaway HomeServices Select Properties

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RELOCATION Focus

WHAT MAKES US DIFFERENT

• Our experienced, serviced oriented professionals combine local expertise with vast global connections, the most advanced technology available and unparalleled marketing resources to deliver our clients best-in-class results

• 100+ certified relocation agents including certified government approved agents

• Award winning team for premier customer satisfaction - 2018, 2019, 2020

• Representing diverse clients of all sizes from Bayer, Nestle, Monsanto, General Motors, Boeing, Edward Jones, Anheuser Busch, Pfizer, and many others across the country

RELOCATION SERVICES PROVIDED

• Relocation packages on the St. Louis Metro area, including school information

• Area orientation tour to assist in relocation and employment decision

• Individual relocation counseling to address each transferee’s specific needs and concerns

• Nationwide home sale assistance, trailing partner employment assistance, home purchase assistance, and temporary housing assistance

• Discounted rates and priority service agreements with national moving companies

WHAT THEY ARE Saying

“I was impressed with their strategy when I talked to them. I knew that they would get my home sold fast and they did.”

“Since this was a relocation, I was already out of state before final inspections and closing. They attended those events for me and were fantastic with keeping me informed and really driving action items to completion to make sure closing went off without a hitch.”

WE GIVE Back

The Sunshine Kids Foundation is our national charity. Established in 1982, SSK is committed to providing positive group activities and emotional support for young cancer patients. The Sunshine Kids provides a variety of programs and events, free of charge, for kids who are receiving cancer treatments in hospitals across North America.

Berkshire Hathaway HomeServices Select Properties is ranked #5 among BHHS franchises as a national fundraiser for The Sunshine Kids Foundation. We have raised over $1 million for the organization since our founding in 2002.

We also work with St. Jude Children’s Research Hospital, St. Louis Crisis Nursery and more.

Careful planning is the foundation for a successful home sale

The Way

THE INDUSTRY IS CHANGING AND WE ARE Leading

Our Select Plan

IDENTIFYING GOALS

PREPARING YOUR PROPERTY

STRATEGIZING PRICE

MARKETING YOUR PROPERTY

FACTORS THAT AFFECT THE VALUE OF YOUR HOME:

LOCATION

COMPETITION

SUPPLY & DEMAND

MORTGAGE MARKET

ECONOMY

CONDITION

STYLE

FACTORS THAT DO NOT AFFECT THE VALUE: YOUR COSTS & NEEDS ASSESSED VALUE

YOUR EMOTIONS

PERSONAL AESTHETIC

PRICING Strategy

INITIAL SELLER’S CONSULTATION

EVALUATE THE PROPERTY

COMPARATIVE MARKET ANALYSIS TO PRICE THE HOME

COMPLETE HOME SALE AGREEMENT

PREPARING Y OUR PROPERT Y

ASSESS THE CURRENT PROPERTY CONDITION

LIST RECOMMENDED REPAIRS

STAGE YOUR HOME

PHOTOGRAPHY

FINAL CONSULTATION

Staging YOUR PROPERTY

The primary goal of staging is to work with what you have, rearranging and relocating all of your belongings, in order to present the property in its best light. Most buyers form an opinion about a home within the first 7-10 seconds of arriving. It is estimated that only 10% of homebuyers can visualize the potential of a home. That means 90% are not going to be able to look past clutter and imperfections.

HOME STAGING

Checklis t

INTERIOR EXTERIOR

Replace worn carpets and drapes

Clean soiled windows, kitchen, baths

Remove clutter, personal items

Remove pet and smoking odors

Fix peeling paint, smudges or marks on walls

Limit toys to one toy box

Remove magnets from refrigerator

Remove appliances and food items from counters

Remove all personal items from bathrooms

You may want to rent a storage unit for your extras

Declutter or Depersonalize

Mow and edge lawn

Trim hedges and shrubs

Remove dead and dying plants

Remove grease or oil spots on the driveway

Fix peeling paint

Fix and repair anything that looks old or worn

Clean out garage

Plant colorful flowers in the spring and summer months

STEPPING STONES TO Selling YOUR HOME

GLOBAL Marketing

THE WORLD IS WATCHING YOUR HOME

When selling your home, we deliver maximum exposure to the right audience reaching millions of unique users monthly. The world is a big place and for Berkshire Hathaway HomeServices’ global listing syndication, we’ll be where the action is.

LISTINGS ARE SYNDICATED TO:

• berkshirehathawayhs.com

• zillow.com

• trulia.com

• wsj.com

• europe.wsj.com

• asia.wsj.com

• mansionglobal.com ($1 million +)

• Mansion Global WeChat Channel ($1 million +)

• Barron’s ($1 million +)

• WSJ Market Watch

• juwai.com

• propertylistings.ft.com (Financial Times, London)

Our global syndication strategy capitalizes consumer preferences and search patterns to keep Berkshire Hathaway HomeServices network listings in front of the world’s serious and qualified home buyers.

MARKETING YOUR Property

To successfully market your property, a personalized, comprehensive plan of targeted activities is essential.

MARKET DIRECTLY TO PROSPECTIVE BUYERS

REALTOR Connections

The Internet

Yard Sign

Open Houses

Social Media

CONNECT WITH OTHER REAL ESTATE PROFESSIONALS

Berkshire Hathaway HomeServices Network

Referral and Relocation Resources

Multiple Listing Service (MLS)

Direct Promotion to Other Real Estate Professionals

GLOBAL PRINT ADVERTISING

Attracting the right audience through print is an important part of our global print strategy. Our print ads appear in high-quality publications including The Wall Street Journal, Mansion Global Magazine, Unique Homes Magazine, Prestige, DuPont Registry, Penta and NetJets Magazine.

ONLINE Marketing

Over the past decade, our world, and particularly the world of house hunting, has become increasingly digital. 92% of buyers use the internet in some way in their home search process.

Our complete plan of online-targeted marketing activities is crucial in the sale of your home. We advertise to the top rated real estate search engines, nationally and locally.

DIGITAL MEDIA

Engaging with consumers on social media, Berkshire Hathaway HomeServices media and digital strategies increase our range, reach and influence. Consumers are mobile and so are we.

ADVANCED VIDEO MARKETING

Video is one of the most popular forms of content in the world. A professional, quality-branded video will be created and distributed to potential buyers highlighting your home’s unique features.

Customized HOME MARKETING SYSTEM

HOMESELLER(S)

INSIGHT

STRATEGIC ONLINE PHOTO MARKETING

INTERNET

MARKETING

STRATEGY

TARGETED

DIGITAL MARKETING

REAL ESTATE

COMMUNITY

NETWORKING OPEN HOUSE AND TOURS

COOPERATIVE

SHOWING

SUGGESTIONS

NEIGHBORS KNOW BEST

HOME

STAGING

CUSTOMIZED ADDITIONS

STEP-BY-STEP PROPOSAL

WAYS TO CONTRIBUTE TO A SUCCESSFUL SALE:

Maintain the property in ready-to-show condition.

Ensure that the house is easily accessible to real estate professionals (lock box and key).

Try to be flexible in scheduling of showings.

When you are not at home, let me know how you can be reached in case an offer is received.

If approached directly by a buyer who is not represented by a real estate professional, please contact me. Do not allow them into the property unescorted.

Remove or lock up valuable jewelry, cash and prescription medications.

YOU ARE A Key Player

THE Closing Process

FULLY EXECUTED SALE DOCUMENTS TO THE TITLE COMPANY

SCHEDULE INSPECTIONS

ARRANGE FOR REPAIRS AND SERVICES

APPRAISAL

TRANSFER UTILITIES

REVIEW CLOSING DOCUMENTS

FINAL WALKTHROUGH

CLOSING DAY

I could not be happier with how they went above and beyond to make sure that everything was taken care of before, during and after the deal was closed. In the end, I got top dollar for my property, and an effortless closing. ”
Matthew C.

OUR Partners

You know when you work with us- you only get the best. Here is a list of our partners that can get you covered for everything from title to mortgage.

Title – Select Title Group

Our partnership with Select Title Group simplifies the buying and selling process by taking care of all of your title insurance needs.

Home Warranty – Home Security of America

Gain valuable peace of mind and avoid unnecessary expenses by utilizing one of HSA Home Warranty’s comprehensive home warranty programs.

Mortgage – Nations Lending

Berkshire Hathaway HomeServices Select Properties in St. Louis offers an easy one-stop mortgage service through our partnership with Nations Lending that allows you to interact directly with loan offices located in our branch offices.

Square One - Real Estate Media

Square One Media Productions is a full service Media Production company supplying Photography, Video, Drone Photography, 3D Virtual Tours, Virtual Editing Services and more to Real Estate Professionals along with other industries.

Property Management and Leasing Services - We can provide the tools and resources to offer leasing and management services. Whether you’d like to list and lease a property or simply refer it, support is available to facilitate your leasing and management needs.

Relocation Services - Moving to the St. Louis area? Relocating out of town? We help people and companies who are renting, buying, selling or building in and out of the St. Louis area. For a move across town or thousands of miles away, we’ve got you covered.

OneSource Solutions - We have teamed up with One Source to help new homeowners connect their phone, utilities and cable with just one call. Let us handle the small details.

OTHER Services

SELECT L E ASING& MANAGEME N T
HOME OFFICE 12851 Manchester Rd. Ste. 110 St. Louis, MO 63131 314.835.6000 EDWARDSVILLE 1012 Plummer Dr. Edwardsville, IL 62025 618.655.4100 FAIRVIEW HEIGHTS 333 Salem Pl. Fairview, IL 62208 618.628.2400 ST. LOUIS CITY 1924 Pestalozzi St. St. Louis, MO 63118 314.896.2555 ST. CHARLES 950 Caledonia Dr. O’Fallon, MO 63368 636.720.1100 SOUTH 12620 Lamplighter Sq. St. Louis, MO 63128 314.714.1100 WEST 12851 Manchester Rd. Ste. 100 St. Louis, MO 63131 314.775.2050 TROY 15 Sydnorville Rd., Ste 2 Troy, MO 63379 636.462.8924 MIDWEST 5494 Brown Rd. St. Louis, MO 63042 314.838.8661 OFFICE LOCATIONS

REAL ESTATE LINGO

1031 EXCHANGE: Allows an investor to sell a property, to reinvest the proceeds in a new property and to defer all capital gain taxes.

Active: An active status is the most common for homes currently listed for sale in the Multiple Listing Service (MLS). It means it is not under contract.

Addendum: A document included with a Purchase and Sale Agreement that lists additional information and/or requests made by the buyer to the seller for other items not stated in the agreement. It’s important to know that any language in an addendum can override terms stated in the purchase and sale agreement. An addendum is not an amendment.

Amendment: An amendment is a document that is added to the purchase and sale agreement after mutual acceptance, that changes items or clarifies items on a contract, or other documents.

Appraisal: The estimation of a home’s market value by a licensed appraiser based on comparable recent sales of homes in the neighborhood. Appraisals are ordered by a home buyer’s lender to protect the interests of the lender. The lender’s underwriter will compare the appraisal price to the final sale price of the home to ensure the value of the home is equal to or greater than the loan amount.

Assessed Value: The value assigned to your home by a government tax assessor to determine property tax payments.

Back-Up Offer: When a home seller has accepted an offer from a buyer, but is accepting backup offers from other buyers. Sellers may state that they are accepting backup offers if they think the current offer will fall through.

Closing Costs : Fees incurred in addition to the purchase price of a home that will be listed on the final settlement statement before closing. Closing costs cover fees associated with the sale of the home, such as title and settlement services, title insurance, appraisal, lender fees, and other services carried out during closing. Closing costs are typically 3%–5% of the home’s price.

CMA: An evaluation of similar, recently sold homes (called comparable) that are near a home intended to be bought or sold. Comparative market analysis establish the current market value of the home and are prepared by real estate agents.

Contingency : Conditions included with an offer on a home that must be fulfilled before the deal can close. If a buyer or seller is unable to satisfy a contingency, then the offer on a home may become void. Examples are financing, inspection, sale of current home, title, and appraisal.

Escrow Agent: A neutral third party or attorney that handles the exchange of money and documents once mutual acceptance is reached on an offer. Escrow handles the transfer of the buyer’s loan documents and property taxes and works with a buyer’s lender and real estate agent to make sure that the title of the home is clear of liens  before the transfer of ownership.

Federal Housing Administration Loan (FHA Loan): One of two types of alternatives to a conventional loan (the other is a Veterans Affairs (VA) loan), FHA loans are insured by the Federal Housing Administration. If the homebuyer can’t pay the loan, the government pays the lender for any losses.

Foreclosure: Foreclosure is a process that transfers the right of home ownership from the homeowner to the bank or lender. A home goes into foreclosure when the owner defaults on his mortgage loan payments.

Inspection: A thorough investigation of a home by a licensed inspector to discover any issues or repairs that need to be made before buying the home.

Multiple Listing Service (MLS): A local or regional service that compiles available real estate for sale by member brokers along with detailed information brokers and agents can access online.

Private Mortgage Insurance: Mortgage insurance protects the mortgage lender against loss if borrowers default on their loans. Private mortgage insurance is required for borrowers of conventional loans with a down payment of less than 20%.

Short Sale: A home that is listed for sale at a price lower than the amount owed on the mortgage, with approval from the lienholder. Homeowners hope to sell their home as a short sale to avoid going into foreclosure.

Survey: An assessment of property lines to determine the exact amount of land that a homeowner owns. Surveys show any easements or encroachments on a property that is noted on the title of the home.

Title: The right to, or ownership of, a specific real estate property.

Underwriter: An individual working for mortgage lenders who determines whether or not a borrower’s loan is approved.

Walkthrough: The final inspection of a home by the buyers before it’s sold. Buyers will complete a final walkthrough of the home to make sure any requests for repairs or appliances have been fulfilled before the closing papers are signed.

MJ John 314.835.6065 relo@bhhsselectstl.com www.BHHSSelectSTL.com ©2023 BHH Affiliattes, LLC. An Independetly owned and operated franchise of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.

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